Shit, nobody knows my brand
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Keynote by Maarten Kesteloot from Influo at the E-commerce fair in november 2015. Kortrijk Expo, Belgium.
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Shit, nobody knows my brand
- 1. SHIT NOBODY KNOWS MY BRAND Maarten kesteloot @maartenkestlt
- 4. PROMOTE YOUR WEBSHOP Things you can do to
- 9. Paid media € ADVERTISING DISPLAY ADS BANNER ADS ADWORDS
- 10. Click-through-rate Belgium : 0.13% ONLINE ADVERTISING ? The return on
- 12. Desktop 200m Mobile 8% (Ios) YoY global growth : 41% Revenue loss 2015 : €21,8B Revenue loss 2016 : €41,4B €
- 15. “If nobody knows your brand, you only need to get it noticed by somebody relevant.”
- 16. Mention on TELEFACTS GOEDKOOP.BE More traffic 30% For Free !!! 1
- 17. INFLUENCER MARKETING Let’s focus on earned media
- 18. IDENTIFY VALIDATE ENGAGE It’s all about relevance
- 19. INFLUENCERS Size doesn’t matter Bloggers Icons Social influencersArtists Journalists Experts Vloggers
- 22. INFLUENCERS 750 BLOGPOST 200 CONTENT PIECES 7.500 FOLLOWERS 12.000.000 SPONTANEOUS MENTIONS 600%
- 24. This limited edition Komono watch a special edition of the Winston watch. The wristbands are made of old camo jackets of Tiany, which makes every design 100% unique.
- 26. A Polaroid Story present: Siam x Levi's #liveinlevis
- 28. So what did we learn ? RELATIONS RULE CREATIVITY IS KEY STORIES ARE KING
- 30. It’s all about the process IDENTIFY YOUR INFLUENCE Create MedialistSET TARGETS
- 31. CREATE YOUR MEDIABOX Tailor your content one size doesn’t fit all Stories Media Content logos
- 32. START PITCHING Reach out Create offers Push your story
- 33. MARKET WITH THEM, DON’T MARKET TO THEM it’s all about building great relations