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Marketing Li Ning Case.

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Marketing Li Ning Case.

  1. 1. Chandra M Verma Group Number : 9 PGPM508_56 Gagan Seth PGPM508_44 Gautam Pradhan PGPM508_32 Ajit Kumar PGPM508_20 Abhishek Dwivedi PGPM508_09
  2. 2. Brand Name Product Decisions Styling Quality Functionality Pricing Decisions Pricing Strategy Seasonal Pricing Through Promotions Distribution ( Place ) Decisions Channels Of Distribution Inventory Management Market Coverage Distribution Centres Promotion Decisions Promotion Strategy Advertising
  3. 3. Branding Challenge – Lack of Professional Sports Product Market Product Decisions Pricing Decisions Pricing Strategy Challenge – Competition from Non Branded Shoe Makers / typical Indian brands Distribution ( place ) Decisions Market Coverage Challenge - Lack of Purchasing Power What Will Not work in Other Markets…
  4. 4. <ul><li>Branding Challenge – </li></ul><ul><ul><li>Bringing Mass Pulling Brand Ambassadors, </li></ul></ul><ul><ul><li>Develop Successful Multi Brand Business Strategy </li></ul></ul><ul><ul><li>Diversification of Product Portfolio </li></ul></ul>Product Decisions Pricing Decisions <ul><li>Pricing Strategy Challenge – </li></ul><ul><ul><li>Styling for Health conscious Segment </li></ul></ul><ul><ul><li>Supplying the Right Product Mix Suiting Indian climate </li></ul></ul><ul><ul><li>Wider Range of Products at Affordable Prices for women </li></ul></ul>Distribution ( place ) Decisions <ul><li>Market Coverage Challenge – </li></ul><ul><ul><li>Joint Venture with Local Brands </li></ul></ul>What should be done to make it work in Other/Indian Markets…