1. Goals:
• Position the App as the go-to food sharing and rating app
• Reach and convert potential users/fans
• Maintain a meaningful connection with existing users/fans
• Establish a focused space for users/fans to stay abreast of news and updates
• Maintain an edge in a competitive food-related app market
• Create synergy with PR efforts(we already have a PR team) and actively interact
with/monitor media posting about App
Strategy:
• Share content that is in line with the voice and branding of App
• Engage withfans who are interacting with the App channels
• Actively interact with tastemakers/influencers
• Promote popular restaurant items, specials, etc. to keep users and fans up-to-date
• Share noteworthy local press coverage and interact with local media handles (e.g. LA
Times, Eater LA, Time Out LA, etc.)
Objective:
• Instagram: 5-7 photosper week (key focus)
• Twitter: 4-5 tweets per week
• Facebook: 4-5 posts per week
Tactics:
• Instagram
o Interact with followers sharing images of menu items they’ve uploaded to App
o Note and interact with influential accounts and media/bloggers that are mentioning App
(follow, comment, and regram)
o Take advantage of brand relevant and trending hashtags,and aim to use 1-2 for each post
 Periodically search those hashtags to capitalize on trends and influencer engagement
opportunities
o Always use handles/hashtags when mentioning other influencers and brands
o Periodically review competitor Instagram accounts and begin following their followers who
are in line with target audience
o Respond to customer service-oriented questions within 24-48 hours
• Twitter
o Interact with followers sharing images of menu items they’ve uploaded to App
o Note and interact with influential accounts and media/bloggers that are mentioning App
(follow, comment, and regram)
o Take advantage of brand relevant and trending hashtags, and aim to use 1-2 for each
post
 Periodically search those hashtags to capitalize on trends and influencer engagement
opportunities
o Always use handles/hashtags when mentioning other influencers and brands

2. o Periodically review competitor Twitter accounts and interact with followers who are in line
with target audience
o Respond to customer service-oriented questions within 24-48 hours
• Facebook
o Share links noteworthy press coverage (local and national)
o Interact with fans and followers commenting to page andto posts
o Always use handles when mentioning other influencers, brands, and media outlets
o Respond to customer service-oriented questions within 24-48 hours