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PART
Power of Adaptive Resources for 
     Teacher and Trainer
Non IT’s Techniques
   in Trainings
SHE  IS  AIDA
SHE IS AIDA
      ( 9 char s )
      ( 9 char’s )
  Always remember 
 the rule of 7 (+/‐) 2
• Specific
   – What, Who, Where, Why, How
• M
  Measurable
         bl
   – Outcome, not activity
• Achievable
   – Competency & Willingness
• Relevant
   – Align with vision
• Time‐bound
   – When the due‐date will happened
     When the due date will happened




SMART objectives
Always provoking 
     y p        g
positive frame of 
  Human‐side
   uman‐
Always Utilize 
        y
audience/participants 
     Experience
  ( Constructivism 
      approach)
In‐house or public 
    training ?
           g
Style of audience
   l f di
 (Learning styles)
Conventional view of 
          AIDA concept
          AIDA concept
• Att ti
  Attention
• Interest
• Desired
• Action
Pada tahap Awal ..
                p
Gunakan “Pattern‐interrupt” untuk
 memperoleh perhatian audience.
         l h    h ti     di
I
  Arahkan agar ke‐ nginan
   audience terpuaskan ..
Gunakan teknik “Pain Pleasure” 
                Pain‐Pleasure
       management.
Didalami secara cerdas ..
Gunakan teknik MECE dari
      McKinsey.
Arahkan pada sasaran, 
 yaitu pada keinginan
      presenter ..
Lakukan “Leading” and
         “Leading” and 
      Suggestion
     “Suggestion”
www.billasbi.com

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