This document discusses techniques for effective training and objectives. It recommends that trainers: 1) Create SMART objectives that are specific, measurable, achievable, relevant and time-bound to align with the vision. 2) Always utilize participants' experience through a constructivist approach. 3) Consider the audience and style of learning when deciding between in-house or public training. 4) Follow the AIDA concept of gaining attention, interest, desire and action, using techniques like "pattern-interrupt" and "pain-pleasure management" to engage the audience.