This document outlines plans for "Sharon's Walk", a breast cancer awareness walk in memory of Sharon Fogaren, a radio host at Fun107 who passed away from complications of a heart attack. The walk will be held on April 25, 2010 in partnership with the American Cancer Society. It provides details on Sharon and her mother's history with breast cancer, the target audience and timeline of promotion efforts leading up to the event, proposed public relations tactics, sample promotional materials, estimated budget, contingency plans in case of bad weather, and plans to evaluate the outcome of the walk.