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Mondays	
  at	
  2PM	
  	
  |	
  	
  WWDB-­‐AM	
  Talk	
  860	
  

Moving	
  Women	
  Forward	
  One	
  Story	
  at	
  a	
  Time	
  

	
  
	
  
	
  

	
  
Mission:	
  
	
  
To	
  provide	
  a	
  platform	
  that	
  enables	
  accomplished	
  women	
  to	
  share	
  their	
  personal	
  
stories	
  in	
  order	
  to	
  build	
  self-­‐esteem	
  among	
  other	
  females	
  and	
  inspire	
  them	
  to	
  
pursue	
  leadership	
  roles.	
  
	
  
Guest	
  Highlights:	
  	
  
	
  
Norma	
  Kamali,	
  NYC	
  Fashion	
  Designer	
  
Marcia	
  Lynn	
  Eichenauer,	
  Founder	
  &	
  CEO	
  of	
  CHRISTech	
  Mobile	
  TV	
  Network	
  
Janet	
  Jones,	
  The	
  Happiness	
  Millionaire	
  Mentor	
  |	
  Creator	
  of	
  Look	
  and	
  Grow	
  RICH	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Susan	
  is	
  a	
  joy	
  and	
  a	
  gift.	
  Her	
  insightful	
  radio	
  show	
  
	
  
offers	
  a	
  unique	
  and	
  exciting	
  venue	
  to	
  share	
  and	
  
	
   Being	
  an	
  activist	
  for	
  entrepreneurism	
  and	
  
learn	
  about	
  prominent	
  women	
  making	
  a	
  
	
   empowerment,	
  I	
  was	
  delighted	
  to	
  be	
  part	
  
difference	
  in	
  the	
  corporate	
  world,	
  marketplace	
  
of	
  Susan's	
  show.	
  My	
  hope	
  is	
  one	
  day	
  it'll	
  
	
   be	
  called	
  "People	
  To	
  Watch"	
  because	
  we	
  
and	
  the	
  lives	
  of	
  others.	
  S usan	
  interviews	
  with	
  a	
  
compassionate	
  heart	
  while	
  uncovering	
  and	
  
	
  
will	
  no	
  longer	
  need	
  to	
  push	
  the	
  term	
  
	
  
	
  
	
  

"Women"	
  due	
  to	
  the	
  fact	
  that	
  people	
  like	
  
Susan	
  have	
  helped	
  equality	
  happen.	
  	
  	
  
—Clare	
  Munn	
  |	
  Founder,	
  TCG	
  

celebrating	
  the	
  particular	
  journeys	
  of	
  women.	
  	
  
—Kimberly	
  Cilio	
  |	
  DM,	
  Arbonne	
  International	
  	
  
Station	
  Information	
  and	
  Reach:	
  
	
  
WWDB-­‐AM	
  860	
  is	
  “The	
  Multicultural	
  Voice	
  of	
  the	
  Delaware	
  Valley”.	
  
Broadcasting	
  from	
  the	
  studios	
  of	
  the	
  555	
  City	
  Avenue	
  building,	
  WWDB	
  	
  
serves	
  the	
  Philadelphia	
  region	
  with	
  radio	
  programs	
  that	
  speak	
  to	
  the	
  
many	
  great	
  ethnic	
  and	
  religious	
  groups	
  that	
  live	
  and	
  work	
  in	
  the	
  area.	
  	
  
	
  
With	
  its	
  powerful	
  10,000	
  watt	
  signal,	
  WWDB	
  is	
  heard	
  loud	
  and	
  clear	
  throughout	
  the	
  Delaware	
  Valley.	
  
The	
  station	
  is	
  “Made	
  in	
  America”	
  radio,	
  homegrown	
  and	
  proud.	
  Reaching	
  local	
  communities	
  	
  from	
  
northern	
  Delaware	
  north	
  through	
  Chester,	
  Montgomery	
  and	
  Bucks	
  counties;	
  east	
  beyond	
  Trenton	
  and	
  
south	
  beyond	
  Washington	
  Township,	
  New	
  Jersey,	
  people	
  turn	
  to	
  WWDB	
  to	
  broadcast	
  their	
  programs	
  
“live	
  and	
  local”.	
  	
  The	
  station	
  features	
  a	
  combination	
  of	
  talk,	
  music	
  and	
  specialty	
  programs	
  that	
  appeal	
  
to	
  a	
  wide	
  and	
  diverse	
  audience.	
  	
  

	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Radio	
  as	
  an	
  Advertising	
  Vehicle:	
  

Radio	
  reaches	
  over	
  240	
  million	
  “unique”	
  listeners	
  every	
  week	
  (94%	
  of	
  the	
  U.S.	
  population).	
  And,	
  
according	
  to	
  the	
  Radio	
  Advertising	
  Bureau,	
  that	
  statistic	
  is	
  only	
  the	
  tip	
  of	
  the	
  iceberg	
  in	
  the	
  real	
  story	
  
about	
  Radio’s	
  relationship	
  with	
  consumers.	
  Because	
  radio	
  connects	
  with	
  its	
  listeners,	
  it	
  not	
  only	
  
reaches	
  just	
  about	
  everyone,	
  it	
  delivers	
  an	
  audience	
  that	
  is	
  genuinely	
  engaged.	
  	
  
Radio’s	
  ability	
  to	
  draw	
  in	
  consumers	
  with	
  lifestyle-­‐specific	
  programming	
  and	
  personalities	
  has	
  not	
  
been	
  matched	
  by	
  any	
  existing	
  or	
  emerging	
  media.	
  The	
  real-­‐world	
  effectiveness	
  of	
  radio	
  advertising	
  is	
  
the	
  medium’s	
  power	
  to	
  reach	
  and	
  influence	
  specific	
  target	
  consumers	
  by	
  playing	
  an	
  integral	
  role	
  in	
  
their	
  lifestyle.	
  Through	
  radio,	
  an	
  advertiser	
  will	
  increase	
  sales,	
  establish	
  brand	
  identity,	
  and	
  drive	
  
traffic	
  to	
  the	
  point	
  of	
  purchase.	
  	
  

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Women to Watch promotional 2-sheeter

  • 1.                   Mondays  at  2PM    |    WWDB-­‐AM  Talk  860   Moving  Women  Forward  One  Story  at  a  Time           Mission:     To  provide  a  platform  that  enables  accomplished  women  to  share  their  personal   stories  in  order  to  build  self-­‐esteem  among  other  females  and  inspire  them  to   pursue  leadership  roles.     Guest  Highlights:       Norma  Kamali,  NYC  Fashion  Designer   Marcia  Lynn  Eichenauer,  Founder  &  CEO  of  CHRISTech  Mobile  TV  Network   Janet  Jones,  The  Happiness  Millionaire  Mentor  |  Creator  of  Look  and  Grow  RICH                               Susan  is  a  joy  and  a  gift.  Her  insightful  radio  show     offers  a  unique  and  exciting  venue  to  share  and     Being  an  activist  for  entrepreneurism  and   learn  about  prominent  women  making  a     empowerment,  I  was  delighted  to  be  part   difference  in  the  corporate  world,  marketplace   of  Susan's  show.  My  hope  is  one  day  it'll     be  called  "People  To  Watch"  because  we   and  the  lives  of  others.  S usan  interviews  with  a   compassionate  heart  while  uncovering  and     will  no  longer  need  to  push  the  term         "Women"  due  to  the  fact  that  people  like   Susan  have  helped  equality  happen.       —Clare  Munn  |  Founder,  TCG   celebrating  the  particular  journeys  of  women.     —Kimberly  Cilio  |  DM,  Arbonne  International    
  • 2. Station  Information  and  Reach:     WWDB-­‐AM  860  is  “The  Multicultural  Voice  of  the  Delaware  Valley”.   Broadcasting  from  the  studios  of  the  555  City  Avenue  building,  WWDB     serves  the  Philadelphia  region  with  radio  programs  that  speak  to  the   many  great  ethnic  and  religious  groups  that  live  and  work  in  the  area.       With  its  powerful  10,000  watt  signal,  WWDB  is  heard  loud  and  clear  throughout  the  Delaware  Valley.   The  station  is  “Made  in  America”  radio,  homegrown  and  proud.  Reaching  local  communities    from   northern  Delaware  north  through  Chester,  Montgomery  and  Bucks  counties;  east  beyond  Trenton  and   south  beyond  Washington  Township,  New  Jersey,  people  turn  to  WWDB  to  broadcast  their  programs   “live  and  local”.    The  station  features  a  combination  of  talk,  music  and  specialty  programs  that  appeal   to  a  wide  and  diverse  audience.                                         Radio  as  an  Advertising  Vehicle:   Radio  reaches  over  240  million  “unique”  listeners  every  week  (94%  of  the  U.S.  population).  And,   according  to  the  Radio  Advertising  Bureau,  that  statistic  is  only  the  tip  of  the  iceberg  in  the  real  story   about  Radio’s  relationship  with  consumers.  Because  radio  connects  with  its  listeners,  it  not  only   reaches  just  about  everyone,  it  delivers  an  audience  that  is  genuinely  engaged.     Radio’s  ability  to  draw  in  consumers  with  lifestyle-­‐specific  programming  and  personalities  has  not   been  matched  by  any  existing  or  emerging  media.  The  real-­‐world  effectiveness  of  radio  advertising  is   the  medium’s  power  to  reach  and  influence  specific  target  consumers  by  playing  an  integral  role  in   their  lifestyle.  Through  radio,  an  advertiser  will  increase  sales,  establish  brand  identity,  and  drive   traffic  to  the  point  of  purchase.