NCDC The Future of Fundraising: Important and Emerging Trends and InnovationsBloomerang
What does the future hold for nonprofits and fundraising? It seems like every day new technology and innovations emerge, and it can be difficult for even the most savvy fundraiser to keep up. Join us for an interactive discussion about what's new, different, and what hasn't changed in the world of nonprofit fundraising. Discover the implications of new tools, trends, and innovations that help nonprofits work smarter, not harder.
In this workshop you’ll learn:
Proven strategies that work in fundraising, and how they are enhanced by new technologies
Tactics for digital stewardship and conversion rate optimization
Exciting new innovations with social media, mobile, gamification, and augmented reality
The Future of Fundraising - AFP ICON 2017 Pre-Conference Workshop - Steven Sh...Bloomerang
http://afpfc.com/
The Future of Fundraising: Important and Emerging Trends and Innovations
Saturday, April 29 - 8:00am to 5:30pm
Speakers: Steven Shattuck, with special guest Daryl Upsall, FInstF
What does the future hold for nonprofits and fundraising? It seems like every day new technology and innovations emerge, and it can be difficult for even the most savvy fundraiser to keep up. Join us for an interactive discussion about what's new and different, as well as what hasn't changed. We'll discuss the implications of new tools, trends, and innovations that help nonprofits work smarter, not harder, including:
- What will always work in fundraising, and how it is being enhanced by new technologies;
- Tactics for digital stewardship and conversion rate optimization;
- Exciting new innovations with social media, mobile, gamification, and augmented reality;
- And more!
Advancing Team-Based Care:Dissolving the Walls: Clinic Community ConnectionsCHC Connecticut
This final webinar of the Transforming Teams series addressed the ways innovative practices keep connected to their communities by offering non-medical services that benefit patients, linking to quality community resources, and acting as advocates in their communities for resources and programs that may be needed.
This webinar was presented Jun 2, 2016 3:00 PM Eastern Time
A recording of the first talk in the Looked After Children series: Reflections from TIHR researchers on evaluating the Adoption Support Fund 2015-2017
This talk facilitated by Dr Sadie King was co-produced by all the researchers who worked on the evaluation of the adoption support fund 2015-2017 (Matt Gieve, Anna Hahne, Giorgia Iacopini, Heather Stradling, David Lawlor and the audience. It was presented as a live team reflection on the data and findings from different research subjectivities.
Community Forum for Assessing Community Needs and PerceptionsRoslinJose1
This is the power point slides of the public health research study that was selected for oral presentation at the Texas Public Health Association Annual Education Conference- 2020.
NCDC The Future of Fundraising: Important and Emerging Trends and InnovationsBloomerang
What does the future hold for nonprofits and fundraising? It seems like every day new technology and innovations emerge, and it can be difficult for even the most savvy fundraiser to keep up. Join us for an interactive discussion about what's new, different, and what hasn't changed in the world of nonprofit fundraising. Discover the implications of new tools, trends, and innovations that help nonprofits work smarter, not harder.
In this workshop you’ll learn:
Proven strategies that work in fundraising, and how they are enhanced by new technologies
Tactics for digital stewardship and conversion rate optimization
Exciting new innovations with social media, mobile, gamification, and augmented reality
The Future of Fundraising - AFP ICON 2017 Pre-Conference Workshop - Steven Sh...Bloomerang
http://afpfc.com/
The Future of Fundraising: Important and Emerging Trends and Innovations
Saturday, April 29 - 8:00am to 5:30pm
Speakers: Steven Shattuck, with special guest Daryl Upsall, FInstF
What does the future hold for nonprofits and fundraising? It seems like every day new technology and innovations emerge, and it can be difficult for even the most savvy fundraiser to keep up. Join us for an interactive discussion about what's new and different, as well as what hasn't changed. We'll discuss the implications of new tools, trends, and innovations that help nonprofits work smarter, not harder, including:
- What will always work in fundraising, and how it is being enhanced by new technologies;
- Tactics for digital stewardship and conversion rate optimization;
- Exciting new innovations with social media, mobile, gamification, and augmented reality;
- And more!
Advancing Team-Based Care:Dissolving the Walls: Clinic Community ConnectionsCHC Connecticut
This final webinar of the Transforming Teams series addressed the ways innovative practices keep connected to their communities by offering non-medical services that benefit patients, linking to quality community resources, and acting as advocates in their communities for resources and programs that may be needed.
This webinar was presented Jun 2, 2016 3:00 PM Eastern Time
A recording of the first talk in the Looked After Children series: Reflections from TIHR researchers on evaluating the Adoption Support Fund 2015-2017
This talk facilitated by Dr Sadie King was co-produced by all the researchers who worked on the evaluation of the adoption support fund 2015-2017 (Matt Gieve, Anna Hahne, Giorgia Iacopini, Heather Stradling, David Lawlor and the audience. It was presented as a live team reflection on the data and findings from different research subjectivities.
Community Forum for Assessing Community Needs and PerceptionsRoslinJose1
This is the power point slides of the public health research study that was selected for oral presentation at the Texas Public Health Association Annual Education Conference- 2020.
The fastest way to acquire new donors is through digital media. While the presumption that donor acquisition is expensive, it does not ring true in the case of digital media. The trick however, is to develop an entirely new strategic and tactical plan for digital; old methods don't apply here. This deck explains some of what needs to be different and includes a free analysis offer for foundations that qualify.
Heller Consulting & Stayclassy's Webinar on Engaging New & Casual DonorsHeller Consulting
Slides from the webinar that Stayclassy and Heller Consulting presented on March 27th, 2014 on how to engage both new and casual donors. Nonprofit organizations can expect to learn about how to more efficiently communicate with donors and how to strategize and plan a year-long engagement calendar for your organization.
The Chokeables: How to plan an engaging, integrated campaign. Ingredients for...CharityComms
***Warning: some of the content in these videos may be shocking, offensive or upsetting***
Emma Sheppard, head of brand and communication, St John Ambulance
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Kimbia has teamed up with Beth Hatcher, owner of Beth Interactive, a digital marketing agency specializing in healthcare marketing and e-fundraising. Together, we’ll delve into how healthcare organizations can transform their digital fundraising and donor outreach programs in a new webinar series: Digital Fundraising in the Healthcare World.
We’ll reveal how the foundation for one of America’s top 20 hospitals, broke free from its restrictive online fundraising solution and applied best practices to grow their overall revenue through savvy marketing strategies and highly flexible fundraising software.
Webinar 1: Online Fundraising Flexibility + Strategic Email Marketing = Powerful Results
Shanelle Newton Clapham and Paul Bailey discuss how to integrate your online and offline fundraising channels to acquire new regular giving donors for your charity.
Shanelle Newton Clapham talks about how to add digital fundraising touch points into a non-profit's supporter and donor journey.
Online marketing and fundraising should follow the same principles as offline fundraising. It's just a different execution.
The donor is truly multi-channel and so should organisation's fundraising strategy.
Bootstrap Digital Fundraising: Tips, Tricks and Eye Opening Case StudiesCementMarketing
Fundraising for a bootstrapping team. Tips and tricks, plus fantastic case studies that will open your eyes to the potential within your reach - should you choose to change the conversation and make your message about your beneficiaries and donors, not your brand/non-profit.
Researchers, Reporters & Everything in BetweenKara Gavin
A talk about how academic researchers can understand and navigate the news media and institutional communications landscape, prepared for the University of Michigan National Clinician Scholars Program
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Boston Children's Hospital: Taming the Wild West, presented by Lily VautourSocialMedia.org Health
In her SocialMedia.org Health case study presentation, Boston Children's Hospital's Lily Vautour explains how they manage a network of 20+ program-specific Facebook pages and private groups with a small team.
She shares seven helpful tips to manage an affiliated page network without losing your brand.
PEN, Patient Experience Network, NHS IQ, NHS Improving Quality, Ruth Evans, Patient Experience, Lesly Goodman, Samina Allie, Rachel White, NHS England, Midlands and Lancashire CSU, Black Country Partnerships NHS Foundation Trust, Using insight across a health system to improve care, What's the story with storytelling within the NHS, Digital story telling workshops
The fastest way to acquire new donors is through digital media. While the presumption that donor acquisition is expensive, it does not ring true in the case of digital media. The trick however, is to develop an entirely new strategic and tactical plan for digital; old methods don't apply here. This deck explains some of what needs to be different and includes a free analysis offer for foundations that qualify.
Heller Consulting & Stayclassy's Webinar on Engaging New & Casual DonorsHeller Consulting
Slides from the webinar that Stayclassy and Heller Consulting presented on March 27th, 2014 on how to engage both new and casual donors. Nonprofit organizations can expect to learn about how to more efficiently communicate with donors and how to strategize and plan a year-long engagement calendar for your organization.
The Chokeables: How to plan an engaging, integrated campaign. Ingredients for...CharityComms
***Warning: some of the content in these videos may be shocking, offensive or upsetting***
Emma Sheppard, head of brand and communication, St John Ambulance
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Kimbia has teamed up with Beth Hatcher, owner of Beth Interactive, a digital marketing agency specializing in healthcare marketing and e-fundraising. Together, we’ll delve into how healthcare organizations can transform their digital fundraising and donor outreach programs in a new webinar series: Digital Fundraising in the Healthcare World.
We’ll reveal how the foundation for one of America’s top 20 hospitals, broke free from its restrictive online fundraising solution and applied best practices to grow their overall revenue through savvy marketing strategies and highly flexible fundraising software.
Webinar 1: Online Fundraising Flexibility + Strategic Email Marketing = Powerful Results
Shanelle Newton Clapham and Paul Bailey discuss how to integrate your online and offline fundraising channels to acquire new regular giving donors for your charity.
Shanelle Newton Clapham talks about how to add digital fundraising touch points into a non-profit's supporter and donor journey.
Online marketing and fundraising should follow the same principles as offline fundraising. It's just a different execution.
The donor is truly multi-channel and so should organisation's fundraising strategy.
Bootstrap Digital Fundraising: Tips, Tricks and Eye Opening Case StudiesCementMarketing
Fundraising for a bootstrapping team. Tips and tricks, plus fantastic case studies that will open your eyes to the potential within your reach - should you choose to change the conversation and make your message about your beneficiaries and donors, not your brand/non-profit.
Researchers, Reporters & Everything in BetweenKara Gavin
A talk about how academic researchers can understand and navigate the news media and institutional communications landscape, prepared for the University of Michigan National Clinician Scholars Program
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Boston Children's Hospital: Taming the Wild West, presented by Lily VautourSocialMedia.org Health
In her SocialMedia.org Health case study presentation, Boston Children's Hospital's Lily Vautour explains how they manage a network of 20+ program-specific Facebook pages and private groups with a small team.
She shares seven helpful tips to manage an affiliated page network without losing your brand.
PEN, Patient Experience Network, NHS IQ, NHS Improving Quality, Ruth Evans, Patient Experience, Lesly Goodman, Samina Allie, Rachel White, NHS England, Midlands and Lancashire CSU, Black Country Partnerships NHS Foundation Trust, Using insight across a health system to improve care, What's the story with storytelling within the NHS, Digital story telling workshops
Going Where the Kids Are: Starting, Growing, and Expanding School Based Healt...CHC Connecticut
Webinar broadcast on: June 28 | 3 P.M. EST
This webinar will address the benefits, challenges, and strategic advantages of a school based health center program from a clinical, data, quality, operational viewpoint, communications, and community engagement perspective. Experts will share the strategy for integrating oral health and behavioral health to ensure the best outcomes for patients.
Social media for interactions with patients and colleagues - #AACR15 - April ...Emil Lou, M.D., Ph.D, FACP
These are the slides from my presentation on using Social Media to Interact with Patient and Colleagues. This was presented at the AACR Annual Meeting on Saturday, April 18, 2015 as part of the AACR's Professional Advancement Session on Social Media for Scientists:
http://www.abstractsonline.com/plan/ViewSession.aspx?sKey=0d74c9e9-6886-4794-ab95-224bacc1d4d7&mKey={19573A54-AE8F-4E00-9C23-BD6D62268424}
NHS Leadership Academy Nye Bevan Programme 2016Joe McCrea
Social Media Masterclass delivered as part of the NHS Leadership Academy Nye Bevan Programme 2016. For more information go to @jbmccrea on Twitter or e-mail joe.mccrea@jbmccrea.com
What is knowledge mobilization really all about? This is the question that the Saskatchewan Alliance for Youth and Community Well-being (SAYCW) asked me to answer on May 26, 2015.
Summary from the very first Capital C event held at Impact Hub Kings Cross on Saturday 29th November.
Capital C is a collaboration to improve cancer care for the people of London hosted by Macmillan Cancer Support and Swarm. The goal for the group is to put patient's voice at the heart of a long-term strategy to improve patient experience in London.
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
Basavarajeeyam is a Sreshta Sangraha grantha (Compiled book ), written by Neelkanta kotturu Basavaraja Virachita. It contains 25 Prakaranas, First 24 Chapters related to Rogas& 25th to Rasadravyas.
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
Best Ayurvedic medicine for Gas and IndigestionSwastikAyurveda
Here is the updated list of Top Best Ayurvedic medicine for Gas and Indigestion and those are Gas-O-Go Syp for Dyspepsia | Lavizyme Syrup for Acidity | Yumzyme Hepatoprotective Capsules etc
Adv. biopharm. APPLICATION OF PHARMACOKINETICS : TARGETED DRUG DELIVERY SYSTEMSAkankshaAshtankar
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ADVANCED BIOPHARMACEUTICS & PHARMACOKINETICS : UNIT 5
APPLICATION OF PHARMACOKINETICS : TARGETED DRUG DELIVERY SYSTEMS By - AKANKSHA ASHTANKAR
263778731218 Abortion Clinic /Pills In Harare ,sisternakatoto
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Basavarajeeyam is an important text for ayurvedic physician belonging to andhra pradehs. It is a popular compendium in various parts of our country as well as in andhra pradesh. The content of the text was presented in sanskrit and telugu language (Bilingual). One of the most famous book in ayurvedic pharmaceutics and therapeutics. This book contains 25 chapters called as prakaranas. Many rasaoushadis were explained, pioneer of dhatu druti, nadi pareeksha, mutra pareeksha etc. Belongs to the period of 15-16 century. New diseases like upadamsha, phiranga rogas are explained.
Sharing Resources and Bridging the Gap Between Hospital Fundraising and Marketing Teams
1. Sharing Resources and Bridging the Gap
Between Hospital Fundraising and Marketing Teams
Association for Healthcare Philanthropy—Oct. 29, 2016
Chris Nelson, MPA, Executive Director Kathy Wilets, MPA, Director
University of Utah Hospital Foundation Media Relations and Content Marketing
@cnelsonutah University of Utah Health
Care
@kwilets
3. ADVANCING HEALTH
• World’s first total artificial heart transplant
• Nation’s first NIH research grant
• Nation’s first biomedical informatics
department
• Nation’s first wearable artificial kidney
• Region’s first neonatal intensive care unit
• Region’s first and only comprehensive
stroke treatment and burn center
• Utah’s first telemedicine network
4. EDUCATION
School of Medicine
College of Nursing
College of Pharmacy
College of Health
School of Dentistry
$3.2 BILLION
Expense Budget FY16
50%
GROWTH
IN 5 YEARS
1.7 MILLION
Patient Visits
$288 Million+ Grants in FY2016
35+ Disease-Causing Genes
Identified
6 Members of National
Academy of Science or
Medicine
1
NCI Comprehensive
Cancer Center
DISCOVERY
>5,000 Practicing
Clinicians and
Nurses
ACCESS
4 Hospitals
12 Community
Clinics
18
Regional Partners
>10% of the
Continental U.S.
1 Nobel Laureate
7. Sources of Trust
Consumers trust friends, family, & personal
experience more than ads or strangers
Trust is required to acquire buyers
Trust is built through engagement
9. New Rules of Marketing/Engagement
• Authenticity – resist the urge to “sell” on the first date; you
must invest the time to build trust and genuinely interested
help the online/offline community
• Transparency – you must actually participate in the
conversations (instead of hiring an imposter to do it)
• Relevancy - remember that you’re joining someone else’s
conversation; listen first – then contribute if you have
something relevant to say
@cnelsonutah @kwilets
11. Benjamin Franklin on fundraising:
• I advise you to apply to all those whom you know will give something;
• Next to those whom you are uncertain whether they will give any thing or not; and
show them the list of those who have given;
• And lastly, do not neglect those who you are sure will give nothing, for in some of
them you may be mistaken.
The Autobiography of Benjamin Franklin
@cnelsonutah @kwilets
15. Understanding the DNA of Fundraisers and Communicators
PR Professionals
• Organized around getting a core organizational message/s out to the
public
• Driven by earning media coverage, getting others to tell your story
• Authenticity and legitimacy of communication channel matters
• Metrics: volume and quality of media coverage, did the story drive
brand awareness (positive/negative coverage), not always just
promoting the org – often times focus is on defending the brand
@cnelsonutah @kwilets
16.
17.
18.
19.
20. Understanding the DNA of Fundraisers and Communicators
Marketing Professionals
• Often very creative thinkers
• Hyper focused on client satisfaction and very specific client (driving
new patients to cardiology) outcomes
• Typically good at execution but reliant on others for overall success
(ad agency, graphic designers, copy writers, PR people, events
management team)
• Metrics: appointments scheduled, downstream revenue, client
satisfaction
@cnelsonutah @kwilets
21. Understanding the DNA of Fundraisers and Communicators
Digital Engagement/Marketing
• Data, web-driven analytics, laser focus on reaching the right online
audience
• Lots of new terms: click thru rate (CTR), cost-per-click (CPC), cost
per acquisition (CPA), pay-per-click (PPC), redirect, search engine
marketing (SEM), search engine optimization (SEO), bounce rate
• This group is critical to the success of PR, marketing and
development teams. This group should be seen as the backbone of
any advancement efforts.
• Metrics: data, data, data
@cnelsonutah @kwilets
22. Understanding the DNA of Fundraisers and Communicators
Development/Fundraising Professionals
• Traditionally have earned their way to becoming major gift or
principal gift officers
• Strong interpersonal skills, love making personal connections and
then connecting donor to the organization, working toward
transformational gifts
• Typically very good at explaining the organization’s overall value to
the community and articulating big picture vision of organization
• Metrics: did the action move the donor relationship to the next stage,
number of meaningful contacts, donations received
@cnelsonutah @kwilets
23. Understanding the DNA of Fundraisers and Communicators
Commonalities
• My job is the most important, or most relevant, to the organization’s
overall success
• My issue (or event) is going to drive donations (or media coverage or
new business) to the hospital. Therefore, you’re project, while
important, isn’t as high a priority as mine. Translation – get on board
with what I need from you or get out of my way.
• Word of mouth is a universal metric for each group. Others sharing
your message is the most powerful tool we each have and the holy
grail of all of our efforts.
24. “The fun for me in collaboration is,
one, working with other people just
makes you smarter; that's proven.”
Lin-Manuel
Miranda
Learning to Share
25. Communication and Marketing Teams Are Transforming
• Content marketing strategy is driving consolidation of traditional PR
and marketing functions
• IT and the role of the internet continues to evolve – from MarComm
to MarTech
• Content marketing drives user experience – leading to integrated
patient portals (one stop shopping)
• Difficult to get support until PR, marketing, web and IT teams have
aligned
Learning to Share
@cnelsonutah @kwilets
26. Collaboration Works Best When Roles are Defined
• Inventory what you already have and reuse existing content and
assets. Sarah Foley story.
• Respect (PR people aren’t just good copy editors)
• Engagement first, donations second
• How does what you’re doing advance the relationship (cultivation is
to important to leave just in the hands of the fundraising team)?
Learning to Share
@cnelsonutah @kwilets
27.
28.
29. Case Study – When It Works Well
Key Takeaways
• Planning is key
• Use a creative brief or detailed planning document to create clear
accountabilities and deadlines
• Understand what each team needs in terms of metrics and outcomes
– determine if the project is worthy of collaboration
• Share credit for success and failure
@cnelsonutah @kwilets
31. Case Study – When It Works Well
Overview and Action Plan
University of Utah Hospital 50th Anniversary
Friday, July 10 at 10:30-11:30 am
Media Pitch:
What do you get Utah’s only academic hospital for its 50th birthday? Find out today as CEOs
from local hospitals join Gov. Gary Herbert, the Utah Jazz, and local philanthropists to mark
University of Utah Hospital’s golden anniversary.
Agenda:
Location: base of escalators in University Hospital Atrium
• Welcome and brief remarks about history of University of Utah Hospital - David Entwistle
• Brief remarks and introduction of “future capsule” – Dr. Sean Mulvihill or Dr. Vivian Lee
• Gov. Herbert and proclamation presentation (or SLC Mayor, Salt Lake County Mayor)
• Brief Remarks and gift presentation - Randy Rigby and Alec Burks from Utah Jazz
• Reflections on 50 years of service - Reed Brinton, University donor and celebrating his 100th
birthday
• Lisa/Spence Eccles from George S. Eccles Foundation announcing $50,000 grant in honor of
50th anniversary. Announce the #50Forward campaign that challenges people to donate $50
in honor of someone they know who has benefitted from the services of University of Utah
Hospital.
• Presentation of Peer Hospital and UHA Gifts
• Salt Lake Regional – Dale Johns or Ed Lamb
• St. Marks – Steven Bateman
• LDS Hospital – Jim Sheets
• Intermountain Medical Center – David Grauer
• Primary Children’s Hospital – Katy Welkie
• Thank you and conclusion – David Entwistle
Logistics:
• Sound – Public Affairs team
• Backdrop – Foundation
• Future Capsule Story Collection and Display – Public Affairs and Foundation
• Video on web and display of stories and pictures from elementary students
• Cake – Foundation and Hospital HR (do we have people come to the lobby for cake or
have cake delivered to unit)
• Media invites – Public Affairs
• VIP invites – Foundation
• Video recap – Public Affairs
• Historical display/timeline – web
• Oversized display of fine arts poster – Foundation
Invitees:
Hospital Board members, Foundation Board members, Management Council, targeted
donors, media, staff, faculty, UHA leadership, administrators from other hospitals
VIP Luncheon following event:
Redrock Room or Hospital Board Room?
Catering – Foundation
Anything missing?
Ancillary:
• Happy birthday to Hospital and cake for employees
• Unveiling of 50th anniversary poster
• Unveiling of 50Forward Campaign and Billboards
• 50Forward Capsule – Placement in Trophy Case
• VIP Lunch
As an academic medical center, which began in 1902 with a 2-year medical program and then shifted to a four year program in the 40’s
Since then we have impacted the practice of science and medicine with a number firsts:
World’s first total artificial heart transplant (William DeVries, M.D.; class of 1970)
Nation’s first National Institutes of Health research grant (Maxwell Wintrobe, M.D., Ph.D.) – Wintrobe came to Utah from John’s Hopkins in 1945 in part because he could not receive tenure at JH because he was Jewish
Nation’s first biomedical informatics department pioneering evidence-based clinical care (Homer Warner, M.D., Ph.D.; class of 1949)
Nation’s first wearable artificial kidney (Willem Kolff, M.D., Ph.D.)
Nation’s first health system to post online physician reviews (Vivian Lee, M.D., Ph.D., M.B.A., et al.)
Nation’s first academic medical center in the United States Olympic Committee's National Medical Network
Region’s first neonatal intensive care unit
Region’s first and only comprehensive stroke treatment and burn center
Utah’s first open heart surgery (Dr. Russell M. Nelson, M.D., Ph.D.; class of 1947)
Utah's first telemedicine network
Today, we provide care for more than 1.7 million patient visits and have built an integrated academic medical center that delivers world-class clinical care, research and education
We deliver this care to a patient population that covers 10% of the continental United States
Need for market perception study. Focus groups for specific areas, but also a broader survey. Downside is that it’s a small community and can be difficult to really get an accurate read of
Let your PR team help you find the right story – and then respect what they have to say. Open conversation. Let them help you find the angle. Help uncover an angle. It may not be the story you want to tell.
Sarah Foley story – told the story.
Use the right people for the right project.