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This document discusses the importance of marketing strategy, finding a competitive edge, and staying in business to promote business. It also mentions the need for consumer education, choice, and information to create a healthy market environment with knowledgeable consumers.
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- Increased online shopping and reduced footfalls in stores due to safety concerns. Pantaloons saw a significant growth in its e-commerce business as customers shifted online.
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- Preference for trusted brands. Customers were likely to opt for well-known brands like Pantaloons that they feel can ensure a safe shopping experience both online and offline. This enhances Pantaloons' brand equity.
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Pantaloon Retail (India) Ltd is an Indian retail chain operating various store formats. It has over 1000 stores across 71 cities, employing over 35,000 people. The document discusses Pantaloon's product offerings, supply chain management, merchandising approach, pricing strategy, customer relationship management practices like loyalty programs, and promotional strategies like gift vouchers. The key goals of Pantaloon's supply chain are to efficiently meet market demand and achieve customer satisfaction.
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Big Bazaar is a chain of department stores in India owned by Pantaloon Retail India Ltd that aims to have 350 stores by 2010, and its strategic human resource management involves having a dynamic HR department that takes care to select, train, motivate and retain employees through continuous development programs and by providing attractive compensation packages.
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A review of the changes in the marketing of agriculture as it becomes integrated into the urban environment.
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This document is a project report on the effectiveness of the retailing mix at Big Bazaar, an Indian hypermarket chain owned by Pantaloon Retail. It provides background on Pantaloon Retail and Future Group, the parent companies of Big Bazaar. It then discusses Big Bazaar's products, departments, management style, strategy, and competitors. The report aims to analyze and evaluate Big Bazaar's retailing mix and provide recommendations for improvement.
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Marketing Strategies adopted by Amway in India
Amway is an American company that uses multi-level marketing to sell health, beauty, and home care products. When it entered the Indian market in 1994, it identified small and medium Indian companies to source products from. However, Amway struggled in India due to negative perceptions of direct selling, poorly trained salespeople, and a communication gap where distributors were unsure of product prices and values. To address these issues and make products more affordable, Amway introduced smaller and cheaper product packages in 1999.
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The document proposes an omni-channel retail strategy for Shoppers Stop to address disruptions in the retail industry. It involves enhancing Shoppers Stop's in-store and digital customer experience, creating private label brands, and implementing best HR practices. This includes developing an integrated online and offline shopping experience, mobile features like interactive product information and payments, and digital marketing tools to engage customers. A cost-benefit analysis finds that the omni-channel strategy would increase profits with an 18% CAGR over three years and return on investment of over 4x.
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DIFFERENT LOYALTY PROGRAMS IN BIG BAZAAR AND ITS VALUE TO THE CUSTOMER.
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Commercial sustainability of peri urban agriculture annotated
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Rishabh.m 1351-r.m.s individual retail visit report
Rishabh.m 1351-r.m.s individual retail visit report
A projects report on effectiveness of retailing mix in big bazaar
A projects report on effectiveness of retailing mix in big bazaar
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