Shadow Electionﬁnding the best candidates and solutions
salesforce.com, 2011Social media is fundamentally changing the way peopleare engaging with politics.
http://en.wikipedia.org/wiki/File:Democracia_real_YA_Madrid.jpgFed up with the limitations of current democraticpractices, people around the world are using social mediato make themselves heard – both online and offline.
Sustained peaceSocial media has helped createrevolutions but how could it nowhelp support peace and democracy?We believe that a solution lies inusing social media to encouragepeople to constructively find thebest solutions and right people in anopen, simple and accountable way.
Current problemsSocial media has proved an effective wayto communicate across vast networks;however, there are currently few goodtools to help communities find the bestsolutions to their problems. How to make the message of the “crowd” understandable?
Our solutionShadow Election allows people topropose questions to politicalcandidates and the general public.• Propose questions• Give answers• Rate other people’s answers• See the people with the best-rated solutions move up the “live” chart• Show support by indicating your vote for one of the candidates
The benefitsAs an end result you have the bestsolutions and candidates.You can then use this informationto help choose an officialcandidate to vote for in realelections.Non-official candidates can alsobe given a voice and the option tobecome community leaders.
Initial trialShadow Election was firsttrialled as Vaali.fi in the 2011Finnish Parliamentary Elections.
Industry recognitionVaali.fi (later Shadow Election)was the first Finnish electionmachine (vaalikone) to use opendata provided by the leadingnation newspaper (HelsinginSanomat).This, together with the innovativefocus on solution rating ratherthan only on the usual interestsmatching, help RCM’s electionmachine to garner some industryrecognition.
Media contentMedia companies and organizations can use an embeddedversion of the tool with their own questions to attractvisitors to their online spaces.
Data visualizationMedia companies can also use thedata and statistics to generatemedia news and content. Shadow Election is partnering with the info-graphic specialists Flo Apps to create visually appealing media content.
Advocacy toolOrganizations can use it as anadvocacy tool by requesting thatcandidates answer their specificquestions.
City Municipalities (alternative use case)Cities can use an “adapted”version of the ShadowElection machine to highlightissues and find solutions.Here is how it would work:• Questions/issues are entered• People give solutions• Solutions are rated by the community
Crowd Wisdom Given the right conditions the crowd is on average smarter than the brightest individuals.The criteria and conditions forsuccessful crowd solution ﬁndingwere identiﬁed in James Surowiecki’sseminal book The Wisdom of Crowds