SlideShare a Scribd company logo
#shadesofsephora
By Treandra Thomas
Why this campaign?
-For women of color
-Adds to diversity
-Celebrates the different shades of
melanin that get overlooked in the
makeup world
How do we accomplish
this?
-New highlight sticks
-New foundation
Let’s talk money...
-Needs to be at least 20 million
-New highlight sticks + new shades
of foundation requires research
-We want a good quality of products
to ensure women will buy them
-Packaging matters and needs to
be amazing
Let’s advertise!
-Start social media
advertisements immediately
-Get creative with content
-Make sure we are constantly
hashtagging and promoting
#Shadesofsephora
Instagram
-Start with preview pictures
-Create mini promotional videos
once the packaging is finished
-Consistently post content involving
#shadesofsephora
Facebook
-Start some dialogue about this
campaign before it is finished to see
how everyone feels
-Ask what the customers want
-Post any promotional material
created to start a buzz for the new
products
-This is the basis for the campaign
-#shadesofsephora should be
posted daily
-There should be a countdown
followed by interaction with
customers to keep them on their
toes and ready
Twitter
Keep track of success
-Monitor the website monthly
-Check on the products to see which ones
are doing the best
-Monitor each social media site to see who
is excited and what they they think about
not only the products, but also the
campaign in general.
#Shadesofsephora.. Why not?
-This will grow Sephora
-Creates the initiative needed for
more diversity and better quality
makeup for women of color
-Creates comfort in Sephora
because it shows that they care
about all women

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#ShadesofSephora

  • 2. Why this campaign? -For women of color -Adds to diversity -Celebrates the different shades of melanin that get overlooked in the makeup world
  • 3. How do we accomplish this? -New highlight sticks -New foundation
  • 4. Let’s talk money... -Needs to be at least 20 million -New highlight sticks + new shades of foundation requires research -We want a good quality of products to ensure women will buy them -Packaging matters and needs to be amazing
  • 5. Let’s advertise! -Start social media advertisements immediately -Get creative with content -Make sure we are constantly hashtagging and promoting #Shadesofsephora
  • 6. Instagram -Start with preview pictures -Create mini promotional videos once the packaging is finished -Consistently post content involving #shadesofsephora
  • 7. Facebook -Start some dialogue about this campaign before it is finished to see how everyone feels -Ask what the customers want -Post any promotional material created to start a buzz for the new products
  • 8. -This is the basis for the campaign -#shadesofsephora should be posted daily -There should be a countdown followed by interaction with customers to keep them on their toes and ready Twitter
  • 9. Keep track of success -Monitor the website monthly -Check on the products to see which ones are doing the best -Monitor each social media site to see who is excited and what they they think about not only the products, but also the campaign in general.
  • 10. #Shadesofsephora.. Why not? -This will grow Sephora -Creates the initiative needed for more diversity and better quality makeup for women of color -Creates comfort in Sephora because it shows that they care about all women