This document appears to be a portfolio from an agency called SieckGrowth that includes case studies and work samples from various branding and design projects they have completed. There are over 20 case studies and client projects summarized ranging from corporate identity work, branding campaigns, website design, and other marketing collateral. The portfolio highlights SieckGrowth's experience across industries and capabilities in strategic brand development, identity design, and integrated marketing communications.
Delta Airlines - New Business Pitch BriefCubeyou Inc
Delta made Fortune's 2015 list of the 50 most admired companies and also landed the top slot on
Business Travel News' annual airline survey for the fourth consecutive year, an unprecedented
achievement for an airline. Wichita State University's 2015 Airline Quality Rating placed Delta in
the top three of all airlines
Delta Airlines - New Business Pitch BriefCubeyou Inc
Delta made Fortune's 2015 list of the 50 most admired companies and also landed the top slot on
Business Travel News' annual airline survey for the fourth consecutive year, an unprecedented
achievement for an airline. Wichita State University's 2015 Airline Quality Rating placed Delta in
the top three of all airlines
Il 31 gennaio 2016 è l’ultimo giorno utile per i datori di lavoro che, nel corso del 2015, hanno stipulato contratti di somministrazione, per inviare alle rappresentanze sindacali la comunicazione obbligatoria annuale.
CAMBRIDGE AS GEOGRAPHY REVISION: SETTLEMENTS - 6.3 THE CHANGING STRUCTURE OF ...George Dumitrache
A comprehensive presentation of subchapter 6.3 The Changing Structure of Urban Settlements, from the third chapter of Human Geography, AS Cambridge, Settlements.
This has been a difficult time for many people across the world, in all industries and businesses; big, small and independently owned.
So, How do you Protect your Brand during COVID-19?
Read the latest White Paper by The Stitch Effect to find out.
Please feel free to share your thoughts and if you have comments or need Brand Guidance, feel free to message us.
Now, next and near future: Our planning framework for Covid-19 and beyondDani Goodwin
Here at twentysix, we’ve been working non-stop to guide our clients through these uncertain times. From this experience, we’ve produced a free marketing strategy playbook to support businesses with the now, next and near future.
Il 31 gennaio 2016 è l’ultimo giorno utile per i datori di lavoro che, nel corso del 2015, hanno stipulato contratti di somministrazione, per inviare alle rappresentanze sindacali la comunicazione obbligatoria annuale.
CAMBRIDGE AS GEOGRAPHY REVISION: SETTLEMENTS - 6.3 THE CHANGING STRUCTURE OF ...George Dumitrache
A comprehensive presentation of subchapter 6.3 The Changing Structure of Urban Settlements, from the third chapter of Human Geography, AS Cambridge, Settlements.
This has been a difficult time for many people across the world, in all industries and businesses; big, small and independently owned.
So, How do you Protect your Brand during COVID-19?
Read the latest White Paper by The Stitch Effect to find out.
Please feel free to share your thoughts and if you have comments or need Brand Guidance, feel free to message us.
Now, next and near future: Our planning framework for Covid-19 and beyondDani Goodwin
Here at twentysix, we’ve been working non-stop to guide our clients through these uncertain times. From this experience, we’ve produced a free marketing strategy playbook to support businesses with the now, next and near future.
Social Tribe – Special Edition Pulse Report – COVID-19SocialTribe
We can't imagine a greater challenge than the one we face today, a global pandemic that threatens the health and well being of our families and communities. As a 100% remote agency, we have not skipped a beat with the upheaval COVID-19 is causing around the world, and are doing everything we can to provide our clients and partners with informed, uninterrupted support.
Our perspective is that as populations shift towards indoor activities, there will be a greater need than ever before for organizations to shift resourcing towards online activations. As digital marketing experts, we're prepared to do everything we can to help you navigate these changes. We are happy to help discuss ideas, shifts, pivots--anything we need to do to keep your business healthy and positioned for growth.
Conversant what the bleep does personalized marketing really meanConversant, Inc.
Outlines the essential components of a personalized marketing strategy and solution. Simplifies the process of identifying the right approach to personalization for any brand.
We have tried to compile some data insights for the digital space as of 2020. And also what will be the case during and after COVID-19. The presentation is meant for advertisers , and digital media planners
For the Profit of Many – Designing Better For-Profit CompaniesChris Pallé
Talk was originally given at the RE:DESIGN Conference in Brooklyn, NY 4-28-2014 (redesignconference.com/conferences/uxd/)
The demand on businesses to think “socially” is evolving at a rapid pace. What was once good marketing to include something about a social cause on your Web site is no longer as impactful as threading it into the fabric of how you do business today. Come share in this conversation about B-Corporations and the implications pursuing this designation will have on your organization.
This presentation describes the evolution of social media usage in the insurance industry. Areas covered include typical uses for insurance organizations, developing a social media policy, the dangers of social media, and some fun facts as well.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
7. SieckGrowthCorporate Identity
Print Communications
Interactive / Web
Packaging
Joseph Alioto Veronese
joe@jvero.com
j vero wines
sonoma, california
700 montgomery st.
san francisco, ca 94111
fax: 415 723.7200
tel: 415 225.3027
vero
j
J Vero Wines
& Debra McGuire,
Couturier
11. [ a p a s s i o n f o r s e r v i c e ][ a p a s s i o n f o r s e r v i c e ]
S
M
T
W
T
F
S
travelstore
Corporate Identity
Print Communications
Interactive / Web
Packaging
TravelStore
Travel services agency
Strategy: “A Passion for Service”
S
M
T
W
T
F
S
TravelStore, Inc.
11601 Wilshire Blvd.
Los Angeles, CA 90025
310 575.5540 tel
310 575.5541 fax
www.travel-store.com
Deborah Mulvihill Collis
Client Services Manager
310 575.0129 direct
deborah.mc@travel-store.com
travelstore
[ a p a s s i o n f o r s e r v i c e ][ a p a s s i o n f o r s e r v i c e ]
S
M
T
W
T
F
S
travelstore SieckGrowth
12. ixRRix
Dining & Cocktails
Los Angeles 1997
Corporate Identity
Print Communications
Interactive / Web
Packaging
Rix
Restaurant
SieckGrowth
14. Employee Health is Instrumental to Your Success
...................................................................................................
For most American businesses, the traditional way of managing escalating healthcare
premium costs has been to change insurance companies, modify employee benefits or
increase each worker’s contribution. And sometimes all three.
Unfortunately, none of these methods is effective in controlling the relentless rise in
the cost of premiums. This is because not one of them addresses the underlying cause:
an inefficient and confusing healthcare delivery system that has had to increasingly
accommodate the growing number of employees who make poor lifestyle choices day
in and day out. Choices that have not only significantly impacted their own health, but
also have markedly decreased their productivity — and their company’s profitability.
Often, an employee’s harmful lifestyle decisions have pervasive ill effects: besides
causing low morale on the team, in the department and company-wide, there’s an
inability of the employee to be present as part of a workforce as well as a reduced
capacity to focus on work whenever — or if ever — he or she comes onto the premises.
Many CEOs are not completely aware of the actual costs
related to worker’s compensation claims management and
claimants’ medical treatment, absenteeism, disability and
presenteeism.
In fact, studies show that employees who are high-risk
(with 5 or more lifestyle risk-factors) cost, on average,
36% more in disability, worker’s compensation, absences
and medical/pharmacy claims than employees who are
lower-risk.
Adding up the costs associated with these risk levels, a
high-risk employee can burden employers with more than
$5,052 in preventable costs per year, per employee.
How Do Healthy Employees Equal Healthy Companies?
...................................................................................................
AFIS Benefits offers a revolutionary way to control healthcare costs. An involving,
empowering and incentivizing system to ensure that each individual employee is helped
to get healthier. Which, in turn, helps lower healthcare premiums.
All to make your company truly exceptional.
..........................
Corporate Identity
Print Communications
Interactive / Web
Packaging
AFIS Benefits
Corporate health insurer
offering prevention programs
Healthy Employees = Healthy Company
Healthier Employees Make Healthier Companies
AFISBenefits & Insurance Services
SieckGrowth
17. Case Study Healthier Employees make
Healthy Companies
SieckGrowth
casestudy
Cooper Health Club
The Cooper Companies wanted to launch a global employee wellness
program with the goal of improving the health of their employee and
lowering their healthcare costs. We created the Cooper Health Club, a
branded program suppported by integrated internal communications that
got everyone on-board, excited and living healthier.
Strategy
Launch Event
Print Communications
Email program
Website
19. Corporate Identity
Print Communications
Interactive / Web
Packaging
Cooper Companies
Identity and marketing materials for
corporate wellness website launch
SieckGrowth
Come to the Cooper Health Club and enroll in our new Wellness website. You’ll learn how
to live a healthier life, eat better, and exercise more. Best of all, have loads of fun and earn
points to win cool prizes. Join today at cooperhealthyrewards.com/xyz
FEEL THE REWARDS OF GETTING HEALTHY
20. Case Study “My life, my way” SieckGrowth
casestudy
Mivia
Migros Department Stores of Switzerland and GE Bank wanted to reach
an untapped, credit-wary market with a new MasterCard product. The
name Mivia is nearly the literal translation of the brand driver, “My life,
my way”. It is about my everyday life, my routine, where I am going. The
Mivia card enables me to be who I want to be, to go where I want to go. It
appeals to the consumer’s desire to enjoy life’s possibilities, to be
vital and connected. It bridges two targets easily with its celebration of
uniqueness and individuality... a universal appeal and also extremely
personal–it speaks to one and many at the same time.
Strategy
Brand Identity
Outdoor Advertising
Print Communications
24. Case Study Look again. SieckGrowth
casestudy
San Francisco Opera
Look again. New General Director Pamela Rosenberg wanted people –
subscribers, younger newcomers, and the opera community – to give
opera a second look. A daring new look, inspired by the artform itself,
provoked strong reactions. The challenge was to broaden the subscriber
base by appealing to younger audiences, partnering with other arts
organizations, and renewing the perception of opera as a vital and
relevant art form.
Strategy
Brand Identity
Advertising
Print Communications
28. Case Study Building a healthy brand
for the Next 100 years
SieckGrowth
casestudy
Children’s Hospital Oakland
Children’s Oakland is a vital part of the community, providing critical
care and breakhrough medical research for northern California and
beyond. But few know the depth and breadth of what Children’s Hospital
Oakland stands for; with most believing that it is a small, community
hospital serving mostly the poor in Oakland. We took on the challenge
of developing a strategy that would re-energize the brand and make it
relevant to a broader group of prospective parents and donors. Our
approach was to express a big goal for the brand and bring it to life
through communications and community.
Strategy
Brand Video
Advertising
Print Communications
Community
30. Corporate Identity
Print Communications
Interactive / Web
Packaging
Children’s Hospital Oakland
Positioning & branding campaign
including design standards, multi-media
ads, brand essence video
SieckGrowth
31. Children’s Hospital Oakland
Brand essence video
SieckGrowthCorporate Identity
Print Communications
Interactive / Web
Packaging
click image to play
32. Case Study From a Gadget to a
Necessity
SieckGrowth
casestudy
Roku
People love to watch TV. But it’s hard to find exactly what you want to
watch, and can be expensive to do so. Enter Roku. A nice little gadget that
streams video content right to your living room TV... just like 100 other
products from brands like Apple, Samsung and Sony. By understanding just
how much people love their TV time and how frustrated they’ve been with
their current experience we were able to position Roku as the brand that
makes TV time more fun and more worthwhile.
Two years later, the video streaming category is a two-horse race between
Apple and little Roku. A true David and Goliath success story.
Strategy
Brand Video
Advertising
Print Communications
Community
33. Roku
Brand book
SieckGrowth
For people who really love watching TV,
Roku is the streaming platform that makes
TV more worthwhile and more fun by offering
more selection,the easiest user experience
and great value,so you can make your TV
time count.
At Roku, we are people
pleasers. It makes us feel
good to over-deliver. We
have done the research,
and we know what our
customers want, so we’re
giving them just that:
Selection— we’re
constantly adding to our
almost infinite selection of
movies, shows,
music, sports and news
from all around the world.
Ease— easy set up, easy
search, and an interface
that a hamster could
manage
Value— an affordable price
that makes anything we
offer very low risk.
Positioning
2
We believe a good movie is best watched in pajamas.
To preserve the Roku
logo’s integrity, always
maintain a minimum clear
space around the logo.
This clear space isolates
the logo from competing
graphic elements, such as
copy, photos, background
patterns or other logos
that may divert attention
and dilute the legibility
and visual clarity of the
Roku logo.
Using the clear space
around the logo to provide
maximum impact, the area
(shown here as the cap
height of “R”) serves as a
“breathing room” around
the logo and it should be
kept clear from text or
image. Please note also that
this clear space should be
proportionally maintained
when the logo is enlarged or
reduced in size.
Clear Space
.5”.35”
y
x
x
.75x
y
Minimum size refers to the
smallest size at which the
logo may be reproduced to
ensure its legibility. The logo
should not be reproduced
in a width size smaller than
.35” for the logotype and
.5” for the logo tag, as
illustrated.
1.1
Let the signature breathe. Give it some space!
y
y
yy
Corporate Identity
Print Communications
Interactive / Web
Packaging
35. Case Study The easy and convenient way
for everyone to use money
SieckGrowth
casestudy
Quisk
A company called MobiBucks wanted to help unbanked and cash-only
consumers be part of the modern economy by enabling them to pay for
goods (and transfer cash to others) simply by using their cell phones. They
needed a new name and a modern look to make the brand appealing and
relevant around the world.
Strategy
Naming
Brand Identity
Brand Guidelines
Trade Show Graphics
39. Case Study “Forever First” SieckGrowth
casestudy
First Citizens Bank
First Citizens is a 100 year old regional bank located in North Carolina.
To compete with the “too big to fail” national banks, First Citizens Bank
needed to freshen its face and its voice. We took their well-recognized
logo and updated it, maintaining strong ties to the past while imparting
energy and strength.
Brand Identity