Tanara Burke created the term "Me too" in 2006 through her grassroots campaign to bring awareness about sexual abuse and misconduct experienced by underprivileged women and girls of color. In 2017, actress Alyssa Milano helped relaunch the "Me too" movement on social media by encouraging victims of sexual assault to share their stories using the hashtag #MeToo on Twitter. Within 24 hours of Milano's tweet, the #MeToo phrase was used over 200,000 times on Twitter and in over 12 million Facebook posts. The "Me too" movement aims to give a voice to victims of sexual harassment and assault.