Sfa design is an award-winning international interior design firm founded in 1996 in Southern California. It combines the focus of a boutique firm with the experience of a large corporation. Sfa has designed prestigious hospitality and luxury residential projects around the world for clients such as Four Seasons Hotels, Waldorf Astoria, and private homeowners. Their designs are tailored to each client's vision and brand through research into the location and aspirations for the project.

1. ABOUT US
Founded by industry leader and design expert Sue
Firestone in 1996, sfa design is an award-winning
international interior design firm based in Southern
California. With insight, imagination and integrity,
sfa combines the personal energy and focus of a
boutique firm with the experience and capability of a
large corporation. sfa’s commitment to ensuring elite,
personalized service has awarded them an unparalleled
fusion of experience designing premier hospitality and
luxury residential projects.
sfa’s design portfolio has taken them around the world,
completing projects throughout the United States,
Europe, Asia, Africa, South America, the Middle East and
Mexico, serving such clientele as Four Seasons Hotels
and Resorts, Waldorf=Astoria Collection, Fairmont
Hotels & Resorts, JW Marriott, Walt Disney Parks &
Resorts as well as a long list of world-renowned private
residences.
With the philosophy of favoring a diverse spectrum of
design knowledge over a particular signature style, sfa
has built its reputation on bringing each client’s precise
vision to its fullest artistic potential. sfa’s passion for
researching each project’s location, history and unique
aesthetic aspirations allows them to tailor each design
to suit the distinct brand and persona of every client.
Partnered with a forward focus on green design and an
advanced model of social ecology, sfa offers optimal
artistic accomplishment with minimal environmental
impact. sfa’s longstanding commitment to creativity and
innovation combined with precise efficiency in project
management, coordination and execution has ensured
the firm a loyal client list of more than 80 percent
repeat business, a prestigious collection of industry
awards and an ever-evolving portfolio of inspiring
international projects.

2. SERVICES
Since its inception in 1996, sfa has continually enhanced
their services, optimizing the most advanced systems to
create focused, innovative designs. sfa provides up-to-
the-minute knowledge of the latest design technologies,
methods and industry trends. sfa’s expansive portfolio of
experience has ensured flawless adherence to meeting
sharp deadlines and maximizing quality within a fixed
budget. By focusing time and energy on the development
of state of the art systems, exacting specifications and
documentation, sfa offers turn-key design solutions to
every project.
Complementing sfa’s award winning design talent is
sound technical expertise and a proven solid approach
to project management. During each phase of the
process, from the initial design concept, through design
development, to final installation, sfa seeks to distinguish
its work with rigorous attention to detail, high-standards
and meticulous execution. With exceptional support from
our internal project management teams, sfa ensures
that each project is completed on schedule and under
budget.
3888 State Street, Suite 201 tel: 805.692.1948
Santa Barbara, CA 93105 fax: 805.692.9293

3. NOTABLE PROJECTS: HOSPITALITY
Four Seasons Hotel Los Angeles at Beverly Hills – Los Angeles, California
Renovation – 285 Guestrooms & Suites, Guest Corridors, Elevator Lobbies, Windows
Bar & Lounge, Garden Restaurant, Bar Patio & Expansion, Ballroom & Pre-Function
Space and Library
Four Seasons Jebel Sifah, Oman – Oman
New Build – 190 Guestrooms & Suites, Villas, Lobby & Front Desk, Food & Beverage
Outlets, Banquet & Meeting Rooms, Business Center, Spa, Fitness Club, Retail Facilities
and Children Activities
Grand Canal Abu Dhabi a Ritz Carlton – Abu Dhabi, U.A.E
New Build – 90 Chalets, 378 Guestrooms, Lobby, 10 Food & Beverage Outlets, Ballroom,
Meeting Rooms, Executive Lounge, Discotheque, Spa and Health Club (Opening 2011)
Venezia Tower @ Venetian Hotel Resort & Casino – Las Vegas, Nevada
New Build – Luxury Tower: 1,100 Guestrooms, Concierge Lounge, Corridors, Elevator
Lobbies, Lobby and Related Public Space
Fairmont Turnberry Isle Resort & Club – Miami, Florida
Renovation – 392 Guestrooms, All Corridors, Conference Center consisting of Ballroom,
Meeting Rooms and Pre-Function
Fairmont Heritage Place Ghirardelli Square – San Francisco, California
Five-Star Hotel Conversion – 54 Residential Units, Lobby, Owner’s Club and Meeting
Room
Fairmont Heritage Place Acapulco Diamante – Acapulco, Mexico
New Build – 50 Five-Star Fractional Ownership Villas - each 3,200 sq. ft., Arrival
Pavilion, Pool Pavilion and Café
Waldorf=Astoria Bonnet Creek – Orlando, Florida
New Build – 220 Guestrooms, 150 Residences For Sale, Corridors, Elevator Lobbies/Cabs,
Hotel Lobby, Residences Lobby, Restaurants: the Bull & Bear, Sir Harry’s Bar, Oscar’s,
Fitness Area, Spa including Salon, Ballroom, Meeting Space, Meeting Rooms, Boardrooms,
Special Meeting Rooms, Pre-Function and Restrooms
Waldorf=Astoria – New York, New York
Renovation – Several One-Bedroom Guest Suites
Trump International Hotel & Tower – New York, New York
New Build – Public Areas including the Sales Center, Two Lobbies, Guest Areas including
the Model Unit and Several Private Residences
African Pride Eliamkim Namundjebo Plaza Hotel – Windhoek, Namibia
New Build – 136 Guestrooms & Suites, Entrance Lobby, Concierge & Front Desk Areas,
Circulation (Atrium & Corridors), Lounge, Coffee Shop & Lounge Terrace, Banqueting Hall/
Foyer, Meeting/Breakaway Rooms, Public Toilets: Hotel & Banqueting, Travelers Lounge
& Washrooms, Bar, Wine Bar, Cocktail Lounge, Wellness Element/Spa, Fitness Center,
Guestroom Circulation Areas, Elevator Cab Interiors and Elevator Lobbies

4. NOTABLE PROJECTS: RESIDENTIAL
Yeung Residence
Bradbury, California – 30,600 sq. ft. Estate
Private Residence
Bel Air, California – 35,000 sq. ft. Estate
Judy & Jeff Henley (CFO – Oracle)
Santa Barbara, California – 20,000 sq. ft. Estate
Liz & Barry Bonds (San Francisco Giants Baseball Player)
Beverly Park, California – 18,000 sq. ft. Estate
Kathy & Nick Zwick “Pompeiian Court”
Montecito, California – 12,000 sq. ft. Estate
Lori & Jen-Hsun Huang (CEO, President & Co-Founder NVIDIA)
Los Altos Hills, California – 8,000 sq. ft. Estate
Cindy & Mark Lucovsky (Technical Director, Engineering Google Inc.)
Montecito, California – 7,000 sq. ft. Estate
The Reserve, Palm Desert, California – 8,000 sq. ft. Estate
Jillian Hoffman & Peter Muller (Wall Street Trader)
Montecito, California – 7,000 sq. ft. Estate
Toni & Stephen Haselton
Montecito, California – 6,000 sq. ft. Estate
Lindsay & Shawn Green
Santa Barbara, California – Estate
Laura & Bill Levy
Hope Ranch, California – Estate
Hollye & Jeff Jacobs (President of HARPO - Discovered Oprah)
Montecito, California – 8,000 sq. ft. Estate
Candace & Derek Fisher (Los Angeles Lakers)
Hidden Hills, California – 8,500 sq. ft. Estate
Dale Frey & John Myers (Executive Chairmen of GE Pension Fund)
New York, New York – Trump International Hotel & Tower

5. FOUR SEASONS HOTEL
Beverly Hills – Los Angeles, California
sfa design’s vision for the renovation of the Four Seasons Hotel Los Angeles at Beverly
Hills was to modernize the preexisting traditional-style interiors, while incorporating
elements of classic Four-Seasons flora and invoking the rich history of Old Hollywood
and Beverly Hills. With a warm, clean Southern-California style at its core, the design
for the hotel evolved into one of classic aestheticism and smart simplicity – a perfect
aesthetic backdrop for the international hub of entertainment industry events and
premiers.
Scope: Renovation – 285 Guestrooms & Suites, Guest Corridors, Elevator Lobbies,
Windows Bar & Lounge, Garden Restaurant, Bar Patio & Expansion, Ballroom & Pre-
Function Space and Library

6. FOUR SEASONS HOTEL
Beverly Hills – Los Angeles, California

7. FOUR SEASONS HOTEL
Beverly Hills – Los Angeles, California

8. FOUR SEASONS HOTEL
Beverly Hills – Los Angeles, California

9. GRAND CANAL ABU DHABI
JW Marriott – Abu Dhabi, United Arab Emirates
The Grand Canal Abu Dhabi, a Ritz Carlton, represents one of the first of what will
be many luxury new-build hotels in Abu Dhabi. The hotel is themed as a Venetian
resort with a six-star masterplan. sfa design’s intricate and unanticipated use of
classical Venetian elements will evoke the ambiance of a bejeweled European city
elevated to the most impressive levels of contemporary design. The opening date
is scheduled for the middle of the year in 2010.
Scope: New Build – 90 Chalets, 378 Guestrooms, Lobby, 10 Food & Beverage Outlets, Ballroom,
Meeting Rooms, Executive Lounge, Discotheque, Spa and Health Club (in progress)

10. FAIRMONT HERITAGE PLACE
Acapulco Diamante – Acapulco, Mexico
In the villas of Fairmont Heritage Place Acapulco
Diamante, sleek contemporary design is fused with
traditional Mexican elements to create a natural, yet
luxurious retreat. To execute this task, sfa focused on the
seamless transition between indoor and outdoor space,
using bold, yet minimalistic fixtures to accentuate the
architectural lines based on the ideas of Luis Barragan,
who has worked to give the Mexican hacienda a fresh
up-to-date design. By combining indigenous materials
such as dark tropical woods and pebble flooring with
an array of modern accents, the interior design spreads
warmth and continuity through each interior space.
Scope: New Build – 50 Five-Star Fractional Ownership
Villas - each 3,200 sq. ft., Arrival Pavilion, Pool Pavilion
and Café

11. FAIRMONT HERITAGE PLACE
Ghirardelli Square – San Francisco, California
Set on the vibrant San Francisco waterfront with
breathtaking views of the bay and Alcatraz Island,
Fairmont Heritage Place, Ghirardelli Square is a unique
luxury property offering guests the fresh spirit of the city
in an iconic San Francisco setting. sfa design thoroughly
researched the rich history of the property to transform
the world-famous chocolate factories into the most
luxurious living space/sophisticated residence club in San
Francisco. Featuring private terraces, exposed original
red brick walls, customized furniture and original artwork,
the property possesses a sexy yet sophisticated identity.
Scope: Five-Star Hotel Conversion – 54 Residential
Units, Lobby, Owner’s Club and Meeting Room

12. FAIRMONT HERITAGE PLACE
Ghirardelli Square – San Francisco, California

13. HOTEL INDIGO
New York, New York
The vision for Hotel Indigo, a chain of cutting-edge, urban hotels is to offer modern,
transcendental interiors, while using green practices to generate luxury ambience.
sfa design created the Hotel Indigo Manhattan prototype to showcase a space that
is as innovative as it is inviting - a warmer, more welcoming version of the uber-chic
boutique. Carefully pairing old with new, and abstract with organic, the result was one
of hip serenity and a novel spin on sophistication.
Scope: Prototype Guestroom

14. WALDORF=ASTORIA AT BONNET CREEK
Orlando, Florida
Located on nearly 500 acres of land the Waldorf=Astoria
at Bonnet Creek blends the elegance and refinement
of the Waldorf=Astoria brand with the vibrant ambiance
and warm energy of Florida. At the client’s request,
sfa’s designers rejected the youthful, Disney-esque
spirit of Orlando in favor of a mature, yet modern
sophistication that appeals to an eclectic mix of guests
seeking the best in luxury business destinations.

15. VENEZIA TOWER
Venetian Hotel Resort & Casino – Las Vegas, Nevada
For the Venezia Tower, sfa design created a hideaway
within the hotel that builds upon the Venetian’s existing
Italian Renaissance theme, while evoking the ambiance of
a private palazzo. To ensure a more intimate, “boutique”-
style hotel-within-a-hotel, sfa designed private seating
areas, using soft lighting and deep woods that offer an
air of welcome, while grand fixtures, luxe fabrics and rich,
intricate patterns on the flooring and furniture evoke the
ambiance of an elite estate.
Scope: New Build – Luxury Tower: 1,100 Guestrooms,
Concierge Lounge, Corridors, Elevator Lobbies, Lobby
and Related Public Space

16. VENEZIA TOWER
Venetian Hotel Resort & Casino – Las Vegas, Nevada

17. FONTAINEBLEAU SORRENTO
Miami Beach, Florida
The Fontainebleau Sorrento is a new-build tower, constructed as part of an historic
renovation of the world-renowned Fontainebleau Resort in Miami Beach. The design
for the new and improved Fontainebleau Sorrento commanded both innovation
and a keen understanding of the notorious beach area’s history. With the individual
expressionistic nature of South Beach interiors in mind, sfa design was able to envision
a clean, contemporary design that distinguishes itself for its chic construction and highly
impressive art collection.
Scope: New Build Condo Hotel – 286 Guest Units, Public Spaces and Executive

18. DISNEY’S BOARDWALK INN
Lake Buena Vista, Florida
With nearly 400 guestrooms, suites and duplex cottages
Disney’s Boardwalk Inn is a traditional resort set on the
coast of Lake Buena Vista, Florida. Inspired by the early-
20th century seaside resorts, the hotel is located on a
lively boardwalk of shops and restaurants. The spirit of
the space is romanticized beach house elegance. Like
most Disney designs, the theme for the Boardwalk Inn
possesses elements of fantasy with motion picture-
esque characteristics. Its impressive outcome won the
project the cover of Hospitality Design Magazine.
The nautical vibe is created using antiquated furniture,
light patterned prints and wicker details. A world traveler’s
collection of art and artifacts decorates every cabinet,
cupboard and surface, giving the space a personalized
quality, as if it is someone’s beachside retreat. A casual
elegance is evoked with graceful chandeliers and floral
and striped fabrics that set a mood of joyful relaxation.
Whimsical statues like that of a glass elephant atop
the fireplace and a stone horse holding a large floral
arrangement enhance the whimsical feel of the space.
Colorful pillows and couches carefully mismatch with
seashell printed armchairs to further a mood of eclectic
comfort. The result is a joyful atmosphere that evokes an
elegant image of a 1900s beach resort, with a touch of
playful imagination unique to the world of Disney.
Scope: New Build - 378 Guestrooms & Presidential
Suite, 532 Vacation Villas & Member’s Lounge, All Public
Spaces including Lobby, Lobby Lounge, Dining, Pre-
Function and Ballroom/Meeting Space

19. DISNEY’S BOARDWALK INN
Lake Buena Vista, Florida

20. HIGH RISES
Trump International Hotel & Tower – New York , New
York
Located in the heart of Manhattan, the Trump Tower is a
work of architectural splendor surrounded by the dazzling
beauty of the New York skyline. sfa used modernly regal
fabrics, finishes and furniture pieces to create the warm,
inviting and intimate ambiance of a private residence,
while displaying the grace and elegance of the finest
luxury hotels.
Scope: New Build – Public Areas including the Sales
Center, Two Lobbies, Guest Areas including the Model
Unit and Several Private Residences
Park Wilshire – Los Angeles, California
After winning the 1991 Elan Gold Award for Best Interior
Design – Luxury Community for Park Wilshire, Sue
Firestone, Founder/Chairman of sfa design, was asked
to return to take on the property’s 2007 renovation.
Catering to an international mix of residents, the
new design for Park Wilshire was inspired by the
many world cultures represented within the building.
sfa maintained the contemporary feel of the space
by incorporating the existing clean modern lines, the
Asian aesthetic and the use of black stone into a sleek
interpretation of world design.

21. MONTECITO RESIDENCE
Private Estate – Montecito, California
Stepping away from the cold sparseness and narrow
lines of modern minimalism, the design for a recently
renovated 5,000-square-foot Montecito estate fuses
valley richness with contemporary refinement. Santa
Barbara-based international interior design firm, sfa
design worked with the estate’s owners to create a
clean, modern space born out of earth-inspired, organic
elements.

22. MONTECITO RESIDENCE
Private Estate – Montecito, California

23. ITALIAN VILLA
Private Residence – Southern California
Paying homage to old-world graciousness and elegant, ultra-livable homes, sfa’s design
for this 12,000-square-foot Montecito estate was inspired by a famous Pompeian villa. All
aspects of the design; from the warm color palette of terra cotta, russet and cream, with
touches of teal and gold, to the hand-picked antiques and accessories were thoroughly
researched to capture the authentic ancient Italian look and feel.

24. ITALIAN VILLA
Private Residence – Southern California

25. SCOTTSDALE
Private Residence – Scottsdale, Arizona
Dramatic Architecture and sophisticated design work hand-in-hand to recreate the
taste and elegance of a Mediterranean style villa in this renovated 18,000-square-
foot home. sfa planned the design of each room to flow seamlessly from one to the
other, with every area in this magnificent home offering a taste of true luxury and
classical opulence.

26. SCOTTSDALE
Private Residence – Scottsdale, Arizona

27. HOPE RANCH
Private Residence – Santa Barbara, California
This classic Italian-style home was designed to
complement the stunning seascapes and mountain
views of its Santa Barbara, California location. sfa
employed rich woods, sophisticated antiques and refined
architectural details with a palette of greens and gold
accents to create a space that blends seamlessly with
the 20,000-square-foot estate’s dramatic surroundings.

28. LOS ALTOS
Private Residence – Los Altos Hills, California
Inspired by the serene, lush landscaping of this 8,000-square-foot Bay Area home,
sfa design created a harmonious retreat by marrying rich Italian decor with clean
neoclassical architecture. The consistency of color combined with the devotion to the
Italian Rococo influence creates a symbiotic flow within all spaces of this residence.
The gentle grandeur in each detail allows the classical Italian design to gracefully
fuse with the home’s natural Californian setting.

29. MONTECITO
Private Residence – Montecito, California
Dramatic architecture by Richard Landry and elegant interior design come together
to create an inviting and enchanting space in this 6,000-square-foot Spanish-style
home. sfa established a tone of sophistication by merging deep umber patterned wood
flooring with delicate fabrics and rich tapestries that generate an air of lavishness
within the rustic atmosphere.

30. BEL AIR
Private Residence – Bel Air, California
To invent an innovative, yet elegant design for this Bel Air residence, sfa employed
the simple element of sleek, uncomplicated surfaces in the clean lines of furniture, art,
walls and flooring. Unadorned spaces and a palette of cream and auburn woods give a
quiet modesty to the design, as the open layout, influx of light from floor length windows
and the use of fireplaces warm up the hip, contemporary environment.

31. BEL AIR
Private Residence – Bel Air, California

32. SAILING YACHT TAMSEN
Via Reggio, Italy
The primary goal in designing the 174-foot private yacht, Tamsen, was to combine
the exquisite elements of a classic Italian Perini Navi with the warmth, functionality
and modern sensibility of a contemporary living space for the owner’s extended family.
Balancing a traditional nautical backdrop, with an innovative contemporary design,
sfa enlivened the rich teak interiors with vibrant digitized artwork. Every aspect of the
ship’s design pays tribute to the owners’ love of sailing and sailboats while infusing their
personal appreciation of modern artistry.

33. SAILING YACHT TAMSEN
Via Reggio, Italy