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2006 AMD Analyst Day Marty Seyer Senior Vice President Commercial Business June 1, 2006
AMD Commercial Business Agenda Commercial Strategy AMD Incredible Momentum AMD Opteron TM  processor Performance-Per-Watt  Blades AMD64: The Innovation Architecture Server: Blade, 4P, SMP, Grids Platform: Torrenza, Trinity, Raiden AMD Leadership Continues
AMD Commercial Strategy Future Picture: Lead in Quad Core Serve all server segments Lead in new client usage models Deliver open eco-system innovation 2006 Plan:   Drive open innovation into platforms Define and drive new client usage models Set the data center agenda Leverage AMD Opteron processor success to expand AMD64 markets Increase system channel presence Future Picture:   Be preeminent in servers Be preeminent in new clients Broadly adopted in traditional clients 2009-2010 AMD Breaks Free 2007-2008 Expand the Breach Kick in the Door Grow Server Business to >20% market share Grow Commercial Client Business to >15% market share X 30%
AMD Opteron Processor Incredible Growth Over 2x overall growth in the number of available AMD Opteron processor-based platforms 2004-2005 2x growth in available platforms projected for 2006 AMD Opteron processor market share has doubled annually # of Opteron processor Platforms  Sources:  Mercury Research 1Q06, AMD (Data is x86 servers worldwide) 50 22% AMD Opteron processor Market Share
2006 Analyst Day Performance-Per-Watt Leadership Data center agenda has been set: POWER Enterprise customers asked AMD to take leadership role in solving data center power concerns AMD is the performance-per-watt leader
Taking Global Action on Customer Energy Use Founding Member of  The Green Grid Supported by  U.S. EPA & Alliance to Save Energy Mission: Best Practices & Metrics www.TheGreenGrid.org
AMD64 – The Best Blade Architecture Driving to >50% portfolio penetration with the market leaders … Performance Per Watt Per Dollar Leadership 75% 25% 90% 45% 40% 50% 33% Blade Rack 2 pBlade Scale Out  Series ProLiant BL35p ProLiant BL25p ProLiant BL45p   HyperBlade Primergy BX630 LS20
James Mouton Vice President, Industry Standard Servers Group “ Opens up a new way for HP to collaborate with our end customers” Gary Campbell, CTO, Industry Standard Servers, HP
AMD64: The Innovative Platform of the Industry 64 Cores Source: Gartner Computing as a service Platforms for software as a service Affordable Flexible Secure >700%! Source: Gartner, IDC 267%! 4P SMP Grids Blades
AMD Validated Solutions Freedom  of Choice Confidence  of Validation One Face to the customer One marketing program One RMA interface One solution provider program Mobile CSIP: Commercial Stable Image Platform Desktop CSIP: Commercial Stable Image Platform Server Validated Server Program AMD True Server
AMD64 – Expanding Into New Markets Sun StorageTek 5320 NAS Appliance Sun StorageTek 5320C NAS Appliance Sun StorageTek 5320 NAS Gateway agámi Systems AIS 3000 Series AIS 6000 Series NAS Appliances  Adaptec Snap Server 500 Series NAS Appliance Network Attached Storage HP ProLiant DL585 NAS Gateway     HP bc1500 PC & Workstation Blades ATCA/Compact PCI Blades for Telecommunications Markets Sun Netra CP3020 ATCA Blade Pinnacle Data Systems inc. ATCA AMD blade … More to come ! Advantech HT-2000  ATCA blade Performance Technologies IPnexus CPC5564  CompactPCI blade Telecommunications Standard Service Platform (TSSP)
Customer Centric Innovation: The Next Wave  IT Department End Users Security, virtualization, manageability Access to full PC data  anywhere, anytime Raiden Acceleration solutions tailored to MY enterprise needs Seamless upgrades and integrated security Performance on demand Reduce client TCO,  improve client experience Torrenza   Trinity   Customer Needs AMD Solutions
Direct Connect Computing  Introducing “Torrenza” I/O Hub USB PCI PCI-E  Bridge 8 GB/S 8 GB/S 8 GB/S 8 GB/S Native Dual-Core Native Dual-Core AMD Opteron TM   Direct Connect Architecture The shortest route between two points is a  Direct Path … … when computing or innovating. Partner Optimized Silicon Acceleration solutions Community Innovation An Open Platform Direct Connect Architecture Imagine It, Build It… HTX Slot Customer Centric Accelerators Media FLOPs, Partner Innovation XML,  Gaming Physics, etc. Partner Optimized Solution HTX Media Processor FLOPs Accelerator Gaming Physics Accelerator XML Accelerator SRQ Crossbar HT Mem.Ctrlr SRQ Crossbar HT Mem.Ctrlr
Torrenza:  Enabling partners to build the most exciting solutions in history Acceleration solutions Enablement Horizontal technology to open markets I/O Math FPGA Network Processing Established  $B market in network platform Likely migration to server  platform Content Security Enterprise Technologies Identified  data center opportunities XML Offload SMP Java SOA Storage Media Highly competitive market in flux Known growth opp. IPTV Processing Transcoding Telco VoIP IMS Next-Gen Networking Enterprise Technologies Enablement Telco Media Network Processing Markets Scalable Systems Application Acceleration Development Platforms Ecosystem Players Scalable Systems Application Acceleration Next-Gen Networking Development Platforms Ecosystem Players OEM Delivery “ Enables our Adaptive Supercomputing strategy, tailoring the computer to the problem.”  Steve Scott, CTO, Cray “ Opens up a new way for HP to collaborate with our end customers” Gary Campbell, CTO, Industry Standard Servers, HP “ Basing differentiated products on the best open platform on the market”   John Fowler, EVP Systems Group, Sun  “ An ecosystem of innovation that benefits across the markets” Rod Adkins, VP, Systems and Technology, IBM Innovation Community
Jan Silverman  SVP Corporate Strategy and Business Development
Improving IT Operations Introducing “Trinity”  Cohesive Security, Virtualization & Manageability Security Virtualization Manageability Trinity: Open Management Partition AMD Virtualization Presidio AMD64   with built in security and virtualization technology Secure  Virtualization Enhanced  Management Platform  Integrity Platform OEM’s Middleware Applications
Trinity: Open and Partner Extensible  Secure Virtualization Open Management Partition for AMD64 TM Secure at the Core; Trusted at the Edge Managed Throughout Security Virtualization Manageability AMD Hardware AMD64 Direct Connect Architecture Open Platform Management Architecture  Direct Control Secure Virtualization AMD Virtualization Presidio AMD I/0 Virtualization OMP for AMD64 Open Extensible Secure and trusted AMD Hardware Firmware OEM Management Extensions AMD Management Enablement   OS Agents &  Apps OS Agents &  Apps VM n VM 1
Commercial Clients need “reinventing” IT NIRVANA Anywhere, anytime access to data  Best in class devices delivering situational computing Centralized Manageability Controlled Image Management Great Utilization END USER NIRVANA Delivering Client Cycles Reduce TCO,  improve client experience CLIENT COMPUTING CYCLES STATEFUL OR STATELESS CLIENT
Introducing “Raiden”: Delivering Client Cycles AMD Geode Leading Thin Computing Processor in World  Fastest growth in Server & PC blades in market Leader in Server rack density & Performance-Per-Watt Endpoints Virtualization AMD Leadership in AMD Leadership in AMD Leadership in Leading Virtualization performance Sources:  Gartner Group WW Q-Stats, AMD estimates Reduce TCO,  improve client experience Blade Technology Server Blades PC Blades 1 Server: many users 1 PC Blade: few users Streamed Client OS Streamed Client OS User OS User OS User OS User OS User OS Next Generation Clients Thin Computing
AMD: The Leader in Innovation Dual Core Trinity ’ 03-’04 2005 2006 2007 2008 Single Core 64-Bit Price Performance Virtualization Performance AMD Virtualization Traditional Client Torrenza AMD64 Innovation Partner Innovation Quad Core Performance Per Watt 32-Bit Raiden AMD Opteron processors Gaining market share Performance per watt leader AMD64  Leading the industry to new commercial clients Superior architecture for blades Driving to open integration of security, virtualization, and manageability AMD64 is THE open innovation platform System Request Interface (≥2200MHz) & Crossbar Switch Cache for Core 1 Core 1 Cache for Core 0 Core 0 Memory Controller HyperTransport™  System Bus AMD64 Continued Leadership
Trademark Attribution   AMD, AMD Opteron, AMD Athlon,  AMD Turion, the AMD Arrow logo and combinations thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/or other jurisdictions. Other names used in this presentation are for identification purposes only and may be trademarks of their respective owners. ©2005 Advanced Micro Devices, Inc.  All rights reserved.

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Seyer June06 Analyst Day

  • 1. 2006 AMD Analyst Day Marty Seyer Senior Vice President Commercial Business June 1, 2006
  • 2. AMD Commercial Business Agenda Commercial Strategy AMD Incredible Momentum AMD Opteron TM processor Performance-Per-Watt Blades AMD64: The Innovation Architecture Server: Blade, 4P, SMP, Grids Platform: Torrenza, Trinity, Raiden AMD Leadership Continues
  • 3. AMD Commercial Strategy Future Picture: Lead in Quad Core Serve all server segments Lead in new client usage models Deliver open eco-system innovation 2006 Plan: Drive open innovation into platforms Define and drive new client usage models Set the data center agenda Leverage AMD Opteron processor success to expand AMD64 markets Increase system channel presence Future Picture: Be preeminent in servers Be preeminent in new clients Broadly adopted in traditional clients 2009-2010 AMD Breaks Free 2007-2008 Expand the Breach Kick in the Door Grow Server Business to >20% market share Grow Commercial Client Business to >15% market share X 30%
  • 4. AMD Opteron Processor Incredible Growth Over 2x overall growth in the number of available AMD Opteron processor-based platforms 2004-2005 2x growth in available platforms projected for 2006 AMD Opteron processor market share has doubled annually # of Opteron processor Platforms Sources: Mercury Research 1Q06, AMD (Data is x86 servers worldwide) 50 22% AMD Opteron processor Market Share
  • 5. 2006 Analyst Day Performance-Per-Watt Leadership Data center agenda has been set: POWER Enterprise customers asked AMD to take leadership role in solving data center power concerns AMD is the performance-per-watt leader
  • 6. Taking Global Action on Customer Energy Use Founding Member of The Green Grid Supported by U.S. EPA & Alliance to Save Energy Mission: Best Practices & Metrics www.TheGreenGrid.org
  • 7. AMD64 – The Best Blade Architecture Driving to >50% portfolio penetration with the market leaders … Performance Per Watt Per Dollar Leadership 75% 25% 90% 45% 40% 50% 33% Blade Rack 2 pBlade Scale Out Series ProLiant BL35p ProLiant BL25p ProLiant BL45p HyperBlade Primergy BX630 LS20
  • 8. James Mouton Vice President, Industry Standard Servers Group “ Opens up a new way for HP to collaborate with our end customers” Gary Campbell, CTO, Industry Standard Servers, HP
  • 9. AMD64: The Innovative Platform of the Industry 64 Cores Source: Gartner Computing as a service Platforms for software as a service Affordable Flexible Secure >700%! Source: Gartner, IDC 267%! 4P SMP Grids Blades
  • 10. AMD Validated Solutions Freedom of Choice Confidence of Validation One Face to the customer One marketing program One RMA interface One solution provider program Mobile CSIP: Commercial Stable Image Platform Desktop CSIP: Commercial Stable Image Platform Server Validated Server Program AMD True Server
  • 11. AMD64 – Expanding Into New Markets Sun StorageTek 5320 NAS Appliance Sun StorageTek 5320C NAS Appliance Sun StorageTek 5320 NAS Gateway agámi Systems AIS 3000 Series AIS 6000 Series NAS Appliances Adaptec Snap Server 500 Series NAS Appliance Network Attached Storage HP ProLiant DL585 NAS Gateway   HP bc1500 PC & Workstation Blades ATCA/Compact PCI Blades for Telecommunications Markets Sun Netra CP3020 ATCA Blade Pinnacle Data Systems inc. ATCA AMD blade … More to come ! Advantech HT-2000 ATCA blade Performance Technologies IPnexus CPC5564 CompactPCI blade Telecommunications Standard Service Platform (TSSP)
  • 12. Customer Centric Innovation: The Next Wave IT Department End Users Security, virtualization, manageability Access to full PC data anywhere, anytime Raiden Acceleration solutions tailored to MY enterprise needs Seamless upgrades and integrated security Performance on demand Reduce client TCO, improve client experience Torrenza Trinity Customer Needs AMD Solutions
  • 13. Direct Connect Computing Introducing “Torrenza” I/O Hub USB PCI PCI-E Bridge 8 GB/S 8 GB/S 8 GB/S 8 GB/S Native Dual-Core Native Dual-Core AMD Opteron TM Direct Connect Architecture The shortest route between two points is a Direct Path … … when computing or innovating. Partner Optimized Silicon Acceleration solutions Community Innovation An Open Platform Direct Connect Architecture Imagine It, Build It… HTX Slot Customer Centric Accelerators Media FLOPs, Partner Innovation XML, Gaming Physics, etc. Partner Optimized Solution HTX Media Processor FLOPs Accelerator Gaming Physics Accelerator XML Accelerator SRQ Crossbar HT Mem.Ctrlr SRQ Crossbar HT Mem.Ctrlr
  • 14. Torrenza:  Enabling partners to build the most exciting solutions in history Acceleration solutions Enablement Horizontal technology to open markets I/O Math FPGA Network Processing Established $B market in network platform Likely migration to server platform Content Security Enterprise Technologies Identified data center opportunities XML Offload SMP Java SOA Storage Media Highly competitive market in flux Known growth opp. IPTV Processing Transcoding Telco VoIP IMS Next-Gen Networking Enterprise Technologies Enablement Telco Media Network Processing Markets Scalable Systems Application Acceleration Development Platforms Ecosystem Players Scalable Systems Application Acceleration Next-Gen Networking Development Platforms Ecosystem Players OEM Delivery “ Enables our Adaptive Supercomputing strategy, tailoring the computer to the problem.” Steve Scott, CTO, Cray “ Opens up a new way for HP to collaborate with our end customers” Gary Campbell, CTO, Industry Standard Servers, HP “ Basing differentiated products on the best open platform on the market” John Fowler, EVP Systems Group, Sun “ An ecosystem of innovation that benefits across the markets” Rod Adkins, VP, Systems and Technology, IBM Innovation Community
  • 15. Jan Silverman SVP Corporate Strategy and Business Development
  • 16. Improving IT Operations Introducing “Trinity” Cohesive Security, Virtualization & Manageability Security Virtualization Manageability Trinity: Open Management Partition AMD Virtualization Presidio AMD64 with built in security and virtualization technology Secure Virtualization Enhanced Management Platform Integrity Platform OEM’s Middleware Applications
  • 17. Trinity: Open and Partner Extensible Secure Virtualization Open Management Partition for AMD64 TM Secure at the Core; Trusted at the Edge Managed Throughout Security Virtualization Manageability AMD Hardware AMD64 Direct Connect Architecture Open Platform Management Architecture Direct Control Secure Virtualization AMD Virtualization Presidio AMD I/0 Virtualization OMP for AMD64 Open Extensible Secure and trusted AMD Hardware Firmware OEM Management Extensions AMD Management Enablement OS Agents & Apps OS Agents & Apps VM n VM 1
  • 18. Commercial Clients need “reinventing” IT NIRVANA Anywhere, anytime access to data Best in class devices delivering situational computing Centralized Manageability Controlled Image Management Great Utilization END USER NIRVANA Delivering Client Cycles Reduce TCO, improve client experience CLIENT COMPUTING CYCLES STATEFUL OR STATELESS CLIENT
  • 19. Introducing “Raiden”: Delivering Client Cycles AMD Geode Leading Thin Computing Processor in World Fastest growth in Server & PC blades in market Leader in Server rack density & Performance-Per-Watt Endpoints Virtualization AMD Leadership in AMD Leadership in AMD Leadership in Leading Virtualization performance Sources: Gartner Group WW Q-Stats, AMD estimates Reduce TCO, improve client experience Blade Technology Server Blades PC Blades 1 Server: many users 1 PC Blade: few users Streamed Client OS Streamed Client OS User OS User OS User OS User OS User OS Next Generation Clients Thin Computing
  • 20. AMD: The Leader in Innovation Dual Core Trinity ’ 03-’04 2005 2006 2007 2008 Single Core 64-Bit Price Performance Virtualization Performance AMD Virtualization Traditional Client Torrenza AMD64 Innovation Partner Innovation Quad Core Performance Per Watt 32-Bit Raiden AMD Opteron processors Gaining market share Performance per watt leader AMD64 Leading the industry to new commercial clients Superior architecture for blades Driving to open integration of security, virtualization, and manageability AMD64 is THE open innovation platform System Request Interface (≥2200MHz) & Crossbar Switch Cache for Core 1 Core 1 Cache for Core 0 Core 0 Memory Controller HyperTransport™ System Bus AMD64 Continued Leadership
  • 21. Trademark Attribution AMD, AMD Opteron, AMD Athlon, AMD Turion, the AMD Arrow logo and combinations thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/or other jurisdictions. Other names used in this presentation are for identification purposes only and may be trademarks of their respective owners. ©2005 Advanced Micro Devices, Inc. All rights reserved.

Editor's Notes

  1. Open eco-system can be tied to Torrenza & SVM & can also have a point about embracing ISVs and not forcing them into proprietary API’s and schedules
  2. Closing in on 50% market share in the 4-way market Takeaway = The best is yet to come…
  3. Managed Desktop & Notebook operational costs are out of control and continue to increase exponentially. Technology enablers are in place to move those desktop computing cycles to a more manageable location. Bringing OpEx costs for clients under control is the priority for satisfying commercial client needs
  4. Managed Desktop & Notebook operational costs are out of control and continue to increase exponentially. Technology enablers are in place to move those desktop computing cycles to a more manageable location. Bringing OpEx costs for clients under control is the priority for satisfying commercial client needs
  5. Managed Desktop & Notebook operational costs are out of control and continue to increase exponentially. Technology enablers are in place to move those desktop computing cycles to a more manageable location. Bringing OpEx costs for clients under control is the priority for satisfying commercial client needs