The document summarizes India's national laws and policies regarding the prevention of sexual harassment of women in the workplace. It outlines key socio-cultural factors, constitutional rights, national commissions established, and statistics related to women's education, health, and representation in government. It then discusses definitions of sexual harassment, employer responsibilities, and guidelines issued by the Supreme Court. Finally, it proposes a social marketing plan to increase awareness of sexual harassment prevention through various promotional activities, partnerships, and an allocated budget.

1. Prevention of sexual harassment to women at work place in India A detailed Social Marketing Plan

2. Executive Summary

3. Socio-cultural Situation in India

5. Women in decision making Parliament 5%(1952) 9.2% (2004) Central ministers (nos) 4 (1985) 8 (2001) Civil services 579(1997) 645(2000)

6. Women in Civil Service

7. Women and education- gender development indicators Female literacy rates 39.3%(1991) 53.7%(2001) Gender gap in literacy 25% (1991) 21% (2001) Gross enrolment ratio - primary education - girls 64.1% (1980-81) 93.1%(2002-3) Girls participation -secondary education 13.3%(1950) 39.9% (2001-2)

8. Women and health Some indicators Overall sex ratio 927(1991) 933(2001) Ratio for 0-6 yrs 945(1991) 927(2001) Maternal Mortality Rates (per 100,000 live births)MMR 437(1991) 407(1998) Life expectancy at birth (years) Males 37.1(1951) 63.87(96-2001) Females 13.3%(1950-51) 66.91%(96-01)

15. Threats and Opportunities

19. Marketing Mix /Strategy

29. Action Plan

32. Budget

33. Budget for a program Hits Period Unit Cost Total Cost Advertising in women’s magazines (Partly Sponsered) 12 Every 3 Months 50000 60000 Training Corporate Houses )(With KOLs) Top 100 Corporates One time Activity 5000 500000 Training in schools colleges (Teachers Awareness thru volunteers) Both Rural/ Urban Funding local NGO’S to spread the message 100 Annual 50000 5000000 Encouraging self help groups within organizations - Rural 1000 Annual 10000 1000000 TVC –promotion - Corporte Sponsered 200 Bi- Annual 10000 2000000 Promotion of Helpline no 200000 Celebrity endorsement 10 Bi- Annual 0 0 Sponsoring contests like Femina Miss India (Thru Corporates) 1 Annual Event 200000 200000 Involvement of women members in the state bodies N A Annual 150000 150000 Seminars/ PR Activity at Rural Places 5000 Throught Year 5000 250000 Exp on Fighting the existing Cases 500000 Misc 500000 Grand Total 10360000

35. Thank You