The poster depicts the two main protagonists, detectives David and William Somerset, standing back to back with semi-transparent images. Their serious expressions leave their roles ambiguous. Between them are listed the seven deadly sins that are central to the film's plot. The rusty orange and red color scheme suggests danger. The bold white font draws attention to the film title and actors' names. The tagline references the biblical story of the seven sins and hints at the detectives' efforts to save seven people.

1. ´Seven´ film poster analysis
A photograph of the two protagonists that are within close proximity to one
another are positioned almost as if they were back to back, symbolising a
potential friendship/working relationship. The protagonists face are both
placid, this adds a sense a sense of ambiguity to the film as we are unsure
as to whether they are positive hero-like characters or villainous characters
. The photograph of the two protagonists has been edited so that the
image is semi-transparent. This is effective as it integrates the two
characters into their surroundings whilst reflecting the silent invisible nature
of their line work.
They appear enigmatic and difficult to decipher which adds a peculiar appeal to the audience who wish to discover more about
the characters and plot. Both characters are looking directly into the camera; this establishes a connection between the audience
and the characters on the screen. Their intense, penetrating gaze may also symbolise their careers as detectives and the way they
would look at someone who they thought was guilty.
The mise en scene of the poster hints towars both of the character´s professional
careers as detectives, this is indicated through their clothing- for example, he
protagonist of the left (david) is wearing a smart shirt and a tie. Although he appears
to be young, he has a moustache and beard which maybe interpreted as a way of
trying to look older and wiser in attempt to be taken seriously in his job. The second
protagonist, detective William Somerset also has a moustache and is wearing an
overcoat. This symbolises the second protagonist as a more classical, traditional
detective, however it seems to be a stereotypical theme that detectives have
moustache.

2. The colour scheme used for the poster mainly consists of rusty
oranges, deep reds and vibrant yellows. This palette is effective
as the colours are indicative of danger. The colours used
suggest a fire-like appearance, potentially used to emphasise
these two detectives being caught up in the heat of the
investigation or to indicate them being at risk.
The image of the two investigators is Split down in the middle
by the seven deadly sins: gluttony, greed, sloth, envy, wrath,
pride and lust. The red slash through the list of sins may suggest
blood and death, indicating the impending tragic result these
sins are about to provoke. The red slash may also present the
blood of those killed as a result of each sin being committed,
indicating the brutal outcome of the plotline. Due to the seven
sins being positioned in between the two protagonists this may
suggest that both characters are connected by the wish to
preserve it and the people from being killed. They are also place
just above the film’s title ´seven´- this may have been done so
that the audience reads through the sins before the film’s title
this establishing the link between the two.
The writing of the title is in scrawled free- hand Font in White. This
stands out amongst the reds and yellows of the background and
draws the audiences ‘attention towards it. Similarly, the actor´s
names are also in white bold font to signify their involvement in

3. The names of the actors may also be in bold White Font
as they are well respected actors in the film industry and
had both been in a number of well-respected movies
prior to ´seven ‘thus, if the writing is more eye-catching
the audience are more likely to recognise these famous
names and watch the film.
The tagline ´seven deadly sins. Seven deadly ways to
die´ is situated below the title. The repetition of ´seven
‘and ´deadly ‘reflects the key themes in the poster and
film: the seven sins, and danger surround it. This
tagline is a reference to the biblical stories surrounding
the seven sins where those who commit the sins will
die. This suggests to the audience what the plot line is
based around and adds a foreboding sense to the
outcomes of those seven people who the two
detectives will be attempting to save in the film.
Judging by the poster and the protagonist´s jobs, the
film´s genre could potentially be misinterpreted as
being a crime/murder mystery. This can be avoid by
the font of the letters and the mis-en-scene.