Las 59 frases que más me gustaron del libro "The Practice: Shipping Creative Work" (2020) de Seth Godin.
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¿Cómo hacemos para poner en práctica la creatividad? ¿Qué es importante al momento de ser creativos? ¿Somos lo suficientemente creativos para impactar en las personas y generar un cambio?
La creatividad no es una cualidad especial de un grupo de personas, tampoco es gracias a una "musa", como nos han hecho creer.
"La creatividad es un deseo, un deseo por encontrar una nueva verdad, resolver un viejo problema o ayudar a alguien más. La creatividad es una elección".
Un excelente libro. Una colección de ideas, escritas como un blog. De fácil lectura y con consejos prácticos para reflexionar sobre lo que hacemos y también sobre lo que no estamos haciendo. La necesidad de tener obstáculos, recibir críticas, haciendo que todo vaya formando parte de nuestro proceso creativo y confiar en nosotros mismos, en "la práctica".
"The Practice" es un llamado a la acción. No debemos esperar que algo baje y nos ilumine la mente para ser creativos. La creatividad está dentro de nosotros, si podemos y queremos debemos hacerlo.
"La magia es que no hay magia. Comienza donde estás. No te detengas".
Un excelente libro. Una colección de ideas, escritas como un blog. De fácil lectura y con consejos prácticos para reflexionar sobre lo que hacemos y también sobre lo que no estamos haciendo. La necesidad de tener obstáculos, recibir críticas, haciendo que todo vaya formando parte de nuestro proceso creativo y confiar en nosotros mismos, en "la práctica".
"The Practice" es un llamado a la acción. No debemos esperar que algo baje y nos ilumine la mente para ser creativos. La creatividad está dentro de nosotros, si podemos y queremos debemos hacerlo.
The document contains quotes from Bill Bernbach, a pioneering advertising executive, about creativity in advertising. Some key themes expressed are:
- Creativity should result in greater sales and economic benefits for clients.
- How an idea is conveyed is as important as what is said, to make an impression and get attention.
- Formulas and past research should not constrain creativity; fresh ideas are needed.
- Understanding human nature and what motivates people is key to effective communication.
- Artistry and original talent are practical tools that can differentiate advertising from other messages.
The document discusses creativity and defines it as the capacity to question everything, see things from different perspectives, generate ideas, and create change. It notes that creativity can be trained like a muscle and that inspiration comes from outside oneself. The document also states that creativity is increasingly recognized as essential to innovation and is key to solving difficult problems. It then poses a series of questions about definitions of and approaches to creativity.
For Digital 22, the Culture Code defines what we believe in, what we do and how we work with people internally and externally. It's a way of formalising our DNA and the soul of the company so it becomes the backbone of how to act at work.
How do they do it? How do some people and organizations consistently innovate? What do they do differently to keep innovation and creative juices flowing? If you seek simple-truth, understandable answers to these questions, you will want to be part of this conversation to understand the mindset, stories and strategies of breakthrough thinking. In this highly interactive and practical presentation, we will reveal and discuss best practice approaches and take-a-way concepts that unleash creative innovation. You will not only leave with empowering strategies to reflect on for yourself, but also to share with others.
25 Inspiring Quotes From Experts Shaping the Future of MarketingHubSpot
Get inspired by marketing experts Seth Godin, Nate Silver, and Scott Harrison.
Want to get more inspiration from these experts?
Attend INBOUND 2013. Learn more: http://www.inbound.com/
The document contains various quotes about customers and customer service. It emphasizes the importance of understanding customers, keeping them happy, and providing excellent service with empathy and care. Several quotes highlight that customers' feelings must be taken into account, and that even small acts of kindness can significantly impact customers. The overall message is that businesses should focus on truly understanding customers and prioritizing excellent customer experiences.
A presentation when i become a guest speaker for UX Indonesia (PT UXINDO DIGITAL INDONESIA) on the relation between Problem, People and Product. Even with a good diverse sets of audience background in the room, it was nice to understand that we can share & relate into the same value! A huge thanks for the opportunity & assistance during the presentation, to good sportsman who was willing to play some games with me on stage and lastly everyone who came & spent their time with me that night !
The document contains quotes from Bill Bernbach, a pioneering advertising executive, about creativity in advertising. Some key themes expressed are:
- Creativity should result in greater sales and economic benefits for clients.
- How an idea is conveyed is as important as what is said, to make an impression and get attention.
- Formulas and past research should not constrain creativity; fresh ideas are needed.
- Understanding human nature and what motivates people is key to effective communication.
- Artistry and original talent are practical tools that can differentiate advertising from other messages.
The document discusses creativity and defines it as the capacity to question everything, see things from different perspectives, generate ideas, and create change. It notes that creativity can be trained like a muscle and that inspiration comes from outside oneself. The document also states that creativity is increasingly recognized as essential to innovation and is key to solving difficult problems. It then poses a series of questions about definitions of and approaches to creativity.
For Digital 22, the Culture Code defines what we believe in, what we do and how we work with people internally and externally. It's a way of formalising our DNA and the soul of the company so it becomes the backbone of how to act at work.
How do they do it? How do some people and organizations consistently innovate? What do they do differently to keep innovation and creative juices flowing? If you seek simple-truth, understandable answers to these questions, you will want to be part of this conversation to understand the mindset, stories and strategies of breakthrough thinking. In this highly interactive and practical presentation, we will reveal and discuss best practice approaches and take-a-way concepts that unleash creative innovation. You will not only leave with empowering strategies to reflect on for yourself, but also to share with others.
25 Inspiring Quotes From Experts Shaping the Future of MarketingHubSpot
Get inspired by marketing experts Seth Godin, Nate Silver, and Scott Harrison.
Want to get more inspiration from these experts?
Attend INBOUND 2013. Learn more: http://www.inbound.com/
The document contains various quotes about customers and customer service. It emphasizes the importance of understanding customers, keeping them happy, and providing excellent service with empathy and care. Several quotes highlight that customers' feelings must be taken into account, and that even small acts of kindness can significantly impact customers. The overall message is that businesses should focus on truly understanding customers and prioritizing excellent customer experiences.
A presentation when i become a guest speaker for UX Indonesia (PT UXINDO DIGITAL INDONESIA) on the relation between Problem, People and Product. Even with a good diverse sets of audience background in the room, it was nice to understand that we can share & relate into the same value! A huge thanks for the opportunity & assistance during the presentation, to good sportsman who was willing to play some games with me on stage and lastly everyone who came & spent their time with me that night !
This document provides an overview of the culture and values at Jack Morton Worldwide, an experience branding agency. Some key points include:
- They value talent over titles, risk-taking over groupthink, and embrace diversity of personalities.
- Their goal is to create ongoing brand experiences between clients and stakeholders through real, rich interactions both online and offline.
- They aim to solve business problems creatively rather than just responding to briefs, and take calculated risks to provide bold solutions.
- Measurement of success is focused on creating solutions that directly impact clients' bottom lines through engagement and influence.
Presentation from Innovation Boost, a seminar for business owners, professionals and entrepreneurs held at the University of Hertfordshire on the 7th of December 2013.
The presentation is (c) 2013 Nick Whiteley, Innogise
Awesome Quotes from Creativity Inc—Inspirational Quotes from Ed CatmullRob Marsh
21 Inspirational quotes from Creativity, Inc. by Ed Catmull, founder of Pixar Studios. These quotes come from what is perhaps the best book about managing creative people and companies.
This Time with Feeling: Bringing the Arts and Humanities to Tech | Jonathan F...LavaConConference
This document discusses bringing more human-centered design to technology. It notes that people form emotional connections and anthropomorphize technological objects. The author cares about designing personality and human-like experiences into technology. However, there is a need to do this responsibly and avoid potential harms. The document provides principles for designing technology with warmth, clarity, and an emphasis on helping users. It advocates including more diverse talent to help shape the future of human-computer interaction.
Timeless Marketing Wisdom From David OgilvyHubSpot
This document provides timeless marketing advice from David Ogilvy, the Father of Advertising. It shares several of his insightful quotes on topics like writing advertising copy in plain language, testing advertisements, hiring the best people, and aiming for remarkable work. The quotes encourage marketers to write honestly and persuasively, use consumer research, continuously improve through testing, and hire people who are more talented than themselves.
The document contains a collection of quotes related to customer service, empathy, learning, and growth. Some key themes that emerge are the importance of understanding customers, keeping customers happy, learning from unhappy customers, having empathy, allowing for growth and learning, focusing on contribution and win-win relationships, and maintaining a spirit of vivacity.
This document outlines topics and scenarios discussed in a Ducati North America service writer/manager training course. It covers personality types, communication styles, resolving conflicts with customers, determining the root cause of declined work, and other service desk responsibilities and best practices. Key aspects of the service writer's role are exploring expectations, building confidence, overcoming objections, and ensuring customer satisfaction.
This document provides guidance on networking effectively. It begins by addressing common fears about networking and emphasizes that the goal is to build relationships, not make sales. It recommends attending relevant events and having a list of target contacts. Tips are given for introducing oneself, asking questions, giving referrals, and following up. The key messages are to focus on helping others, know your objectives, and see networking as a way to gather information and build visibility for future opportunities.
The Agents' Manual - Digital Survival in the Enterprise (a paradigm for Socia...Michael Hafner
Digital Survival in the Enterprise.
Why Agency is the main paradigm for Social Media and Enterprise 2.0 and why this concept helps to shape not only media, but also attitude.
How we research and prototype at Made by ManyMade by Many
This deck is a primer of our research and prototyping techniques at Made by Many. Originally presented to the Wharton I&D Club for their annual Design Challenge.
This document provides tips and strategies for giving effective pitches to potential customers. It emphasizes the importance of understanding the customer's problems and having a conversation rather than just presenting. It recommends telling a "value story" to demonstrate a deep understanding of the customer and how your solution is better than competitors. Effective pitches also keep their message simple, use analogies and stories, and focus on conveying how the listener will benefit. The goal is to help the customer see you as easy to work with and as someone who can solve their problems better than others.
The document summarizes the history of Merillat Cabinetry from its founding in 1946 to 2013. Key details include:
- Orville Merillat started the company in 1946 after serving in WWII, using savings from his military service.
- The company grew from a small workshop to become the largest cabinetry company in the US by 1985.
- Orville was known for innovation, standardizing sizes based on customer feedback and patenting self-closing hinges.
- Through focus on quality products and customers, the company succeeded but lost its way in the 2000s.
- Examining the founding principles of product excellence and customer focus was meant to guide the brand's renewal.
Once Upon A Startup: Storytelling and Startup PitchesValerie Esqueda
Once Upon A Startup discusses how storytelling is essential to creating a great startup pitch. Investors connect with founders on an emotional level and make decisions based on whether they like and believe in the person pitching. A good startup story captures the imagination by painting a vision of the future and demonstrates the founder's passion for solving problems through their idea. The story should create conflict and resolution while keeping the audience engaged on an emotional level.
The document discusses the changing nature of creativity and media in the future. It argues that traditional barriers and definitions will break down, allowing for more nimble and curious approaches. Individuals will have more control as producers, directors, and storytellers across different media. Rather than focusing on following set career paths, people should ask how they can be agents of change and consider their purpose, values, and how to serve with integrity while leveraging new technologies. The future will belong to those who resist definition and embrace constant learning to address questions in new ways.
Matt Jones, SVP, Global Strategy & Creative at Jack Morton, presented at Sponsorship Australasia National Conference on 20 October 2011. He talked about how we need to think about sponsorship differently and ideas to make it a win-win-win situation.
ARD 2018 So you want to be an entrepreneur? Nanne Migchels
Stop waiting for that big idea to arrive. Get out there and find the sweet spot between your goals, competencies and market opportunities. You will then be able to work on stuff that you are good at, that is in demand and which has meaning to you. That has the sound of a winning combination.
This document provides an overview of lean startup principles and methodologies. It discusses building minimum viable products to test hypotheses, iterating based on customer feedback through continuous learning and measurement, and making course corrections quickly. The document emphasizes focusing on learning goals, validating assumptions with real customers, and advancing customer conversations to the next step of commitment whenever possible.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Masira Digital Marketing Agency, Bangalore offers the most advanced digital marketing services to help businesses grow. For more details, visit: https://masiradm.com/
This document provides an overview of the culture and values at Jack Morton Worldwide, an experience branding agency. Some key points include:
- They value talent over titles, risk-taking over groupthink, and embrace diversity of personalities.
- Their goal is to create ongoing brand experiences between clients and stakeholders through real, rich interactions both online and offline.
- They aim to solve business problems creatively rather than just responding to briefs, and take calculated risks to provide bold solutions.
- Measurement of success is focused on creating solutions that directly impact clients' bottom lines through engagement and influence.
Presentation from Innovation Boost, a seminar for business owners, professionals and entrepreneurs held at the University of Hertfordshire on the 7th of December 2013.
The presentation is (c) 2013 Nick Whiteley, Innogise
Awesome Quotes from Creativity Inc—Inspirational Quotes from Ed CatmullRob Marsh
21 Inspirational quotes from Creativity, Inc. by Ed Catmull, founder of Pixar Studios. These quotes come from what is perhaps the best book about managing creative people and companies.
This Time with Feeling: Bringing the Arts and Humanities to Tech | Jonathan F...LavaConConference
This document discusses bringing more human-centered design to technology. It notes that people form emotional connections and anthropomorphize technological objects. The author cares about designing personality and human-like experiences into technology. However, there is a need to do this responsibly and avoid potential harms. The document provides principles for designing technology with warmth, clarity, and an emphasis on helping users. It advocates including more diverse talent to help shape the future of human-computer interaction.
Timeless Marketing Wisdom From David OgilvyHubSpot
This document provides timeless marketing advice from David Ogilvy, the Father of Advertising. It shares several of his insightful quotes on topics like writing advertising copy in plain language, testing advertisements, hiring the best people, and aiming for remarkable work. The quotes encourage marketers to write honestly and persuasively, use consumer research, continuously improve through testing, and hire people who are more talented than themselves.
The document contains a collection of quotes related to customer service, empathy, learning, and growth. Some key themes that emerge are the importance of understanding customers, keeping customers happy, learning from unhappy customers, having empathy, allowing for growth and learning, focusing on contribution and win-win relationships, and maintaining a spirit of vivacity.
This document outlines topics and scenarios discussed in a Ducati North America service writer/manager training course. It covers personality types, communication styles, resolving conflicts with customers, determining the root cause of declined work, and other service desk responsibilities and best practices. Key aspects of the service writer's role are exploring expectations, building confidence, overcoming objections, and ensuring customer satisfaction.
This document provides guidance on networking effectively. It begins by addressing common fears about networking and emphasizes that the goal is to build relationships, not make sales. It recommends attending relevant events and having a list of target contacts. Tips are given for introducing oneself, asking questions, giving referrals, and following up. The key messages are to focus on helping others, know your objectives, and see networking as a way to gather information and build visibility for future opportunities.
The Agents' Manual - Digital Survival in the Enterprise (a paradigm for Socia...Michael Hafner
Digital Survival in the Enterprise.
Why Agency is the main paradigm for Social Media and Enterprise 2.0 and why this concept helps to shape not only media, but also attitude.
How we research and prototype at Made by ManyMade by Many
This deck is a primer of our research and prototyping techniques at Made by Many. Originally presented to the Wharton I&D Club for their annual Design Challenge.
This document provides tips and strategies for giving effective pitches to potential customers. It emphasizes the importance of understanding the customer's problems and having a conversation rather than just presenting. It recommends telling a "value story" to demonstrate a deep understanding of the customer and how your solution is better than competitors. Effective pitches also keep their message simple, use analogies and stories, and focus on conveying how the listener will benefit. The goal is to help the customer see you as easy to work with and as someone who can solve their problems better than others.
The document summarizes the history of Merillat Cabinetry from its founding in 1946 to 2013. Key details include:
- Orville Merillat started the company in 1946 after serving in WWII, using savings from his military service.
- The company grew from a small workshop to become the largest cabinetry company in the US by 1985.
- Orville was known for innovation, standardizing sizes based on customer feedback and patenting self-closing hinges.
- Through focus on quality products and customers, the company succeeded but lost its way in the 2000s.
- Examining the founding principles of product excellence and customer focus was meant to guide the brand's renewal.
Once Upon A Startup: Storytelling and Startup PitchesValerie Esqueda
Once Upon A Startup discusses how storytelling is essential to creating a great startup pitch. Investors connect with founders on an emotional level and make decisions based on whether they like and believe in the person pitching. A good startup story captures the imagination by painting a vision of the future and demonstrates the founder's passion for solving problems through their idea. The story should create conflict and resolution while keeping the audience engaged on an emotional level.
The document discusses the changing nature of creativity and media in the future. It argues that traditional barriers and definitions will break down, allowing for more nimble and curious approaches. Individuals will have more control as producers, directors, and storytellers across different media. Rather than focusing on following set career paths, people should ask how they can be agents of change and consider their purpose, values, and how to serve with integrity while leveraging new technologies. The future will belong to those who resist definition and embrace constant learning to address questions in new ways.
Matt Jones, SVP, Global Strategy & Creative at Jack Morton, presented at Sponsorship Australasia National Conference on 20 October 2011. He talked about how we need to think about sponsorship differently and ideas to make it a win-win-win situation.
ARD 2018 So you want to be an entrepreneur? Nanne Migchels
Stop waiting for that big idea to arrive. Get out there and find the sweet spot between your goals, competencies and market opportunities. You will then be able to work on stuff that you are good at, that is in demand and which has meaning to you. That has the sound of a winning combination.
This document provides an overview of lean startup principles and methodologies. It discusses building minimum viable products to test hypotheses, iterating based on customer feedback through continuous learning and measurement, and making course corrections quickly. The document emphasizes focusing on learning goals, validating assumptions with real customers, and advancing customer conversations to the next step of commitment whenever possible.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Masira Digital Marketing Agency, Bangalore offers the most advanced digital marketing services to help businesses grow. For more details, visit: https://masiradm.com/
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
2. Presentación hecha por:
Gerardo Enrique Martínez
Creativity: It’s the result of desire – the
desire to find a new truth, solve an old
problem, or serve someone else. Creativity is
a choice, it’s not a bolt of lightning from
somewhere else.
“
”
3. Presentación hecha por:
Gerardo Enrique Martínez
You were born ready to make art. But you’ve
been brainwashed into believing that you
can’t trust yourself enough to do so.
“
”
5. Presentación hecha por:
Gerardo Enrique Martínez
Take the time to see what’s worked before.
Watch the creative heroes around us who
have raised their hands, take the lead, and
created something that matters. Again and
again, the work falls into a pattern.
“
”
6. Presentación hecha por:
Gerardo Enrique Martínez
The practice of choosing creativity persists.
It’s a commitment to a process, not simply
the next outcome on the list. We do this
work for a reason.
“
”
7. Presentación hecha por:
Gerardo Enrique Martínez
If you need a guarantee you’re going to win
before you begin, you’ll never start. The
alternative is to trust the process, to do our
work with generosity and to accept every
outcome, the good ones as well as the bad.
“
”
8. Presentación hecha por:
Gerardo Enrique Martínez
Identify fuel action, and action creates
habits, and habits are part of a practice, and
a practice is the single best way to get to
where you seek to go.
“
”
9. Presentación hecha por:
Gerardo Enrique Martínez
It’s easier to develop an identity when you
don’t have to walk away form one you’ve
already developed.
“
”
10. Presentación hecha por:
Gerardo Enrique Martínez
Blog every day. It’s easy, it’s free, and it
establishes your identity long before the
market cares about who you are and what
you do. Establish your identity by doing your
work.
“
”
11. Presentación hecha por:
Gerardo Enrique Martínez
The career of every successful creative is a
pattern of a small bridges, each just scary
enough to dissuade most people. The
practice requires a commitment to a series
of steps, not a miracle.
“
”
12. Presentación hecha por:
Gerardo Enrique Martínez
Artists actively work to create a sense of
discomfort in their audience. Discomfort
engages people, keeps them on their toes,
makes them curious. Discomfort is the feeling
we all get just before change happens.
“
”
13. Presentación hecha por:
Gerardo Enrique Martínez
Problems have solutions. That’s what makes
them problems. A problem without a solution
isn’t a problem, it’s simply a situation.
“
”
14. Presentación hecha por:
Gerardo Enrique Martínez
You’re here to make change. We need to
make things better, and we need someone
to lead us.
“
”
15. Presentación hecha por:
Gerardo Enrique Martínez
If we trust ourselves and seek to make
change happen, hiding can no longer
be an option.
“
”
16. Presentación hecha por:
Gerardo Enrique Martínez
We don’t have to be victim to our
feelings. We can choose to take actions
that will generate the feelings we need.
“
”
17. Presentación hecha por:
Gerardo Enrique Martínez
Generosity is the most direct way to
find the practice. Generosity subverts
resistance by focusing to work on
someone else.
“
”
18. Presentación hecha por:
Gerardo Enrique Martínez
Positive people are more likely to enjoy
the practice. They’re not wasting any
time experiencing failure in advance.
Negative artists engage in the practice
as well, but the suffer more.
“
”
19. Presentación hecha por:
Gerardo Enrique Martínez
Having empathy might make you a
good person, but it also make you a
better creative.
“
”
21. Presentación hecha por:
Gerardo Enrique Martínez
Once you learn to see, you can learn to
improve your craft. Combined with your
commitment to the practice, it’s
inevitable you’ll produce an impact. If
you care enough.
“
”
22. Presentación hecha por:
Gerardo Enrique Martínez
That’s part of the practice. To embrace
the fact that the audience isn’t wrong,
you’re just not right (yet).
“
”
23. Presentación hecha por:
Gerardo Enrique Martínez
We believe that we need a guarantee,
and that the only way to get that
guarantee is with external feedback
and results.
“
”
24. Presentación hecha por:
Gerardo Enrique Martínez
The thing is, shipping your art is for the
audience. Without sharing the work,
you can’t make change happen. It’s not
enough to please yourself.
“
”
25. Presentación hecha por:
Gerardo Enrique Martínez
Any idea withheld is an idea taken away.
It’s selfish to hold back when there’s a
chance you have something to offer.
“
”
26. Presentación hecha por:
Gerardo Enrique Martínez
Worrying is not producite because it
doesn’t produce confidence, and even if
it did, the confidence wouldn’t last.
Worrying is a way to hide from the fact
that we are wavering on our practice.
“
”
27. Presentación hecha por:
Gerardo Enrique Martínez
Everything that matters is something we’ve
chosen to do. Everything that matters is a skill
and a attitude. Everything that matters is
something we can learn. The practice is
choice plus skill plus attitude. We can learn it
and we can do it again.
“
”
28. Presentación hecha por:
Gerardo Enrique Martínez
Many people have talent, but only a few care
enough to show up fully, to earn their skill.
Skill is rarer than talent. Skill is earned. Skill is
available to anyone who cares enough.
“
”
29. Presentación hecha por:
Gerardo Enrique Martínez
The tactics, the writing prompts, the kind of
pencil – none of the matter compared to one
simple thing: trusting yourself enough to be
the kind of person who engages in the process
of delivering creative work.
“
”
30. Presentación hecha por:
Gerardo Enrique Martínez
They’re going to crucify you for staying the
same. If you change, they’re going to crucify
you for changing. But staying the same is
boring. And change is interesting. I’d rather be
crucified for changing.
“
”
32. Presentación hecha por:
Gerardo Enrique Martínez
Better clients demand better work. Better
clients want you to push the envelope, win
awards, and challenge their expectations.
Better clients pay on time. Better clients talk
about you and your work.
“
”
33. Presentación hecha por:
Gerardo Enrique Martínez
If you care enough to make change, it helps to
be clear about the change you seek to make.
Singing your work and owning its impact are
part of the generous act of being creative.
“
”
34. Presentación hecha por:
Gerardo Enrique Martínez
We seek to create a change for the people we
serve. The most effective way to do that is to
do it on purpose.
“
”
35. Presentación hecha por:
Gerardo Enrique Martínez
The practical empathy of creating work that
resonate with the people you seek to serve
“ ”
37. Presentación hecha por:
Gerardo Enrique Martínez
The practice seeks to make change, but
the process demands originality. The
practice is consistent, but only in
intention, not in execution.
“
”
38. Presentación hecha por:
Gerardo Enrique Martínez
The act of creation isn’t about finding
scarcity that belongs to you and to no one
else. The act of creation involves touching
something abundant and being eager to
share it with other creators.
“
”
40. Presentación hecha por:
Gerardo Enrique Martínez
The generous critic has taken the time to regard
your work, understand your intent, and then speak
up. The generous critic is ready to be enrolled in
your journey, is eager to go where you’d like to take
them. That means you can learn something. And
learning something is part of the process.
“
”
41. Presentación hecha por:
Gerardo Enrique Martínez
To create art we make choices. You are not your
work. Your work is a series of choices made with
generous intent to cause something to happen.
We can always learn to make better choices.
“
”
42. Presentación hecha por:
Gerardo Enrique Martínez
Determination is precisely what’s needed to write
poetry or create art. Determination of the will
opens the door for us to trust ourselves enough to
actually find the words.
“
”
43. Presentación hecha por:
Gerardo Enrique Martínez
The key word is “simply”. To do it without
commentary or drama. To do it without regard for
things that are out of your control. To do it without
relying on the outcome being what you hoped for...
“
”
44. Presentación hecha por:
Gerardo Enrique Martínez
This is practice. Simply to chop the wood
and carry the water. Again and again.
External success only exists to fuel our
ability to do the work again.
“
”
45. Presentación hecha por:
Gerardo Enrique Martínez
Desirable difficulty is the hard work of doing
hard work. Setting ourselves up for things
that cause a struggle, because we know that
after the struggle, we’ll be at a new level.
“
”
46. Presentación hecha por:
Gerardo Enrique Martínez
Learning almost always involves incompetence.
Shortly before we get to the next level, we
realice that we’re not yet at that level and we
feel insufficient. The dificulty is real, and it’s
desirable if our goal is to move forward.
“
”
47. Presentación hecha por:
Gerardo Enrique Martínez
Assertions are the generous act of seeking
to make things better. “Perhaps...” is the
unstated word of the beginning of every
assertion. Before you find an answer, you’ll
need to make an assertion.
“
”
48. Presentación hecha por:
Gerardo Enrique Martínez
Creators have a better attitude, because
they’ve figured out how to trust the process
and trust themselves to work with it.
“
”
49. Presentación hecha por:
Gerardo Enrique Martínez
Cultural standards and normalization have
enormous power over whether we choose a
practice and how we find the guts to commit
to our work.
“
”
50. Presentación hecha por:
Gerardo Enrique Martínez
To be the best in the world means that
someone with options and information will
choose you. Because your version of “best”
matches what they seek, and because
you’re in their consideration set (their world).
“
”
53. Presentación hecha por:
Gerardo Enrique Martínez
All creative work has constraints, because
all creativity is based on using existing
constraints to find new solutions.
“
”
54. Presentación hecha por:
Gerardo Enrique Martínez
When we trust ourselves, we’re focused on
the process, not the outcome. The process of
doing our work and paying attention to the
outcome without requiring it to happen.
“
”
55. Presentación hecha por:
Gerardo Enrique Martínez
Trusting yourself doesn’t create overconfidence,
because you’re focused on the process, not on
making promises you can’t keep.
“
”
56. Presentación hecha por:
Gerardo Enrique Martínez
When you require outcomes as proof of our
worth, web become brittle, unable to persist in
the face of inevitable failure on our way to
making a contribution.
“
”
57. Presentación hecha por:
Gerardo Enrique Martínez
No one can possibly do a better job of
being you than you can. And the best
version of you is the one who has
committed to a way forward.
“
”
58. Presentación hecha por:
Gerardo Enrique Martínez
Your work is never going to be good enough
(for everyone).
But it’s already good enough (for someone).
“
”