The document outlines the steps for building a logo, including brainstorming the primary function, target market, name, and colors. It recommends keeping the design simple. The process includes rough sketches, creating multiple concepts, testing the concepts with the target market, getting feedback, scaling the final draft, and remaining flexible. Examples are given of well-known logos and brands.

1. Interaction Designers 1
Prepared and presented by:
Assmaa Khaled
Steps to build a logo
Session TWO

2. Interaction Designers 2

3. Interaction Designers 3
Part 2Part 1 Part 3

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Part 2 Part 3Brainstorming

5. Primary function.1

6. Target market.2

7. Name.3

8. Colors4

9. Be inspired but don't copy.5

10. Keep it simple.6

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Part 2 Part 3Brainstorming

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Part 3Brainstorming
Testing the
Design

14. Rough sketch.1

15. Create multiple
modules.
2
Module1 Module3
Module2

16. Test market.3

17. Get feedback.4

18. Be aware.5

19. Scaling.6

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Part 3Brainstorming
Testing the
Design

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Brainstorming
Testing the
Design
Finalizing
the Design

22. Create a final draft.1

23. Be flexible2

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Brainstorming
Testing the
Design
Finalizing
the Design

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9
Known LOGOS
With
Unknown
Stories

26. Volkswagen

27. Toyota
27

28. Mercedes-Benz
28

29. BMW
29

30. Audi
30

31. FedEx
31

32. Mobil
32

33. IBM
33

34. Amazon
34

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LET’S
START
with

36. 36
SUMMARY

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THANK
YOU

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My Contacts
Assmaa Khaled
twitter.com/AssmaaKhaled
Assmaa-Khaled-FCI@hotmail.com

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MSTC Contacts
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twitter.com/MSTCCU
Instagram.com/MSTCCU
Interaction Designers MSTCCU '15
facebook.com/groups/ID.MSTC.CU.15
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