Nestle Purina PetCare wanted to understand the impact of their online advertising and websites on offline sales. They analyzed online and offline panel data and found that (1) banner clickthrough was low at 0.06% but (2) 31% of subjects exposed to both online and offline ads mentioned Purina, and (3) those with high exposure mentioned Purina more. Companies are using vast amounts of online and offline data through marketing information systems and knowledge management to guide business decisions.
This document discusses e-marketing and provides details on various e-marketing strategies and models. It begins by defining e-marketing as using technology to increase marketing efficiency and profitability. It then covers the ten rules of e-marketing, various e-marketing challenges and opportunities, different online marketing methods like email marketing and social media marketing, and models for areas like distribution, communication, and relationship building. The document concludes by outlining the typical tasks involved in developing an e-marketing plan.
This chapter discusses consumer behavior in online exchanges. It outlines the technological, social/cultural, and legal context of internet exchanges. Individual characteristics like age, income, education, and goals affect online behavior. Consumers seek outcomes like connecting with others, enjoyment, learning, and trading when participating in online exchanges.
Google's success stems from its innovative search strategy that ranks results based on popularity and keywords. It performs 1 billion searches per day and generates revenue through search licensing and advertising. Google pays close attention to delivering value and eyeballs to advertisers. Its product mix includes 24 search products and 20 applications. Customer value online is created through beneficial product attributes, branding, support services, and labeling that outweigh costs. Firms can extend existing brands online or create new ones, and must choose effective domain names.
Chapter 8 segmentation, targeting, differentiation, and positioning strateg...Dr. Ankit Kesharwani
This document discusses market segmentation and targeting strategies for e-marketing. It defines market segmentation as aggregating individuals along similar characteristics related to product or service use. Targeting is selecting the most attractive market segments. Effective segmentation uses a variety of bases including demographics, geography, psychographics, and consumer behavior. The document provides many examples of variables to consider within each base when defining segments. It also discusses how to identify consumer benefits sought and technology adoption attitudes to inform segmentation.
This chapter discusses various e-marketing communication tools that can be used as part of an integrated marketing communications (IMC) strategy, including internet advertising, sales promotion offers, direct marketing, marketing public relations, and personal selling. It provides examples of different online advertising formats like banners ads, rich media ads, email advertising, and viral marketing campaigns. It also covers metrics for evaluating the effectiveness of different e-marketing tactics.
The document discusses integrated marketing communication (IMC) and how marketers can use various online and offline communication tools. It provides an overview of IMC principles and characteristics. It then describes how internet marketing communications differ from traditional methods in terms of interactivity, personalization, and other factors. Finally, it outlines several online communication tools marketers can use, including advertising, public relations, direct marketing, and how to evaluate an IMC campaign.
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must converge their media efforts by combining social, corporate content, and advertising reach --or risk connecting with the fleeting customer.
Owned and earned media are vital to campaigns, helping to amplify and spread brand messages through the complex paths consumers follow across devices, screens and media. Advertising, or ‘paid’ media, has traditionally led marketing initiatives both online and off-. But advertising no longer works as effectively as it once did unless bolstered by additional marketing channels.
While consumers distinguish less and less between these channels, marketers remain specialized in one medium at the expense of the others. Rather than allow campaigns to be driven by paid media, marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter.
”The Converged Media Imperative,” a new research report co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today's media landscape, and provides a success checklist and actionable recommendations for converged media deployment.
Nestle Purina PetCare wanted to understand the impact of their online advertising and websites on offline sales. They analyzed online and offline panel data and found that (1) banner clickthrough was low at 0.06% but (2) 31% of subjects exposed to both online and offline ads mentioned Purina, and (3) those with high exposure mentioned Purina more. Companies are using vast amounts of online and offline data through marketing information systems and knowledge management to guide business decisions.
This document discusses e-marketing and provides details on various e-marketing strategies and models. It begins by defining e-marketing as using technology to increase marketing efficiency and profitability. It then covers the ten rules of e-marketing, various e-marketing challenges and opportunities, different online marketing methods like email marketing and social media marketing, and models for areas like distribution, communication, and relationship building. The document concludes by outlining the typical tasks involved in developing an e-marketing plan.
This chapter discusses consumer behavior in online exchanges. It outlines the technological, social/cultural, and legal context of internet exchanges. Individual characteristics like age, income, education, and goals affect online behavior. Consumers seek outcomes like connecting with others, enjoyment, learning, and trading when participating in online exchanges.
Google's success stems from its innovative search strategy that ranks results based on popularity and keywords. It performs 1 billion searches per day and generates revenue through search licensing and advertising. Google pays close attention to delivering value and eyeballs to advertisers. Its product mix includes 24 search products and 20 applications. Customer value online is created through beneficial product attributes, branding, support services, and labeling that outweigh costs. Firms can extend existing brands online or create new ones, and must choose effective domain names.
Chapter 8 segmentation, targeting, differentiation, and positioning strateg...Dr. Ankit Kesharwani
This document discusses market segmentation and targeting strategies for e-marketing. It defines market segmentation as aggregating individuals along similar characteristics related to product or service use. Targeting is selecting the most attractive market segments. Effective segmentation uses a variety of bases including demographics, geography, psychographics, and consumer behavior. The document provides many examples of variables to consider within each base when defining segments. It also discusses how to identify consumer benefits sought and technology adoption attitudes to inform segmentation.
This chapter discusses various e-marketing communication tools that can be used as part of an integrated marketing communications (IMC) strategy, including internet advertising, sales promotion offers, direct marketing, marketing public relations, and personal selling. It provides examples of different online advertising formats like banners ads, rich media ads, email advertising, and viral marketing campaigns. It also covers metrics for evaluating the effectiveness of different e-marketing tactics.
The document discusses integrated marketing communication (IMC) and how marketers can use various online and offline communication tools. It provides an overview of IMC principles and characteristics. It then describes how internet marketing communications differ from traditional methods in terms of interactivity, personalization, and other factors. Finally, it outlines several online communication tools marketers can use, including advertising, public relations, direct marketing, and how to evaluate an IMC campaign.
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must converge their media efforts by combining social, corporate content, and advertising reach --or risk connecting with the fleeting customer.
Owned and earned media are vital to campaigns, helping to amplify and spread brand messages through the complex paths consumers follow across devices, screens and media. Advertising, or ‘paid’ media, has traditionally led marketing initiatives both online and off-. But advertising no longer works as effectively as it once did unless bolstered by additional marketing channels.
While consumers distinguish less and less between these channels, marketers remain specialized in one medium at the expense of the others. Rather than allow campaigns to be driven by paid media, marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter.
”The Converged Media Imperative,” a new research report co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today's media landscape, and provides a success checklist and actionable recommendations for converged media deployment.
This document discusses developing and managing an advertising program. It covers setting objectives, deciding the advertising budget, developing advertising campaigns by creating messages and creative strategies, and deciding on media and measuring effectiveness. The key aspects covered are the 5Ms - mission, money, message, media, and measurement. It also discusses reach, frequency, and impact of advertising and how to evaluate advertising effectiveness.
This document discusses rules of engagement for social media marketing. It covers types of social media like blogging and social networking sites. It explains that content creators like bloggers are part of a company's PR team by promoting the brand. It also discusses marketing to content consumers and content sharers by making sharing content easy. It notes that social media networks gather personal information that can be used for targeted advertising. The document reviews agency roles in social media and holding discussions on how agencies work with social media compared to other channels.
This document discusses latest practices in e-marketing and the regulatory framework for e-marketing. It covers how e-marketing is an increasingly large portion of US ad spending. It also discusses new concepts like online reputation management and webPR. Online reputation management involves constantly monitoring, analyzing, and engaging in conversations to influence a brand's reputation. WebPR is the application of PR strategies using social media. The document also outlines key regulations governing internet marketing like the CAN-SPAM Act and electronic laws in Pakistan. It discusses the government agency responsible for cyber crimes in Pakistan.
This document provides an overview and summary of key marketing communication tools, including sales promotion, events and experiences, public relations, direct marketing, interactive marketing, and managing the sales force. For each topic, it outlines major decisions involved, such as establishing objectives, selecting tools, and measuring effectiveness. It also summarizes the steps in the personal selling process and principles of managing a sales force, such as recruiting, training, motivating, and compensating representatives.
This document discusses marketing communications and integrated marketing communications. It covers the role of various marketing communication tools like advertising, sales promotion, public relations, direct marketing, and personal selling. It also discusses developing effective communications by identifying the target audience, determining objectives, designing communications, and selecting channels. Additionally, it covers deciding on the marketing communications mix, factors to consider, and measuring communication results. The overall goal is to coordinate different communication tools and channels as part of an integrated marketing communications approach.
This document provides an overview and summary of key marketing communication tools: sales promotion, events & experiences, public relations, direct marketing, managing sales force, and principles of personal selling. For each topic, it outlines major decisions, objectives, functions, and steps that must be considered to effectively implement these communication strategies. The document is from a 2010 marketing management class and aims to educate students on the essential components of promoting and selling products and services.
This document discusses developing and managing an advertising program. It explains that advertising objectives should be specific, measurable communication tasks. The advertising budget depends on factors like the product's stage in its life cycle and competitive environment. Developing an effective advertising campaign requires understanding the message strategy and creative strategy. Media selection considers the target audience's media habits and chooses channels to cost-effectively deliver exposures. Advertising effectiveness is evaluated through pre-testing ads and measuring changes in brand awareness, recall and sales.
This document contains slides from a marketing management class about communicating value and developing an integrated marketing communications strategy. It discusses the key elements of an IMC strategy, including identifying target audiences, determining objectives, designing communications, selecting channels, establishing budgets, deciding on media mix, measuring results and managing the integrated process. The slides provide definitions and examples of different marketing communications tools like advertising, sales promotion, PR, direct marketing and personal selling.
This document contains slides from a marketing management class discussing wholesaling and market logistics. It defines wholesaling and lists the key functions of wholesalers, including selling, buying, warehousing, and providing market information. It then discusses wholesaling marketing decisions around target markets, product assortment, pricing, and promotion. It also covers the concept of supply chain management and key decisions for marketing logistics, such as order handling, warehousing, inventory levels, and transportation.
This document outlines information for two makeup class sessions covering previous material and a case study on Carrefour for the first session. The second session will cover communicating value through marketing communications, developing effective communications, deciding on a marketing communications mix, and managing the integrated marketing communications process. Both makeup sessions are for an MBA marketing management class taught by Muhammad Talha Salam.
This document contains slides from a marketing management class covering several topics:
- Wholesaling, including key functions, marketing decisions around target market, product assortment, price, and promotion for wholesalers
- Marketing logistics and supply chain management, including the four important decisions around order handling, warehousing, inventory, and transportation
- An overview of upcoming class sessions on communicating value, including integrated marketing communications, mass communications, and personal communications
- A makeup class to cover previous session material and a case study on Carrefour
This document contains slides from a marketing management class covering topics related to delivering value to customers. It discusses channel integration systems, including vertical and horizontal marketing systems. It also covers e-commerce marketing practices and key definitions. Finally, it discusses retailing, including the definition of retailing, types of retailers, marketing decisions for retailers, and trends in retailing such as the growth of private labels.
This document summarizes key points from a marketing management class about channels and value networks. It discusses marketing channels and their functions, the importance of channel integration, and developing hybrid channel systems. It also covers value networks and demand chain planning, looking at a firm's entire network of suppliers and customers. Channel design decisions include analyzing customer needs, setting objectives, and identifying alternatives. Channel management requires selecting, training, motivating and evaluating individual members. The role of information technology in managing networks is also addressed.
This document contains slides from a marketing management class about communicating value through integrated marketing communications. It discusses developing effective communications by identifying the target audience and objectives, designing messages and selecting channels. It also covers establishing budgets, deciding on the marketing communications mix, and measuring results. The slides describe factors to consider for each element of the marketing communications mix, and managing the integrated process.
This document discusses various types of social media that can be used for e-marketing purposes. It begins with an overview of word-of-mouth (WOM) marketing and viral marketing, explaining how viral marketing spreads content exponentially similar to a virus. It then covers several social media types - online forums for content sharing, podcasts which allow audio/video subscriptions, and social news sites where users submit and rate links. For each channel, it provides background information and discusses how marketers can utilize them, such as creating targeted podcast content or leveraging the viral aspect of social news sites.
This document outlines the key topics to be covered in a class on social media marketing, including understanding social media and different types of social media. It will discuss how social media has ended interruption marketing by allowing two-way engagement. The class will also cover word-of-mouth and viral marketing, different types of social media like social networking sites, blogs, microblogs, photo and video sharing, and facts about current social media usage. Students will present case studies and there will be quizzes on topics like search engine marketing.
This document contains slides from a class presentation on social media marketing. It discusses starting with social media by listening, then joining and participating on sites. It emphasizes being human and interactive. The slides also cover types of social media like photo and video sharing on YouTube and Flickr, social bookmarking on sites like Delicious, and microblogging on Twitter and Yammer. Later slides will discuss rules of engagement and specific types of social media like blogging and social networking sites.
This document contains information about an upcoming guest speaker session and class presentation on social media marketing. The guest speaker will be Mr Amer Sarfraz, founder and CEO of Bramerz (Pvt) Ltd, who will discuss social media and types of social media including photo and video sharing and social bookmarking. The upcoming class presentation will cover social media marketing and reference chapters 5, 8, and 9 from related textbooks on the topic.
This document contains slides from a marketing management class discussing marketing channels and value networks. It covers topics like the importance of channels, channel functions and flows, channel design decisions, and channel management. Specifically, it discusses how companies develop channel systems as they grow, the concept of hybrid channels, value networks, enterprise resource planning systems, analyzing customer service needs, identifying channel alternatives, and selecting, training and motivating channel members. The overall document provides an overview of key concepts regarding how companies design and manage their marketing channels.
This document contains slides from a marketing management class covering topics related to delivering value to customers. It discusses channel integration systems, including vertical and horizontal marketing systems. It also covers e-commerce marketing practices and key definitions. Finally, it summarizes retailing concepts like types of retailers, marketing decisions, and trends in retailing as well as private labels. The slides were presented by Muhammad Talha Salam from the National University of Computer and Emerging Sciences.
This document discusses developing and managing an advertising program. It covers setting objectives, deciding the advertising budget, developing advertising campaigns by creating messages and creative strategies, and deciding on media and measuring effectiveness. The key aspects covered are the 5Ms - mission, money, message, media, and measurement. It also discusses reach, frequency, and impact of advertising and how to evaluate advertising effectiveness.
This document discusses rules of engagement for social media marketing. It covers types of social media like blogging and social networking sites. It explains that content creators like bloggers are part of a company's PR team by promoting the brand. It also discusses marketing to content consumers and content sharers by making sharing content easy. It notes that social media networks gather personal information that can be used for targeted advertising. The document reviews agency roles in social media and holding discussions on how agencies work with social media compared to other channels.
This document discusses latest practices in e-marketing and the regulatory framework for e-marketing. It covers how e-marketing is an increasingly large portion of US ad spending. It also discusses new concepts like online reputation management and webPR. Online reputation management involves constantly monitoring, analyzing, and engaging in conversations to influence a brand's reputation. WebPR is the application of PR strategies using social media. The document also outlines key regulations governing internet marketing like the CAN-SPAM Act and electronic laws in Pakistan. It discusses the government agency responsible for cyber crimes in Pakistan.
This document provides an overview and summary of key marketing communication tools, including sales promotion, events and experiences, public relations, direct marketing, interactive marketing, and managing the sales force. For each topic, it outlines major decisions involved, such as establishing objectives, selecting tools, and measuring effectiveness. It also summarizes the steps in the personal selling process and principles of managing a sales force, such as recruiting, training, motivating, and compensating representatives.
This document discusses marketing communications and integrated marketing communications. It covers the role of various marketing communication tools like advertising, sales promotion, public relations, direct marketing, and personal selling. It also discusses developing effective communications by identifying the target audience, determining objectives, designing communications, and selecting channels. Additionally, it covers deciding on the marketing communications mix, factors to consider, and measuring communication results. The overall goal is to coordinate different communication tools and channels as part of an integrated marketing communications approach.
This document provides an overview and summary of key marketing communication tools: sales promotion, events & experiences, public relations, direct marketing, managing sales force, and principles of personal selling. For each topic, it outlines major decisions, objectives, functions, and steps that must be considered to effectively implement these communication strategies. The document is from a 2010 marketing management class and aims to educate students on the essential components of promoting and selling products and services.
This document discusses developing and managing an advertising program. It explains that advertising objectives should be specific, measurable communication tasks. The advertising budget depends on factors like the product's stage in its life cycle and competitive environment. Developing an effective advertising campaign requires understanding the message strategy and creative strategy. Media selection considers the target audience's media habits and chooses channels to cost-effectively deliver exposures. Advertising effectiveness is evaluated through pre-testing ads and measuring changes in brand awareness, recall and sales.
This document contains slides from a marketing management class about communicating value and developing an integrated marketing communications strategy. It discusses the key elements of an IMC strategy, including identifying target audiences, determining objectives, designing communications, selecting channels, establishing budgets, deciding on media mix, measuring results and managing the integrated process. The slides provide definitions and examples of different marketing communications tools like advertising, sales promotion, PR, direct marketing and personal selling.
This document contains slides from a marketing management class discussing wholesaling and market logistics. It defines wholesaling and lists the key functions of wholesalers, including selling, buying, warehousing, and providing market information. It then discusses wholesaling marketing decisions around target markets, product assortment, pricing, and promotion. It also covers the concept of supply chain management and key decisions for marketing logistics, such as order handling, warehousing, inventory levels, and transportation.
This document outlines information for two makeup class sessions covering previous material and a case study on Carrefour for the first session. The second session will cover communicating value through marketing communications, developing effective communications, deciding on a marketing communications mix, and managing the integrated marketing communications process. Both makeup sessions are for an MBA marketing management class taught by Muhammad Talha Salam.
This document contains slides from a marketing management class covering several topics:
- Wholesaling, including key functions, marketing decisions around target market, product assortment, price, and promotion for wholesalers
- Marketing logistics and supply chain management, including the four important decisions around order handling, warehousing, inventory, and transportation
- An overview of upcoming class sessions on communicating value, including integrated marketing communications, mass communications, and personal communications
- A makeup class to cover previous session material and a case study on Carrefour
This document contains slides from a marketing management class covering topics related to delivering value to customers. It discusses channel integration systems, including vertical and horizontal marketing systems. It also covers e-commerce marketing practices and key definitions. Finally, it discusses retailing, including the definition of retailing, types of retailers, marketing decisions for retailers, and trends in retailing such as the growth of private labels.
This document summarizes key points from a marketing management class about channels and value networks. It discusses marketing channels and their functions, the importance of channel integration, and developing hybrid channel systems. It also covers value networks and demand chain planning, looking at a firm's entire network of suppliers and customers. Channel design decisions include analyzing customer needs, setting objectives, and identifying alternatives. Channel management requires selecting, training, motivating and evaluating individual members. The role of information technology in managing networks is also addressed.
This document contains slides from a marketing management class about communicating value through integrated marketing communications. It discusses developing effective communications by identifying the target audience and objectives, designing messages and selecting channels. It also covers establishing budgets, deciding on the marketing communications mix, and measuring results. The slides describe factors to consider for each element of the marketing communications mix, and managing the integrated process.
This document discusses various types of social media that can be used for e-marketing purposes. It begins with an overview of word-of-mouth (WOM) marketing and viral marketing, explaining how viral marketing spreads content exponentially similar to a virus. It then covers several social media types - online forums for content sharing, podcasts which allow audio/video subscriptions, and social news sites where users submit and rate links. For each channel, it provides background information and discusses how marketers can utilize them, such as creating targeted podcast content or leveraging the viral aspect of social news sites.
This document outlines the key topics to be covered in a class on social media marketing, including understanding social media and different types of social media. It will discuss how social media has ended interruption marketing by allowing two-way engagement. The class will also cover word-of-mouth and viral marketing, different types of social media like social networking sites, blogs, microblogs, photo and video sharing, and facts about current social media usage. Students will present case studies and there will be quizzes on topics like search engine marketing.
This document contains slides from a class presentation on social media marketing. It discusses starting with social media by listening, then joining and participating on sites. It emphasizes being human and interactive. The slides also cover types of social media like photo and video sharing on YouTube and Flickr, social bookmarking on sites like Delicious, and microblogging on Twitter and Yammer. Later slides will discuss rules of engagement and specific types of social media like blogging and social networking sites.
This document contains information about an upcoming guest speaker session and class presentation on social media marketing. The guest speaker will be Mr Amer Sarfraz, founder and CEO of Bramerz (Pvt) Ltd, who will discuss social media and types of social media including photo and video sharing and social bookmarking. The upcoming class presentation will cover social media marketing and reference chapters 5, 8, and 9 from related textbooks on the topic.
This document contains slides from a marketing management class discussing marketing channels and value networks. It covers topics like the importance of channels, channel functions and flows, channel design decisions, and channel management. Specifically, it discusses how companies develop channel systems as they grow, the concept of hybrid channels, value networks, enterprise resource planning systems, analyzing customer service needs, identifying channel alternatives, and selecting, training and motivating channel members. The overall document provides an overview of key concepts regarding how companies design and manage their marketing channels.
This document contains slides from a marketing management class covering topics related to delivering value to customers. It discusses channel integration systems, including vertical and horizontal marketing systems. It also covers e-commerce marketing practices and key definitions. Finally, it summarizes retailing concepts like types of retailers, marketing decisions, and trends in retailing as well as private labels. The slides were presented by Muhammad Talha Salam from the National University of Computer and Emerging Sciences.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
1. Key concepts used in E-marketing > Important terms & definitions for e-marketing Class Presentation | Session 6 | 31 Aug 2010
2. Key Concepts related to E-Marketing Web Designing & Web Development Web Designing is the process of creating the visual of the website or online interface. (FRONT END) WHILE Wed Development is the programming part of it. Generally referred to as “coding” (BACK END) E-Marketing 2
3. Definitions Ad/advertisement - a commercial message targeted to an advertiser‘s customer or prospect. Ad audience - the number of unique users exposed to an ad within a specified time period. Ad banner - a graphic image or other media object used as an advertisement. See iab.net for voluntary guidelines for banner ads. E-Marketing 3 Key Concepts related to E-Marketing
4. Definitions Ad impression - 1) an ad which is served to a user‘s browser. Ads can be requested by the user‘s browser, referred to as pulled ads or they can be pushed, such as e-mailed ads. 2) a measurement of responses from an ad delivery system to an ad request from the user's browser, which is filtered from robotic activity and is recorded at a point as late as possible in the process of delivery of the creative material to the user's browser -- therefore closest to the actual opportunity to see by the user. E-Marketing 4 Key Concepts related to E-Marketing
5. Definitions Ad serving - the delivery of ads by a server to an end user's computer on which the ads are then displayed by a browser and/or cached. Ad serving is normally performed either by a Web publisher or by a third-party ad server. Ads can be embedded in the page or served separately. Ad space - the location on a page of a site in which an advertisement can be placed. Each space on a site is uniquely identified. Multiple ad spaces can exist on a single page. E-Marketing 5 Key Concepts related to E-Marketing
6. Definitions Ad display/Ad delivered - when an ad is successfully displayed on the user's computer screen. Ad view - when the ad is actually seen by the user. Note this is not measurable today. The best approximation today is provided by ad displays. Banner - a graphic advertising image displayed on a Web page. E-Marketing 6 Key Concepts related to E-Marketing
7. Definitions Ad/advertisement - a commercial message targeted to an advertiser‘s customer or prospect. Ad audience - the number of unique users exposed to an ad within a specified time period. Ad banner - a graphic image or other media object used as an advertisement. E-Marketing 7 Key Concepts related to E-Marketing
8. Definitions Demographics common characteristics used for population or audience segmentation, such as age, gender, household income, etc. Display Advertising A form of online advertising where an advertiser‘s message is shown on a destination web page, generally set off in a box at the top or bottom or to one side of the content of the page. E-mail Advertising Banner ads, links or advertiser sponsorships that appear in e-mail newsletters, e-mail marketing campaigns and other commercial e-mail communications. Includes all types of electronic mail (e.g., basic text or HTML-enabled). E-Marketing 8 Key Concepts related to E-Marketing
9. Definitions Unique user Unique individual or browser which has either accessed a site (see unique visitor) or which has been served unique content and/or ads such as e-mail, newsletters, interstitials and pop-under ads. Unique users can be identified by user registration or cookies. Reported unique users should filter out bots. See iab.net for ad campaign measurement guidelines. Unique visitor Aunique user who accesses a Web site within a specific time period. See unique user. Visit A single continuous set of activity attributable to a cookied browser or user (if registration-based or a panel participant) resulting in one or more pulled text and/or graphics downloads from a site. E-Marketing 9 Key Concepts related to E-Marketing
10. Definitions Page impression Ameasurement of responses from a Web server to a page request from the user‘s browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to the opportunity to see the page by the user. Page view When the page is actually seen by the user. Note: this is not measurable today; the best approximation today is provided by page displays. Hit When users access a Web site, their computer sends a request to the site's server to begin downloading a page. Each element of a requested page (including graphics, text, and interactive items) is recorded by the site's Web server log file as a "hit." If a page containing two graphics is accessed by a user, those hits will be recorded once for the page itself and once for each of the graphics. Webmasters use hits to measure their servers' workload. Because page designs and visit patterns vary from site to site, the number of hits bears no relationship to the number of pages downloaded, and is therefore a poor guide for traffic measurement. E-Marketing 10 Key Concepts related to E-Marketing
11. Definitions Performance pricing model An advertising model in which advertisers pay based on a set of agreed upon performance criteria, such as a percentage of online revenues or delivery of new sales leads. E-Marketing 11 Key Concepts related to E-Marketing
12. Key concepts used in E-marketing > Important metrics related to internet & E-marketing Class Presentation | Session 7 | 3 Sep 2010