SlideShare a Scribd company logo
Evone Pina
JAX Bridges
A JAX Chamber small business initiative
Anamaria
Carlton
Robinson
Customer
Group/Type
Customer
Persona/Profile
Gains
Pains
Pains & Gains
Solution
Treatment
Solution & Treatment
General- Problems
you address.
Specific- JTBD
Evone’s 4-Point Value Proposition Strategy
The 9 Elements
Original Business Model Canvas
by Alexander Osterwalder
Classify Offerings
Defined Revenue Models
Industry Verticals
Industry Verticals
Government Media Manufacturing Retail Financial Serv.
Healthcare Automotive Communication Trans. & Hosp. Consumer Goods
Smaller Companies Commit To Industry Verticals Based On Research and/or Expertise
Vlocity increases sales, service and marketing agility, operational efficiency and faster time to
value for cloud and digital adoption across the enterprise. Niche was building solutions in
these industries on top of existing Salesforce.com platforms.
Activity
• Select a company
• What are their top 3 Industry Verticals
• Which 3 verticals can you grow by 20% in the next
12 months and why
Vertical Markets.pptx
Vertical Markets.pptx
Vertical Markets.pptx
Vertical Markets.pptx

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Vertical Markets.pptx

Editor's Notes

  1. Image Source:- https://pixabay.com/en/adult-bald-beard-corporate-1868750/ https://pixabay.com/en/office-home-house-desk-chair-lamp-1078869/
  2. Brief overview Read aloud the nine elements and stress that each one is connected to delivering on the value proposition proposed. The genesis of the Business Model Canvas was a 170 page dissertation compressed into one page. The focus was on the business ontology. Emphasize that all of these things are taking place in your business daily. With or without you. Some are being addressed positively, some are being ignored.
  3. 7/11
  4. 5/11
  5. 2/11
  6. 1/11
  7. 8/11