10. Smaller Companies Commit To Industry Verticals Based On Research and/or Expertise
Vlocity increases sales, service and marketing agility, operational efficiency and faster time to
value for cloud and digital adoption across the enterprise. Niche was building solutions in
these industries on top of existing Salesforce.com platforms.
11. Activity
• Select a company
• What are their top 3 Industry Verticals
• Which 3 verticals can you grow by 20% in the next
12 months and why
Brief overview
Read aloud the nine elements and stress that each one is connected to delivering on the value proposition proposed.
The genesis of the Business Model Canvas was a 170 page dissertation compressed into one page. The focus was on the business ontology.
Emphasize that all of these things are taking place in your business daily. With or without you. Some are being addressed positively, some are being ignored.
