SlideShare a Scribd company logo
Evone Pina
Manager
JAX Bridges
A JAX Chamber small business initiative
Build A Portfolio 2
01 Value Proposition
02 Business Model
03 Capability
04 Pitch Opportunity
InoVet.it Canvas
Value Proposition Canvas
Business Model
Exercises
Capability Statement
Predictive Index Report
Pitch Practice
Bridge-To-Business Event
Describe what a specific customer segment is trying to get done.
• What functional jobs are you helping your customer get
done? (e.g. perform or complete a specific task, solve a
specific problem, …)
• What social jobs are you helping your customer get done?
(e.g. trying to look good, gain power or status, …)
• What emotional jobs are you helping your customer get
done? (e.g. esthetics, feel good, security, …)
• What basic needs are you helping your customer satisfy?
(e.g. communication, …)
Identification process
• Identify the criteria that is used by customers for
choosing solutions.
• Identify jobs that are not being done.
• Identify barriers for the customers to get jobs done.
Categorization Process
• Ancillary jobs connected to the Jobs-To-Be-Done
• How often does it occur?
• Rank jobs to be done
Understanding Customer Jobs-To-Be-Done
• Describe
• Identify
• Categorize
If you had a
$10,000 marketing budget
which customers would you target?
Product Fit
Age range
Marital Status
Household size
Geographic Location
Occupation/ Income
Hobbies & Interests
Personal/Professional Experiences
Information To Consider
"Mary" Behaviors
Need & Goal
Demographics
• Has a housecleaner
• Buys take-away 3 nights/wk
• Frequently feels overwhelmed
when she "forgets" something
• Help! Running errands,
managing kids, keeping
things running
• Time with her girlfriends
• To feel like she "has it sorted"
• To "clone herself"
• Working mom
• 34 yrs old
• Lives in Jax Beach works
Downtown Jax
• Married, 2 kids
• Household $125k/yr
Let's Meet Mary
"Mary" Behaviors
Need & Goal
Demographics
• Has a housecleaner
• Buys take-away 3 nights/wk
• Frequently feels overwhelmed
when she "forgets" something
• Help! Running errands,
managing kids, keeping
things running
• Time with her girlfriends
• To feel like she "has it sorted"
• To "clone herself"
• Working mom
• 34 yrs old
• Lives in Jax Beach works
Downtown Jax
• Married, 2 kids
• Household $125k/yr
Gains
Pains
Customer
Jobs
-Time to go out for
date night or girls night
without worrying about kids
- Relieve in having kids
taken cared of by
professionals Seeking all types
of childcare and
in-home
domestic
services
The stress of finding an
awesome, educated
nanny, infant care
specialists, night nurse,
or babysitter for your
home
Tiny Treasures Nanny Agency is a nanny placement agency providing you
with all types of childcare and in home domestic services
Products
& Services
Gains
Pains
Customer
Jobs
-Dependable support
-Restore balance to your life
-Vetted, experienced and
dedicated childcare
providers. Seeking all types
of childcare and
in-home
domestic
services
The stress of finding an
awesome, educated
nanny, infant care
specialists, night nurse,
or babysitter for your
home
Tiny Treasures Nanny Agency is a nanny placement agency providing you
with all types of childcare and in home domestic services
Gain Creators
Pain
Relievers
• Finding the right fit for your
childcare needs
• Stress-free child care
experience
• Nanny services
• Infant care
• Night nurse service
• At-home babysitters
-Time to go out for
date night or girls-night
without worrying about kids
- Relieve in having kids
taken cared of by
professionals
Takeaways & Action Items 11
Takeaways Action Items

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Jax Bridges 2022 Session 3

  • 1. Evone Pina Manager JAX Bridges A JAX Chamber small business initiative
  • 2. Build A Portfolio 2 01 Value Proposition 02 Business Model 03 Capability 04 Pitch Opportunity InoVet.it Canvas Value Proposition Canvas Business Model Exercises Capability Statement Predictive Index Report Pitch Practice Bridge-To-Business Event
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  • 5. Describe what a specific customer segment is trying to get done. • What functional jobs are you helping your customer get done? (e.g. perform or complete a specific task, solve a specific problem, …) • What social jobs are you helping your customer get done? (e.g. trying to look good, gain power or status, …) • What emotional jobs are you helping your customer get done? (e.g. esthetics, feel good, security, …) • What basic needs are you helping your customer satisfy? (e.g. communication, …) Identification process • Identify the criteria that is used by customers for choosing solutions. • Identify jobs that are not being done. • Identify barriers for the customers to get jobs done. Categorization Process • Ancillary jobs connected to the Jobs-To-Be-Done • How often does it occur? • Rank jobs to be done Understanding Customer Jobs-To-Be-Done • Describe • Identify • Categorize
  • 6. If you had a $10,000 marketing budget which customers would you target?
  • 7. Product Fit Age range Marital Status Household size Geographic Location Occupation/ Income Hobbies & Interests Personal/Professional Experiences Information To Consider
  • 8. "Mary" Behaviors Need & Goal Demographics • Has a housecleaner • Buys take-away 3 nights/wk • Frequently feels overwhelmed when she "forgets" something • Help! Running errands, managing kids, keeping things running • Time with her girlfriends • To feel like she "has it sorted" • To "clone herself" • Working mom • 34 yrs old • Lives in Jax Beach works Downtown Jax • Married, 2 kids • Household $125k/yr Let's Meet Mary
  • 9. "Mary" Behaviors Need & Goal Demographics • Has a housecleaner • Buys take-away 3 nights/wk • Frequently feels overwhelmed when she "forgets" something • Help! Running errands, managing kids, keeping things running • Time with her girlfriends • To feel like she "has it sorted" • To "clone herself" • Working mom • 34 yrs old • Lives in Jax Beach works Downtown Jax • Married, 2 kids • Household $125k/yr Gains Pains Customer Jobs -Time to go out for date night or girls night without worrying about kids - Relieve in having kids taken cared of by professionals Seeking all types of childcare and in-home domestic services The stress of finding an awesome, educated nanny, infant care specialists, night nurse, or babysitter for your home Tiny Treasures Nanny Agency is a nanny placement agency providing you with all types of childcare and in home domestic services
  • 10. Products & Services Gains Pains Customer Jobs -Dependable support -Restore balance to your life -Vetted, experienced and dedicated childcare providers. Seeking all types of childcare and in-home domestic services The stress of finding an awesome, educated nanny, infant care specialists, night nurse, or babysitter for your home Tiny Treasures Nanny Agency is a nanny placement agency providing you with all types of childcare and in home domestic services Gain Creators Pain Relievers • Finding the right fit for your childcare needs • Stress-free child care experience • Nanny services • Infant care • Night nurse service • At-home babysitters -Time to go out for date night or girls-night without worrying about kids - Relieve in having kids taken cared of by professionals
  • 11. Takeaways & Action Items 11 Takeaways Action Items

Editor's Notes

  1. Image Source:- https://pixabay.com/en/adult-bald-beard-corporate-1868750/ https://pixabay.com/en/office-home-house-desk-chair-lamp-1078869/
  2. Image Source:- https://pixabay.com/en/business-office-contract-agreement-3167295/ https://pixabay.com/en/chess-play-board-game-chess-game-1743311/