Movember and Bulletproof Sydney Customer Appreciation Day
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Bulletproof provides managed cloud services and has partnered with Movember to help scale their website for their peak donation period. Movember raises funds for men's health initiatives and sees a large spike in traffic during November. Bulletproof uses a combination of their private managed cloud and AWS services to provide the flexibility and performance needed to handle the high volumes. Their experience managing infrastructure and integrating AWS globally helps ensure Movember's site remains available and scalable.
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Movember and Bulletproof Sydney Customer Appreciation Day
- 1. Movember: Changing the face of men’s health in the cloud Anthony Woodward, CEO & CIO, Bulletproof David Smith, CTO, Movember Foundation
- 2. About Bulletproof • Founded in 2000 by Service Provider industry veterans • Wholly Australian-owned • First to market in Australia with a fully virtualised, mission critical hosting offering in 2006 • Top-5, Tier 1 Australian Managed Hosting Provider in 2012 • Key competitive differentiators: • Transparency • Proactivity • Agility • Australia’s first Managed AWS offering in October 2012 AWS Customer Apprecia1on Day
- 3. Bulletproof Customers • Customers include: – Media Websites: ABC, Network Ten, DMG Radio - Nova FM – Online Campaigns and High-Traffic Websites: Movember 2007-2012, Whirlpool, AOC Vancouver 2010 and London 2012 – Managed Applications for Enterprises: BlueScope Steel, Transurban – Federal, Commonwealth and State Government: AGIMO, budget.gov.au AWS Customer Apprecia1on Day
- 4. Bulletproof’s Managed Services Offering • Mission Critical Hosting core offering • 100% Managed Services (no co-lo or unmanaged) • Managed Public Cloud (since 2006) • Managed Private Cloud (since 2008) • Managed Virtual Services (MVNAS, MVALB, MVSSL, MVWAF shared services) • Managed AWS, including AWS Enterprise Support (October 2012) • Managed AWS and Managed Hybrid AWS including AWS Direct Connect (USA and AU) AWS Customer Apprecia1on Day
- 5. About Movember Foundation • Movember (the month formerly known as November) is a moustache-growing charity event held during November each year that raises funds and awareness for men’s health • Last year it raised AU$124M for men’s health globally • David Smith (CTO) explains… AWS Customer Apprecia1on Day
- 6. AWS Customer Apprecia1on Day
- 7. AWS Customer Apprecia1on Day
- 10. 100 Million Page Views
- 12. Movember.com – Business Challenges • Very high rate of growth • Reach into many markets around the world • Ability to scale quickly – Peak donation period is equivalent of $8-10 billion dollar e-commerce site • Performance of the site is critical • Large amount of content to manage – 40+ different country/language website versions, 30+ Million Broadcast emails • High availability, 24*7, 100% uptime targets • Disaster recovery and synchronizing backup site • Significant changes to website each year • Performance and load testing • Get one chance to get it right each year, can’t be late, can’t afford mistakes AWS Customer Apprecia1on Day
- 13. Movember.com – why Bulletproof? • Key reasons for choosing Bulletproof – Technical expertise and experience, operational skill, innovative, transparent – Flexibility to scale up and down. Private managed cloud solution – Long term partnership, supporter of Movember’s goals and values • Key differentiators – Ability to work with AWS worldwide, experience since 2007 – Able to provide high peak load infrastructure for very short periods of time – Combination of dedicated and burstable infrastructure • Why AWS – Global footprint and scale – Used for reverse proxies (CDN) in 2011 – Bursting capabilities, backup storage and DR proxy services in 2012 • Normal ROI calcs don’t really apply – no site, no registrations or donations – Cost ratios: look to cost-effectively deliver through partnerships AWS Customer Apprecia1on Day
- 14. Bulletproof and AWS - Background • An AWS customer since 2008 • External Reverse Proxies and Bespoke customer CDN deployments initially • Bulletproof offerings and expertise have increased to now include Managed AWS, with AWS Direct Connect • Bulletproof is an AWS Partner Network Advanced Consulting Partner AWS Customer Apprecia1on Day
- 15. Bulletproof Managed AWS Product • Fully managed AWS offering with single supplier contact • Full transparency of AWS and Bulletproof management billing • AWS Enterprise Support on all Bulletproof Managed AWS instances • Includes all AWS services including EBS, S3, EC2, CloudFront, etc. • Combined with Bulletproof’s Managed Public or Private Cloud, it can deliver DR or Managed Hybrid Cloud with AWS Bursting On-Demand for Extreme Campaign Capacity • From today, Bulletproof Managed AWS gives customers an Australian, AWS- based Managed Public Cloud offering • Strong customer interest and take-up AWS Customer Apprecia1on Day
- 16. Monitoring Superiority • Years of experience – developed since 2000 • Primary tool for management • 5-tier scalable solution, Open source-based • Well known componentry – collectd, Visage, Nagios, Flapjack, Redis, PagerDuty, and internal components • Horizontally scalable – Each tier can be scaled independently to cure bottlenecks • Very high performance – Over 1500 Monitoring events (OK, warning, critical) per second on medium spec hardware – Over 20 metrics such as disk space, CPU, RAM recorded per node every 20 seconds (hundreds of core nodes currently) • A corner stone of Bulletproof’s award-winning service • Links to service management processes and procedures so that alerting is responded to proactively AWS Customer Apprecia1on Day
- 17. Management Experience • Proactively managing hosted infrastructure since 2000 • Over 2,500 services now managed • Experience with Virtualised Infrastructure since 2006 (>2000 services) • Linked to industry-leading monitoring and alerting platforms to ensure proactivity and agility • ITIL-based processes ensure service consistency • Regular training reinforces proactive management techniques • Transparency ensures customers are updated and well informed • Contact management processes ensure security and privacy of data • Customer portal allows contact management and monitoring visibility AWS Customer Apprecia1on Day
- 18. How Bulletproof Managed AWS delivers • Movember 2012 Campaign Bursting Capacity and DR deployment – Primary private cloud deployment in US, with AWS Direct Connect and EC2 Bursting on Demand – Replicated private cloud deployment in AU with AWS reverse proxies in US (different AZ) and VPC back to AU DR site – Cost-effectively delivers flexibility and control – management is critical “glue” • Mortgage Choice is the first customer signed to Managed AWS locally • Other customers include Network Ten for Managed AWS Bursting on Demand for extreme campaign capacity if required AWS Customer Apprecia1on Day
- 19. Managed AWS – a game changer • AWS Feature-Rich Cloud Services, delivered locally • Bulletproof’s experience, market-leading monitoring and management services • Fully managed local AWS unlocks Enterprise and Government demand • Opens the door to Mission Critical Cloud services • For more information, please visit our stand or go to www.bulletproof.net/aws AWS Customer Apprecia1on Day
- 20. AWS Customer Apprecia:on Day