MivaCon 2013 Tim Ash Keynote

•

0 likes•366 views

MivaCon 2013 - Extraordinary Ecommerce by Miva Merchant! Two days of expert speakers on web development, SEO, PPC, conversion rate optimization, social media, mobile optimization and analytics.

Technology

A Customer Odyssey:
Wandering In The E-commerce Wasteland

Tim Ash – CEO SiteTuners
#mivacon13 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved.

About SiteTuners
• Conversion-focused website blueprints (tactical or strategic)
• Landing page test plans & testing strategy
• Internal optimization team training & mentoring
• More than 1200 clients worldwide since 2002

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

SiteTuners E-commerce Background
SiteTuners has successfully improved over 200 e-commerce catalogs.

SiteTuners principals have keynoted & presented at dozens of e-commerce events worldwide.

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Part I
Walk a mile in my shoes
(you don’t understand your visitors)

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Takeaways

You are not like your visitors…

• You know to much - have a framework to fill in the gaps
• You are too patient - willing to put up with major issues
• You care – others are not invested at all

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Part II
If you can’t find it easily,
it does not exist
(awareness)
Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Takeaways

• Your site does not exist in a vacuum
• The search does not start on your site
• Make sure key categories are visually discoverable
• Don’t use banners with motion – they are evil
• Carousels are useless and not discoverable
• Don’t rely exclusively on text nav-bar labels

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Part III
The power of self-selection
(interest)

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Useful interest taxonomy - Style

Modern

Traditional

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Useful interest taxonomy - Materials

Leather

Fabric

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Useful interest taxonomy - Function

Futon Sofa

Daybed Chaise

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Takeaways

• Provide a small number of clear and useful choices
• Do not show product-level items too early
• Don’t “throw up” all over your visitors (too many items)
• Not everything is a “filter” at this stage
• Create useful taxonomies & product wizards
• Fix your onsite search

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Part IV
Give me what I want
(desire)

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Things I Care About

• Dimensions • Old sofa disposal
• Build quality • Guarantees
• Comfort of bed • Return policy
• Color options • Financing options
• Cost • That others like it
• Availability – lead time • That my wife likes it

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Takeaways

• Give me the details
• Help me experience it
• Let me customize it
• Don’t hide key information - group it spatially
• Let me save my in-progress work & share with others

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Part V
Get out of my way,
and don’t surprise me
(action)
Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Takeaways

• Be clear about the money
• Not everything should be a button
• Prioritize buttons if you have more than one
• Follow existing conventions – don’t reinvent the wheel
• Relieve anxiety before it arises (add transactional trust)

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

A resource for Conversion Rate Optimization

• Revised and expanded 2 nd edition
• Over 150 pages of new content
• E-commerce best-practices section

Get it on Amazon

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Giveaway – Free Express Review
• Unflinchingly honest interactive review of landing page or website
• 45- or 90-min video transcript recorded via GoToMeeting
• Includes AttentionWizard “attention heatmap” of your page

http://Express-Review.com - Starts at $699
$100-off for all who enter to win at our booth & order by 3/15

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Save $200 off of Conversion Conference
April 15-16 Other 2013 shows:
Chicago – June 11-13
San Francisco Boston – Sept 30-Oct 1
Berlin – Nov 4-5
Use promo code MIVA2013 London – Nov

Copyright © 2013, SiteTuners - All Rights Reserved.

Contact Info
tim@sitetuners.com
(619) 990-9062 mobile
(619) 223-8020 work PST
twitter @tim_ash
www.linkedin.com/in/timash
facebook.com/tim.ash1
skype tim_ash1

Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

Viewers also liked

Ação do mêsSergio Evangelista

Diapositivas vacaciones 10 1didieragudelo16

8. Avance en la implementación del Plan de eficiencia energética en la Empres...

Andesco

Medellín ambiente propicio para avanzar en la teoría del SP

Andesco

Jesus e Humanidade

igmateus

9-Control fiscal ESP y TICAndesco

Esquema solidario y eficiencia en la prestación del servicio público de aseo

Andesco

Regulación inteligente de la presión: método eficaz para el control de pérdid...

Andesco

20. Financiación por parte de Fondos de Capital de Inversión para proyectos d...

Andesco

Tendencias y retos para el Licenciamiento ambiental y social para los proyec...

Andesco

Oportunidades del TLC con EE.UU. para las empresas de TIC

Andesco

Apresentação da oportunidade QNET-GenGoldW v2011-07-18

pedrovilaverde_gg

Agenda congreso-2012

Andesco

PizeriaCristian Martinez

Artes 2ª sérieGERALDOGOMESDEBARROS

Instrumentos financieros: visión desde lo contable y fiscal

Andesco

Top primeSergio Evangelista

Agenda congreso Andesco 2012

Andesco

La visión empresarial frente a la tercera generación de la regulación tarifar...

Andesco

1b plenaria-discurso-juan-esteban-calle-epm-pte-jd-andesco

Andesco

Viewers also liked (20)

Ação do mês

Diapositivas vacaciones 10 1

8. Avance en la implementación del Plan de eficiencia energética en la Empres...

Medellín ambiente propicio para avanzar en la teoría del SP

Jesus e Humanidade

9-Control fiscal ESP y TIC

Esquema solidario y eficiencia en la prestación del servicio público de aseo

Regulación inteligente de la presión: método eficaz para el control de pérdid...

20. Financiación por parte de Fondos de Capital de Inversión para proyectos d...

Tendencias y retos para el Licenciamiento ambiental y social para los proyec...

Oportunidades del TLC con EE.UU. para las empresas de TIC

Apresentação da oportunidade QNET-GenGoldW v2011-07-18

Agenda congreso-2012

Pizeria

Artes 2ª série

Instrumentos financieros: visión desde lo contable y fiscal

Top prime

Agenda congreso Andesco 2012

La visión empresarial frente a la tercera generación de la regulación tarifar...

1b plenaria-discurso-juan-esteban-calle-epm-pte-jd-andesco

Similar to MivaCon 2013 Tim Ash Keynote

Tim Ash's Keynote to Affiliate Summit West 2013SiteTuners Conversion Rate Optimization

SES San Francisco 2013

SiteTuners Conversion Rate Optimization

E-Commerce Brasil Tim Ash Keynote

SiteTuners Conversion Rate Optimization

Conversion Rate Optimization – É irracional! Por que vender para o cérebro ló...

E-Commerce Brasil

Conversion Rate Optimization – É irracional! Por que vender para o cérebro lógico não vai trazer resultados (auditórios unificados – manhã) Tim Ash, Chair da Conversion Conference e autor do bestselling “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions” Apresentação feita durante o Congresso E-Commerce Brasil Search & Vendas 2013. Mais informações, acesso: http://www.ecommercebrasil.com.br/eventos/congresso-e-commerce-brasil-de-search-vendas-2013/

Ecommerce Hands on Workshop - Tim Ash

SiteTuners Conversion Rate Optimization

How much money are you losing because of poor performance of landing pages? Changes in the efficiency of a landing page can dramatically improve the profit of their online marketing programs. This workshop will provide you with an efficient and practical training on optimizing landing pages. Tim Ash is the largest global guru on this subject and has come to Brazil to help you improve conversions by applying the "Matrix" methodology on your landing page or website. The "Matrix" is a framework for understanding your audience from a perspective of a user-centered design. This will create actions that the visitors will reach their goals.

eMetrics Summit San Francisco 2013

SiteTuners Conversion Rate Optimization

Landing page optimization can produce huge improvements in online marketing campaigns. The question is not whether you should do it, but rather how. In this fast-paced session, landing page optimization author and expert Tim Ash describes a number of powerful new tools that have recently become available for improving conversion rates. Learn the secrets of the conversion ninja, and become one yourself!

(Webinar) Content Marketing: Neuromarketing Science 2014

SiteTuners Conversion Rate Optimization

Why do we take action on certain things and pass up other offers that defy logic? The answers are now clear. Join host Byron White and guest Tim Ash, CEO of SiteTuners, on a wild ride through neuromarketing where decision making and logic collide. Learn about your three brains, and why your logical one is unlikely to turn browsers into buyers. Best of all, several lucky subscribers will put Tim and Byron to the test with a free website review offering conversion advice. Learn all this and more... What motivates your primitive self How to profit from neuromarketing Neuromarketing principals in action Live website review

7 Form Conversion Killers (And How to Avoid Them) - Webinar Featuring Tim Ash

Formstack

Slides from Formstack's 7/23 webinar, featuring Tim Ash of SiteTuners. Join conversion rate optimization expert and bestselling author Tim Ash as he navigates a world littered with bad online forms. After having improved thousands of forms, Tim's personal mission is to help you avoid common conversion-killing mistakes, including poor design, bad copy, and no engagement. In this webinar, you will learn: **Top form conversion mistakes to avoid **Tips for designing a form that is accessible to users **How to engage with leads after they submit your form **Proven ways to write form copy that converts

2014 10 23_conversion_hacking_brain_startup_marketing_conf_sf_16x9SiteTuners Conversion Rate Optimization

Startup Marketing Conference - October 23, 2014

SiteTuners Conversion Rate Optimization

MarketLive eCommerce Summit 2013

SiteTuners Conversion Rate Optimization

Why Your Online Catalog Sucks, And What To Do About It Most online catalogs are squandering potential profits needlessly. In this fast-paced and entertaining keynote and noted landing page optimization author and expert Tim Ash, you will learn about a number of powerful strategies for improving conversion rates. Learn to identify the common problems that are present in almost every online catalog, and how to avoid them.

PeSA Internet Conference Australia 2014 - Session

SiteTuners Conversion Rate Optimization

The Seven Deadly Sins Of Landing Page Design & Live Site Reviews Your baby is ugly – your landing pages have severe and fundamental problems that are affecting your online marketing ROI. Learn how to avoid the most common landing page problems in this fast-paced & entertaining session. After learning to uncover common conversion mistakes, participants can volunteer their landing pages for live conversion critiques.

The best way to sell fashion online 2013 web shaper

webShaper

Conversion Mythbusting: Common Misconceptions That Are Killing Your Landing P...

Unbounce

Digital marketers love a good bandwagon. And with technology evolving at hyperspeed, it's no wonder that so many of us jump on the latest trend without fully knowing how it might impact conversions. In this Unwebinar, join bestselling author and landing page expert Tim Ash as he dispels many of the misconceptions around conversion rate optimization and gives you the reality check that you need to succeed. You'll learn: -Why you shouldn’t just rely on your web designer to create your landing pages -When testing won’t help (and what to do about it) -How to go responsive without compromising the mobile user experience -Why you can’t use software as a replacement for skilled optimization expertise ...plus, much more!

WordStream & SiteTuners: The A/B Testing Myth [Webinar]

Internet Marketing Software - WordStream

In this webinar with WordStream's own Larry Kim and SiteTuners' Tim Ash, you'll learn the secrets of optimizing your conversion rates. They'll reveal: >Why settling for small A/B testing victories actually hinders your success >When to throw out your landing page altogether >How to radically replace your CTA and 5x your conversion rate! You’ll walk away with 6 counterintuitive but insanely powerful strategies to milk more conversions out of your landing pages. Check it out! For more information on WordStream, visit www.wordstream.com

Interactive Day San Diego 2014

SiteTuners Conversion Rate Optimization

That’s Irrational!Why Trying To Persuade The Logical Brain Won’t Get Results Take a wild ride through neuromarketing and find out about the evolutionary collage inside of your head. You actually have three brains, and appealing to logical one is unlikely to produce results. Learn what motivates your primitive self, and how to profit from these insights from noted conversion rate optimization expert Tim Ash!

臉書行銷粉絲煉金術

滄碩劉

遇到許多的學員、客戶都反應一個問題：「我建立了粉絲專頁，但是粉絲一直都沒有明顯的增長，究竟要怎麼經營？臉書行銷 (Facebook行銷)真的有用、有效嗎？我能在上面賺到錢嗎？」如果您也有同樣的問題，您一定不要錯過「臉書行銷粉絲煉金術」課程！「臉書行銷粉絲煉金術」課程主要便是希望讓店家學習到如何真正的建立「大批」的忠實粉絲，並且從中讓粉絲真正的轉換成顧客！現在就趕緊報名吧！ http://andyliudesign.idv.tw/facebook-marketing-fans/

Lights, Camera, Webinar! The Anatomy of a Blockbuster Webinar

ReadyTalk

In many ways great webinars resemble blockbuster movies: They are much anticipated, have a great box office turnout, generate buzz and provide lots of great follow-on marketing opportunities. Not surprisingly, they are also produced using a very similar process. Coming soon to a computer near you - Demand Metric and ReadyTalk are teaming up to talk about how exceptional webinars are formed – the anatomy of a great webinar. Demand Metric chief analyst, Jerry Rackley, will discuss the pre-production, during and post-production phases of bringing your message from the small screen to critical acclaim for both prospects and key stakeholders in your organization. Don’t miss this special screening and learn how to: Develop and build the structure of a successful webinar Deliver a contagious, buzz-worthy presentation Get people talking about your event, before and after Execute a highly effective follow-on plan for leads

Kath Pay - OTE London - 7 tips to getting your subscribers to action your emails

Edge Global Media Group

The Business Of Content Management: Blogging V3.

Justice Mitchell

Similar to MivaCon 2013 Tim Ash Keynote (20)

Tim Ash's Keynote to Affiliate Summit West 2013

SES San Francisco 2013

E-Commerce Brasil Tim Ash Keynote

Conversion Rate Optimization – É irracional! Por que vender para o cérebro ló...

Ecommerce Hands on Workshop - Tim Ash

eMetrics Summit San Francisco 2013

(Webinar) Content Marketing: Neuromarketing Science 2014

7 Form Conversion Killers (And How to Avoid Them) - Webinar Featuring Tim Ash

2014 10 23_conversion_hacking_brain_startup_marketing_conf_sf_16x9

Startup Marketing Conference - October 23, 2014

MarketLive eCommerce Summit 2013

PeSA Internet Conference Australia 2014 - Session

The best way to sell fashion online 2013 web shaper

Conversion Mythbusting: Common Misconceptions That Are Killing Your Landing P...

WordStream & SiteTuners: The A/B Testing Myth [Webinar]

Interactive Day San Diego 2014

臉書行銷粉絲煉金術

Lights, Camera, Webinar! The Anatomy of a Blockbuster Webinar

Kath Pay - OTE London - 7 tips to getting your subscribers to action your emails

The Business Of Content Management: Blogging V3.

More from SiteTuners Conversion Rate Optimization

(Webinar) SEO meet CRO: Conversion Hacks for Organic Search Traffic

SiteTuners Conversion Rate Optimization

Featured Presenter: Angie Schottmuller On average 70% of website traffic comes from search results. Are you optimizing conversion for organic traffic? More than 99% of websites are not, so it's a huge opportunity for you to gain an advantage. Learn how, when and where to provide search visitors a clear path to conversion, regardless of where a they enter your site... and despite Google's "not provided" keyword madness. From ranking, click-through, stick (cleverly maintained scent), and conversion, you'll leave this webinar loaded with tips to overhaul your regular website with some powerful SEO conversion boosters.

(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...

SiteTuners Conversion Rate Optimization

Mobile is driving an increasing share of commerce. If you're not optimizing purchase paths for smartphones and tablets, you can't miss this timely webinar by ecommerce expert Charles Nicholls. Brands that have optimized for mobile devices are now getting as much as half of their sales from mobile devices. Yet for most retailers, abandonment rates on mobile continue to be dramatically higher than desktop. Why? Join Charles in this encore performance of his recent Conversion Conference keynote session, in which he reveals: * Who is spending money on mobile devices, what are they buying, where and how? * 3 techniques for capturing the sale using mobile devices * The secrets of success for conversions on both smartphones and tablets

Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...SiteTuners Conversion Rate Optimization

PeSA Annual Internet Conference Australia 2014 - Keynote

SiteTuners Conversion Rate Optimization

That’s Irrational! Why Trying To Persuade The Logical Brain Won’t Get Results Take a wild ride through neuromarketing and find out about the evolutionary collage inside of your head. You actually have three brains, and appealing to logical one is unlikely to produce results. Learn what motivates your primitive self, and how to profit from these insights from noted conversion rate optimization expert Tim Ash!

PubCon - New Orleans 2014

SiteTuners Conversion Rate Optimization

OptiCon 2014

SiteTuners Conversion Rate Optimization

Test. Optimize. Innovate. We are thrilled to bring together customers, partners, testing evangelists, and web design experts under one roof for OptiCon. Discussion topics will run the gamut from building and expanding testing cultures within organizations, making marketing data accessible and actionable, and democratizing the process of data collection and experimentation so that anyone in an organization can test for themselves.

11 Obvious A/B Tests You Should Do Today

SiteTuners Conversion Rate Optimization

45 minute webinar featuring Neil Patel A/B testing should be a major part of your growth strategy. But what should you test? And how do you test it? In this webinar, Neil Patel will share his most efficient A/B tests that increase conversions and lower costs. In this webinar we will show you: -How running A/B tests on colors can reduce your cost per acquisition (CPA) -How testing the right element in an explainer video can crush it -Examples of simple A/B tests that can help you get more revenue out of your existing traffic

PILMMA - Internet Domination Boot Camp for Lawyers 2013

SiteTuners Conversion Rate Optimization

Internet Domination Boot Camp for Lawyers! This is for you whether you’re new to Internet Marketing for your Law Firm – in which case you will leave with advanced Internet Marketing acumen, or if you’ve been a student of Internet Marketing for quite some time – you’ll discover little things that swing BIG doors wide open in your acquisition of new cases from online marketing. HERE’S SOME OF WHAT YOU’LL MISS BY NOT ATTENDING: * How to use A-B split testing to increase your leads and conversions * How to use Google analytics for targeted campaigns * Using – Google analytics beyond the standard reports And much more.

Tricks and Treats of High Converting Lead Gen Forms

SiteTuners Conversion Rate Optimization

Scary forms and landing pages lead to frightening conversions. Join SiteTuners and LeadSpend this Halloween, and learn how to magically turn the most ghastly landing page into a spell-binding conversion machine. In this devilishly fun webinar you'll learn: *Why most B2B sites have dreadful form-fill rates *How to bewitch your visitors with the right copy, layout and offer *Techniques for bringing inactive subscribers back from the dead *How to keep your list from becoming an email graveyard If your conversion rate makes you want to scream bloody murder, watch this free 50-minute webinar to learn the tricks (and treats) of high-converting lead generation forms. Presented by Tim Ash and Craig Swerdlow.

[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...

SiteTuners Conversion Rate Optimization

[Webinar] The Language of Compelling Offers

SiteTuners Conversion Rate Optimization

"Low cost" or "inexpensive"? Exclamation point or not? There's a lot to consider when developing offers, and the fact is, how you deliver your offer is actually more powerful than the offer itself. Join us for this 1-hour webinar featuring author and conversion optimization expert Tim Ash and SpyFu CEO Mike Roberts, developer of Convertasaurus. Tim will reveal some of the characteristics shared by the most compelling offers, and Mike will share research from thousands of winning (and losing) to show you how to leverage the language of conversion. If you've ever struggled to develop the optimal online ad copy, headline or call to action, you won't want to miss this webinar.

[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...

SiteTuners Conversion Rate Optimization

[Webinar] Building Better B2B Landing Pages + Live site reviewsSiteTuners Conversion Rate Optimization

More from SiteTuners Conversion Rate Optimization (13)

(Webinar) SEO meet CRO: Conversion Hacks for Organic Search Traffic

(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...

Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...

PeSA Annual Internet Conference Australia 2014 - Keynote

PubCon - New Orleans 2014

OptiCon 2014

11 Obvious A/B Tests You Should Do Today

PILMMA - Internet Domination Boot Camp for Lawyers 2013

Tricks and Treats of High Converting Lead Gen Forms

[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...

[Webinar] The Language of Compelling Offers

[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...

[Webinar] Building Better B2B Landing Pages + Live site reviews

Recently uploaded

Accelerate your Kubernetes clusters with Varnish Caching

Thijs Feryn

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

BookNet Canada

The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more. Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/ Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.

GraphRAG is All You need? LLM & Knowledge Graph

Guy Korland

Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs. 1. Unifying Large Language Models and Knowledge Graphs: A Roadmap. https://arxiv.org/abs/2306.08302 2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs: https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

Ramesh Iyer

In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

FIDO Alliance

Elevating Tactical DDD Patterns Through Object Calisthenics

Dorra BARTAGUIZ

After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

FIDO Alliance

Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...

Thierry Lestable

AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...

Product School

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

Product School

The Art of the Pitch: WordPress Relationships and Sales

Laura Byrne

Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes? All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.

The Future of Platform Engineering

Jemma Hussein Allen

Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024

Tobias Schneck

As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other? Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.

PCI PIN Basics Webinar from the Controlcase Team

ControlCase

Knowledge engineering: from people to machines and back

Elena Simperl

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

DanBrown980551

Do you want to learn how to model and simulate an electrical network from scratch in under an hour? Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)! During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook. PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides: - A fully editable and extendable library for grid component modelling; - Visualization tools to display your network; - Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses; The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well. What you will learn during the webinar: - For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills; - For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

FIDO Alliance

Key Trends Shaping the Future of Infrastructure.pdf

Cheryl Hung

Designing Great Products: The Power of Design and Leadership by Chief Designe...

Product School

Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...

Jeffrey Haguewood

Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams. Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.

Recently uploaded (20)

Accelerate your Kubernetes clusters with Varnish Caching

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

GraphRAG is All You need? LLM & Knowledge Graph

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

Elevating Tactical DDD Patterns Through Object Calisthenics

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...

AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

The Art of the Pitch: WordPress Relationships and Sales

The Future of Platform Engineering

Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024

PCI PIN Basics Webinar from the Controlcase Team

Knowledge engineering: from people to machines and back

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

Key Trends Shaping the Future of Infrastructure.pdf

Designing Great Products: The Power of Design and Leadership by Chief Designe...

Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...

MivaCon 2013 Tim Ash Keynote

2. About SiteTuners • Conversion-focused website blueprints (tactical or strategic) • Landing page test plans & testing strategy • Internal optimization team training & mentoring • More than 1200 clients worldwide since 2002 Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

3. SiteTuners E-commerce Background SiteTuners has successfully improved over 200 e-commerce catalogs. SiteTuners principals have keynoted & presented at dozens of e-commerce events worldwide. Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

12. Takeaways You are not like your visitors… • You know to much - have a framework to fill in the gaps • You are too patient - willing to put up with major issues • You care – others are not invested at all Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

20. Takeaways • Your site does not exist in a vacuum • The search does not start on your site • Make sure key categories are visually discoverable • Don’t use banners with motion – they are evil • Carousels are useless and not discoverable • Don’t rely exclusively on text nav-bar labels Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

30. Not useful interest taxonomies • Color – secondary to the other choices • Price – don’t know what is reasonable • Brand – don’t really know any Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

31. Takeaways • Provide a small number of clear and useful choices • Do not show product-level items too early • Don’t “throw up” all over your visitors (too many items) • Not everything is a “filter” at this stage • Create useful taxonomies & product wizards • Fix your onsite search Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

33. Things I Care About • Dimensions • Old sofa disposal • Build quality • Guarantees • Comfort of bed • Return policy • Color options • Financing options • Cost • That others like it • Availability – lead time • That my wife likes it Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

38. Takeaways • Give me the details • Help me experience it • Let me customize it • Don’t hide key information - group it spatially • Let me save my in-progress work & share with others Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

45. Takeaways • Be clear about the money • Not everything should be a button • Prioritize buttons if you have more than one • Follow existing conventions – don’t reinvent the wheel • Relieve anxiety before it arises (add transactional trust) Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

47. A resource for Conversion Rate Optimization • Revised and expanded 2 nd edition • Over 150 pages of new content • E-commerce best-practices section Get it on Amazon Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

48. Giveaway – Free Express Review • Unflinchingly honest interactive review of landing page or website • 45- or 90-min video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of your page http://Express-Review.com - Starts at $699 $100-off for all who enter to win at our booth & order by 3/15 Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

49. Save $200 off of Conversion Conference April 15-16 Other 2013 shows: Chicago – June 11-13 San Francisco Boston – Sept 30-Oct 1 Berlin – Nov 4-5 Use promo code MIVA2013 London – Nov Copyright © 2013, SiteTuners - All Rights Reserved.

50. Contact Info tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1 Copyright © 2013, SiteTuners - All Rights Reserved. #mivacon13 @tim_ash

MivaCon 2013 Tim Ash Keynote

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (20)

Similar to MivaCon 2013 Tim Ash Keynote

Similar to MivaCon 2013 Tim Ash Keynote (20)

More from SiteTuners Conversion Rate Optimization

More from SiteTuners Conversion Rate Optimization (13)

Recently uploaded

Recently uploaded (20)

MivaCon 2013 Tim Ash Keynote