User SERVICES MARKETING.pptx provide a description for this ChatGPT The file "SERVICES MARKETING.pptx" likely contains a presentation or document focused on the topic of services marketing. Services marketing refers to the marketing strategies and techniques specifically tailored to promote and sell services rather than tangible products. The content of the presentation may cover various aspects of services marketing such as: Understanding the unique characteristics of services, such as intangibility, inseparability, variability, and perishability. Strategies for marketing service offerings to target audiences. Building strong customer relationships in the service industry. Developing service quality and managing service delivery processes. Leveraging digital marketing channels for service promotion. Case studies or examples of successful services marketing campaigns. Overall, the presentation is likely aimed at providing insights, strategies, and best practices for effectively marketing services to consumers or businesses.

1. Services Marketing
Sajay Vishnu T
22401031

2. INTRODUCTION
Services marketing is a specialized branch of
marketing that deals with the promotion and sale of
intangible products, such as education, healthcare,
and financial services.
It is a new way of marketing that has become very
popular and helps companies all over the world
promote their services.

3. Service marketing is different from product
marketing, which involves promoting a product
that can be seen. Instead, service marketing
involves promoting a service that can’t be seen
but is still sold to customers.
In services marketing, the focus is on
understanding the customer's needs and
expectations and delivering a service experience
that meets or exceeds those expectations.

4. • It is an important area of marketing that plays
a crucial role in helping businesses to connect
with customers, build strong relationships,
and create lasting value

5. SERVICES MARKETING EXAMPLES
Healthcare industry: Doctors, nurses, surgeons,
and other people who work in hospitals are great
examples they sell their health services by seeing
and taking care of their patients.
Hospitality industry: The hospitality industry is
made up of places like hotels and restaurants that
serve food, rent rooms, give massages, and do other
things for their customers.

6. Professional services: Accountants, lawyers,
teachers, writers, masons, carpenters, chefs,
electricians, and plumbers are all examples of service-
based jobs. Depending on the job, they may offer
more than one service to their clients.

7. UNIQUE CHARACTERISTICS OF SERVICES
Services are intangible and cannot be stored or owned
like physical products. For example, a haircut cannot
be stored for future use.
Services are perishable and cannot be inventoried.
Once the service is performed, it cannot be sold again.
For example, an empty seat on a flight cannot be sold
after the plane takes off.

8. TYPES OF SERVICE MARKETING
External Service Marketing: promoting and
communicating the value of a company's services to
potential customers and the broader market.
Internal Service Marketing: promoting and
communicating the value of a company's services to its
own employees.
Interactive Service Marketing: Service promotion
happens between the employees and the customers,
Employees talk to customers to promote the services of
their company, as the name suggests.

9. THE SERVICE MARKETING MIX
The service marketing mix is a set of tools and
strategies used to promote and sell services.
 It differs from the traditional marketing mix in that
it focuses on intangible factors such as customer
experience and relationship building.
The four P's of the service marketing mix are
people, process, physical evidence, and promotion

10. DEVELOPING A SERVICE MARKETING
STRATEGY
 identify the target market and understand their
needs and preferences.
develop a positioning strategy that differentiates
your service from competitors.
 develop a marketing mix that includes product,
price, promotion, and place strategies that align
with your overall positioning strategy.

11. SERVICE QUALITY AND CUSTOMER
SATISFACTION
 Service quality and customer satisfaction are two
critical components of service marketing.
Service quality refers to the overall excellence or
superiority of service provided to customers
 Customer satisfaction refers to the level of satisfaction
or contentment that customers experience after using a
particular service.

12. CONCLUSION
• In recent years, service marketing has become much
more important as more and more services, like
education, banking, hospitality, etc., become popular
goods.
• By prioritizing service quality and customer
satisfaction, businesses can build a strong reputation for
delivering exceptional services and creating lasting
value for their customers and their business.

13. •THANK YOU