The basics of service marketing include being able to group and characterize our service so that we can place it on the market. In this way, we can carry out more effective marketing activities than our competitors. The service provider usually receives money for the service, but there are also services that are, for example, included in the price of a product. This could be, for example, the warranty repair of an electronic device (washing machine), the maintenance of a car or a replacement service. The service sector (tertiary sector) is one of the three most important economic sectors of developed economies. Services are essentially the summary name of activities performed to satisfy needs.

1. Service
The basics of service marketing include being able to group and characterize
our service so that we can place it on the market. In this way, we can carry out
more effective marketing activities than our competitors.
The service provider usually receives money for the service, but there are also
services that are, for example, included in the price of a product. This could
be, for example, the warranty repair of an electronic device (washing
machine), the maintenance of a car or a replacement service.
The service sector (tertiary sector) is one of the three most important
economic sectors of developed economies. Services are essentially the
summary name of activities performed to satisfy needs.

2. Some simple examples of services:
● beauty industry: make-up artist, cosmetics, hairdresser, barber
● healthcare (private healthcare institutions)
● all kinds of entertainment (theatres, television, radio, internet, book
publishers)
● business consultants
● lawyers, lawyers
● designers, engineers
● e-services, for example, the creation of a website
Features of the service
The difference between a product and a service, therefore, lies in the
fact that, in the case of a product, the end product can also be touched
by hand. A car factory carries out production by building a car, but if
something goes wrong with this car, we take it to a service centre. In
this case, the repair is considered a service. The other big difference
regarding the end result is that while the final product of production is a
salable, physical object, a tool, the end result of the service can be
traced back to the state of the customer when the service is completed
(e.g. a satisfied and happy customer).

3. Features of the service:
● the result of the service cannot be measured in physical quantity
● with the use of a service, consumption is usually also included
● the presence of the consumer is usually required for service
provision
● development can be seen in the field of services
Types of services
The services can be classified into two large groups.
Basic services
● State: government, ministries, municipalities
● Community: community representation
● Utilities: electricity and gas service, drinking water, wired sewer,
energy service (public lighting)
● Communal: Hot water service, public cleanliness, landscaping,
chimney sweeping, burials, establishment and maintenance of
public roads, parking lots
● Public security: public order (police and national defence)
● Employment: employment centres
● Health and social services: district health (general practitioner),
dental care and social care
● Cultural: education, culture, science, art, sport, cinema, press

4. Additional services
● Transfer services (e.g. public transport)
● Financial services (including banks)
● Postal and communication services (post and logistics)
● Tourist services (accommodation, hospitality)

5. Other grouping options
● Material / non-material (monetary) services
● The subject of services: service relating to an object/person
● Productive service / non-productive service (the latter is otherwise
the consumer service)
● Individual/group service
● Service completion time: short (haircut) / long (home insurance) /
recurring (weekly, regular cleaning).
Services