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1
Brand Exposure Solutions
About Us
Maxhodges Marketing Limited is an Interna-
tional Business Marketing company with cli-
entele from various sectors and industries, in
countries across the, Africa, Europe, USA, Mid-
dle East and Asia. We specialize into Signage
&Print, Marketing Consultancy, Trade Distribu-
tion, Event Management, Projects Outsourcing
and I.C.T Solutions. With extensive network of
international clients and domain
expertise across various industries, functions,
geographies and nationalities; we are best po-
sitioned to offer a comprehensive range of solu-
tions under single roof.
Our Business Team offers recommendations,
strategies and solutions which are specific
to customer needs and issues across industry
sectors, functions and geographic locations.
Our Business Team provides advice, support
and assurance to realize the maximum value for
your Spend/Money.
We have an experienced team to help clients
understand opportunities and value proposi-
tions to help derive necessary information
and conclude the budget spend efficiently. Our
consultants are best trained on approach and
for desired results across sectors, industries,
functions, levels and cultures. Our dynamic
management comprises of first-generation en-
trepreneurs, bringing complementary expertise
into the company.
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Brand Exposure Solutions
Our Experience
United Biscuits United Kingdom
County Government of
Bungoma
MacCoffee Brands Futuere
Enterprise PTE Limited
Tictac brand Ferrero
Group
Chandaria Industries
Sasini Industries
Coke Mwanza Tanzania
Kenroid Industries
Premier Foods Industries
One Acre funds
Meridian Hotel
Foever Living Products Limited
Jhpiego
Norda Industries
Notre Dame SchoolBDF Nivea
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Brand Exposure Solutions
Our vision
To be the undisputed regional market leader in advertising and communication solutions that excite every cus-
tomer through a competent, focused and motivated team.
Our mission
To provide innovative advertising and communication solutions to our customers while ensuring employee wel-
fare and development, realizing growth in shareholder returns and making a positive impact on the community
and our environment.
Quality policy
We are committed to providing exciting and innovative advertising and communication solutions through a
competent, focused and motivated team, with the clear understanding of importance in quality adherence and
product improvement by pledging to fully & continuously implement the quality management systems.
Why you can rely on us
	 •Quality products and services;
	 • Qualified and experienced personnel;
	 • Efficient Maintenance and back up team;
	 • Dependability and reliability;
	 • Well Resourced;
	 • Fast efficient service;
Our greatest strength is our ability to roll out large campaigns within stipulated time frames.
Our Goal
To achieve distribution depth cum width in Eastern Africa and its’ surroundings markets, thus having a greater
market share /sales volume.
Our Objectives
•	 Reflect, develop and maintain corporate image daily.
•	 To grow our retail business profitably by driving presence and visibility at points of purchase by implement-
ing our distribution System effectively.
•	 Ensure availability, visibility, acceptability and affordability of all range and line across the retail channels.
•	 Fulfil customer service mission.
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Brand Exposure Solutions
Signage
&
Print
5
Brand Exposure Solutions
The first touch point for customer to experience your
brand value.
We translate project needs to our design, engineering
and production. Providing site analysis, surveys, and
survey reports, maintenance of survey data, digital im-
age survey catalogue, and field consultation, zoning ver-
ification, variance negotiation, engineering/estimation,
permit documentation collection, permitting, installa-
tion and logistics.
Our designs are coordinated with engineering, produc-
tion and installation team members to give Superior
products, using leading edge technology and established
production turning ideas to amazing reality.
Signs First class fabrication techniques and innovative
solutions, we create outstanding products for clients.
Our Skilled craftspeople in all disciplines apply accu-
mulated product and manufacturing knowledge to every
sign.
We design into the project allowing us to effectively pro-
vide a controlled, installation using our architects and
designers from all over the world, through our affiliate in
Dubai who has implemented hundreds of such projects.
Every project, simple to complex, has a project manager,
who adheres to identified processes. Client schedules
are critical to our overall process as we manage inter-
im and long term deadlines. Project managers supervise
projects from inception to installation, and their transfer
to post-sale maintenance. Each manager takes Owner-
ship and empowerment on their project as they achieve
an important goal in achieving Quality Sign and meeting
and exceeding client expectations.
WE PRODUCE THE UNER-LISTED IN PRINT:
•	 Display product- All of banners, vehicle branding,
floor printing, Flags, Building wrap/mural/wall
scope/wall paper
•	 Digital printing
•	 Offset printing
•	 Screen printing
•	 Heat press printing
•	 Heat transfer printing
•	 Large format printing
•	 Merchandising & promotion branded items printing
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Brand Exposure Solutions
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Brand Exposure Solutions
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Brand Exposure Solutions
Signage Division is the first touch point for customers to
experience brand value namely in:
Road Access Directional (within property only)
• Informational Directional signs
• Street Signs
• Monument sign
• Stop signs, Traffic flow signs and Parking Signs
Exterior Signs
• Main entry drive
• Main building entry sign
• Traffic flow signs, Car parking /valet parking/no parking
signs
• Main entry plaques
• Informational / directional signs
Interior Signs
• Front desk, lobby, lounge, free standing event board
• Directories, Directional signs
• Restrooms, Phone, ATM and other services
• Restaurant ID signs & Fitness Centre Signs (logo
design not included)
• Office ID & Front of House room identification
Base building/services signage related to:
• Front of house room identification
• Restricted area identification signage
• Code related stairwell signage
• Code related elevator/escalator signage
• Car Park Entry, Directional, Bay Numbering, Height
clearance
Some of our solutions in brand and signage exposure are:
House Signs, Illuminated Signs, Vinyl, Graphics, Window
Displays, Shop Fascia’s, Perspex Signs, Neon, Stainless
Steel Logo, Led Signs, Light Boxes, Directional Sign, Shop
Fronts, Petroleum Signage, Signage, Traffic Signage, Re-
flective Signage from vehicle graphics to retail signage,
Building Wraps, Mall Branding, Bank Branding, Window
Graphics, Exhibition Stands, Kiosks, Flags, Banners etc.
A team of professional project managers will be assigned
to your project from concept manufacturing and installa-
tion to ensure consistency and quality project delivery.
Commercial Outdoor Signage
We translate project needs to our design, engineering
9
Brand Exposure Solutions
and production. Providing site analysis, surveys, and
survey reports, maintenance of survey data, digital
image survey catalogue, and field consultation, zoning
verification, variance negotiation, engineering/esti-
mation, permit documentation collection, permitting,
installation and logistics.
Design
Our designs are coordinated with engineering, produc-
tion and installation team members to give Superior
products, using leading edge technology and estab-
lished production turning ideas to amazing reality.
Fabricating
Signs First class fabrication techniques and innovative
solutions, we create outstanding products for clients.
Our Skilled craftspeople in all disciplines apply accu-
mulated product and manufacturing knowledge to every
sign.
Installation
We design into the project allowing us to effectively
provide a controlled, installation
Our architects and designers from all over the world,
through our affiliate in Dubai, Intergrys Brand Exposure
,has implemented hundreds of such projects. On the
following pages we have outlined some of the most
important elements in this process.
	 · Way finding
	 · Design and development
	 · Project Management
Signage design, fabrication and installation
Creating a positive brand experience. Directing without
confusion. Incorporating digital displays. Providing for
system flexibility. We specialize in a wide variety of
interior signs to best suit your unique requirements.
Dimensional letters help your company stand out.
Electronic signage can effectively communicate your
marketing message. A high-quality directory can be-
come the hub of your interior space. We customize, fully
factory assembled case to suit your needs. We provide
the design, fabrication and installation services to
meet any signage requirements, creating professional,
effective exterior signage for a vast range of business-
es and industries.
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Brand Exposure Solutions
Program Management
Every project, simple to complex, has a project manag-
er, who adheres to identified processes. Client sched-
ules are critical to our overall process as we manage
interim and long term deadlines. Project managers
supervise projects from inception to installation, and
their transfer to post-sale maintenance. Each manager
takes Ownership and empowerment on their project as
they achieve an important goal in achieving Quality
Sign and meeting and exceeding client expectations.
Directional Signage
Moving people through buildings in the best way possi-
ble using clear, well-designed signage that blends with
the building architecture and the surrounding environ-
ment requires a careful, multi-stage planning strategy.
Display Cases
We understand how your display cases must meet
special requirements: You have a unique space and a
particular objective; Max Hodges Marketing Signage
division has the tools and talent to deliver specialty
commercial display cases that fit your exact specs
and budget. We create display cases for a wide variety
of businesses and facilities including educational
facilities and movie theaters to shopping centers and
corporate office buildings. Max Hodges Marketing Sig-
nage division is unmatched in our expertise for creating
commercial and educational display cases.
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Brand Exposure Solutions
Marketing
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Brand Exposure Solutions
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Brand Exposure Solutions
Is the performance of business activities that
direct the flow of goods and services from pro-
ducer to consumer in order to satisfy customer
and accomplish the corporate objectives.
Benefit given by Maxhodges Marketing Limited
on handling your marketing campaign:
•	 Increase Sales Volume
•	 Securing market security
•	 Providing brand quality touch
•	 Improve and strengthens Manufacturer vis
a vis channel partners relationship
•	 Increase profitability through customer
satisfaction
•	 Enhances innovation/creativity
Sales promotion:
It includes all those marketing activities
rather than personal selling, advertising and
publicity that stimulate consumers purchas-
ing and dealers effectively, such as display,
shows, exhibitions, demonstration, consumer
education etc.
We handle all level of sales promotion namely:
1.	 Sales promotion aimed at trade/dealers
2.	 Sales promotion aimed at consumer
3.	 Sales promotion aimed at sales force
4.	 Sales promotion objectives
Identify and attract new customers
Introduce new products in the market
To communicate or induce present consumers/
customers about products
To maintain high number of sales i a given
season
Combat competition in the market.
Advertising: Is any paid form of non-personal
presentation or promotion of ideas, goods or
services by an identified sponsor?
Advertising Design:
Advertising is a way of communication and Maxhodg-
es Marketing Limited can design the message so as
to induce it for specific programme. The Seller is the
source of communication and the message he want
to convey is encoded through various communication
media in the form of word and illustration directed
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Brand Exposure Solutions
toward the target audience/buyer. The message reaches
by the process of decoding.
We can formulate both
•	 Corporate advertising
•	 Product advertising.
What Advertising can do:
1.	 Introduce a new product, Interest Prospect, Create
demand, Stimulate trade and channel members
2.	 Test its own various type of appeal, Make a brand
competitive in market
3.	 Open doors for selling, Give information, thus edu-
cate, Develop inquiries, Open new market
4.	 Help determine buyers preference, Support and sup-
plement sales programme
5.	 Reduce selling expenses, Build customer relation
Printing:
When visibility and brand are key for your business, there
is no better solution than large format Digital printing. We
can output your design at incredible widths and unlim-
ited length. With our state of the art printer outputting
unparalleled detail, the image will explode off the surface
in vibrant colour, delivering your message every time.
Since we use latest in vinyl banner printing and digital
print banner technology, we are able to create beautiful,
vibrant, and professional-looking banners. These colour
print banner are a powerful communication tools, a great
way to advertise your company’s product, service and
they are certain to attract potential customer.
Merchandising:
WHAT IS MERCHANDISING?
Ability to attractively display products and message
at the place where consumer makes his/ her buying
decision; so as to influence the decision in the product
purchases.
WHY MERCHANDISING: (Advantages of Merchandising)
Merchandising converts goods sold into goods sold
out
Creates right pull for the consumer in the market
place
Enhances impulse buying
It creates right ambience for the product at the point
of sale
Helps retailers manage their inventory thus ensuring
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Brand Exposure Solutions
Objective How it is met
Retailers Maximize profit and
turnover
•	 Attracts more people
•	 Ability to locate and
select well merchan-
dised products
•	 Increase turnover and
thereby profits
Consumer Cuts the value out of
his planned expenditure
•	 Provides information
•	 Informs attractive
promotions
Sales Force Achieving Secondary
Sales and good working
relationship
•	 Increases goodwill with
trade since the shop is
well merchandised
•	 Reduces selling efforts
and provides opportu-
nity for creativity
Company Conversion of adver-
tising into sales and
impulse purchase of the
product
•	 Converts consumer
attracted by adver-
tising
•	 Provides stimulus
for the purchase of
products
BENEFITS OF MERCHANDISING
higher return and reduced stock out situations
Advertising and promotions may not reach every-
one, hence good Merchandising imperative
It is an effective announcer of for new product
launches or consumer promotions
Makes an advertised product easy to locate and
thus select
How to Merchandise:
Display the correct side of the packet.
Ensure correct utilization of space (Do not over/ under
stock the shelves)
Get company blocks to maximum visibility
Ensure all displays and supporting material are placed
at eye catching level
Avoid placing our products next to items like Tea, Bis-
cuits, Bread, which could get affected by our fragrance.
Provide easy accessibility for the consumer and the
retailer
Build displays relative to the size and location of the
shop, and wherever possible ensure that they are
visible from the road
Utilize available hanging space for smaller sachets,
Danglers, streamers, etc.
Highlight consumer promotions or special offers
Ensure displays are kept clean and are stacked properly
Merchandising Aids:
The various merchandising aids which are available are:
Point of purchase material
•	 Posters (Metal/ Paper)
•	 Danglers
•	 Streamers
•	 Backup sheets
•	 Wobblers
Display Units
Glow signs
Banners
Merchandising Kit:
Should comprise of:
Glue, Rope, Stapler, Dusting cloth, Posters, Nails, Ham-
mer, Colour markers
Quantitative Research:
Quantitative research is used to measure how many
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Brand Exposure Solutions
people feel, think or act in a particular way. These sur-
veys tend to include large samples - anything from 50
to any number of interviews. Structured questionnaires
are usually used incorporating mainly closed questions
- questions with set responses. There are various vehi-
cles used for collecting quantitative information but the
most common are on-street or telephone interviews.
Quantitative research is all about quantifying rela-
tionships between variables. Variables are things like
weight, performance, time, and treatment. You measure
variables on a sample of subjects, which can be tissues,
cells, animals, or humans. You express the relationship
between variable using effect statistics, such as cor-
relations, relative frequencies, or differences between
means.
The various types of quantitative market research meth-
odologies are summarised below:
Face-to-Face Interviewing
either in the street or, for more complex projects, in
people’s homes.
Telephone interviewing
a quick and cost effective way of achieving data.
Postal and Self-Completion Market Research
cheap but takes a relatively long time to collect data.
Omnibus Market Research Surveys
useful when only a few questions need to be asked.
Questions are attached to other larger surveys. Data is
obtained at a low cost.
Online/Internet Research
Panels of respondents (or sample) can be purchased
and invited to take part in online surveys. Panel respon-
dents are already signed up to take part in surveys. A
cost effective and quick way of obtaining data.
Perhaps the most common quantitative technique
is the ‘market research survey’. These are basically
projects that involve the collection of data from mul-
tiple cases – such as consumers or a set of products.
Quantitative surveys can be conducted by using post
(self-completion), face-to-face (in-street or in-home),
telephone, email or web techniques. The questionnaire
is one of the more common tools for collecting data
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Brand Exposure Solutions
from a survey, but it is only one of a wide ranging set of
data collection aids.
Below is a diagram that summarizes the research “fun-
nel” from exploration to validation
Use qualitative research at the beginning of a design pro-
cess to uncover innovations. Use quantitative research
at the end of a design process to measure improvement.
It started with qualitative research, and became “refined”
(no pun intended) with quantitative research. French
sociology Pierre Bourdieu followed a typical arc to the
narrative research by first investigating economic class
in an open-ended fashion. Once he established what he
thought was going on, he tested these ideas with large
surveys
Concert/event Management Planning:
The Maxhodges Marketing, checklist on initial planning
activities targets scenarios linked to particular planned
special events that may require modifications to the
traffic management plan on the day-of-event. A proactive
response to such scenarios involves the development of
contingency plans packaged into a scenario-based traffic
management plan that provides a selection of options for
a range of potential unexpected events.
Product Placement and re-distribution:
The distribution approach concepts varies from client to
client Namely:
•	 New Company looking for Distribution concepts and
18
Brand Exposure Solutions
clients Data base.
•	 Existing company without distribution infrastruc-
ture.
•	 Existing Company e.g. Sasini but wants to Target
Mass market using our expertise. E.t.c
How it works
•	 Retail reps shall uplift the products from designat-
ed distributors & Hub in the various regions at the
recommended price in force at the relevant time.
•	 The retail reps will then proceed to sell the prod-
ucts to retailers in the designated areas of opera-
tion at the recommended wholesale /Retail price.
•	 Each individual retail rep will be responsible for the
Actual cash and/or stock level at any given time
•	 Logic dictates that you are more likely to concen-
trate on brands & lines that have strong brand
equity because of various constrains
•	 key among them being the element of time, hence
Maxhodges Team for consumer packs redistribu-
tion from stockiest level.
•	 Everywhere in East Africa you Brands will be avail-
able everywhere at the right price and with the best
•	 Visual impact, filling up all the white spaces and
visible retail channels in the Region.
Selling Concept
Availability - Present
Accessibility - Merchandized
Tetra Pak (E.A) selling concept
Acceptability - Quality
Affordability - Right Price
BICYCLE PROJECT
INTRODUCTION
Maxhodges Marketing provides retail distribution ser-
vices to its clients using bicycles.
This is mainly intended to maintain the client’s products
as the leading brands in the market.
ACTIVITIES
Creating and increasing consumer loyalty to your prod-
ucts.
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Brand Exposure Solutions
Reaching and expanding retail market.
Creating low cost environment for the client and
consumers.
Ensure that your products become the market leading
brands.
Intensive retail delivery and expansion.
Product distribution and merchandising.
Advertising through postering and market storming.
Stock management at wholesale distributors and
established retail outlets.
TASKS TO BE PERFOMED
Market expansion.
Product display.
Postering.
Market storming.
Stock management.
NB
The project supervisors are responsible for:
Ensure that each region has a sales representative.
Each region has an uplifting point.
All uplifting points are stocked with your products
across the range.
Ensure each sales representative attains target sales
and outlet visit per day.
Ensure each region has bicycle and well maintained.
Report to the sales manager on the progress of the
activation through weekly reports.
20
Brand Exposure Solutions
Trade
Distribution
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Brand Exposure Solutions
This is key salesmanship concept focusing in achiev-
ing the under-listed:
•	 Strengthening relationships
•	 Tapping unexploited areas
•	 Define and remap areas total potential base.
•	 Organize and run consumer based promotions at
retail level if need be.
•	 Recruit stockiest
•	 Improve on the visibility products distribution
and merchandising of brands by ensuring-
Availability		 Present
Accessibility		 Merchandized
Acceptability	 Quality
Affordability		 Right Price
Retail Agents shall uplift the products from designat-
ed distributors & Hub or send by courier at specific
territory at the recommended price in force at the
relevant time.
The retail agents will then proceed to sell the prod-
ucts to retailers in the designated areas of operation
at the recommended Retail price.
The distribution approach concept varies from client
to client namely:
•	 New Company looking for Distribution concepts
and clients Data base.
•	 Existing company without distribution infrastruc-
ture.
•	 Existing Company wants to Target Mass market
using our expertise. Etc.
Logic dictates that you are more likely to concen-
trate on brands & lines that have strong brand equity
because of various constrains key among them being
the element of time, hence Maxhodges Team for
consumer packs redistribution from stockiest level.
Everywhere in East Africa you Brands will be available
at the right price and with the best visual impact, fill-
ing up all the white spaces and visible retail channels
in the Region.
Our Goal
To achieve distribution depth cum width in assigned
markets and it,s surroundings, thus having a greater
market share /sales volume.
22
Brand Exposure Solutions
Our Objectives
•	 Reflect, develop and maintain corporate image
daily.
•	 To grow our retail business profitably by driving
presence and visibility at points of purchase by
implementing our distribution system effectively.
•	 Ensure availability, visibility, acceptability and
affordability of all range and line across the retail
channels.
•	 Fulfil customer service mission.
Max Hodges Marketing provides retail distribution ser-
vices to its clients using bicycles.
This is mainly intended to maintain the client’s products
as the leading brands in the market.
Activities
•	 Creating and increasing consumer loyalty to your
products.
•	 Reaching and expanding retail market.
•	 Creating low cost environment for the client and
consumers.
•	 Ensure that your products become the market
leading brands.
•	 Intensive retail delivery and expansion.
•	 Product distribution and merchandising.
•	 Advertising through postering and market storming.
•	 Stock management at wholesale distributors and
established retail outlets.
Task to be performed
•	 Market expansion.
•	 Product display.
•	 Postering.
•	 Market storming.
•	 Stock management.
23
Brand Exposure Solutions
Event
Management
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Brand Exposure Solutions
We give conferencing services with a full
package that caters transport, meals and
refreshments, writing materials, video
conferencing and many more offers. From
an exotic venue to a more breath taking
venues and sites. It’s your choice.Other
events that we undertake are concerts,
celebrity publicity, music shows,Aware-
ness campaigns, ticketing and more.
25
Brand Exposure Solutions
Benefits Of Working With Us
GUARANTEED
QUALITY
FLEXIBILITY
DEDICATION
FAST
TURNAROUNDS
CLIENT-CENTRIC
SOLUTIONS
We stand behind our work.
We have the
experience and the
expertise of design, devel-
op & recommend systems
to the most
demanding of
specifications
We can satisfy your require-
ments no matter how small
or how large.
With our dedicated and very
able consultants, who have rich
experience, Insynque Solutions
offers nothing but the best that
the ICT Market has to offer.
We understand the busi-
ness is time sensitive. We
meet our deadlines and
keep our promises.
We listen, we internalize, we
respond. We don’t do “one size
fit’s all” but rather tailor solu-
tions to your needs focusing on
getting the job done right so it
will produce results.
We customize our solutions at competitive rates. Our past experiences give us an edge over the competition when planning projects .
Focusing on getting the job done right so it will produce results is our key priority.
The company has a dedicated team of professionalconsultants that together deliver excellent products andservices to our clients.
26
Brand Exposure Solutions
ICT
27
Brand Exposure Solutions
Demand for innovative technology to improve, maximize
product offering and services has driven our ICT division
to heights never seen before. We create customized
web solutions. We will work with you to creatively
design your website, maintain your website and attract
visitors to your websiteInteractive Marketing We put
technology to work for you through use of our extensive
e-mail database, internet street teams, and our vast
“cyber family” to work for you. We have partnered with
Mobisky innovations Ltd to launch a new technology that
run on mobile phone SMS Platforms that has proven to
be more effective in running loyalty schemes to consum-
ers, distribution channels and retail outlets.
Website Design & Maintenance
Let us use our technology resources to work for you.
We will work with you to creatively design your web-
site, maintain your website and attract visitors to your
website
ONLINE SERVICES:
Banner Ad: Include a banner ad with your company event
or logo, title of event or company tag line, and link to
event information related to your company or event.
Place your banner ad on pages that are most appropriate
for your campaign. Banner ads can be placed in either
our (1) local, (2) national, or (3)website. Banners shall
not be bigger than 125 X 125 and should be emailed to
info@maxhodges.org
Website Ad :
Give special attention to your branding message, events,
or company at the top portion of one of the Max Hodges
pages. MHM has different sections of the site dedicated
to different areas: travel, parties, business, culture,
and community service. Your feature could be placed on
the page that is most appropriate for your company’s
objectives.
Calendar of Events:
Your event is listed on the MHM calendar of events. Take
advantage of the traf?c of up to 50,00 unique visitors
and up to 2 million hits per month. Your listing will
include information about your event as well as a full de-
scription of the purpose and amenities of the event. This
will incent people to attend. To add more focus to your
event, a graphic of your ?yer, logo, or event picture is
28
Brand Exposure Solutions
included with your listing. Events that are included on our
website, are emailed to our distribution in those cities.
Website Exchange Program:
Max Hodges.org has afiliate relationships and links with
some of the best websites in the African middle east
community including, “Intergrys brand exposure Co” and
others.
Email Banner:
Include a banner ad with the MHM email newsletter. Ban-
ner will include your company or event logo, title of event
or company, tag line, and link to event information related
to your company or event.
Mobile GSM/ Web Solution:
Mobisky innovations design tailored made mobile
solutions to help add value to new and existing cliend
products.
Areas that we provide solutions and support are:
•	 Sms platforms intergrated to the web.
•	 Mobile sales distribution platforms synchronized
toCRM
•	 Mobile customer loyalty rewarding schemes plat-
forms synchronised to CRM
•	 GSM tracking services for vehicles sychronized to
Web Tracking Virtual monitoring tool
Luther Plaza, 1st Floor, Nyerere Rd
P.O. Box 7439-00200, Nairobi Kenya
Tel/Fax: +254 20 8078260
Cell: +254 712 227619/ 736 004305
sales@maxhodges.co.ke
www.maxhodges.co.ke

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Maxhodges profile marketing ltd profile,vs 1 (2)

  • 2. 1 Brand Exposure Solutions About Us Maxhodges Marketing Limited is an Interna- tional Business Marketing company with cli- entele from various sectors and industries, in countries across the, Africa, Europe, USA, Mid- dle East and Asia. We specialize into Signage &Print, Marketing Consultancy, Trade Distribu- tion, Event Management, Projects Outsourcing and I.C.T Solutions. With extensive network of international clients and domain expertise across various industries, functions, geographies and nationalities; we are best po- sitioned to offer a comprehensive range of solu- tions under single roof. Our Business Team offers recommendations, strategies and solutions which are specific to customer needs and issues across industry sectors, functions and geographic locations. Our Business Team provides advice, support and assurance to realize the maximum value for your Spend/Money. We have an experienced team to help clients understand opportunities and value proposi- tions to help derive necessary information and conclude the budget spend efficiently. Our consultants are best trained on approach and for desired results across sectors, industries, functions, levels and cultures. Our dynamic management comprises of first-generation en- trepreneurs, bringing complementary expertise into the company.
  • 3. 2 Brand Exposure Solutions Our Experience United Biscuits United Kingdom County Government of Bungoma MacCoffee Brands Futuere Enterprise PTE Limited Tictac brand Ferrero Group Chandaria Industries Sasini Industries Coke Mwanza Tanzania Kenroid Industries Premier Foods Industries One Acre funds Meridian Hotel Foever Living Products Limited Jhpiego Norda Industries Notre Dame SchoolBDF Nivea
  • 4. 3 Brand Exposure Solutions Our vision To be the undisputed regional market leader in advertising and communication solutions that excite every cus- tomer through a competent, focused and motivated team. Our mission To provide innovative advertising and communication solutions to our customers while ensuring employee wel- fare and development, realizing growth in shareholder returns and making a positive impact on the community and our environment. Quality policy We are committed to providing exciting and innovative advertising and communication solutions through a competent, focused and motivated team, with the clear understanding of importance in quality adherence and product improvement by pledging to fully & continuously implement the quality management systems. Why you can rely on us •Quality products and services; • Qualified and experienced personnel; • Efficient Maintenance and back up team; • Dependability and reliability; • Well Resourced; • Fast efficient service; Our greatest strength is our ability to roll out large campaigns within stipulated time frames. Our Goal To achieve distribution depth cum width in Eastern Africa and its’ surroundings markets, thus having a greater market share /sales volume. Our Objectives • Reflect, develop and maintain corporate image daily. • To grow our retail business profitably by driving presence and visibility at points of purchase by implement- ing our distribution System effectively. • Ensure availability, visibility, acceptability and affordability of all range and line across the retail channels. • Fulfil customer service mission.
  • 6. 5 Brand Exposure Solutions The first touch point for customer to experience your brand value. We translate project needs to our design, engineering and production. Providing site analysis, surveys, and survey reports, maintenance of survey data, digital im- age survey catalogue, and field consultation, zoning ver- ification, variance negotiation, engineering/estimation, permit documentation collection, permitting, installa- tion and logistics. Our designs are coordinated with engineering, produc- tion and installation team members to give Superior products, using leading edge technology and established production turning ideas to amazing reality. Signs First class fabrication techniques and innovative solutions, we create outstanding products for clients. Our Skilled craftspeople in all disciplines apply accu- mulated product and manufacturing knowledge to every sign. We design into the project allowing us to effectively pro- vide a controlled, installation using our architects and designers from all over the world, through our affiliate in Dubai who has implemented hundreds of such projects. Every project, simple to complex, has a project manager, who adheres to identified processes. Client schedules are critical to our overall process as we manage inter- im and long term deadlines. Project managers supervise projects from inception to installation, and their transfer to post-sale maintenance. Each manager takes Owner- ship and empowerment on their project as they achieve an important goal in achieving Quality Sign and meeting and exceeding client expectations. WE PRODUCE THE UNER-LISTED IN PRINT: • Display product- All of banners, vehicle branding, floor printing, Flags, Building wrap/mural/wall scope/wall paper • Digital printing • Offset printing • Screen printing • Heat press printing • Heat transfer printing • Large format printing • Merchandising & promotion branded items printing
  • 9. 8 Brand Exposure Solutions Signage Division is the first touch point for customers to experience brand value namely in: Road Access Directional (within property only) • Informational Directional signs • Street Signs • Monument sign • Stop signs, Traffic flow signs and Parking Signs Exterior Signs • Main entry drive • Main building entry sign • Traffic flow signs, Car parking /valet parking/no parking signs • Main entry plaques • Informational / directional signs Interior Signs • Front desk, lobby, lounge, free standing event board • Directories, Directional signs • Restrooms, Phone, ATM and other services • Restaurant ID signs & Fitness Centre Signs (logo design not included) • Office ID & Front of House room identification Base building/services signage related to: • Front of house room identification • Restricted area identification signage • Code related stairwell signage • Code related elevator/escalator signage • Car Park Entry, Directional, Bay Numbering, Height clearance Some of our solutions in brand and signage exposure are: House Signs, Illuminated Signs, Vinyl, Graphics, Window Displays, Shop Fascia’s, Perspex Signs, Neon, Stainless Steel Logo, Led Signs, Light Boxes, Directional Sign, Shop Fronts, Petroleum Signage, Signage, Traffic Signage, Re- flective Signage from vehicle graphics to retail signage, Building Wraps, Mall Branding, Bank Branding, Window Graphics, Exhibition Stands, Kiosks, Flags, Banners etc. A team of professional project managers will be assigned to your project from concept manufacturing and installa- tion to ensure consistency and quality project delivery. Commercial Outdoor Signage We translate project needs to our design, engineering
  • 10. 9 Brand Exposure Solutions and production. Providing site analysis, surveys, and survey reports, maintenance of survey data, digital image survey catalogue, and field consultation, zoning verification, variance negotiation, engineering/esti- mation, permit documentation collection, permitting, installation and logistics. Design Our designs are coordinated with engineering, produc- tion and installation team members to give Superior products, using leading edge technology and estab- lished production turning ideas to amazing reality. Fabricating Signs First class fabrication techniques and innovative solutions, we create outstanding products for clients. Our Skilled craftspeople in all disciplines apply accu- mulated product and manufacturing knowledge to every sign. Installation We design into the project allowing us to effectively provide a controlled, installation Our architects and designers from all over the world, through our affiliate in Dubai, Intergrys Brand Exposure ,has implemented hundreds of such projects. On the following pages we have outlined some of the most important elements in this process. · Way finding · Design and development · Project Management Signage design, fabrication and installation Creating a positive brand experience. Directing without confusion. Incorporating digital displays. Providing for system flexibility. We specialize in a wide variety of interior signs to best suit your unique requirements. Dimensional letters help your company stand out. Electronic signage can effectively communicate your marketing message. A high-quality directory can be- come the hub of your interior space. We customize, fully factory assembled case to suit your needs. We provide the design, fabrication and installation services to meet any signage requirements, creating professional, effective exterior signage for a vast range of business- es and industries.
  • 11. 10 Brand Exposure Solutions Program Management Every project, simple to complex, has a project manag- er, who adheres to identified processes. Client sched- ules are critical to our overall process as we manage interim and long term deadlines. Project managers supervise projects from inception to installation, and their transfer to post-sale maintenance. Each manager takes Ownership and empowerment on their project as they achieve an important goal in achieving Quality Sign and meeting and exceeding client expectations. Directional Signage Moving people through buildings in the best way possi- ble using clear, well-designed signage that blends with the building architecture and the surrounding environ- ment requires a careful, multi-stage planning strategy. Display Cases We understand how your display cases must meet special requirements: You have a unique space and a particular objective; Max Hodges Marketing Signage division has the tools and talent to deliver specialty commercial display cases that fit your exact specs and budget. We create display cases for a wide variety of businesses and facilities including educational facilities and movie theaters to shopping centers and corporate office buildings. Max Hodges Marketing Sig- nage division is unmatched in our expertise for creating commercial and educational display cases.
  • 14. 13 Brand Exposure Solutions Is the performance of business activities that direct the flow of goods and services from pro- ducer to consumer in order to satisfy customer and accomplish the corporate objectives. Benefit given by Maxhodges Marketing Limited on handling your marketing campaign: • Increase Sales Volume • Securing market security • Providing brand quality touch • Improve and strengthens Manufacturer vis a vis channel partners relationship • Increase profitability through customer satisfaction • Enhances innovation/creativity Sales promotion: It includes all those marketing activities rather than personal selling, advertising and publicity that stimulate consumers purchas- ing and dealers effectively, such as display, shows, exhibitions, demonstration, consumer education etc. We handle all level of sales promotion namely: 1. Sales promotion aimed at trade/dealers 2. Sales promotion aimed at consumer 3. Sales promotion aimed at sales force 4. Sales promotion objectives Identify and attract new customers Introduce new products in the market To communicate or induce present consumers/ customers about products To maintain high number of sales i a given season Combat competition in the market. Advertising: Is any paid form of non-personal presentation or promotion of ideas, goods or services by an identified sponsor? Advertising Design: Advertising is a way of communication and Maxhodg- es Marketing Limited can design the message so as to induce it for specific programme. The Seller is the source of communication and the message he want to convey is encoded through various communication media in the form of word and illustration directed
  • 15. 14 Brand Exposure Solutions toward the target audience/buyer. The message reaches by the process of decoding. We can formulate both • Corporate advertising • Product advertising. What Advertising can do: 1. Introduce a new product, Interest Prospect, Create demand, Stimulate trade and channel members 2. Test its own various type of appeal, Make a brand competitive in market 3. Open doors for selling, Give information, thus edu- cate, Develop inquiries, Open new market 4. Help determine buyers preference, Support and sup- plement sales programme 5. Reduce selling expenses, Build customer relation Printing: When visibility and brand are key for your business, there is no better solution than large format Digital printing. We can output your design at incredible widths and unlim- ited length. With our state of the art printer outputting unparalleled detail, the image will explode off the surface in vibrant colour, delivering your message every time. Since we use latest in vinyl banner printing and digital print banner technology, we are able to create beautiful, vibrant, and professional-looking banners. These colour print banner are a powerful communication tools, a great way to advertise your company’s product, service and they are certain to attract potential customer. Merchandising: WHAT IS MERCHANDISING? Ability to attractively display products and message at the place where consumer makes his/ her buying decision; so as to influence the decision in the product purchases. WHY MERCHANDISING: (Advantages of Merchandising) Merchandising converts goods sold into goods sold out Creates right pull for the consumer in the market place Enhances impulse buying It creates right ambience for the product at the point of sale Helps retailers manage their inventory thus ensuring
  • 16. 15 Brand Exposure Solutions Objective How it is met Retailers Maximize profit and turnover • Attracts more people • Ability to locate and select well merchan- dised products • Increase turnover and thereby profits Consumer Cuts the value out of his planned expenditure • Provides information • Informs attractive promotions Sales Force Achieving Secondary Sales and good working relationship • Increases goodwill with trade since the shop is well merchandised • Reduces selling efforts and provides opportu- nity for creativity Company Conversion of adver- tising into sales and impulse purchase of the product • Converts consumer attracted by adver- tising • Provides stimulus for the purchase of products BENEFITS OF MERCHANDISING higher return and reduced stock out situations Advertising and promotions may not reach every- one, hence good Merchandising imperative It is an effective announcer of for new product launches or consumer promotions Makes an advertised product easy to locate and thus select How to Merchandise: Display the correct side of the packet. Ensure correct utilization of space (Do not over/ under stock the shelves) Get company blocks to maximum visibility Ensure all displays and supporting material are placed at eye catching level Avoid placing our products next to items like Tea, Bis- cuits, Bread, which could get affected by our fragrance. Provide easy accessibility for the consumer and the retailer Build displays relative to the size and location of the shop, and wherever possible ensure that they are visible from the road Utilize available hanging space for smaller sachets, Danglers, streamers, etc. Highlight consumer promotions or special offers Ensure displays are kept clean and are stacked properly Merchandising Aids: The various merchandising aids which are available are: Point of purchase material • Posters (Metal/ Paper) • Danglers • Streamers • Backup sheets • Wobblers Display Units Glow signs Banners Merchandising Kit: Should comprise of: Glue, Rope, Stapler, Dusting cloth, Posters, Nails, Ham- mer, Colour markers Quantitative Research: Quantitative research is used to measure how many
  • 17. 16 Brand Exposure Solutions people feel, think or act in a particular way. These sur- veys tend to include large samples - anything from 50 to any number of interviews. Structured questionnaires are usually used incorporating mainly closed questions - questions with set responses. There are various vehi- cles used for collecting quantitative information but the most common are on-street or telephone interviews. Quantitative research is all about quantifying rela- tionships between variables. Variables are things like weight, performance, time, and treatment. You measure variables on a sample of subjects, which can be tissues, cells, animals, or humans. You express the relationship between variable using effect statistics, such as cor- relations, relative frequencies, or differences between means. The various types of quantitative market research meth- odologies are summarised below: Face-to-Face Interviewing either in the street or, for more complex projects, in people’s homes. Telephone interviewing a quick and cost effective way of achieving data. Postal and Self-Completion Market Research cheap but takes a relatively long time to collect data. Omnibus Market Research Surveys useful when only a few questions need to be asked. Questions are attached to other larger surveys. Data is obtained at a low cost. Online/Internet Research Panels of respondents (or sample) can be purchased and invited to take part in online surveys. Panel respon- dents are already signed up to take part in surveys. A cost effective and quick way of obtaining data. Perhaps the most common quantitative technique is the ‘market research survey’. These are basically projects that involve the collection of data from mul- tiple cases – such as consumers or a set of products. Quantitative surveys can be conducted by using post (self-completion), face-to-face (in-street or in-home), telephone, email or web techniques. The questionnaire is one of the more common tools for collecting data
  • 18. 17 Brand Exposure Solutions from a survey, but it is only one of a wide ranging set of data collection aids. Below is a diagram that summarizes the research “fun- nel” from exploration to validation Use qualitative research at the beginning of a design pro- cess to uncover innovations. Use quantitative research at the end of a design process to measure improvement. It started with qualitative research, and became “refined” (no pun intended) with quantitative research. French sociology Pierre Bourdieu followed a typical arc to the narrative research by first investigating economic class in an open-ended fashion. Once he established what he thought was going on, he tested these ideas with large surveys Concert/event Management Planning: The Maxhodges Marketing, checklist on initial planning activities targets scenarios linked to particular planned special events that may require modifications to the traffic management plan on the day-of-event. A proactive response to such scenarios involves the development of contingency plans packaged into a scenario-based traffic management plan that provides a selection of options for a range of potential unexpected events. Product Placement and re-distribution: The distribution approach concepts varies from client to client Namely: • New Company looking for Distribution concepts and
  • 19. 18 Brand Exposure Solutions clients Data base. • Existing company without distribution infrastruc- ture. • Existing Company e.g. Sasini but wants to Target Mass market using our expertise. E.t.c How it works • Retail reps shall uplift the products from designat- ed distributors & Hub in the various regions at the recommended price in force at the relevant time. • The retail reps will then proceed to sell the prod- ucts to retailers in the designated areas of opera- tion at the recommended wholesale /Retail price. • Each individual retail rep will be responsible for the Actual cash and/or stock level at any given time • Logic dictates that you are more likely to concen- trate on brands & lines that have strong brand equity because of various constrains • key among them being the element of time, hence Maxhodges Team for consumer packs redistribu- tion from stockiest level. • Everywhere in East Africa you Brands will be avail- able everywhere at the right price and with the best • Visual impact, filling up all the white spaces and visible retail channels in the Region. Selling Concept Availability - Present Accessibility - Merchandized Tetra Pak (E.A) selling concept Acceptability - Quality Affordability - Right Price BICYCLE PROJECT INTRODUCTION Maxhodges Marketing provides retail distribution ser- vices to its clients using bicycles. This is mainly intended to maintain the client’s products as the leading brands in the market. ACTIVITIES Creating and increasing consumer loyalty to your prod- ucts.
  • 20. 19 Brand Exposure Solutions Reaching and expanding retail market. Creating low cost environment for the client and consumers. Ensure that your products become the market leading brands. Intensive retail delivery and expansion. Product distribution and merchandising. Advertising through postering and market storming. Stock management at wholesale distributors and established retail outlets. TASKS TO BE PERFOMED Market expansion. Product display. Postering. Market storming. Stock management. NB The project supervisors are responsible for: Ensure that each region has a sales representative. Each region has an uplifting point. All uplifting points are stocked with your products across the range. Ensure each sales representative attains target sales and outlet visit per day. Ensure each region has bicycle and well maintained. Report to the sales manager on the progress of the activation through weekly reports.
  • 22. 21 Brand Exposure Solutions This is key salesmanship concept focusing in achiev- ing the under-listed: • Strengthening relationships • Tapping unexploited areas • Define and remap areas total potential base. • Organize and run consumer based promotions at retail level if need be. • Recruit stockiest • Improve on the visibility products distribution and merchandising of brands by ensuring- Availability Present Accessibility Merchandized Acceptability Quality Affordability Right Price Retail Agents shall uplift the products from designat- ed distributors & Hub or send by courier at specific territory at the recommended price in force at the relevant time. The retail agents will then proceed to sell the prod- ucts to retailers in the designated areas of operation at the recommended Retail price. The distribution approach concept varies from client to client namely: • New Company looking for Distribution concepts and clients Data base. • Existing company without distribution infrastruc- ture. • Existing Company wants to Target Mass market using our expertise. Etc. Logic dictates that you are more likely to concen- trate on brands & lines that have strong brand equity because of various constrains key among them being the element of time, hence Maxhodges Team for consumer packs redistribution from stockiest level. Everywhere in East Africa you Brands will be available at the right price and with the best visual impact, fill- ing up all the white spaces and visible retail channels in the Region. Our Goal To achieve distribution depth cum width in assigned markets and it,s surroundings, thus having a greater market share /sales volume.
  • 23. 22 Brand Exposure Solutions Our Objectives • Reflect, develop and maintain corporate image daily. • To grow our retail business profitably by driving presence and visibility at points of purchase by implementing our distribution system effectively. • Ensure availability, visibility, acceptability and affordability of all range and line across the retail channels. • Fulfil customer service mission. Max Hodges Marketing provides retail distribution ser- vices to its clients using bicycles. This is mainly intended to maintain the client’s products as the leading brands in the market. Activities • Creating and increasing consumer loyalty to your products. • Reaching and expanding retail market. • Creating low cost environment for the client and consumers. • Ensure that your products become the market leading brands. • Intensive retail delivery and expansion. • Product distribution and merchandising. • Advertising through postering and market storming. • Stock management at wholesale distributors and established retail outlets. Task to be performed • Market expansion. • Product display. • Postering. • Market storming. • Stock management.
  • 25. 24 Brand Exposure Solutions We give conferencing services with a full package that caters transport, meals and refreshments, writing materials, video conferencing and many more offers. From an exotic venue to a more breath taking venues and sites. It’s your choice.Other events that we undertake are concerts, celebrity publicity, music shows,Aware- ness campaigns, ticketing and more.
  • 26. 25 Brand Exposure Solutions Benefits Of Working With Us GUARANTEED QUALITY FLEXIBILITY DEDICATION FAST TURNAROUNDS CLIENT-CENTRIC SOLUTIONS We stand behind our work. We have the experience and the expertise of design, devel- op & recommend systems to the most demanding of specifications We can satisfy your require- ments no matter how small or how large. With our dedicated and very able consultants, who have rich experience, Insynque Solutions offers nothing but the best that the ICT Market has to offer. We understand the busi- ness is time sensitive. We meet our deadlines and keep our promises. We listen, we internalize, we respond. We don’t do “one size fit’s all” but rather tailor solu- tions to your needs focusing on getting the job done right so it will produce results. We customize our solutions at competitive rates. Our past experiences give us an edge over the competition when planning projects . Focusing on getting the job done right so it will produce results is our key priority. The company has a dedicated team of professionalconsultants that together deliver excellent products andservices to our clients.
  • 28. 27 Brand Exposure Solutions Demand for innovative technology to improve, maximize product offering and services has driven our ICT division to heights never seen before. We create customized web solutions. We will work with you to creatively design your website, maintain your website and attract visitors to your websiteInteractive Marketing We put technology to work for you through use of our extensive e-mail database, internet street teams, and our vast “cyber family” to work for you. We have partnered with Mobisky innovations Ltd to launch a new technology that run on mobile phone SMS Platforms that has proven to be more effective in running loyalty schemes to consum- ers, distribution channels and retail outlets. Website Design & Maintenance Let us use our technology resources to work for you. We will work with you to creatively design your web- site, maintain your website and attract visitors to your website ONLINE SERVICES: Banner Ad: Include a banner ad with your company event or logo, title of event or company tag line, and link to event information related to your company or event. Place your banner ad on pages that are most appropriate for your campaign. Banner ads can be placed in either our (1) local, (2) national, or (3)website. Banners shall not be bigger than 125 X 125 and should be emailed to info@maxhodges.org Website Ad : Give special attention to your branding message, events, or company at the top portion of one of the Max Hodges pages. MHM has different sections of the site dedicated to different areas: travel, parties, business, culture, and community service. Your feature could be placed on the page that is most appropriate for your company’s objectives. Calendar of Events: Your event is listed on the MHM calendar of events. Take advantage of the traf?c of up to 50,00 unique visitors and up to 2 million hits per month. Your listing will include information about your event as well as a full de- scription of the purpose and amenities of the event. This will incent people to attend. To add more focus to your event, a graphic of your ?yer, logo, or event picture is
  • 29. 28 Brand Exposure Solutions included with your listing. Events that are included on our website, are emailed to our distribution in those cities. Website Exchange Program: Max Hodges.org has afiliate relationships and links with some of the best websites in the African middle east community including, “Intergrys brand exposure Co” and others. Email Banner: Include a banner ad with the MHM email newsletter. Ban- ner will include your company or event logo, title of event or company, tag line, and link to event information related to your company or event. Mobile GSM/ Web Solution: Mobisky innovations design tailored made mobile solutions to help add value to new and existing cliend products. Areas that we provide solutions and support are: • Sms platforms intergrated to the web. • Mobile sales distribution platforms synchronized toCRM • Mobile customer loyalty rewarding schemes plat- forms synchronised to CRM • GSM tracking services for vehicles sychronized to Web Tracking Virtual monitoring tool
  • 30. Luther Plaza, 1st Floor, Nyerere Rd P.O. Box 7439-00200, Nairobi Kenya Tel/Fax: +254 20 8078260 Cell: +254 712 227619/ 736 004305 sales@maxhodges.co.ke www.maxhodges.co.ke