This document discusses different ways that service design proposals can contribute value. It identifies nine types of value: usefulness, instrumentality, technical excellence, social significance, mutual advantage, collective welfare, aesthetic values, moral implications, and types of value in relation to what they are defined by. The document concludes that the answer to how service design can create value is manifold and multi-faceted.

1. Service Design Ways
to Value-in-Use
Ma7as Arvola and Stefan Holmlid

2. What are the different ways in
which a service design proposal can
contribute to something valuable or
good?
The answer is manifold

3. 27/05/16 3 Ma7as Arvola and Stefan Holmlid
MulEfaceted Value-in-Use

4. 27/05/16 4 Ma7as Arvola and Stefan Holmlid
Instrumentality
Rights: www.records.nsw.gov.au/about-us/rights-and-permissions

5. 27/05/16 5 Ma7as Arvola and Stefan Holmlid
Technical Excellence

6. 27/05/16 6 Ma7as Arvola and Stefan Holmlid
Usefullness
Credit: LocalFitness.com.au

7. 27/05/16 7 Ma7as Arvola and Stefan Holmlid
Social Significance

8. 27/05/16 8 Ma7as Arvola and Stefan Holmlid
Mutual Advantage

9. 27/05/16 9 Ma7as Arvola and Stefan Holmlid
CollecEve Welfare

10. 27/05/16 10 Ma7as Arvola and Stefan Holmlid
AestheEc Values
By Fletcher6 (Own work) [CC BY-SA 3.0 (h_p://creaEvecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

11. 27/05/16 11 Ma7as Arvola and Stefan Holmlid
Moral ImplicaEons

12. Conclusions
27/05/16 12 Ma7as Arvola and Stefan Holmlid
Kind of Value In rela=on to Defined by
Usefulness Purpose Beneficial to and serving the purpose of the
acEvity or welfare in the life of someone
Instrumentality Goal Serving the goal well
Technical excellence Requirements Excelling in performance in relaEon to
requirements or compeEEon
Social significance Symbols Status and idenEficaEon
Mutual advantage Stakeholders Beneficial for several stakeholders in
cooperaEon
Collec=ve welfare Social unit Welfare of an organisaEon or society
Aesthe=c values Individual Pleasurable experience
Moral implica=ons Outcomes
Desirable and undesirable outcomes for the
happiness and wellbeing of people and
other living things

13. www.liu.se
@ma7asarvola
@shlmld