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Service	Informa.on	Canvas	
Mapping	what	actors	know	when	integra.ng	
resources	
Stefan	Holmlid,	Linköping	University	
	
Petra	Björndal,	ABB	Corporate	Research	&	KTH,	Royal	
Ins.tute	of	Technology
Focus	of	current	diachron	techniques	
•  Service	Blueprint	–	ac.ons	
•  Customer	Journey	Map	–	customer	experience	
•  Touchpoint	Matrix	–	touchpoints
Resource	Integra.on	
•  One	or	several	actors	are	jointly	using	available	resources	to	
develop	and	create	value	for	themselves	and	others	
	
•  An	act	of	”resource	integra.on”	is	connected	with	intent,	
knowledge	and	skill,	and	available	informa.on	
•  Current	design	techniques	does	not	ar.culate	this
Cogni.ve	systems	engineering	
•  Situated	knowledge	
•  Interac.on	with	technology
An	industrial	case	
An	emergency	situa.on	in	an	underground	mine	
•  Coopera.on	
•  Professional	users	in	a	work	situa.on	
•  A	safety	cri.cal	situa.on	
•  Complexity	
–  dependency	on	technical	systems	
–  distributed	work	
•  Context	dependency	
•  Situated	knowledge	scarce
Workshop	
•  Scenario,	a	fire	in	an	underground	mine	
•  Role	play	
–  Bo,	drill	operator	(walking	outside)	
–  Tom,	produc.on	supervisor/rescue	team	leader	(in	the	corridor)	
–  Peter,	shiV	operator	(in	another	room)	
•  Debrief	
•  Documen.ng	and	discussing
Service	Informa.on	Canvas	
•  Diachron	technique,	but	also	synchron	
•  Maps	roles	and	situated	knowledge	at	specific	points	in	.me	
•  Try	to	capture	experiences	acquired	during	role	play,	what	did	
the	different	actors	knew	at	a	specific	moment?	Changes	over	
.me?	
•  Iden.fy	challenges	and	cri.cal	events	
•  Discussion	of	alterna.ves,	e.g.	consequences	of	changing	
technology
The	model
Limita.ons	
•  Structured	script	
•  Beyond	situa.onal	knowledge,	into	service	process	
•  Professional	vision	and	skill	assumed	in	roles

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