US businesses are like sequoias. Indian businesses are like banyan trees. This is a copy of the presentation made to - a delegation of Chinese CEO's of state-owned enterprises at the University of California, Berkeley's Public Policy school - the exec MBA class of Wharton Business School at the San Francisco campus

1. Understanding the business culture in two countries
Kashyap Deorah 8/29/2014
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2. Kashyap Deorah 2
General Sherman
The Great Banyan Tree

3. UScompanies
Indian companies
Focused
Diversified
Growth
Survival
Technology-driven
Human-driven
Contract
Conversation
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5. Kashyap Deorah 5
Mobile payments for full-service restaurants
Phone commerce platform for Indians

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Less than 2% of the seeds survive after 2 years
Winged seeds are dispersed by wind
In first 20 years, young trees shoot up to 20m
Young seeds grow in the crevices of the host tree
Fruity seeds are dispersed by birds and animals
Throws aerial roots and spans over acres of land

7. Kashyap Deorah 7
Chaloyear 1
No revenue model
Product & engineering only
Chaupaatiyear 1
Profitability model
Product, engineering, sales, marketing, call center, operations

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Chalo
Consumer marketing through app store and digital marketing
Small business sales through contract sales people
Biggest human capital is engineers
Chaupaati
Consumer marketing through offline and local marketing
Small business sales through on- rolls field sales team
Biggest human capital is call center operations

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Chaloacquisition by OpenTable
Met acquiring CEO 3 months after term sheet
Business negotiation over email/phone followed by lawyer negotiation
Offer to onboarding in 4 months
Chaupaatiacquisition by Future Group
Handshake with acquiring CEO in 1stmeeting
Business negotiation in face to face meetings followed by term sheet signed by trusted mutual friend
Offer to onboarding in 1week

12. USA
India
Objective
Subjective
Logical
Emotional
Universal
Personal
Fact
Belief
Scientific
Myth
Absolute
Relative
Linear
Curvaceous
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* East v West –the myths that mystify –DevduttPattanaik

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China?

14. This is original work based on my work and life experiences, with influence from works of DevduttPattanaikwith whom I had the privilege of working with at Future Group, Professors TarunKhanna and Krishna Palepuof Harvard Business School whose work on emerging markets has enlightened me over a decade now, and good old Wikipedia which answers more than you can ask in a lifetime.
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