I held this in AITEC 2012 Conference, Maputo; presenting some Finnish success cases and highlighting international opportunities which Finnish network offers.

1. ICT INNOVATION IN SOUTHERN AFRICA
EXPERIENCES FROM FINLAND
Teemu Seppälä, Programa STIFIMO

3. CONTENT
PARADIGM SHIFT: CASE ROVIO
OPPORTUNITIES TO GROW AND ACCESS:
APPCAMPUS
GLOBAL BIZ: Nest (NY) and Lion Partners (Beijing)
SUMMARY

4. AN EXAMPLE OF ICT PARADIGM SHIFT

5. Products
The world spends 5 million hours on Angry
Birds per day!

6. What’s Hot?
• Revenue in 2010: $10 million
2011: $100 million
• More than one billion downloads
• Rovio turned down $2 billion acquisition
• Partnership with NASA, National Geographic,
CERN
• “We Want To Be Bigger Than Disney”

7. “Secret Sauce”
• 51 games before the hit!
• Simple, good sense of control
• Multiple platforms
• Not just a game, it’s a brand!
• Connections with fans

9. New Ecosystem Advantage
• 0ver 500 million S40 Nokia devices in use worldwide
• Windows Phone defines the new paradigm for UX
• Virgin territory for developers to differentiate by creating
exciting never-before-possible apps
• New monetization opportunities via the Windows distribution
networks
Windows Phone will lead users into a new era of mobile
computing
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10. A Go-To-Market slingshot
A Unique Accelerator
• No Equity Dilution
• No Revenue Share required
• IPRs remain property of developers
Three key facets
• Award Platform
• Coaching Program
• Global Alumni Network
Only demand is 6-month exclusivity
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12. Who You Are
• A developer with world class skill
and ambition potential. You breathe
mobile and love to deliver great UX.
• An entrepreneur with world class
management and monetization
capability. You are aggressively
seeking the next big opportunity
in mobile.
• A finessed facilitator, a connector of
opportunities to ideas and people.
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13. How you can
Accelerate with AppCampus
• Awards: 20-50-70.000 euro / App
• Coaching & Education, Product-oriented
• Professional SW-Dev. Process & Quality Assurance
• Network & Marketing Support, Marketplace & Nokia Store
• Co-working space
Online submission: appcampus.fi
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16. Lion Partners
Z-Park
Beijing, China
Lion Partners

17. Platform support for participant
companies
• Company setup
• Access to finance
• Tax benefits
– Sales tax/tariff: No tax on tech transfer, no tariffs on own R&D equipment shipping
– Value Added Tax: Perpetual 3% vs. 17%
– Corporate income tax: 3 year tax holidays, next 3 years 7.5% vs. 33%
– Additional deductions: Employee personal income tax deduction, R&D spending deduction
• IPR
– IPR as part of the local capital
• Office space
Lion Partners

18. Z-Park Services – Full support
Meeting
Cafés
Rooms
Business Business
Events Networking
Lion Partners

19. Key figures and location
•Total revenue: 1.96 trillion CNY (in 2011)
•Area: 250 km²
•Top 5 industries: Electronic information (40.5%), Advanced
manufacturing (13.9,%), New energy & high efficiency and
energy saving (13.2%), New materials (9.6%), Bio-
pharmaceuticals (4.0%)
•Innovative resources: 40 national leading universities, 206
national and municipal institutions, 20000 hi-tech companies Zhongguancun Park
•Preferential policies: tax, talents, science park, patent,
finance
•Companies: 207 listed companies, 106 companies on
Zhongguancun OTCBB, 1900 foreign companies
•IPR: 76 international standards, 590 national standards,
19000 patents
ZGC Software Park
Lion Partners

20. SUMMING UP
1. FOCUS ON YOUR TALENT
2. ACCELERATE / USE OPPORTUNITIES
3. PARTNER (LOCALLY AND INT.)
4. KNOW YOUR ROLE IN THE
ECOSYSTEM
5. FAIL, LEARN AND IMPROVE!

21. Muito
obrigado!