The Seoul International Culinary Academy 2014, organized by KOTRA, will take place from May 13 to 15, 2014, aiming to connect culinary academic institutions and promote various culinary programs to potential students. This year's event anticipates participation from 200 exhibitors and approximately 5,500 visitors, featuring a range of activities including cooking contests and job festivals to support aspiring chefs and culinary professionals. The exhibition emphasizes the growth of culinary education in Korea, with increased interest from students and support from the government for culinary institutions.

1. www.seoulculinary.or.kr
13(Tue)-15(Thu), MAY 2014
Organizer

2. Introduction
“Seoul Int’l Culinary Academy” is a great chance to exhibitors to communicate with all other culinary
academic institutions and promote them to related people. Also, all people, who are interested in
culinary, are easily able to get all academic information and prepare their future through our
exhibition.
Seoul Int’l Culinary Academy 2013 was proudly held in Korea subject to all kinds of culinary
education organization from 15th to 18th May, 2013. organized by KOTRA. As the result 2013, 22
exhibitors (150 booths) and about 5,500 visitors come to our exhibition.
In 2014, Exhibition will provide the programs and will attract more exhibitors and visitors for better
results than past come out. The main purpose of this exhibition to prosper exhibitors, visitors and
organizers do well for their better future with Seoul Int’l Culinary Academy 2014.
We all desire that you will have successful show with us at SEOUL INT'L CULINARY ACADEMY 2014.
Title
SEOUL INT’L CULINARY ACADEMY 2014
Dates
13 (Tue) - 15 (Thu), MAY 2014 / 3 days
Times
09:30 am- 5:00 pm
Venue
KINTEX ( Exhibition center Ⅱ, Hall7 B)
Goyang City, Gyeonggi Do, South Korea
Scale
200 Booths / 5,645m2
Exhibitors
Culinary arts schools & Academy, Culinary related university, Colleges, High
school, Government organization and association, Education based business
Visitors
Middle & High school students, University & College students, Culinary related
general visitors
Programs
Organizer
Cooking Concert, Junior Cooking Contest, Cooking Class, Culinary Start-up
Business Talk Show, Aptitude Test, SEOUL CULINARY Job Festival 2014 ect

3. Dynamic Changes
in Korea Culinary Academic Circumstance
Recently, there are many number of Korean celebrity-chefs who studied professional culinary art abroad
came back to Korea after achieving their goal. They show their competence through running their own
restaurants or appearing various media programs.
As a result of their efforts, many people are dreaming of becoming a professional chef. And also, the
number of students advancing study culinary is on the increase. Here is the evidence the data below.
Increment rate of student major in culinary art
Increment rate of culinary department of college
Adolescent’s popular job Top5
Student major in culinary art
Culinary department of college
( www.alba.co.kr )
(Korean Educational Development Institute)
As a reflection of latest trends, Korea government is focusing on rearing talented personnel by
supporting culinary academic institutions. As the result, many students study at foreign famous culinary
academic institutions in Korea instead of studying overseas.
From all things taken together, Korea culinary academic market place have full of potential to build your
business success
The progress of culinary studying abroad
Overseas institutions entering in Korea
France
Swiss
Italy
United States
Japan

4. What effects could Exhibitors get?
01 Information
02 Promotion
Information and the issues about current
Korea culinary academic institutions.
The exhibitors could get an opportunity to
attract students who wish to enter culinary
schools. (A large number of Korean middle &
high school or other visitors who are
interested in Culinary arts will participate.)
Entire understanding about what Korean
students need about foreign culinary
academic institutions.
Social networking methods (SNS) via
Facebook, YouTube, LinkedIn, Twitter so you
could keep receiving up-to-date info
throughout the world.
03 Business
04 Program
An opportunity to seek your new business
partnership out at the exhibition.
Various additional programs are prepared by
hosts. These programs are consisted of
participation of exhibitors. Please join and
communicate with as many participated
students as you can.
Business to create a new Korean Cuisine
curriculum in your school.
* Exhibitors can hold a conference room to your
school admission briefing be offered with free of
charge on demand.
SEOUL CULINARY
With
05 Synergy effect
with SEUOUL FOOD 2014
Offers a larger opportunity of cooperation
and promotion of exchange between
domestic and foreign companies in food
industry.
Helps visitors understand global food
industry via Food exhibition representative
brand ‘Seoul Food’.
Korea’s Largest / Asia’s 3rd exhibition
32th anniversary in 2014
Planning to attain 50 countries, 1,500
exhibiting companies, 2,500 booths, 60,000
visitors.
Brings foreign buyers through systematic
global network at KOTRA.

5. Exhibitor classification
Exhibit items
High school, University,
College, Polytechnic
(Diploma, Certificate,
Associate, Bachelor’s or
higher degree)
Professional Culinary Arts, Tourism management, Hospitality Management,
International hotel management, International restaurant management, Food
preparation & Culinary Arts Patisseries, Baking and Pastry Arts, Food and
Beverage Service, Achievement in Barista Skills, Nutrition Principles Food
biotechnology, Food science, Food and nutrition science, Food service
management and other food related majors.
Culinary institute &
Culinary academy
(short courses)
Barista training course, Sommelier training course, Bartender training
course, Baking& pastry Arts, Menu development course, Sugar-craft cake
decoration course, Food styling course, Food analyst course, Chocolate
confectionary & sugar work course, Ice creams and frozen desserts, Cuisine
Banqueting, Cuisine Catering, Cafe & restaurant interior design, Specific
country’s cuisine certificate and other cooking training courses.
Government association &
Organization
Various of culinary-related association and organization, culinary-related
certification authority.
Food-related Mass media
Food-related TV program, Cuisine book & magazine
Start-up Business consulting
Culinary Business consulting agency
Studying Abroad &global
internship Agency
SEOUL INT’L CULINARY ACADEMY 2014
Exhibitor target groups
Study abroad agency (foreign culinary arts academy), Global internship
program agency, etc.
Venue
Korea’s largest exhibition center KINTEX (1~8 halls, 81,739m2)
SEOUL INT’N CULINARY 2014
Hall1 ~ Hall5, Hall7A
SEOUL FOOD 2014
04 05 www.seoulculinary.or.kr

6. Programs
# 1 Cooking Concert
Times : All days during exhibition (At fixed time)
Place : Live Kitchen Stage in exhibit hall (200seats)
Target (with whom) : Cooking performance by exhibitors &
Audiences
Exhibitors can participate the performance if contact us in advance
# 2 Junior Cooking Contest
Times : All days during exhibition (At fixed time)
Place : A partitioned space in exhibit hall
Target (with whom) : Teams are consisted of high school
students & Univ. students
# 3 Culinary Start-up Business Talk Show
Times : All days during exhibition (At fixed time)
Place : A partitioned space in exhibit hall
Target (with whom) : All people who planning to start-up
culinary business
# 4 Job Festival
Times : 14th (Wed) ~ 15th (Thu), May 2014 (2 days)
Place : A partitioned space in exhibit hall
Target (With Whom) : Job seeker
Employment company : Culinary academy institution / Association,
organization, company in Culinary Industry/ Mass Media/ Overseas culinary
organization and Hotel
# 5 Aptitude Test
Times : All days during exhibition (At fixed time)
Place : A partitioned space in exhibit hall
Target (with whom) : All people who planning to start-up
culinary business

7. SEOUL INT’L CULINARY ACADEMY 2014
Application procedure
1. If your country have KBC (KOTRA Business Center)
Step.1
Step.2
Step.3
Contact your country
local KBC
Informed exhibition
details & submit
application
Pay the
participation fee to
local KBC
http://english.kotra.or.kr/
2. If not your country have KBC (Korea Business Center)
Step.1
Step.2
Step.3
Step.4
Go to
www.seoulculinary.
or.kr
Click online
Go to
Registration button
www.seoulculinary.
or.kr
Read Terms &
Regulations
carefully and
Submit
Fill out Exhibitor
Registration form
and follow the next
step
Then your registration will be submitted.
Confirmation letter will be sent to the e-mail address you put on your registration form.
Please visit our website frequently as we update the site on a regular basis.
We do hope that you will have a successful show with us at SEOUL INT°ØL CULINARY ACADEMY.
Stand Packages
Reserve your stand early to make you get the stand position you want.
01 Walk on Stand
USD 1,998 / per booth (4mx3m,12sqm)
Includes walls, carpet, spotlight,
fluorescent lamp, power point, chairs, table, fascia
Booth images are subject to change without notice
02 Space Only
USD 1,674 / per booth (4mx3m,12sqm)
Stand construction including design and
application for incidental services will be the
exhibitor’s responsibility
Applicable only from 2booths
06 07 www.seoulculinary.or.kr

8. SEOUL CULINARY 2013

9. about
Since being established in 1962 to assist with Korea's transformation into an export-driven nation, KOTRA has
played an indispensable role in the growth of the Korean economy.
KOTRA organized trading exhibitions in and out of the country.
One of its kind, Seoul Food was held first in 1983. It's been developed to Korea's the largest, 3rd top exhibition
brand in Asia and supported with breaking new food business market overseas, business to business(B2B)
focused trading exhibition.
Seoul Int’l Culinary Academy, It's the first culinary education exhibition in Korea.
It will be chance to discover how business and culinary education linked together with a strengthened program
for exhibitor and visitors' satisfaction.
KBC(Korea Business Center) strategy
Since its foundation in 1962, KOTRA has been committed to promoting mutual prosperity between Korea and its
trading partners by facilitating international commerce and investment.
So, KOTRA extends Its business to worldwide by setting up KBC(KOTRA Business Center)
Now, the number of KBC is total 119 and 81 countries, 9 headquarters over the world.
we, KOTRA utilizes KBC to invite foreign educational institution to SEOUL INT’L CULINARY ACADEMY and it will
make our exhibition effective.
Please visit and show your boundless potential in our Exhibition. Thank you.
KOTRA Korea Trade-Investment Promotion Agency
Address : 13, Heolleungno, Seocho-gu, Seoul, 137-749, Korea
Tel : 82-2-3460-7258, 7266
Fax : 82-2-3460-7918
E-mail : info@seoulculinary.or.kr
Website : www.seoulculinary.or.kr
Organizer