SEO Tutorial - A simple tutorial on Search Engine Optimization (SEO ) to learn what is SEO and various SEO tools and techniques including White Hat, Black Hat, Spamdexing and Meta tags,etc.
Seo tutorial: Practical seo learning for beginners with tutorialPurpalyn
Here is a SEO step by step guide for beginners. This practical SEO tutorial and beginners guide will teach you the basics and fundamentals of SEO in a step by step and methodical manner.
State of SEO: The Top Opportunities & Risks for the Next 12 MonthsSearch Engine Journal
Where should I be focusing my SEO strategy for the next year?
What emerging factors will help me get ahead of my competition?
What threats could hinder my success?
Knowing the answer to questions like these is the difference between growing your business and going out of business. You need reliable research and data to inform those decisions.
That's why we released our first State of SEO Report - and you can get a front row seat as we break down our industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide.
Watch this special Search Engine Journal webinar to learn how SEO changes over the past year can guide strategy and what opportunities and threats you need to know about. You’ll walk away with ideas on:
Where to focus your efforts right now based on the most successful areas of digital marketing.
How to navigate the two biggest threats to SEO.
Ways to outpace your competitors using successful emerging factors.
Bonus: We’ll take a super quick look at client budgets for all our agencies out there.
Join Shelley Walsh, Special Projects Editor at Search Engine Journal, as she walks you through ways to spot new opportunities, stay ahead of your competition, and grow your business.
Enterprise SEO Strategies and the Art of Resource AlignmentKeith Goode
Given at Pubcon in Las Vegas, NV on 11 October 2016 in the In-House SEO Team Building session, this presentation covers the art of aligning your team building efforts with your SEO strategy.
Working in this industry can feel like a whirlwind at times. Whether you are working through a Google update or struggling to improve revenue regardless of positive rankings, implementing the KonMarie method to your SEO can help you strip back aspects of your strategy that aren't working and find fresh avenues to focus on for even better results.
Clucking Good In-House SEO Product Management - Brighton SEO September 2021Mark Osborne
Mark will talk about working as a product owner as in-house seo. To get your SEO changes seen and implemented and to be the first thought for any site changes. Ultimately getting other teams to say how will this affect SEO early on and to come to you!
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their organization to reinforce their efforts for the future.
Seo tutorial: Practical seo learning for beginners with tutorialPurpalyn
Here is a SEO step by step guide for beginners. This practical SEO tutorial and beginners guide will teach you the basics and fundamentals of SEO in a step by step and methodical manner.
State of SEO: The Top Opportunities & Risks for the Next 12 MonthsSearch Engine Journal
Where should I be focusing my SEO strategy for the next year?
What emerging factors will help me get ahead of my competition?
What threats could hinder my success?
Knowing the answer to questions like these is the difference between growing your business and going out of business. You need reliable research and data to inform those decisions.
That's why we released our first State of SEO Report - and you can get a front row seat as we break down our industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide.
Watch this special Search Engine Journal webinar to learn how SEO changes over the past year can guide strategy and what opportunities and threats you need to know about. You’ll walk away with ideas on:
Where to focus your efforts right now based on the most successful areas of digital marketing.
How to navigate the two biggest threats to SEO.
Ways to outpace your competitors using successful emerging factors.
Bonus: We’ll take a super quick look at client budgets for all our agencies out there.
Join Shelley Walsh, Special Projects Editor at Search Engine Journal, as she walks you through ways to spot new opportunities, stay ahead of your competition, and grow your business.
Enterprise SEO Strategies and the Art of Resource AlignmentKeith Goode
Given at Pubcon in Las Vegas, NV on 11 October 2016 in the In-House SEO Team Building session, this presentation covers the art of aligning your team building efforts with your SEO strategy.
Working in this industry can feel like a whirlwind at times. Whether you are working through a Google update or struggling to improve revenue regardless of positive rankings, implementing the KonMarie method to your SEO can help you strip back aspects of your strategy that aren't working and find fresh avenues to focus on for even better results.
Clucking Good In-House SEO Product Management - Brighton SEO September 2021Mark Osborne
Mark will talk about working as a product owner as in-house seo. To get your SEO changes seen and implemented and to be the first thought for any site changes. Ultimately getting other teams to say how will this affect SEO early on and to come to you!
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their organization to reinforce their efforts for the future.
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
"Content is king." This phrase has been greatly emphasized by SEO professionals in the past. But it’s no longer the case.
In today's world, content alone will not win in Google's SERPs.
Watch this sponsored Search Engine Journal webinar and learn more about the evolution of Google search and how to get to the top of the rankings in the current landscape.
In this presentation, you will:
- Understand the recent Google algorithm, AI, and policy changes.
- Learn how to scale your online presence in the new Google landscape.
- Expand your priorities to ensure you are ready for 2022.
It’s been an active year for Google. Multiple updates over the past three months have led to significant changes to the way SEO and companies manage the quality of their website.
Jordan Koene, Strategist and Advisor for Searchmetrics, will walk you through different ways that will help you future-proof your SEO strategy.
Trying to scale your SEO strategies but having trouble keeping up?
Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team?
Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers.
In this presentation, you’ll learn:
-How to use Edge SEO to automate and improve processes in product management (from an SEO perspective).
-The best way to use entities scalably for better support of content creation.
-How to deal with out-of-stock products to maintain brand visibility and avoid negatively impacting the user experience.
-Often, enterprise ecommerce sites and websites that offer SaaS subscription models are challenged with automation and require technical assistance as they scale.
Dan Taylor, Head Of Research And Development at SALT.agency – and a Search Engine Journal VIP Contributor – will discuss SEO strategies you should know to scale your efforts and grow your business.
Natalie Mott - Common SEO myths and misconceptionsSearchNorwich
Natalie will talk through common SEO myths and misconceptions. This talk is designed to quash some of the weirder SEO rumours, answer some of the common queries that SEO suppliers/managers receive from clients and stakeholders, allay fears about mysterious penalties that Google may or may not inflict on your site and help you make informed decision about how to best proceed with your SEO project.
SEO essentials 2021 - The basics of Search Engine OptimisationBen M Roberts 🐝🐝🐝
What are the SEO fundamentals you need to know in 2021? How can you get your website to appear within Google searches for words and phrases that your customers are using?
In this presentation, Ben M Roberts shares with you the basics of SEO. The important things that you need to get right to give you best chance of ranknig for the terms you desire.
Have you ever wondered how a particular site comes at the top of a search result on Bing, Google, and other search engines? Let's understand what is seo and how its work Toolforbusiness.com
7 Key Elements for an Effective SEO Strategy - WebforKevin Getch
In this presentation I cover some of the key elements that your SEO strategy should address including on-site technical seo, links, citations, reviews, a content plan, a focus on user experience, bench marking and analytics as well as an in-depth understanding of your customer.
Search Experience Spotlight - How Paychex is Winning at SEOseoClarity
Learn how a Fortune 1000 company wins in their hyper-competitive marketplace with innovative strategies and a Search Experience Optimization alignment.
Through a series of case studies, these industry experts present how Paychex developed a winning SEO content strategy built upon a foundation of cross-functional cooperation.
Here's what you'll get from attending:
- Why SEO has a multiplier effect when properly leveraged across an organization
- How to align Development, Marketing & PR, and the C-Suite in SEO
- How Paychex leveraged its need for relevance to achieve extraordinary results
A brief overview of how Wiideman Consulting Group's new SEO Roadmap solution helps solve the problem of choosing an SEO agency over working on SEO in-house.
Enterprise SEO insights and case studies - brightonSEO - September 2021Market Appeal
Four SEO case studies from global enterprises covering: server-side rendering (SSR), page speed optimisation, migrating a large forum, SEO-PPC efficiency optimisation.
SearchLeeds 2017 - Anna Lewis - Managing Director, Polka Dot Data - Nailing e...Branded3
Find out how to make Google Analytics your very own comprehensive ecommerce insights platform! Understand your customer’s shopping behaviour and see where
you need to make improvements. Forecast the return from each opportunity to help you prioritise actions and learn how to measure what you implement to put a value on your work.
Mike Wojciechowski — PPC + SEO e-Commerce TipsSemrush
These slides were presented at the SEMrush webinar "SEO&PPC — Yin and Yang #3 (e-Commerce)". Video replay and transcript are available at https://www.semrush.com/webinars/seo-and-ppc-yin-and-yang-3-e-commerce/
Are You Making These Big Mistakes with Your Google My Business ListingSearch Engine Journal
Google My Business can be one of the most valuable tools for any local businesses – one that can help you gain customers or clients – and, most importantly, revenue.
However, many GMB listings suffering from all-too-common, critical issues.
Watch this Search Engine Journal webinar to make sure you’re avoiding these pitfalls from Local Viking’s Mark Luckenbaugh – whether you manage a single GMB listing – or thousands of them.
Are you making it hard for people to find your business when they’re searching for you?
In this webinar you will learn how to:
• Identify technical GMB issues that can be hurting your visibility.
• Avoid technical issues, filters, and ranking stagnation.
• Improve local pack rankings – fast.
You will also discover some free resources and tools to help boost your local SEO.
Advanced SEO for Ecommerce Sites - Patrick Altoft at Ecommerce Expo 2013Branded3
This presentation will cover how brands and ecommerce sites can position themselves to take advantage of future Google updates and deliver long term sustainable rankings.
Tips for big site SEO - Andrew Smith - SearchNorwich 9SearchNorwich
SEO can be a challenge at the best of times but when working on hundreds of large sites with a small team it can become overwhelming.
Find out how to setup your reports right from the beginning to keep it lightweight and consistent. Some interesting tools to tackle SEO challenges and ways of organising your team to stay focused on what matters most.
Would you like to find high intent keywords using methods that are proven to be effective?
How would you like to establish a simple yet powerful keyword strategy that will help your target audience find you more quickly?
Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage. We'll show you the finer points of keyword research that can help increase your organic visibility and give your customers exactly what they need, right when they are searching for it.
Watch this webinar and discover how to take your keyword research to the next level.
In this webinar, you’ll learn:
-All about keyword relevancy and intent.
-Keyword research best practices.
-How to identify profitable keywords.
Having a clear keyword strategy is often the biggest obstacle to online success for enterprises and businesses.
Zack Kadish, Sr. SEO Success Manager at Conductor, will deliver an eye-opening crash course on keyword research techniques, tips, and tactics!
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
"Content is king." This phrase has been greatly emphasized by SEO professionals in the past. But it’s no longer the case.
In today's world, content alone will not win in Google's SERPs.
Watch this sponsored Search Engine Journal webinar and learn more about the evolution of Google search and how to get to the top of the rankings in the current landscape.
In this presentation, you will:
- Understand the recent Google algorithm, AI, and policy changes.
- Learn how to scale your online presence in the new Google landscape.
- Expand your priorities to ensure you are ready for 2022.
It’s been an active year for Google. Multiple updates over the past three months have led to significant changes to the way SEO and companies manage the quality of their website.
Jordan Koene, Strategist and Advisor for Searchmetrics, will walk you through different ways that will help you future-proof your SEO strategy.
Trying to scale your SEO strategies but having trouble keeping up?
Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team?
Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers.
In this presentation, you’ll learn:
-How to use Edge SEO to automate and improve processes in product management (from an SEO perspective).
-The best way to use entities scalably for better support of content creation.
-How to deal with out-of-stock products to maintain brand visibility and avoid negatively impacting the user experience.
-Often, enterprise ecommerce sites and websites that offer SaaS subscription models are challenged with automation and require technical assistance as they scale.
Dan Taylor, Head Of Research And Development at SALT.agency – and a Search Engine Journal VIP Contributor – will discuss SEO strategies you should know to scale your efforts and grow your business.
Natalie Mott - Common SEO myths and misconceptionsSearchNorwich
Natalie will talk through common SEO myths and misconceptions. This talk is designed to quash some of the weirder SEO rumours, answer some of the common queries that SEO suppliers/managers receive from clients and stakeholders, allay fears about mysterious penalties that Google may or may not inflict on your site and help you make informed decision about how to best proceed with your SEO project.
SEO essentials 2021 - The basics of Search Engine OptimisationBen M Roberts 🐝🐝🐝
What are the SEO fundamentals you need to know in 2021? How can you get your website to appear within Google searches for words and phrases that your customers are using?
In this presentation, Ben M Roberts shares with you the basics of SEO. The important things that you need to get right to give you best chance of ranknig for the terms you desire.
Have you ever wondered how a particular site comes at the top of a search result on Bing, Google, and other search engines? Let's understand what is seo and how its work Toolforbusiness.com
7 Key Elements for an Effective SEO Strategy - WebforKevin Getch
In this presentation I cover some of the key elements that your SEO strategy should address including on-site technical seo, links, citations, reviews, a content plan, a focus on user experience, bench marking and analytics as well as an in-depth understanding of your customer.
Search Experience Spotlight - How Paychex is Winning at SEOseoClarity
Learn how a Fortune 1000 company wins in their hyper-competitive marketplace with innovative strategies and a Search Experience Optimization alignment.
Through a series of case studies, these industry experts present how Paychex developed a winning SEO content strategy built upon a foundation of cross-functional cooperation.
Here's what you'll get from attending:
- Why SEO has a multiplier effect when properly leveraged across an organization
- How to align Development, Marketing & PR, and the C-Suite in SEO
- How Paychex leveraged its need for relevance to achieve extraordinary results
A brief overview of how Wiideman Consulting Group's new SEO Roadmap solution helps solve the problem of choosing an SEO agency over working on SEO in-house.
Enterprise SEO insights and case studies - brightonSEO - September 2021Market Appeal
Four SEO case studies from global enterprises covering: server-side rendering (SSR), page speed optimisation, migrating a large forum, SEO-PPC efficiency optimisation.
SearchLeeds 2017 - Anna Lewis - Managing Director, Polka Dot Data - Nailing e...Branded3
Find out how to make Google Analytics your very own comprehensive ecommerce insights platform! Understand your customer’s shopping behaviour and see where
you need to make improvements. Forecast the return from each opportunity to help you prioritise actions and learn how to measure what you implement to put a value on your work.
Mike Wojciechowski — PPC + SEO e-Commerce TipsSemrush
These slides were presented at the SEMrush webinar "SEO&PPC — Yin and Yang #3 (e-Commerce)". Video replay and transcript are available at https://www.semrush.com/webinars/seo-and-ppc-yin-and-yang-3-e-commerce/
Are You Making These Big Mistakes with Your Google My Business ListingSearch Engine Journal
Google My Business can be one of the most valuable tools for any local businesses – one that can help you gain customers or clients – and, most importantly, revenue.
However, many GMB listings suffering from all-too-common, critical issues.
Watch this Search Engine Journal webinar to make sure you’re avoiding these pitfalls from Local Viking’s Mark Luckenbaugh – whether you manage a single GMB listing – or thousands of them.
Are you making it hard for people to find your business when they’re searching for you?
In this webinar you will learn how to:
• Identify technical GMB issues that can be hurting your visibility.
• Avoid technical issues, filters, and ranking stagnation.
• Improve local pack rankings – fast.
You will also discover some free resources and tools to help boost your local SEO.
Advanced SEO for Ecommerce Sites - Patrick Altoft at Ecommerce Expo 2013Branded3
This presentation will cover how brands and ecommerce sites can position themselves to take advantage of future Google updates and deliver long term sustainable rankings.
Tips for big site SEO - Andrew Smith - SearchNorwich 9SearchNorwich
SEO can be a challenge at the best of times but when working on hundreds of large sites with a small team it can become overwhelming.
Find out how to setup your reports right from the beginning to keep it lightweight and consistent. Some interesting tools to tackle SEO challenges and ways of organising your team to stay focused on what matters most.
Would you like to find high intent keywords using methods that are proven to be effective?
How would you like to establish a simple yet powerful keyword strategy that will help your target audience find you more quickly?
Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage. We'll show you the finer points of keyword research that can help increase your organic visibility and give your customers exactly what they need, right when they are searching for it.
Watch this webinar and discover how to take your keyword research to the next level.
In this webinar, you’ll learn:
-All about keyword relevancy and intent.
-Keyword research best practices.
-How to identify profitable keywords.
Having a clear keyword strategy is often the biggest obstacle to online success for enterprises and businesses.
Zack Kadish, Sr. SEO Success Manager at Conductor, will deliver an eye-opening crash course on keyword research techniques, tips, and tactics!
SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.
Organic search results: the unpaid listings on a search engine results page (SERP) that the search engine has determined are most relevant to the user’s query. Ads (in this context, PPC or pay-per-click ads) make up a significant portion of many SERPs. Organic search results are distinct from these ads in that they are positioned based on the search engine’s organic ranking algorithms rather than advertiser bids. You can’t pay for your page to rank higher in organic search results.
Learn Digital Maketing With Mr. Mahesh Gangurde. Simple SEO Techniques By Mahesh Gangurde.Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular Keywords
This slide is made for computer science students to learn search engine optimization (SEO). By SEO , students can easily increase traffic on his website.
In SEO, there are on-page factors and off-page factors. On-page SEO factors are aspects of your website that you can optimize for better search rankings. It’s about improving things like your technical set-up, your content, and how user-friendly your site is. In this post, we’ll explain all about on-page SEO and how it differs from off-page SEO, and we’ll talk about some on-page optimizations that can help you to rank better..
This all-inclusive guide for beginners will cover everything you need to know about SEO ( Search Engine Optimisation )Easily Learn local, On-page, and Off-page SEO.
SEO Guide for Beginners, The Beginner Guide to SEORahul Kumar
The Beginner guide to SEO: Learn all the facts, tactics, strategies of SEO. The best SEO Guide for Beginners. How it works & what factors affect search. Call +91-782-774-2414 for any help.
The basic things that begginers should know in SEO. Simplified explanation of basic search engine optimization and other SEO terms that you should know.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
3. ii
ABOUT THE TUTORIAL
SEO Tutorial
SEO (Search Engine Optimization) is the activity of optimizing Web pages or whole sites in order to make them more
search engine friendly, thus getting higher positions in search results.
This tutorial will teach you simple SEO techniques to improve visibility of your web pages for different search engines
specially for Google, Yahoo and Bing.
Audience
This tutorial has been prepared for the beginners to help them understand simple but effective SEO characteristics. After
completing this tutorial you will find yourself at a moderate level of expertise in using simple but effective SEO techniques
from where you can take yourself to next levels.
Prerequisites
We assume you are aware of simple web technologies like HTML, XHTML, Style Sheet etc. If you already have developed
any website then it is an added advantage and it will help you understand SEO concepts very easily.
Copyright & Disclaimer Notice
All the content and graphics on this tutorial are the property of tutorialspoint.com. Any content from tutorialspoint.com or
this tutorial may not be redistributed or reproduced in any way, shape, or form without the written permission of
tutorialspoint.com. Failure to do so is a violation of copyright laws.
This tutorial may contain inaccuracies or errors and tutorialspoint provides no guarantee regarding the accuracy of the site
or its contents including this tutorial. If you discover that the tutorialspoint.com site or this tutorial content contains some
errors, please contact us at webmaster@tutorialspoint.com
4. iii
Table of Contents
SEO Tutorial ............................................................................. i
Audience................................................................................... i
Prerequisites ............................................................................. i
Copyright & Disclaimer Notice................................................... i
What is SEO? ........................................................................... 1
How Search Engine Works?........................................................................... 1
What is SEO Copywriting? ............................................................................. 2
What is Search Engine Rank?......................................................................... 2
What is on-page and off-page SEO? ............................................................... 2
SEO Tactics and Methods......................................................... 3
White Hat SEO ............................................................................................. 3
Black Hat or Spamdexing............................................................................... 3
SEO Website Domain ............................................................... 5
Guru Mantra................................................................................................ 5
SEO Relevant Filename ............................................................ 7
File Naming Style.......................................................................................... 7
File Name Example....................................................................................... 7
File Extension............................................................................................... 8
URL Sub-Directory Name............................................................................... 8
Guru Mantra................................................................................................ 8
SEO Design & Layout............................................................... 9
SEO Optimized Keywords....................................................... 10
Keyword Frequency:................................................................................... 10
Keyword Weight: ....................................................................................... 10
Keyword Proximity: .................................................................................... 10
Keyword Prominence:................................................................................. 11
Keyword Placement:................................................................................... 11
Best Places to Put Keywords:....................................................................... 11
Finding Keywords:...................................................................................... 11
What is Word Stemming? ........................................................................... 12
SEO Optimized Meta tags....................................................... 13
What do the Meta Tags Look Like?............................................................... 13
5. iii
Meta Description Tag Tips:.......................................................................... 13
Meta Keywords Tag Tips: ............................................................................ 14
Robots Meta Tag:....................................................................................... 14
SEO Title Optimization .......................................................... 15
Best Practices for Creating Titles:................................................................. 15
SEO Optimized Anchors ......................................................... 17
Content Is The King................................................................ 18
Unique, High-Quality Content:..................................................................... 18
SEO Content Writing ( Copy Writing ): .......................................................... 19
Other advantages of having great content: ................................................... 19
Conclusion:................................................................................................ 19
XHTML Verification for Web Site .......................................... 20
Why HTML/XHTML Verification is Required?................................................. 20
What Is W3C Compliance? .......................................................................... 20
Rules for W3C Compliance: ......................................................................... 21
SEO Expert Hiring.................................................................. 22
Choosing a SEO Expert or Company:............................................................. 22
SEO Link Building.................................................................. 24
How to increase Link Popularity? ................................................................. 24
Miscellaneous Techniques ...................................................... 26
Don't do the followings:.............................................................................. 26
Do the followings: ...................................................................................... 26
SEO Summary ........................................................................ 28
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What is SEO?
SEO is the activity of optimizing Web pages or whole sites in order to make them more
search engine friendly, thus getting higher positions in search results.
SEO is sometimes also called SEO copyrighting because most of the techniques
that are used to promote sites in search engines deal with text.
SEO Stands for Search Engine Optimization.
SEO is all about optimizing a web site for Search Engines.
SEO is the process of designing and developing a web site to rank well in search
engine results.
SEO is to improve the volume and quality of traffic to a web site from search
engines.
SEO is a subset of search engine marketing.
SEO is the art of ranking in the search engines.
SEO is marketing by understanding how search algorithms work and what
human visitors might search.
If you plan to do some basic SEO, it is essential that you understand how search engines
work and which items are most important in SEO.
How Search Engine Works?
Search engines perform several activities in order to deliver search results
Crawling - is the process of fetching all the web pages linked to a web site. This
task is performed by a software, called a crawler or a spider (or Googlebot, as
is the case with Google).
Indexing - is the process of creating index for all the fetched web pages and
keeping them into a giant database from where it can later be retrieved.
Essentially, the process of indexing is identifying the words and expressions that
best describe the page and assigning the page to particular keywords.
Processing - When a search request comes, the search engine processes it . i.e.
it compares the search string in the search request with the indexed pages in the
database.
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Calculating Relevancy - Since it is likely that more than one pages contains
the search string, so the search engine starts calculating the relevancy of each of
the pages in its index to the search string.
Retrieving Results - The last step in search engines' activities is retrieving the
best matched results. Basically, it is nothing more than simply displaying them in
the browser.
Search engines such as Google and Yahoo! often update their relevancy algorithm dozens
of times per month. When you see changes in your rankings it is due to an algorithmic
shift or something else outside of your control.
Although the basic principle of operation of all search engines is the same, the minor
differences between their relevancy algorithms lead to major changes in results
relevancy.
What is SEO Copywriting?
SEO Copywriting is the technique of writing the viewable text on a web page in such a
way that it reads well for the surfer, and also targets specific search terms. Its purpose is
to rank highly in the search engines for the targeted search terms.
As well as the viewable text, SEO Copywriting usually optimizes other on-page elements
for the targeted search terms. These include the Title, Description and Keywords tags,
headings and alt text.
The idea behind SEO Copywriting is that search engines want genuine content pages and
not additional pages (often called "doorway pages") that are created for the sole purpose
of achieving high rankings.
What is Search Engine Rank?
When you search any keyword using a search engine then it displays thousands of results
found in its database. A page ranking is measured by the position of web pages displayed
in the search engine results. If Search engine is putting your web page on first position
then your web page rank will be number 1 and it will be assumed as with a high rank.
SEO is the process of designing and developing a web site to attend a high rank in search
engine results.
What is on-page and off-page SEO?
Conceptually, there are two ways of doing SEO
On-Page SEO- This includes providing good content, good keywords selection,
putting keywords on correct places, giving appropriate title to every page etc.
Off-Page SEO - This includes link building, increasing link popularity by
submitting in open directories, search engines, link exchange etc.
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SEO Tactics and Methods
SEO techniques are classified into two broad categories:
1. Techniques that search engines recommend as part of good design referred to as
White Hat SEO, and
2. Techniques that search engines do not approve and attempt to minimize the
effect of referred to as Black Hat or spamdexing.
White Hat SEO
An SEO tactic, technique or method is considered as White Hat if it follows the followings
If it conforms to the search engine's guidelines.
If it does not involves any deception.
It ensures that the content a search engine indexes and subsequently ranks is
the same content a user will see.
It ensures that a Web Page content should have been created for the users and
not just for the search engines.
It ensures the good quality of the web pages
It ensures the useful content available on the web pages
Always follow a White Hat SEO tactic and don't try to fool your site visitors. Be honest
and definitely you will get something more.
Next chapter onward we will put light on White Hap SEO techniques. The WHST are very
simple and can be done without investing much cost.
Black Hat or Spamdexing
An SEO tactic, technique or method is considered as Black Hat or Spamdexing if it follows
the followings
Try to improve rankings that are disapproved of by the search engines and/or
involve deception.
Redirecting users from a page that is built for search engines to one that is more
human friendly.
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Redirecting users to a page that was different from the page the Search Engine
ranked.
Serving one version of a page to search engine spiders/bots and another version
to human visitors. This is called Cloaking SEO tactic.
Using Hidden or invisible text or with the page background color, using a tiny
font size or hiding them within the HTML code such as "no frame" sections.
Repeating keywords in the Meta tags, and using keywords that are unrelated to
the site's content. This is called Meta tag stuffing.
Calculated placement of keywords within a page to raise the keyword count,
variety, and density of the page. This is called Keyword stuffing .
Creating low-quality web pages that contain very little content but are instead
stuffed with very similar key words and phrases. These pages are
called Doorway or Gateway Pages
Mirror web sites by hosting multiple web sites all with conceptually similar
content but using different URLs.
Creating a rogue copy of a popular web site which shows contents similar to the
original to a web crawler, but redirects web surfers to unrelated or malicious web
sites. This is called Page hijacking.
Always be away to adopt any of the above Black Hat tactic to improve the rank of your
site. Search engines are smart enough to identify all the above proprieties of your site
and ultimately you are not going to get anything.
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SEO Website Domain
When you start thinking of doing a business through internet, first thing which
you think about is your web site domain name. Before you choose a domain name you
should consider the followings
Who would be your target audience?
What you intend to sell to them. Is it a tangible item or just text content?
What will make your business idea unique or different than everything else that
is already on the market?
Many people think it is important to have keywords in a domain. Keywords in the domain
name are usually important, but it usually can be done while keeping the domain name
short, memorable, and free of hyphens.
Using keywords in your domain name give you a strong competitive advantage over your
competitors. Having your keywords in your domain name can increase click through rates
on search engine listings and paid ads as well as make it easier to Using your keywords
in get keyword rich descriptive inbound links.
Avoid buying long, and confusing domain names. May people separate the words in their
domain names using either dashes or hyphen. In the past the domain name itself was a
significant ranking factor but now search engines have advanced it is not very significant
factor anymore.
Keep two to three words in your domain name it will be more memorable. Some of the
most memorable websites do a great job of branding by creating their own word. Few
examples are eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google...
You should be able to say it over the telephone once and the other person should know
how to spell it and they should be able to guess about what you sell.
Guru Mantra
Finally, you should be able to answer yourself for the following questions:
Why do you want to build your website? Why should people buy off your site and
not from other site? What makes you different from others?
Who are your target audience and what you intend to sell to them?
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List 5 - 10 websites which you thing, they are they amazing. Now think why are
they amazing?
Create 5 different domain names. Make at least 1 of them funny. Tell them to a
half dozen people and see which ones are the most memorable. You will get
more honest feedback if the people do not know you well.
Buy your domain name which is more catchy, memorable and relevant to your
business.
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SEO Relevant Filename
One of the simplest methods to improve your search engine optimization is to
look at the way you name your files. Before writing this tutorial I did lot of research on
file names and found that search engines like Google give too much importance to file
names. You should think what you are going to put in your web page and then give a
relevant file name to this page.
Just try giving any keyword in Google search engine and you will find file names
highlighted with the keyword you have given. So it simply proves that your file name
should have appropriate keyword.
File Naming Style
The filename should preferably be short and descriptive. It’s always good to use
same keywords in file name as well as in page title.
Don't use file names like service.htm or job.htm but use actual service name in
your file name like computer-repairing.htm
Don't use more than 3-4 words in file name and separate them with hyphens
rather than underscores. Try to use 2 keywords if possible.
File Name Example
Here are some file names which should be preferred from SEO as well as from user point
of view.
slazenger-brand-balls.html
wimbledon-brand-balls.html
wilson-brand-balls.html
Notice that keywords are separated by hyphens rather than underscores. Google sees file
names as follows:
seo-relevant-filename as seo relevant filename(good)
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But Google sees
seo_relevant_filename as seorelevantfilename (not good)
File Extension
It should be noticed that .html, .htm and .php and any other extension do NOTHING for
your visitors, and they are simply a means of offloading some of the work of configuring
your webserver properly onto your visitors. In effect you are asking them to tell your
webserver HOW to produce the page, not which one?
Many Web masters think that it’s a good idea to use filename without using extension. It
may help you but not a whole lot.
URL Sub-Directory Name
From Search Engine Optimization point of view URL sub-directory name hardly matters.
You try giving any keyword in any search and you will not find any sub-directory name
matching with your keywords. But from user point of view you should keep very much
abbreviated sub-directory name.
Guru Mantra
Finally, I will suggest to keep the following points in mind before naming your files:
Use web page file name short, simple, descriptive and relevant to page content.
Try to use maximum 3-4 keywords in your file name and these keywords should
be appeared in your web page title as well.
Separate all keyword with hyphen rather than with underscore.
Keep your sub directories name as shorter as possible.
Keep the file size fewer than 101K though because Google chops almost
everything above that.
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SEO Design & Layout
Aweb site design and layout gives first impression about your site. There are
sites which are too fancy and regular net surfers will just reach on those sites and will
come out even without creating a single click.
Search Engines are very smart but after all they are software and not human being who
will read the content of their interest. If you make your site too complicated then Search
Engine would not be able to parse the content of your site properly and finally indexing
would not be efficient which will result in a low rank.
The actual page content should have a keyword density of about 10% and should weigh
in at about 200 words - but there are as many opinions about this as there are SEO
experts. Some say keyword density should be 5% and some say it should be 20%. 10%
works for me.
Here are few guidelines which should be considered while designing a web page.
You should have more text content than HTML elements.
No frames. They are the enemies of Search Engines and Search Engines are
Enemies of Frames.
No ads if possible. Because most of the ads uses Java Script which is not advised
to be used.
No JavaScript. If you need JavaScript, call it from an external file rather than
dumping the code in the HTML file. JavaScript drop down menus prevent spiders
from crawling beyond your homepage. If you use them, be sure to include text
links at the bottom of the page.
Nothing that does not fit perfectly into the page topic; There should be no doubt
in the search engine's mind (or in he user's mind) what your page is about.
No unnecessary directories. Keep your files as close to the root as possible.
No fancy stuff (Flash, Splash, Animated Gifs, Rollovers etc.) unless absolutely
necessary.
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SEO Optimized Keywords
We are discussing everything in Web context so in web terminology a keyword
is a term that a person enters into a search engine to find specific information. Most
people enter search phrases that consists of between two and five words. Such phrases
may be called search phrases, keyword phrases, query phrases, or just keywords. Good
keyword phrases are specific and descriptive.
There are following concepts related to Keywords which helps in optimizing keywords on
a web page.
Keyword Frequency:
This is calculated as how often does a keyword appear in a site's title or description. You
don't want to go overboard with frequency, however, since on some engines if you repeat
a word too many times, you'll be penalized for "spamming" or keyword stuffing.
In general though, repeat your keyword in the document as many times as you can get
away with, and up to 3-7 times in your META tags.
Keyword Weight:
This refers to the number of keywords appearing on your Web page compared to the
total number of words appearing on that same page. Some search engines consider this
when determining the rank of your Web site for a particular keyword search.
One technique that often works well is to create some smaller pages, generally just a
paragraph long, which emphasize a particular keyword. By keeping the overall number of
words to a minimum, you will increase the "weight" of the keyword you are emphasizing.
Keyword Proximity:
This refers to the placement of keywords on a Web page in relation to each other or, in
some cases, in relation to other words with a similar meaning as the queried keyword.
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For search engines that grade a keyword match by keyword proximity, the connected
phrase .home loans. will outrank a citation that mentions .home mortgage loans.
assuming that you are searching only for the phrase "home loans".
Keyword Prominence:
A measure of how early or high up on a page the keywords are found. Having keywords
in the first heading and in the first paragraph (first 20 words or so) on a page are best.
Keyword Placement:
WHERE your keywords are placed on a page is very important. For example, in most
engines, placing the keywords in the Title of the page or in the Heading tags will give it
more relevancy. On some engines, placing keywords in the link text, the part that is
underlined on the screen in a browser, can add more relevancy to those words.
Best Places to Put Keywords:
Here is a list of places where you should try to use your main keywords.
Keywords in the <title> tag(s).
Keywords in the <meta name="description">
Keywords in the <meta name="keyword">
Keywords in <h1> or other headline tags.
Keywords in the <a href="http://yourcompany.com">keywords</a> link tags.
Keywords in the body copy.
Keywords in alt tags.
Keywords in <!-- insert comments here> comments tags.
Keywords contained in the URL or site address, e.g.,
http://www.keyword.com/keywordkeyword.htm.
Finding Keywords:
There are many different ways to find keywords for your website. Some good keyword
ideas are:
Words people would search for to find your product or service.
Problems your prospective customers may be trying to solve with your product
or service.
Keyword tags on competitors websites.
Visible page copy on competitors websites.
Related search suggestions on top search engines.
By using an online tools like: Google Keyword Tool
By analyzing your website carefully and finding out proper keywords. This task
can be done by expert SEO Copywriters.
Pay attention to stemming for your keywords - Particularly to what the root word
is and what Google considers to be a match for that word when optimizing pages
over time.
You can do brainstorming to identify correct keywords for your site.
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What is Word Stemming?
Google uses word stemming. Word stemming allows all forms of the word - singular,
plural, verb form as well as similar words to be returned for a given search query.
So if someone types in "house plans", not only will pages that are optimized for that
phrase be returned, but so will pages that contain all variations of that phrase, for
example: "house plan", "house planning", "house planer".
Hope you have some understanding on keywords and how to identify them and where to
use them. Next chapter will explain you how to optimize Meta tags for better results.
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SEO Optimized Meta tags
There are two important Meta Tags and they are the meta description and meta
keyword tags. Some search engines may display the meta description as part of the
search results, but the meta keywords tags should not appear in search results.
The general consensus among SEO experts is that meta tags are dead. Even so, many of
these same experts continue to use meta tags in their own sites.
For Google adding the Description Meta Tag won't result in a boost in the Search Engine
Results Pages (SERPs), but the description might be used for the description for your
SERP listings in Google. Yahoo says they use the Keyword Meta Tag when it ranks a
page. So it makes sense to add one for Yahoo and any other minor search engines that
still use.
What do the Meta Tags Look Like?
You can add following in the head section of the web page:
<meta name="keywords"
content="KEYWORD1 KEYWORD2 KEYPHRASE1 etc.
about 30 to 40 unique words">
<meta name="description"
content="An accurate, keyword-rich description
about 150 characters">
Meta Description Tag Tips:
There are few important tips for good meta description tags:
Use keywords in your meta description tag.
Try not to repeat the words overly often, but try to use multiple syntaxes of your
key words.
There should not be more than 150 characters in a description meta tag of a
single web page.
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Use a different meta description tag for each page, as each page is different and
stands a better chance of being found if you place a good title and description on
it.
Meta Keywords Tag Tips:
There are few important tips for good meta keywords tags. Please refer to previous
chapter on identifying good keyword.
Use synonyms
Use unique keywords
No need to repeat any given phrase.
You can repeat any word an unlimited amount of time as long as each time it is
part of a different phrase.
Robots Meta Tag:
The important Meta Tag that you may need sometime is the Robots Meta Tag which looks
like this:
meta name="robots" content="noindex,nofollow">
Using above meta tag you can tell to a spider or robot that you do not want some of your
pages indexed or that you do not want your links followed.
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SEO Title Optimization
Hope you understand the meaning of HTML TITLE tag which is put inside head
tag. The page title (not to be confused with the heading for a page) is what is displayed
in the title bar of your browser window, and is also what is displayed when you bookmark
a page or add it to your browser Favorites.
This is the one place on a web page where your keywords MUST be present. Correct use
of keywords in the title of every page of your website is extremely important to Google -
particularly for the home page. If you do nothing else to optimize your site, remember to
do this!
The title shouldn't consist of much more than about 9 words or 60 characters, with your
keywords used at the very beginning of the title. Since Google is looking for relevant
keywords in the title, this means you should NOT include your company name in the title
unless your company name is very well known.
Improper or nonexistent use of titles in web pages will keep more websites out of top
rankings on Google than any other factor except perhaps for a lack of relevant content on
a page or a lack of quality links from other websites that point to your site.
Best Practices for Creating Titles:
Here are some best practices you should follow for creating titles on pages:
Each page should have a unique title.
If practical, try to include your Primary Keyword Phrase in every title of every
page.
Begin the title of your home page with your Primary Keyword Phrase, followed by
your best Secondary Keyword Phrases.
Use more specific variations to your Primary Keyword Phrase on your specific
product, service, or content pages.
If you must include your company name, put it at the end of the title.
Use the best form, plural or singular, for your keywords based on what
WordTracker says is searched on more often.
Don't overdo it - don't repeat your keywords more than 2 - 3 times in the title
Make sure the <title> tag is the first element in the <head> section of your
page - this makes it easier to find by Google.
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SEO Optimized Anchors
Use descriptive anchor text for all your text links. Most search engines consider
anchor text of incoming links when ranking pages. Here is an example of anchor:
<a href="otherpage.htm" title="Anchor Title">Anchor Text</a>
Here are following important points to notice about anchors:
The Anchor Title plays a very important roles and will be seen by most of the
search engines. So your anchor title should have appropriate keywords. Anchor
title will help site visitors using a balloon and displaying written text.
The Anchor Text is another important part which should be selected very
carefully because this text will be used not only of search engines but also for
the navigation purpose. You should try to use best keywords in your anchor text.
The otherpage.htm is the link to another web page. This link could be to external
site. But here care should be taken that this web page should exist otherwise it
will be called a broken link and broken links give very bad impression to Search
Engines as we as to site vistors.
Another example of anchor could be as follows:
<a href="otherpage.htm" title="Anchor Title">
<img src="image.gif" alt="keywords" />
</a>
In this case Anchor Text has been replaced by an image. So while using an image in
place of anchor text it should be checked that you have put alt tag properly. An image alt
tag should have appropriate keywords.
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Content Is The King
Content is basically includes what you see on the site: the text, graphics and even
links to outside world. I would condemn using excessive graphics because they are not
Search Engine Friendly plus users feel irritation when they get downloaded specially over
a slow network.
Thousands of articles, books and forum entries detail how to make your site search
engine friendly, but ultimately, one rule stands above the rest: Content is king. But I will
say this rule is past now and I would like to say Unique, high-quality, unduplicated
content is the king.
Superior the quality of your content, the higher the ranking you achieve, larger the traffic
you gain and greater the popularity of your website. Search engines prefer good quality
sites in their index and search results.
A relevant, fresh, and timely content is crucial to attracting and keeping visitors to your
web pages. It will help you both draw traffic from search engines and create audience
loyalty.
Unique, High-Quality Content:
When people visit a Web site for information, they want your unique spin on a topic. How
is your material or content unique? Is that uniqueness obvious and easy to find and to
understand? Visitors want unique, high-quality site content. Its not only your home page
content but also all the linked pages should have useful and easy to understand content.
Now a days search engines have become very smart and they are able to understand
complete grammar and complete phrase. So while raking a page against other then it
matters how rich content is available on a page.
Sites with duplicated, syndicated or free content, who get given red flags by the Search
Engines.
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SEO Content Writing ( Copy Writing ):
SEO Content Writing (also referred as SEO Copy Writing) involves the process of
integrating keywords and informative phrases which make up the actual content of your
website.
While writing your web page content following tips may help you in keeping it better than
others.
The content should be directed for the specified target audience.
Keyword density is strictly adhered as per search engine guidelines.
Titles should always be eye-catchers, compelling your visitors to read on and
want what you have to offer in your website.
Don't use confusing and complex language. Use small statements to make your
content more understandable.
Keep your web pages short and don't put all the content on a single page.
Divide your web page content also into short paragraphs.
Other advantages of having great content:
It’s not only SEO you have to think about, but also many factors will make your site
popular.
If your site is having something really unique then people would like to suggest it
to their friends.
Other webmasters would like to create a link of your site on thier sites
Your site visitors will start trusting on your site and they will look forward for the
next content and will keep coming again and again.
Assuming you have been listed out by any Search Engine but net surfer will click
only that page whose content snippet would look more unique and interesting.
Conclusion:
Creating, editing, and promoting unique high-quality content is difficult and time
consuming. But in the end Golden rule of SEO is that Content is the King. It’s not just
because of a Search Engine but it’s for your site visitors. A page that is read by people is
better than a page that is read by bots.
So write your content after going a serious thought. Keep your title, keywords, link text,
meta tags up-to-date and unique and interesting. I am sure you will win.
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XHTML Verification for Web Site
You design and develop a web site but how would you know if you have put all
the HTML syntax in correct way. Almost all browser don't complain against your wrong
syntax but wrong is wrong. There are many SEO experts who claim that SEO is not
dependent on site HTML/XHTML verification. But I will tell you various reasons why your
site should be W3C Compliance.
Why HTML/XHTML Verification is Required?
There are various reasons to verify your web page before hosting it over the internet.
Any web page quality depends on how well you have written your web page. It
should be syntactically correct and should pass all the Quality Gates.
When any Search Engine does indexing for your web page content it might get
confused if your HTML tags are not written properly and much of the web page
content might not be indexed properly.
There might be many HTML tags which you are using in your web page but then
have been depreciated and many of the search engines also don't support them.
Consistency, HTML Code Beauty, Process Compliance are always appreciated by
good Webmasters.
What Is W3C Compliance?
The W3C is the World Wide Web Consortium and since 1994 the W3C has provided the
guidelines by which websites and web pages should be structured and created. Here are
the links to validate your web pages:
Validate HTML/XHTML File against W3C Standard HTML/XHTML Validator.
Validate CSS File against W3C Standard CSS Validator.
While doing verification you will get errors along with appropriate reasons. All the
validations will be done using XHTML DTD which is a refined version of HTML.
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Rules for W3C Compliance:
There are following rules which you should keep in your mind while writing your web
pages.
Use the XHTML declaration statements to start every XHTML page:
<!DOCTYPE html PUBLIC
"-//W3C//DTD XHTML 1.0 Strict//EN" "DTD/xhtml1-strict.dtd">
Every tag must be closed.
The head and body tags are now mandatory.
Empty tags get a terminating slash. An empty tag is a tag that doesn't require
an end tag. Examples include <br> and <hr>.
<BR> is now <br />.
<HR> is now <hr />.
<IMG SRC="--"> is now <img src="--" />
All tags must be lower case. This does not apply to attributes, only tags. For
example, both of these formats are acceptable under the XHTML DTD:
<FONT color="#ffffcc"> is invalid
<font color="#ffffcc"> is valid
<font color="#FFFFCC"> is also valid
All the attribute values should be put with-in double quote.
Tags may not nested
<b><i>Text</b></i> This is invalid
<b><i>Text</i></b> This is valid
The <pre> tag should not contain: img, object, big, small, sub, or sup.
One <form> tag can not be inside another <form> tag.
If your code contains a &, it must be written as &.
Any use of CSS should use all lower case lettering.
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SEO Expert Hiring
Creating, editing, and promoting unique high-quality content is difficult and time
consuming. If you are really serious about SEO and you are not getting expected result
then better choice is to hire an SEO expert. There are following tasks which should be
taken care by SEO experts
Code validation and clean up - Ensure that code is SE Friendly and standards
compliant.
Site Structure - Building a semantic structure/theme and ensure URL's are spider
friendly.
On Page optimization - Page Title, copy writing, Call to action etc.
Quality link building - Securing one way links from relevant sites.
Keyword research - Building a list of key-phrases relevant to your business.
Creating Quality Content - Build optimized pages around terms discovered
through keyword research.
Off Page Optimization - Blogs, Press Releases, Article Submissions
If you are confident that you have the required skills then you can take care of doing all
the above activities otherwise its worth taking help from SEO Companies or to hire any
SEO Specialist.
Choosing a SEO Expert or Company:
This is most difficult part to choose a correct SEO Expert or SEO Company. But we are
giving you few guidelines which can help you for the same.
Start searching through your friends and business partners.
Post your queries in SEO Forums to get feedback from the community.
Check other sites rank which they already have optimized.
Don't go for SEO companies doing automated submission etc.
Don't go for SEO companies doing Balk Hat tricks.
Don't look for cheap SEO because of some pennies you can loss more. But take
care, high price also does not guarantee high quality.
Take guarantee if possible for a particular rank and any particular search engine.
User SEO Expert or Company name in Google to find more information about
them.
Don't go just because of their fancy site and good article available on their site.
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Don't go testimonials available on their sites.
I can not list out all the factors here because there may be different situations and
different views. So you should be smart enough to think what's bad and what's good.
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SEO Link Building
Link building is the SEO practice of obtaining links from external web sites to your
own to improve both direct referrals ie. people clicking on the links and search engine
ranking. Link building is all about increasing your site link popularity.
Web site Crawler will go to a site again and again whose ranking in Search Engine is
high. You can verify this fact by putting your site on a high rank site. If your site link is
available on a high rank web site then you have 99.99% chances that you site will be
indexed with-in 24Hrs.
How to increase Link Popularity?
There are various ways of increasing your web site link popularity. I'm listing out some
important tips which are easily doable.
Submit your site in popular search engines manually. Don't go for automated
submission.
Get your site listed in Open Directory Projects like dmog.org, yahoo.com. Getting
listed in these directories will give your site a boost in link popularity and
improve search engine ranking in other search engines.
Provide high quality content - people will naturally link to your site if you have
what they want and no where is available.
Leverage your personal relations with other webmasters. Put your site link on
their sites. One way links often count for more than reciprocal links.
Participate in Link Exchange Program. Find top 20 sites doing the same business
and contact them for reciprocal links. Link exchange between unrelated sites
might affect the ranking of websites in the Search Engine.
If you are subscribed in a forum and forum does not have any restriction to keep
your site link as your signature then it can help you to increase your site
popularity.
Submit your site to bookmark sites like DIGG, and Slashdot etc. Before
submitting please go through their spam policy.
Write good articles in blogging sites and give few references of your links with-in
that article.
Keep providing good content to your site visitors. Try to keep them busy on your
site. If possible create forums, news letters, blogs etc.
There are other ways but you need to spend some dollars to go for such alternative.
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Buy a place on high rank website where you can put your link.
Subscribe for google's Adwords program to drive traffic towards your site.
You can go for alternative advertising option to increase the number of hits on
your site which will result in your site link popularity.
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Miscellaneous Techniques
There are various other tips related to SEO. I have not categorized them into any
special category so putting in misc. category. Go through these tips one by one
Don't do the followings:
Don't keep hidden text on your web pages.
Don't create alt image spamming by putting wrong keywords.
Don't use meta tags stuffing.
Don't use frames and flash on your site.
Don't exchange your links with black listed sites.
Don't try to fool your site visitors by using miss spelled keyword.
Don't send spam emails to thousand of email IDs.
Don't use too much graphics on your site.
Don't create too many doorway pages.
Don't try to create duplicate content of pages.
Don't submit your website many times in a single search engine.
Don't use sub-directory depth more than 1-2.
Don't create too many dynamic pages. Try to convert them into static pages.
Don't bloat your pages with code.
Don't nest your pages.
Do the followings:
There are various other tips which can help you to optimize your web site for many
Search Engines.
Create logs of pages and each page should however contain a minimum of about
200 visible words of text to maximize relevance with Google.
Create a Sitemap, Help, FAQ, About Us, Link to Us, Copyright, Disclaimer,
Privacy Policy pages on mandatory basis.
Create a home page link to each and every web page and provide easy
navigation through all the pages.
Pay attention to your dynamic page URLs. Google can crawl and index dynamic
pages as long as you don't have more than 2 parameters in the URL.
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Check your complete site for broken links. Broken links will reduce your other
pages rank as well.
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SEO Summary
This is the end of this tutorial and I hope now you have a good knowledge and at
least you would need any other help to optimize your web site.
We have covered almost all major concepts related to Search Engine Optimization. Now
you are familiar with most frequently used SEO related terminology as well.
You have learnt how to optimize keywords, title, alt, meta tags, anchor and other text
from SEO point of view. You also have learnt importance of having good content in your
web site and in Miscellaneous Techniques chapter we have suggested you other
important points which will help you to optimize your web site
So in brief ethical strategies for achieving optimal ranking in the search engines are:
All Pages Must Conform with W3C Standards
Keyword Density is Never Abusive
Always Include: Robots.txt, Sitemap.xml, & Urllist.txt
Keywords are Prominent in the Title, META tags, & Headings
ALT Tags and Title Tags are Not Forgotten
Nomenclature is Fundamental to Being Indexed
I have listed down various good resources for SEO on the next page so if you want to do
further study on SEO then you can go ahead.
Please send us your feedback at webmaster@tutorialspoint.com
Keep visiting to us, Happy Learning!
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