Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckling Content, Pillaging the Search Engines, and Commandeering a Treasure Trove of Conversions
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The document discusses best practices for search engine optimization (SEO) through content creation and optimization. It emphasizes that good content focused on relevant keywords is the foundation of SEO success, and content must be regularly updated and adapted to changes in search algorithms and technologies to remain effective over time. Key strategies highlighted include thorough keyword research, writing in a way that engages different types of visitors, balancing SEO and user experience, and keeping content fresh.
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Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckling Content, Pillaging the Search Engines, and Commandeering a Treasure Trove of Conversions
- 1. © Copyright 2010 Stoney deGeyter
- 2. Good content is SEO’d content. Text Sales SEO © Copyright 2010 Stoney deGeyter
- 3. No content, no sales. Hear Keywords Think Search Keywords Keywords Keyword Content © Copyright 2010 Stoney deGeyter
- 4. “Perfect” content still has to change. Layout Content Headlines Keywords © Copyright 2010 Stoney deGeyter
- 5. Publish Negative No Hidden Text Reviews Trusted Content No Hype Be Genuine © Copyright 2010 Stoney deGeyter
- 6. Good content SEO cannot be Copywriter rushed. Keyword Keyword Selection Integration Keyword Keyword Guidance Usage © Copyright 2010 Stoney deGeyter
- 7. Start with keyword research. Target Areas of Needs to Audience Interest be Met Business Education Strategy Students Information Direction Hobbyists Ideas Community © Copyright 2010 Stoney deGeyter
- 8. Keywords don’t “cordless cordless always mean telephone” “telephone headset? headset” what we think. © Copyright 2010 Stoney deGeyter
- 9. Know your visitors. Researchers Shoppers Buyers © Copyright 2010 Stoney deGeyter
- 10. Use similar qualifiers together. Exotic Widgets Vintage Classic Widgets Widgets Quality Widgets Discount Red Widgets Widgets © Copyright 2010 Stoney deGeyter
- 11. Ignore “old-school” nonsense. Keyword count •7 • 3rd, 12th percent? • 6.4 Words? times? Keyword Keyword Density Positioning © Copyright 2010 Stoney deGeyter
- 12. “Chosen” keywords aren’t always the right keywords. Competitor Doesn’t Single- Uses “fit” word © Copyright 2010 Stoney deGeyter
- 13. Write content no one else has. Niche areas Easy to rank phrases Highly Info targeted queries keywords © Copyright 2010 Stoney deGeyter
- 14. Write for your audience first. Maintain reader value Keywords not obvious Persuasive content © Copyright 2010 Stoney deGeyter
- 15. Interest Engag- Conver- ement sions Don’t destroy the conversion process. © Copyright 2010 Stoney deGeyter
- 16. Be concise. 1 • There is no magic amount of text 2 • Keep it as brief as possible 3 • Use no more than needed to convert © Copyright 2010 Stoney deGeyter
- 17. Write for skimmers and scanners. Researchers Paragraph Headings Keyword Rich Links Bullet Points Bolded Text © Copyright 2010 Stoney deGeyter
- 18. Use words that encourage action. Action Calls to Textual Words Action Links © Copyright 2010 Stoney deGeyter
- 19. Good content never dies. Keep content up to date Redirect deleted pages Repurpose old content for new mediums Link to and from historical pages © Copyright 2010 Stoney deGeyter
- 20. © Copyright 2010 Stoney deGeyter
- 21. © Copyright 2010 Stoney deGeyter