SEO training
•
0 likes•403 views
The document provides an overview of search engine optimization (SEO). It defines what a search engine is and what SEO is. SEO is the process of improving a website's visibility in search engines through various techniques like keyword research, on-page optimization of titles, descriptions and content, and off-page factors like inbound links. Regularly updating content and using analytics helps maintain and improve search rankings over time. Key aspects discussed include keywords, page titles, meta descriptions, URLs, images and inbound/outbound links.
Recommended
More Related Content
What's hot
Similar to SEO training
Similar to SEO training (20)
Recently uploaded
Recently uploaded (19)
SEO training
- 1. SEO for dummies By Gayatri Gadre
- 2. © Gayatri Gadre What is a search engine? A tool that browses through hundreds of thousands of web pages every day and creates a listing of those websites along with related keywords. So whenever a user searches for something, it looks through the index, and returns those websites as search result.
- 3. © Gayatri Gadre What is Search Engine Optimisation (SEO) Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) - including Google, Bing, Yahoo and other search engines.
- 4. © Gayatri Gadre How it works? Sponsored Links
- 5. © Gayatri Gadre How it works? Page title Page url Page description Relevant images
- 6. © Gayatri Gadre There are more than 1 billion websites worldwide as of Sep-14, how would you stand out? Benefits of SEO
- 7. © Gayatri Gadre Benefits of SEO Your website appearing on the first page of a search engine, is like approaching your customers exactly at the right time – when they are looking for your products and services.
- 8. © Gayatri Gadre Whatever your size, trade, industry, or location, if you have a website, it needs to be ‘found’. Even if you don’t do SEO , your competitors are, and getting all the desired traffic. Benefits of SEO
- 9. © Gayatri Gadre ■ Almost 3 billion internet users worldwide ■ Almost 90% of UK population uses internet today ■ Website at no. 1 position in Google search result, gets 32% clicks ■ No. 2 in a Google search gets 17% of all the clicks. ■ No. 3 in a Google search gets 11% of all the clicks. 92% of searchers don’t go beyond 1st page of search results Benefits of SEO
- 11. © Gayatri Gadre ■ Keywords ■ Page Title ■ Meta tag - Description ■ URL ■ Images Hands-on
- 12. © Gayatri Gadre ■ Put yourself in users’ shoes ■ Product names, product types, service types Example – diving holidays ■ Synonyms for keywords Example – scuba diving holidays ■ All related combinations Example - diving destinations, scuba diving destinations ■ Unique keywords for relevant pages ■ Keywords in page contents ■ Keyword in header tags <h1> <h2> Keywords
- 13. © Gayatri Gadre ■ Be specific than generic, as relevancy matters ■ Check competition by searching for them ■ Long tail keywords Keywords
- 14. © Gayatri Gadre ■ Keywords trends - http://www.google.co.uk/trends/ Keywords
- 15. © Gayatri Gadre Keywords – Exercise
- 16. © Gayatri Gadre ■ Unique for each page ■ Relevant to page contents ■ Not too long – less than 55 characters ■ Primary/important keyword related to that page ■ Ideal format - Primary Keyword – Secondary keyword | Brand name If the brand is well known then brand name first If the brand is less known then brand name last ■ Standard or consistent structure of page name ■ Used in – ◻ Browser tabs ◻ Search engine results ◻ Social media sharing Page Title
- 17. © Gayatri Gadre ■ Which one of these is best Red Sea & Egypt - Red Sea Holidays, Egypt Travel to Sharm el Sheikh, Cairo, Luxor, Marsa Alam and Nile Cruises Crusader Travel – Diving holidays in Malta Page Title - Exercise
- 18. © Gayatri Gadre ■ Attractive enough to tempt users to click ■ Advertising copy ■ Good to have one or two important keyword. Keywords are in bold when they match search result ■ Relevant to the page contents ■ Readable and human friendly ■ Unique & customised to pages content ■ Max 150-160 characters Meta Tags – Description
- 19. © Gayatri Gadre Description – Exercise
- 20. © Gayatri Gadre ■ Primary keyword in domain name a bonus ■ Not too long ■ Easy to remember ■ Relevant to page contents ■ Predictability of the page contents ■ Name of page or relevant keyword for respective page’s URL ■ No overuse of keywords ■ Hyphens to separate words ■ Categorical hierarchy URL
- 21. © Gayatri Gadre ■ Which one of these is best? http://www.crusadertravel.com/umbria_tuscany/page1.html http://www.crusadertravel.com/sicily/scopello.html http://www.crusadertravel.com/red_sea/diving.html http://www.crusadertravel.com/egypt-diving/diving- lessons.html URL - Exercise
- 22. © Gayatri Gadre ■ Alt tag – describe image ■ Relevant to page contents ■ Used for browsers with images disabled, slow internet connection and Reader software used for visually impaired people ■ Specific better than generic Images
- 23. © Gayatri Gadre Diving Education – “Red Sea Diving” Images - exercise
- 24. © Gayatri Gadre ■ Link with relevant external sites and pages ■ Relevant to the page it is linked from ■ Open in new window Outbound links
- 25. © Gayatri Gadre ■ Only thing that works is relevance & quality ■ Relevancy of incoming links ■ PageRank and quality of sites linking ■ External blog posts ■ Social Media ■ News ■ Partner sites Inbound links
- 26. © Gayatri Gadre Remember these basics ■ Easy structure ■ Written for humans ■ Content is the king ■ Flash and images not readable ■ Enough text along with images ■ Keep it fresh ■ It takes 3-4 weeks to index changes in site ■ No duplicate contents on multiple pages
- 27. © Gayatri Gadre …more basics ■ Engagement ■ User friendliness ■ Share on Social media ■ Use Google analytics to identify keywords that are working well
- 28. © Gayatri Gadre Advanced SEO ■ Robots.txt ■ Sitemaps ◻ HTML ◻ XML ■ Webmaster settings ■ Crawling errors ■ Html suggestions ■ Search engine view
- 29. © Gayatri Gadre Google Maps Add your business to Google Maps for local searches
- 30. © Gayatri Gadre Next Steps •Select a page in new website layout and apply what you have learned to it •Note down all your doubts, queries and send those to me – gayatri.kedar@gmail.com •Check Google analytics keywords report to know which keywords are bringing traffic to the current website
- 31. © Gayatri Gadre Thank you
- 33. © Gayatri Gadre Some terminologies - Keyword
- 34. © Gayatri Gadre Some terminologies – Spider/Crawler A software application that systematically browses the internet and creates index of all websites along with key information about them such as keywords, page rank
- 35. © Gayatri Gadre A scoring method Google uses to determine a page’s importance and relevance for a keyword PageRank
- 36. © Gayatri Gadre Search Algorithm A program that calculates the importance and relevance of a website and its page over others