Jason Barnard — The Hidden Treasures in Your Brand SERP

Google rolled out several very major updates in 2020. This 60-minute webinar will get you set up and ready to face SEO in 2021. Firstly, Aleyda Solis will give you a quick rundown of what changed in SEO 2020, what worked and what didn't. She will then tell you what she expects to change in 2021 and give you actionable tips to help you be a winner in SEO in 2021. Jason Barnard will follow up with a focus on SERP features: what changed in 2020, what to expect in 2021, and most importantly what you need to take advantage. Finally, Nitin has promised to keep a full 15 minutes at the end for your questions, to ensure that we cover all the points that are important to you. This is truly a not-to-be-missed webinar if you want to win the SEO game in 2021.

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AGENCY OF THE YEAR ADAM&EVEDDB TAKE THE TOP SPOT FOR 2018 The Agency of the Year award goes to the agency that obtains the most points for winning and shortlisted entries across all of the Lions. James Murphy, the co-founder of adam&eveDDB, said: “To win this a second time so soon is a huge honour. The spread of work, channels and clients at the heart of this award show the value of consistent creative performance, not just one-off fireworks.”. Big-winning campaigns including ‘FIFA 18 More than a Game’ for EA Sports, ‘Project 84’ for Calm and ‘Gene Project’ for Marmite made sure adam&eveDDB rose through the rankings to the top spot this year, returning to their former 2014 glory. Taking second place this year was AMVBBDO. After a non-ranking 2017, and taking the number 15 spot in 2016, this was a strong year for the agency. BBDO New York secured the number 3 position, rising significantly from their number 12 spot last year. After taking the top spot last year, Clemenger BBDO Melbourne didn’t app

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Links are part of the puzzle, but if your site makes no sense and doesn’t do a good job of matching up intents to templates and pages, all the links in the world aren’t going to help. I want to take people through the process of matching intents to templates first. Don't worry we'll still get to links, but we'll start with the more under-used part. The process is roughly: building your keyword area, gathering all the SERP data, grouping those keywords into intents, analysing those the SERP groupings for those keywords, turning the output into page and keyword targeting and then evaluating how the process went, because crucially this is a process. You probably won’t nail it first time. For the links part we'll evaluate 5 main principles for building an information architecture. - Aim for a shallow pyramid - Don't have dead end pages - Use anchor text - Link topics together - Don't link to non-indexable URLs

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