This document provides a summary report of search engine optimization efforts for three deck building websites. It shows the current and previous search rankings on Google and MSN for relevant keywords, with the highest ranked URL and position change. The report allows monitoring of SEO performance and progress over time to identify areas for improvement.

1. VISIBILITY
360
A Search Success Program
Thursday, January 27, 2011

2. 15.93 BILLION
SEARCHES IN
1 MONTH
15000000000
11250000000
7500000000
Google
Yahoo
Microsoft Sites
3750000000
Facebook
0
Thursday, January 27, 2011

3. TOP 5
SEARCH
PROVIDERS
Google Search 66.30%
Yahoo Search 14.50%
MSN/Bing/Windows Live 10.90%
AOL Search 2.50%
Ask.com 1.90%
Thursday, January 27, 2011

4. Thursday, January 27, 2011
Se
or ll
39%
S e P ro
rv du
ic ct
es s
11%
G
en
37%
er
at
e
Le
21%
ad
s
Dr
ive
17%
Tr
a ff i
c
To
39%
Si
te
In
Aw c re
5%
ar ase
en B
es ra
s n d
25%
FOR PPC
Im
Se pr
rv ove
2%
ic
e/ Cu
Sa s
tis tom
5%
fa e
ct r
io
OBJECTIVES
n

5. ;0"(;&,%:(&E($"@#:0("'=%'"(&,;%5%C@;%&'(@'1(F%$0(;&(%5,#&4"(;0"%#($%;"$>(%';"#@:;%&'(F%;0(.&;0(-$"#$(@'1
$"@#:0("'=%'"$*(H/;0&-=0(;0%$(=-%1"(F&'>;(;"//(I&-(@'I($":#";$(;0@;>//(@-;&5@;%:@//I(#@'J(I&-#($%;"(E%#$;
E&#(K-"#%"$(%'(<&&=/"(L$&##IMN+(E&//&F%'=(;0"(."$;(,#@:;%:"$(&-;/%'"1(."/&F(F%//(5@J"(%;("@$%"#(E&#($"@#:0
BALANCE IS
"'=%'"$(;&(.&;0(:#@F/(@'1(%'1"O(I&-#(:&';"';*
?"@#:0("'=%'"(&,;%5%C@;%&'(%$(&E;"'(@.&-;(5@J%'=($5@//(5&1%E%:@;%&'$(;&(,@#;$(&E(I&-#(F".$%;"*(90"'
4%"F"1(%'1%4%1-@//I+(;0"$"(:0@'="$(5%=0;($""5(/%J"(%':#"5"';@/(%5,#&4"5"';$+(.-;(F0"'(:&5.%'"1
REQUIRED
F%;0(&;0"#(&,;%5%C@;%&'$+(;0"I(:&-/1(0@4"(@('&;%:"@./"(%5,@:;(&'(I&-#($%;">$(-$"#("O,"#%"':"(@'1
,"#E&#5@':"(%'(&#=@'%:($"@#:0(#"$-/;$*(P&->#"(/%J"/I(@/#"@1I(E@5%/%@#(F%;0(5@'I(&E(;0"(;&,%:$(%'(;0%$
=-%1"+(.":@-$"(;0"I>#" "$$"';%@/(%'=#"1%"';$(E&#(@'I(F".,@="+(.-;(I&-(5@I('&;(."(5@J%'=(;0"(5&$;
&-;(&E(;0"5*
This program !"#$%&'"()*("'+,-*.*/#-*+('#00"%-1'+(23'+$)#(*%'1"#$%&'$"142-15'(+-',#*6'+$'71,+(1+$"67'$"142-15 assist
has been design to provide, specifically, the solution that will
14%&'#1 8++)2"'96:+$61
in achieving a balanced approach to the areas affecting digital marketing growth.
Thursday, January 27, 2011
<&&=/">$(?"@#:0(A'=%'"(B,;%5%C@;%&'(?;@#;"#(<-%1"+(!"#$%&'()*)+()2(3&4(6778+(/@;"$;(4"#$%&'(@; <&&=/"(9".5@$;"#(Q"';#@/

6. #1 ON
GOOGLE
• Key-Phrase Analysis
• Key-Phrase Mapping
• User Scenarios
Thursday, January 27, 2011

7. STRATEGIC
INTEGRATION
• SEO to target the head
• PPC to target the tail
Thursday, January 27, 2011

8. GOOGLE
SITEMAP
• Google Compliance
• Increase Spyder Frequency
Thursday, January 27, 2011

9. LANDING
PAGE
OPTIMIZATION
• Increase Visibility
• Increase Conversions
Thursday, January 27, 2011

10. COPYWRITING
FOR SEO
• Key-Phrase Frequency
• Key-Phrase Density
• Key-Phrase Positioning
Thursday, January 27, 2011

11. PLAN /
MEASURE /
IMPROVE
Plan
Improve Measure
Thursday, January 27, 2011

12. REPORTING
Summary Visibility Engine Keyword Listings Detail Alert Trend Competitive URL/Keyword Log URL
Friday,
August
Engine Report for: www.buildmeadeck.com, www.deckbuy.com, www.deckgold.com
13,
2010
This report shows the current rank, previous rank and change in a keyword’s position categorized by search engine.
Engine: Google Go
Google
Keyword / URL Current Previous Change
Position Position
deck builder (1 item, Best Position: 9)
http://www.buildmeadeck.com/ 9 13 4
deck builders (1 item, Best Position: 17)
http://www.buildmeadeck.com/ 17 40 23
Patio deck builders (1 item, Best Position: 3)
http://www.buildmeadeck.com/ 3 9 6
patio builder (1 item, Best Position: 2)
http://www.buildmeadeck.com/ 2 4 2
patio deck builder (1 item, Best Position: 5)
http://www.buildmeadeck.com/ 5 8 3
Patio builders (1 item, Best Position: 1)
http://www.buildmeadeck.com/ 1 7 6
Deck contractors (1 item, Best Position: 13)
http://www.buildmeadeck.com/ 13 NA NA
deck contractor (1 item, Best Position: 12)
http://www.buildmeadeck.com/ 12 20 8
Deck construction (1 item, Best Position: 14)
http://www.buildmeadeck.com/ 14 NA NA
MSN
Keyword / URL Current Previous Change
Position Position
deck builder (1 item, Best Position: 21)
http://www.buildmeadeck.com/ 21 49 28
deck builders (0 item, Best Position: Not in first 30)
No page found. Not in first 50. NA NA
Thursday, January 27, 2011 Patio deck builders (1 item, Best Position: 1)
http://www.buildmeadeck.com/ 1 1 0
patio builder (1 item, Best Position: 2)
http://www.buildmeadeck.com/ 2 2 0
patio deck builder (1 item, Best Position: 2)