SlideShare a Scribd company logo
In a rare move, Google pre-announced
an algorithm update, telling us that
mobile rankings would differ for
mobile-friendly sites starting on
April 21st.
The impact of this update was,
in the short-term, much smaller than
Expected.
After many reports of large-scale
ranking changes, originally
dubbed "Phantom 2", Google
acknowledged a core algorithm
change impacting "quality signals".
Google announced what was
most likely a Panda data
refresh, saying that it could
take months to fully roll out.
The immediate impact was
unclear, and there were no
clear signs of a major
algorithm update.
Google made a major announcement,
revealing that machine learning had been
a part of the algorithm for months,
contributing to the 3rd most influential
ranking factor.
*Note: This is an announcement date
-we believe the actual launch was closer
to spring 2015.
SEO 2015 & Whats to Come
SEO 2015 & Whats to Come
SEO 2015 & Whats to Come
SEO 2015 & Whats to Come
SEO 2015 & Whats to Come
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SEO 2015 & Whats to Come

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. In a rare move, Google pre-announced an algorithm update, telling us that mobile rankings would differ for mobile-friendly sites starting on April 21st. The impact of this update was, in the short-term, much smaller than Expected.
  • 7. After many reports of large-scale ranking changes, originally dubbed "Phantom 2", Google acknowledged a core algorithm change impacting "quality signals".
  • 8. Google announced what was most likely a Panda data refresh, saying that it could take months to fully roll out. The immediate impact was unclear, and there were no clear signs of a major algorithm update.
  • 9. Google made a major announcement, revealing that machine learning had been a part of the algorithm for months, contributing to the 3rd most influential ranking factor. *Note: This is an announcement date -we believe the actual launch was closer to spring 2015.