Seo 101 on page optimization
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This document provides an overview of on-page SEO optimization techniques. It discusses eliminating duplicate subdomains and homepages, optimizing the HTML <head> with keywords in the page title, meta description and keywords, and using rel=canonical. It also covers keyword stuffing in page content, using descriptive ALT text for images, optimizing H1 headings and internal links. The goal is to provide relevant, unique content that is easily crawlable and understandable for search engines.
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Seo 101 on page optimization
- 1. SEO 101: On-Page Optimization 8 November 2011 Michael Cottam www.michaelcottam.com me@michaelcottam.com
- 2. Overview Banish the twins It’s all in your <head> Stuffing: not just for Thanksgiving A great body will make you more attractive (to Google, anyway) Anchors: a way (to rank better, of course)
- 3. Banish the twins Twin subdomains are more common than you think: myspiffysite.com www.myspiffysite.com http://www.aboutus.org/Multiple_Subdomains:_Classic_SEO_Mistake Twin homepages too: www.myspiffysite.com/ www.myspiffysite.com/index.html http://www.aboutus.org/Twin_Home_Pages:_Classic_SEO_Mistake
- 4. It’s all in your <head> Page title Meta description Meta keywords Rel=canonical Meet OG
- 5. Stuffing: not just for Thanksgiving The H1 debate Sprinkle keywords throughout the body like it’s salt Too much gets you penalized! ALT text on images Linked vs. not linked TITLE on links
- 6. A great body Googlebot says: “I loves me some rich content!” Skydiving as a career option
- 7. Anchors: a way Example: Kent is wearing lacy underwear. The HTML for that: Linked images: anchor text is the ALT text Internal links vs. links from other sites