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Rachel Clarke
rachel.clarke@ncl.ac.uk
Working with
sensory ethnography and
bodystorming
in interaction design
Session Overview
Overview of approaches
Share insights taken from examples of practice
Apply insights to case study
Session Overview
10.00am – 10.40am Sensory Ethnography
& Bodystorming
Presentation
10.40am – 11.20am Group Work
Case Study
11.20am – 12.00pm Group Feedback
Discussion
Group ideas …
• Piece of writing
• Body mapping
• How is it different to regular ethnography?
• Immersed in experience / culture / scenario
• Not thinking about yourself but thinking about
your senses
• Self-ethnography
What do you already know about
sensory ethnography?
What do you already know about
bodystorming?
Group ideas …
• Like brainstorming but using the body
• Doing your design where the thing you’re
designing for is going to be used
• Getting ideas about how your body responds
to place and a particular idea
Pink
‘A sensory ethnography methodology aspires to
[…][explore] the sensory embodied experience
and ways of knowing of both the researcher and
research participants as they collaborate to
bring [practices] into focus’ [p. 5]
Pink, S., Mackley, K.L., Mitchell, V., Hanratty, M., Escobar-Tello, C.,
Bhamra, T., Morosanu, R. Applying the Lens of Sensory Ethnography to
Sustainable HCI. TOCHI, 20 (4) 25 (2013)
Schleicher, Jones & Kachur
‘The goal of embodied storming is not just the
instrumental formulation of better experience
ideas in the context of their use, but we also aim
to enact a tangible understanding of the
entanglements and actions of human activity in
possible future situations.’ [p. 47]
Schleicher, D., Jones, P. & Kachur, O. Bodystorming as Embodied
Designing. Interactions 17 (6) (2010) 47-51
Making sense through the body
place practices movement
embodimentconnections materials messiness
TimelineSensory
Ethnography
Bodystorming
Findingsshared
Analysis&Ideation
Probes&Storytelling
Ideasshared
Re-workideas
Co-creationworkshops
Capturingpresumptions,
Provokingdiscussion
&structuring
Sept 2011 Mar 2013
TimelineSensory
Ethnography
Bodystorming
Findingsshared
Analysis&Ideation
Probes&Storytelling
Ideasshared
Re-workideas
Co-creationworkshops
Exploring,sensitising&
partnering
Refining
Sept 2011 Mar 2013
Part of a sensory ethnography
Part of a sensory ethnography
Photographs and field notes of …
tours of the buildings by members of staff on how they currently used
and hoped to use space
my own journey to and from university to the centre
observations on how spaces were used for workshops
my own participation in workshops, social events, attending meetings
and waiting
observations of technology use by staff, clients and volunteers
Learning from the process
relevance of place
technology as part of sensory environment,
materials, acoustics, textures, food, smells
attentive to details, both in focus and on the
periphery
contrast of performed ‘tours’, informal observation
and own experience
TimelineSensory
Ethnography
Bodystorming
Findingsshared
Analysis&Ideation
Probes&Storytelling
Ideasshared
Re-workideas
Co-creationworkshops
Exploring,sensitising&
partnering
Refining
Sept 2011 Mar 2013
An approach to bodystorming
Shared photos in design team
Ideation & Discussion
Opportunities for negotiating privacy
Opportunities for negotiating privacy
Bodystorming using paper props
Bodystorming using paper props
Bodystorming using paper props
Would these ideas work in new centre?
Learning from the process
• Preparation of materials and space needed
• Explore physical connections
• Many small steps and discussions needed
within design team
• Documentation and communication was a
challenge
Case Study
We are currently exploring the potential of music
and sound based intergenerational digital sharing in
public spaces. The purpose is to develop inspiration
for experimental digital platforms to connect
people within cities. We’d like to initially consider a
number of local cafés as potential places for this
approach.
2 groups – sensory ethnography
3 groups – bodystorming
When you come back …
In your groups spend 5 minutes
consolidating your experience.
Think about the
opportunities and challenges of
the approach you just used
Feedback / Discussion
Sensory ethnography can be useful because …
• Can highlight personal connections people
have with place
• Encourages people to wander at their own
pace
• Opens up exploratory lines of inquiry
• Audio-visual documentation helps recollection
and acts as reminders
• Requires rapport, responsivness, reflexive and
sometimes intimate engagement with people
and place
Feedback / Discussion
Sensory ethnography can be challenging
because …
• Lots of senses to think about
• Documentation (photography, note-taking,
video) can feel intrusive
• Can feel fake for participant if too guided by
ethnographer
• Easier to do ordinary ethnography
• If design brief is too closed, focusing on a
particular sense (such as sound) can be too
restrictive in closing down exploration
Feedback / Discussion
Bodystorming can be useful because …
• Helps to work out technically how
things might work in situ
• Helps to work through ideas without
investing lots of time on development
• Creates quick feedback loops on ideas
• Practical enactment on how people
might use a service / technology
Feedback / Discussion
Bodystorming can be challenging because …
• Can be difficult to find ways to get started
• Difficult if not confident in acting / role play
• Requires imaginative leaps and improvisation
which might need practice
• Could be difficult to encourage partners /
participants to get involved
• Documentation to communicate to partners is
difficult to do if engaged in trying things out
• If actual place not available, can be difficult to
recreate right atmosphere
• Focus on what is currently in place

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Sensory ethnography & bodystorming

Editor's Notes

  1. Practice in place Messiness, movement, processes Entanglements of things Collaborative and participatory
  2. Already have some ideas of the issues you’re trying to address and this makes it more concrete as a way of testing out what is needed and whether it feels like a good idea or not. Can be done by designers within teams, with partners,
  3. Sensory ethnography - Important aspect of building partnerships with staff and getting to know people. Instead of interviews – these were walk arounds in the centre, which I wrote up as field notes and took photographs of particular sessions and spaces. At this stage I did not want to stick a video camera in people’s faces, but wanted people to show me parts of the centre that they used, which we talked about in relation to running workshops and sessions. This was also accompanied by my own experiences of waiting for meetings and being invited to events, where there was food made by the group to share and getting cups of tea and lunch in the kitchen. Having done a sensory ethnography was also important then for feeding into the design of the probes, analysis & ideation and consolidating these through bodystorming
  4. Sensory ethnography helped to inform probe and workshop design for the second phase of the research Helped to highlight how privacy – an issue discussed by the women I worked with – was challenging to manage in light of the centre and a need to find trustworthy support and building trust – often means sharing something personal, but feeling like they didn’t want to be gossiped about. Centre moved premises in June – Sept -
  5. Shared findings in design team using videos and photographs I sketched maps of the centre and shared stories about how and why some of the women came there and how they used technology
  6. Shared findings in design team using videos and photographs I sketched maps of the centre and shared stories about how and why some of the women came there and how they used technology
  7. Made paper props based on initial ideation
  8. Generated ideas around opportunities for negotiating privacy in ways that could be personally meaningful using the physical environment rather than systems management approach Mapped out how privacy was physically negotiated within the centre and with technology
  9. Generated ideas around opportunities for negotiating privacy in ways that could be personally meaningful using the physical environment rather than systems management approach Mapped out how privacy was physically negotiated within the centre and with technology
  10. Made paper props based on initial ideation
  11. Made paper props based on initial ideation
  12. Made paper props based on initial ideation
  13. Realised none of the ideas could work in the new centre
  14. Partners and participants – general public