The document discusses new features and improvements to SendGrid's email delivery API and marketing campaigns product. It provides an overview of the new API V3 and its features like personalization, content formatting, attachments. It notes that API V3 is currently in beta. It also outlines upcoming improvements to SendGrid's marketing campaigns product like list segmentation, a responsive drag-and-drop editor, and subscriber management tools.

1. New Features

2. Scott Kawai
Senior Product Support Engineer
SendGrid, Inc.
▪ With SendGrid for 3 years
▪ Support product design and new
features
▪ Help train people on using
SendGrid

3. IP Access Management

4. ▪ SendGrid is used to send a lot of important email.
Account information emails
Forgot password emails.
▪ SendGrid is always looking for ways to help you protect your
account and emails (i.e. 2FA and API Keys).
Account Security

5. ▪ Allows you to specify specific IP addresses that can access your
account.
▪ All other IPs will be denied access, even if they have the correct
credentials.
▪ Restricts access to the website, SMTP, and API calls.
IP Access Management

6. IP Access Management

7. ▪ Provides a list of recent access attempts.
▪ Email alerts when an unauthorized IP attempts to login.
Historical Log

8. ▪ Only whitelist “static” IP addresses that are yours.
i.e. Do not whitelist the IP address of a hotel you’re staying at.
▪ Be sure to whitelist all the IP addresses you access your account
from (including apps that are sending through SMTP or API).
▪ The feature can be disabled, but you have to log in to the account
from a whitelisted IP first.
Warnings

9. API V3 Mail Send

10. Sending Email Through SendGrid
SMTP API
● Email Standard
● Easily integrates with many solutions
● “Chatty”
○ There is a lot of back and forth
communication between servers
● Not a standard
● Uses HTTP requests
● Faster

11. ▪ Sent billions of emails.
▪ Multiple libraries available for multiple languages.
▪ Uses SendGrid’s “X-SMTPAPI” feature.
Web API V2

12. ▪ Standardize (RESTful)
▪ Upfront validation
▪ Optimized for developers
Web API V3

13. # POST /api/mail.send.json
+ Request (application/x-www-form-urlencoded)
+ Body
api_user=username&api_key=password&from=scott
%example.com&text=Hello+World&subject=Hello%21&to=test
%40example.com&html=%3Ch1%3EHello+World%3C%2Fh1%3E
V2 Example

14. # POST /v3/mail/send/beta
+ Request (application/json)
+ Headers
Authorization: Bearer SG.API_KEY
+ Body
{
"from": {"name": "Scott", "email": "scott@example.com"},
"subject": "Hello World",
"personalization": [
{
"to": [
{"name": "Test", "email": "test@sendgrid.com"}
]
}
],
"content": [
{"type": "text/plain", "value": "Hello World"},
{"type": "text/html", "value": "<h1>Hello World</h1>"}
]
}
V3 Example

15. ▪ Set up shared properties of an email.
▪ Add personalizations for individual recipients.
▪ Subject, From, CC, BCC, and headers can be personalized.
Personalization

16. {
"from": {"email": "scott@sendgrid.com"},
"personalization": [{
"to": [{"email": "john@sendgrid.com"}],
"substitutions": {
"%name%": "John"
},
"subject": "Hello John"
}, {
"to": [{"email": "steve@sendgrid.com"}],
"substitutions": {
"%name%": "Steve"
},
"subject": "Hello Steve"
}],
"content": [{
"type": "text/plain",
"value": "Hello %name%"
}, {
"type": "text/html",
"value": "<h1>Hello %name%</h1>"
}]
}
Personalization Example

17. ▪ Supports plain text and HTML emails
▪ Allows multipart MIME content (for example, ICS content for
calendar invites).
Content

18. {
…
"content": [{
"type": "text/plain",
"value": "You’re Invited!"
}, {
"type": "text/html",
"value": "<h1>You’re Invited!</h1>"
}, {
"type": "text/calendar",
"value": "BEGIN:VEVENTnSUMMARY:SendGrid NightnUID:
5248nDESCRIPTION;ENCODING=QUOTED-PRINTABLE:Hello WorldnDTSTART;TZID=/US/Eastern:
20131109T100000nDTEND;TZID=/US/Eastern:20131109T113000END:VEVENT"
}]
}
Content Example

19. ▪ Easily add attachments within the JSON body.
▪ Base64 encode that attachment’s data.
▪ Supports inline image attachments (CID).
Attachments

20. {
…
"attachments": [{
"content": "YWJjMTIzIT8kKiYoKSctPUB+",
"type": "application/pdf",
"filename": "document.pdf",
"disposition": "attachment"
}]
}
Attachment Example

21. ▪ V3 is currently in beta.
▪ Not recommended for production use.
▪ General availability in the coming months.
Public Beta

22. Marketing Campaigns
Coming Soon

23. ▪ Better contact management with list segmentation.
▪ Responsive drag and drop editor.
▪ Subscriber management.
Improvements

24. ▪ Allows you to create a dynamic list based
off of search criteria.
▪ For instance, you can create a segment
for only recipients that have opened your
email in the past.
List Segmentation

25. ▪ Drag and drop editor.
▪ Custom code editor.
▪ Drag and drop designs are automatically responsive for mobile
devices.
Campaign Editor

26. Responsive Design

27. ▪ Split testing.
▪ Detailed analytics.
▪ Premade templates.
▪ Custom fields for contacts.
Other Features

28. THANK YOU FOR LISTENING
&