SEMPL17: dr. Max Mckeown, Writer, Consultant, Researcher, UK

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The document discusses the importance of adaptation and learning in order to succeed. It warns that stability can be dangerous and advocates for continuously learning and improving, rather than remaining stagnant, as a way to avoid failure and keep growing throughout life. The key is embracing that every moment provides an opportunity for a new beginning.

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SEMPL17: dr. Max Mckeown, Writer, Consultant, Researcher, UK

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Annually I encourage students of Aviation Studies to set their goals, built network, use Linkedin, etc to built their career. I shared 10 lessons I have learned which helps me to make steps in my career. Part of the lecture is to do the "Marshmallow Challenge" with around 120 students in the room. Share the experiences of the challenge about skills, team, incentives, etc. I enjoy doing this every year. And I expect that student will have a benefit throughout their career. Lecture is about aviation, teams, skills, achieving your dreams, setting goals, prototyping, management drives, boeing, elephants, innovation, mro, operations, aircraft....

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Automating Security in Building Software

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Warner Moore, CoverMymeds Everyone’s concerned about security from your peers to your board, but what does that mean to building software? This presentation will explore techniques for embedding security into your Software Development LifeCycle using automation and aligning to your existing practices for building software. Better yet, many of these automation techniques align to DevOps culture and practices. Building secure software doesn’t mean slowing down delivery or adding meaningless paperwork – it can complement your favorite ways to build software!

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SEMPL20 - ANJA RUS, Senior PPC Account Manager, Red Orbit

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SEMPL20 - JURGEN APPELO, Founder & CEO, Agility Scales

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SEMPL20 - ATANAS RAYKOV, Head of Global Telecom Partnerships & Director Busin...

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SEMPL20 - DR. NIKOLAOS DIMITRIADIS, CEO, Trizma Neuro, University of Sheffield

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SEMPL20 - DENNIS YUSCAVITCH, VP of Global Product Marketing, Outbrain

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SEMPL20 - ROBERT PETKOVIĆ, Analytics Lead, Bruketa&Žinić&Grey

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SEMPL20 - PETER HINSSEN, Serial entrepreneur, advisor, keynote speaker, author

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SEMPL20 - EMMA WINCHURCH-BEALE, President of the World Media Group and Intern...

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SEMPL20 - NINA ŠUŠNJARA, fashion designer SIMONA KRUHAR GABERŠČEK, Executiv...

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SEMPL20 - ANDRAŽ ZORKO, Partner and Director, Valicon ALEKSANDER BRATINA, D...

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SEMPL 19: ANDREAS SCHWABE, CEO, Blackwood Seven Germany

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The future media agency is not an agency 20 years ago, an average media plan took around 50 decisions to make. Today, it is more like 5.000. Without an artificial intelligence, you cannot longer keep up. Let's face the truth, the game is changing, transparency counts more than trust and media agencies must re-think their business. Andreas will show you how A.I. can already be successfully integrated into the strategic media planning and how it can allow as to make smarter, data driven decisions in order to maximize ROI across our marketing mix.

SEMPL 19: NICK BICANIC, Founder of RVLVR USA

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OK. So there are no more screens. Now what? What happens when media moves beyond the "frame" - be it a television, movie-screen, tablet or phone? What do stories become? How do brands engage with them? Is this the end of mass media or just another beginning? If you think screens are going to disappear what can you do today to prepare? Or should you just cross your fingers and hope that your existing business model will still be there in 3 to 5 years? Nick Bicanic will talk about the future of frameless media.

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Words at Work (And Words that Don’t Work at Work) The words we choose matter. In the space of one sentence, an audience can decide whether to tune in or tune out, just as a single slogan can change our perception of a product forever. Susie would like to try to illuminate the areas where marketers can get things spectacularly wrong, and suggest how they can make them dramatically right, all thanks to the vocabulary they choose. Electing the right form of language costs nothing but can pay remarkable dividends. She’ll also be discussing jargon and how, contrary to all expectations, it can be a force for the good, providing it’s used in the right way! Throughout, Susie will be drawing on examples from various industries of language that worked, and the kind that really didn’t, and examining some case studies in which the addition of a simple phrase, to a request, dramatically changed the result. Each will, she hopes, demonstrate the saying that ‘words are free - it’s how you use them that may cost you’.

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Why Modern Leadership Fails: Biology has the answer Modern leadership is the most talked and written about topic in business - yet despite millions of articles and thousands of books and academic studies, there are still so many examples of failure in leadership in both commerce and politics - why? It is the most talked about and least understood academic topic. John's rationale is simple - business and management education has focused on outcomes and used military leadership as its base - this is outdated and now less useful. Few people have looked at evolutionary biology and neuroscience to provide a proper explanation of why we think as we do and why mismatches occur all the time. This talk is about putting the biology back into management and leadership.

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