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The World’s Leading Minds Working On Your Business
The Strategy
Book
Max McKeown
2
“There are forever
methods, relationships
and ideas just waiting to
be discovered, and these
can only be discovered by
creating room – slack –
for thinking.
.”
3
4
The Essential Strategist must confront 4 basic
questions
1.What does my organisation bring to the world?
2.Does that difference matter?
3.Is something about it scarce and difficult to
imitate?
4.Are we doing today what we need to do in order
to matter tomorrow?
5
6
7
8
Innovation
Future
10
11
"However beautiful
the strategy, you
should occasionally
look at the results"
Winston Churchill
The World’s Leading Minds Working On Your Business
The Strategy
Book
Max McKeown

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The Strategy Book

Editor's Notes

  1. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its an ethic of speed and efficiency, of optimised production and consumption — and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection.