This 8-panel, 4-C brochure for the Southeastern Massachusetts Pine Barrens Alliance accompanies the 30-second PSAs--all part of the first phase of an awareness building program to develop appreciation of and recognition for the Greater Pine Barrens Region. The brochure was supported by the New England Grassroots Environment Fund.

1. Somewhere near the Duxbury Bogs
or heading east from Mattapoisett, it
suddenly hits you—that ole Cape feeling.
What’s happened? You’ve just entered the
Greater Pine Barrens Region—a globally rare eco-system
that defines much of Southeastern Massachusetts,
the Cape and Islands. It’s what makes this area unlike
any other place else in the world.
Each year,The Greater Pine Barrens hosts millions of
visitors—looking to play on its beaches, discover their
historical roots in the records of the first European
settlers, marvel at the stamina of migrating shorebirds,
hike trails in the unique pitch pine/scrub oak forests,
learn about the ingenuity and spirituality of the First
Americans, kayak in numerous glacial ponds and salt
water marshes, or spot an endangered Right Whale.
What draws us to visit or live here is the
Region’s unique, globally rare eco-system—a system so
hardy, so adaptable to adverse weather conditions that it
defines what it truly means to be a New Englander.
Tough. Resilient. Resourceful. Unrelenting.A landscape
and a people strengthened by salt, fire and ice.
That’s why we’ve adopted the Pitch Pine (Pinus rigida) as
emblematic of The Greater Pine Barrens Region. It
survives the pounding Nor’Easter. It’s the first to return
after a devastating forest fire. Its pinecones provided
torches for our forebears and directs the way to our future.
Once called barren, the Southeastern Massachusetts
Greater Pine Barrens actually teams with life.
Join us in discovering how we can all work together
to preserve, protect, and restore the region
we love, with an open and welcoming hand.
An alliance of residents & naturalists,
conservation & cultural organizations,
towns, communities & businesses—
all working together for smart growth &
collaborative conservation initiatives
Everyone has a role to play in preserving
and restoring the Greater Pine Barrens Region
of Southeastern Massachusetts.
Join our efforts to:
• Establish an Assessment Program in cooperation with
state and local agencies in order to prioritize lands for
protection and create conservation corridors
• Promote “smart growth”—low impact development—
and sustainable recreation through eco-tourism
• Celebrate the Greater Pine Barrens Region through
public multicultural events, like the Pine Fest held
in Myles Standish State Forest
• Create learning opportunities for residents and
tourists through educational programs in our schools,
at public spaces, and at our headquarters on
Long Pond Road, Plymouth
• Develop a comprehensive resource library that is
easily accessible to the public, which also serves as an
information clearinghouse for all organizations—
public and private, governmental, commercial and
not-for-profit—to encourage cooperation in planning
and resource management
• Encourage residents and business owners in the
stewardship of land and water resources
• Convene public forums for residents, scientists, and
businesses to promote joint collaborative problem-
solving and create a stronger voice our Region
Restoring and maintaining
the Greater Pine Barrens Region
for now—and for future generations
Southeastern Massachusetts
Pine Barrens Alliance
SEMPBA
www.pinebarrensalliance.org
774-773-9982
facebook.com/pinebarrensalliance
How you can help: Get active
Hike in the woods.
Walk along the shore.
Volunteer. Find out
what’s happening in
your town. Recycle.
Reuse. Garden with
native plants. Go birding
or whale watching. Join
one of our many local
conservation and cultural organizations.To find one that
speaks to you, visit pinebarrensalliance.org/directory.
Visit the SEMPBA Center,
204 Long Pond Road,
Plymouth 02360, just off
Exit 5, Rte. 3, where there’s
always something happening
— trails to walk, researchers
in action, native plant gardens
to view, and naturalists ready
to answer your questions. Or lunch at the nearby Eel River
Preserve. Call for hours: 774-773-9982.
Better yet,
become a member
of SEMPBA and
celebrate our
bio-diverse,
culturally rich
heritage through
conservation and
smart growth.
Individual memberships: $25 ($15 for enrolled students
and seniors over 65); $35 for families. Call for information
about Corporate and Alliance Memberships, Sustaining
and Donor Gifts.
©2014 SEMPBA
Made possible by a grant from the
New England Grassroots Environment Fund.
Brochure Design: ellisdesigngroup.net
Concept/Copy: directivesmarketing.com
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