Amit Sheth, "Semantic Social Mashup approach for Designing Citizen Diplomacy," position paper/talk at NSF Workshop on Designing Citizen Diplomacy, Irvine, CA, January 27-28, 2011. http://citizendiplomacy-workshop.ics.uci.edu/Home

1. Designing Citizen
Diplomacy
Amit P Sheth
LexisNexis Ohio Eminent Scholar
Ohio Center of Excellence in Knowledge enabled Computing (Kno.e.sis)
Wright State University, Dayton, OH
Thanks to Ashutosh Jadhav, Hemant Purohit.
{ashutosh, hemant}@knoesis.org
Thursday, January 27, 2011

2. Current State of
Communication
Thursday, January 27, 2011

3. Current State of
Communication
Mobile Devices/Communication and Social Networking/Media
Twitter, Facebook, YouTube, Flicker, Blogs etc.
NGO: Red Cross, Ushahidi, eMoksha etc.
Exceptional connectivity, easy and open access
Facebook: 500 M, Twitter 100 M users
Mobile users: 5 Bln, Internet Users: 1.8 Bln
Red Cross: 97 million volunteers, members and staff worldwide
Thursday, January 27, 2011

4. Current State of
Communication
“The U.S. government has been largest donor to the
Pakistan flood relief effort, allocating $200 million to
date. Yet a recent Pew Foundation poll found about
59% of Pakistanis describe the U.S. as an enemy,
while just 11% say it is a partner.”
http://www.huffingtonpost.com/allison-kilkenny/bombing-the-pakistan-floo_b_684998.html
Thursday, January 27, 2011

5. Current State of
Communication
Social media and Mobile applications
doesn’t really resolve conflicts,
misunderstanding between countries
Doesn’t help to influence mindsets to
avoid terror attacks, wars
But it can act as RAW tools for CD
Thursday, January 27, 2011

6. Designing Citizen
Diplomacy
Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the
number of people you convince”
Taking action to prevent conflicts and promote peace
Thursday, January 27, 2011

7. Designing Citizen
Diplomacy
Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the
number of people you convince”
Taking action to prevent conflicts and promote peace
Thursday, January 27, 2011

8. Designing Citizen
Diplomacy
Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the
number of people you convince”
Taking action to prevent conflicts and promote peace
Educating each other of all types of differences,
misunderstanding about religious, ideological,
cultural, ethnic, national and political differences
Thursday, January 27, 2011

9. Designing Citizen
Diplomacy
Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the
number of people you convince”
Taking action to prevent conflicts and promote peace
Voice of the Moderation
Hidden under extremist influence
Thursday, January 27, 2011

10. Designing Citizen
Diplomacy
Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the
number of people you convince”
Taking action to prevent conflicts and promote peace
Thursday, January 27, 2011

11. Designing Citizen
Diplomacy
Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the
number of people you convince”
Taking action to prevent conflicts and promote peace
Coordination
Building communities of trust – Online & Offline
Thursday, January 27, 2011

12. Designing Citizen
Diplomacy
Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the
number of people you convince”
Taking action to prevent conflicts and promote peace
Thursday, January 27, 2011

13. Socio-technical
System
Facilitating advancements in social media and mobile communications
Provides following four levels of support
level 1: meet, communicate and engage
level 2: converse and coordinate, gain insight
level 3: influence and advocate
level 4: sustain, educate and transform
Thursday, January 27, 2011

14. Twitris
Thursday, January 27, 2011

15. Twitris
Semantic Social Web Mash-up
Facilitates understanding of multi-dimensional
social perceptions over SMS, Tweets, multimedia
Web content, electronic news media
Thursday, January 27, 2011

16. Twitris
Semantic Social Web Mash-up
Thursday, January 27, 2011

17. Twitris
Knowledge-Enabled Computing
Domain models to enhance understanding of the content
Thursday, January 27, 2011

18. Twitris
Co-ordination
! Co-ordinating needs and resources in disaster situations!
! Analyzing SMS and Web reports from Ushahidi.org!
! Use of domain models for efficient and timely co-
ordination !
Thursday, January 27, 2011

19. Twitris
Socio-Cultural-Behavior model as lens
! Modeling relationships between social behavior,
roles, social & cultural values etc.
Thursday, January 27, 2011

20. Twitris
Community Formation
- Homophily in society!
- Bond of common interest!
- TRUST factor!
Thursday, January 27, 2011

21. References
1. A. Huffington, Facebook, Twitter and the Search for Peace in the Middle East, Huffinton Post, Nov 24,
2010
2. A. Kilkinney, Bombing the Pakistan Flood Victims Into Submission, Huffington Post, Aug 17, 2010
3. Economics focus: Exploding misconceptions, The Economist, Dec 16, 2010
4. J. Williams, A Realistic Vision for World Peace, TED Talks, Dec 2010
5. U.S. Summit and Initiative For Global Citizen Diplomacy, Washington, DC, November 16-19, 2010
6. M. Nagarajan et al., Spatio-Temporal-Thematic Analysis of Citizen-Sensor Data - Challenges and
Experiences, Tenth International Conference on Web Information Systems Engineering, Oct 5-7, 2009,
Poland.
7. A. Sheth, Semantic Integration of Citizen Sensor Data and Multilevel Sensing: A comprehensive path
towards event monitoring and situational awareness, February 17, 2009.
8. D. Gruhl et al., Multimodal Social Intelligence in a Real-Time Dashboard System, VLDB Journal on
'Data Management and Mining for Social Networks and Social Media', 2010
9. B. Aleman-Meza et al. Semantic Analytics on Social Networks: Experiences in Addressing the
Problem of Conflict of Interest Detection. In Proceedings of 15th World Wide Web Conference
(WWW2006), Edinburgh, Scotland, May 23–26, 2006, New York: ACM Press, 2006, pp. 406–416.
10. A. Sheth et al., Continuous Semantics to Analyze Real-Time Data, IEEE Internet Computing,
November-December 2010, pp. 80-85.
11. M. Nagarajan et al.,A Qualitative Examination of Topical Tweet and Retweet Practices, 4th Int'l
AAAI Conference on Weblogs and Social Media, ICWSM 2010
Thursday, January 27, 2011

22. Thursday, January 27, 2011