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Selling Your Ambulatory Surgery
       Center (Part 2 of 4):
 Effectively Marketing Your ASC
                   October 17, 2012

                     Presenter

               Blayne Rush
                President
            Ambulatory Alliances

     Moderated by Robert Kurtz of Kurtz Creative
What are the different
marketing processes that
  can be utilized when
selling a surgery center?
What marketing materials
 do you need to prepare in
    order to market you
     center, and what
information is contained in
           each?
How do you define the
 market for your ASC?
How do you research the
 buyers and investors in
    those markets?
How do you choose what
 buyers and investors to
        contact?
How do you market your
center to those buyers and
        investors?
When and how do you
present the information to
 the potential buyers and
        investors?
How do you manage the
      process?
Q&A
          Blayne Rush
      Ambulatory Alliances
        (469) 385-7792
blayne@ambulatoryalliances.com
 www.AmbulatoryAlliances.com


           Robert Kurtz
           Kurtz Creative
     robert@kurtzcreative.com
      www.KurtzCreative.com

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Selling your ambulatory surgery center (part 3 of 4)

  • 1. Selling Your Ambulatory Surgery Center (Part 2 of 4): Effectively Marketing Your ASC October 17, 2012 Presenter Blayne Rush President Ambulatory Alliances Moderated by Robert Kurtz of Kurtz Creative
  • 2. What are the different marketing processes that can be utilized when selling a surgery center?
  • 3. What marketing materials do you need to prepare in order to market you center, and what information is contained in each?
  • 4. How do you define the market for your ASC?
  • 5. How do you research the buyers and investors in those markets?
  • 6. How do you choose what buyers and investors to contact?
  • 7. How do you market your center to those buyers and investors?
  • 8. When and how do you present the information to the potential buyers and investors?
  • 9. How do you manage the process?
  • 10. Q&A Blayne Rush Ambulatory Alliances (469) 385-7792 blayne@ambulatoryalliances.com www.AmbulatoryAlliances.com Robert Kurtz Kurtz Creative robert@kurtzcreative.com www.KurtzCreative.com