This document provides a summary of a discussion on branding and games between industry experts. It discusses:
- The evolution of games advertising and how brands have increasingly integrated into games over time.
- Different ways people play games and how brands can tap into various motivations.
- Examples of successful branded gaming campaigns like those for Philips, Lily Allen, Comic Relief, and Vimto.
- Research on the McDonald's FarmVille promotion, finding mostly positive feedback but some execution issues around rewards and availability.
- Conclusions that to plan an effective in-game campaign, brands should understand the game, provide a significant reward or benefit, and understand the medium.
iLive 2013 – Dietmar Dahmen – Navigating Brands through Digital TsunamiiLive Conference
Dietmar Dahmen gave a talk at the ilive 2013 convention in Riga about the future of marketing. He discussed how marketing has changed from one-way communication to two-way engagement with customers. He emphasized the importance of earned media through user reviews and experiences, rather than just owned and bought media. Dahmen also talked about how connectivity and mobile devices are transforming marketing by allowing brands to better understand and engage customers in real-time.
This document discusses how negativity and conflict are often more motivating and engaging than positivity. It notes that people have always enjoyed negative behaviors online like bragging, gossiping, and copying others. Negativity is timeless and drives storytelling. Some of the most popular songs, movies, and TV shows involve conflict. It suggests brands should not be afraid to explore negative messaging and emotions sometimes, as examples show negative ads can be more successful. The document advocates finding your own voice rather than copying others and asserts brands do not need to be friends but should provide value.
2016 Digital predictions for marketing, tech, pop culture and everything in b...Soap Creative
Another light-hearted look at what we think the zeitgeist of 2016 will be for marketing, tech, pop culture and everything in-between.
Many of our previous predictions are still in play and while we like to be right we'd rather make you smile with these less predictable trends.
Follow us for more updates.
With the onset of 'free' things, the collaborative rent economy, and the 'democratization' of brands much of old marketing is dead. Can it still be revived
This was the presentation given by Gus Murray, Revolt's Managing Director on Data, Creativity & Insight - Killing the misconception that data is the enemy of creativity at the Komfo Summit, Copenhagen September 22nd. The presentation was aimed to help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
For more information on our approach or how we could help your brand, go to revolt.dk
Erga Omnes was founded in 2010 in Dallas as a political movement promoting structural change and consociative democracy. It values respect for civil rights, bottom-up activism over bureaucracy, and raising awareness of environmental and economic issues. The movement aims to spread its views through a multimedia campaign using various online and offline channels. However, Erga Omnes is actually a fabricated political movement created by a clothing brand to launch a new marketing strategy and engage customers. The goal is to increase brand awareness among young, open-minded trendsetters through an unconventional campaign.
This document provides a summary of a discussion on branding and games between industry experts. It discusses:
- The evolution of games advertising and how brands have increasingly integrated into games over time.
- Different ways people play games and how brands can tap into various motivations.
- Examples of successful branded gaming campaigns like those for Philips, Lily Allen, Comic Relief, and Vimto.
- Research on the McDonald's FarmVille promotion, finding mostly positive feedback but some execution issues around rewards and availability.
- Conclusions that to plan an effective in-game campaign, brands should understand the game, provide a significant reward or benefit, and understand the medium.
iLive 2013 – Dietmar Dahmen – Navigating Brands through Digital TsunamiiLive Conference
Dietmar Dahmen gave a talk at the ilive 2013 convention in Riga about the future of marketing. He discussed how marketing has changed from one-way communication to two-way engagement with customers. He emphasized the importance of earned media through user reviews and experiences, rather than just owned and bought media. Dahmen also talked about how connectivity and mobile devices are transforming marketing by allowing brands to better understand and engage customers in real-time.
This document discusses how negativity and conflict are often more motivating and engaging than positivity. It notes that people have always enjoyed negative behaviors online like bragging, gossiping, and copying others. Negativity is timeless and drives storytelling. Some of the most popular songs, movies, and TV shows involve conflict. It suggests brands should not be afraid to explore negative messaging and emotions sometimes, as examples show negative ads can be more successful. The document advocates finding your own voice rather than copying others and asserts brands do not need to be friends but should provide value.
2016 Digital predictions for marketing, tech, pop culture and everything in b...Soap Creative
Another light-hearted look at what we think the zeitgeist of 2016 will be for marketing, tech, pop culture and everything in-between.
Many of our previous predictions are still in play and while we like to be right we'd rather make you smile with these less predictable trends.
Follow us for more updates.
With the onset of 'free' things, the collaborative rent economy, and the 'democratization' of brands much of old marketing is dead. Can it still be revived
This was the presentation given by Gus Murray, Revolt's Managing Director on Data, Creativity & Insight - Killing the misconception that data is the enemy of creativity at the Komfo Summit, Copenhagen September 22nd. The presentation was aimed to help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
For more information on our approach or how we could help your brand, go to revolt.dk
Erga Omnes was founded in 2010 in Dallas as a political movement promoting structural change and consociative democracy. It values respect for civil rights, bottom-up activism over bureaucracy, and raising awareness of environmental and economic issues. The movement aims to spread its views through a multimedia campaign using various online and offline channels. However, Erga Omnes is actually a fabricated political movement created by a clothing brand to launch a new marketing strategy and engage customers. The goal is to increase brand awareness among young, open-minded trendsetters through an unconventional campaign.
RIMS (Road Information Management Steering Group) provides leadership and strategic advice to the New Zealand road management industry on best practices. It is a committee made up of local government and NZTA representatives. In 2011/12, RIMS aims to identify and undertake projects that will benefit the industry through a national approach to asset management issues and information dissemination. Some current projects include traffic counting guidelines and a best practice guide for road asset management.
Standardising Business Practices and LookupsSimon Gough
The document discusses the standardization of business practices and lookups for the ROMAN II asset management system in Western Australia. It provides background on the previous Roman system and development of the new ROMAN II system. Key aspects summarized include developing standards while leveraging existing processes, implementing the new RAMM software with considerations for urban vs. rural users, documenting standards on a new website, and establishing a user group to guide future improvements and asset data standardization.
Innovations in Road Asset Management Processes and SystemsSimon Gough
This document contains graphs and charts analyzing road curves across different regions in New Zealand. It shows the number and percentage of curves by radius range for each region. The first graph shows the number of curves falling into 50 radius unit bins, with most curves having radii between 101-150 units. The second graph shows the percentage of vehicle kilometers traveled on curves in each radius range, with most curve VKT occurring on curves with radii between 101-150 units.
The Importance of Robust Data when Dealing with Natural EventsSimon Gough
The document discusses challenges faced when responding to natural disasters due to outdated or incomplete infrastructure data as well as benefits of having accurate and accessible data. It notes issues that arose in responding to flooding in Australia and New Zealand and an earthquake in New Zealand due to data gaps and inaccuracies. It also outlines how accurate data allows for better emergency planning, decision making, budgeting, and recovery efforts after natural disasters.
Extracting Wealth From Works Management DataSimon Gough
This document summarizes how an organization has gained wealth through improved works management processes and data. It discusses establishing common systems and feedback loops that have provided visibility and clarity into maintenance needs. Performance management based on works data has highlighted priorities and driven behavioral changes among contractors. Analyzing defects and response times has revealed surprises and allowed for robust discussions. Going forward, the organization aims to further leverage works management data to track changing defect patterns, develop network health metrics, set maintenance targets, and continually improve processes to increase wealth through knowledge.
PaveState - Understanding the Structural State of Pavements and their Future ...Simon Gough
PaveState is a GIS app that displays pavement structural data from tests like falling weight deflectometer tests on a user's smartphone or tablet. It shows the test locations and parameters like structural indices, predicted distress modes, and remaining pavement life. This helps optimize maintenance scheduling and refine rehabilitation plans. The app converts pavement data into an output file viewed on devices using Google Earth. It displays markers at test points color-coded by distress mode and sized by remaining life. Clicking a marker shows a detailed report. PaveState provides a summary of treatment options for a full road section.
Infrastructure Decision Support (IDS) UpdateSimon Gough
This document discusses future proofing New Zealand's infrastructure. It mentions providing tools to infrastructure owners through a national license to help ensure efficiency for ratepayers. The tools are aimed at infrastructure decision support and long term planning.
Reinventing the Works Department - PaperSimon Gough
This document discusses reinventing works departments through collaborative contracting for roading maintenance and operations. It outlines key benefits that were lost when works departments were abolished, including providing robust training and creating well-rounded engineers with diverse experience. Collaborative contracts could help restore some of these lost benefits if they provide opportunities for skills development, knowledge sharing, and movement between contracting and consulting roles. The document also lists objectives for roading operations and maintenance, including value for money, industry health, collaboration, performance focus, innovation, and training opportunities.
PSO, or Public Stream Optimization, is the new must have for individuals and companies in 2010. PSO means optimizing your communication and website for the streaming world of tweets, news feeds, and bulletin boards. By Leonard Speiser (@leonardspeiser)
The document discusses a review of an asset management plan to identify strengths and weaknesses, help with future transport planning, and share lessons learned. It outlines using a self-assessment questionnaire to review asset management processes, investment decisions, understanding expectations, and developing a joint understanding of common risks. The review aims to provide better value through improving asset management practices.
INGENIUM faces three issues regarding its future sustainability: financial sustainability, the future of associations, and possible council amalgamations. To address these issues, INGENIUM proposes a two-pronged approach of broadening its base by expanding its scope to include public infrastructure generally while maintaining a focus on local government infrastructure, and pursuing a shared services arrangement with IPWEA to gain access to its integrated business systems and services while retaining independence. This approach could help INGENIUM remain financially sustainable and adapt to changes in the industry and membership landscape.
RIMS Update - Bridge Data Guidelines for Asset Management of Road BridgesSimon Gough
This document provides guidelines for collecting and managing bridge data to support advanced asset management of road bridges in New Zealand. It notes that close to 18,000 bridges nationally are critical infrastructure, and an aging local bridge stock requires an improved approach. The guidelines recommend collecting core, intermediate, and advanced levels of data to support basic, core, and advanced asset management. Data collection tools and performance criteria are outlined for different bridge types. Strategic application examples illustrate how data can inform assessment and investment decisions to achieve long-term, economically sustainable bridge infrastructure.
RIMS Update - Best Practice: Traffic Count EstimationSimon Gough
The document proposes a traffic monitoring framework to improve the accuracy and efficiency of typical traffic data collection. The key aspects of the framework include:
1. Creating a traffic link model by spatializing road asset management data and aggregating sections with similar traffic.
2. Establishing a core annual monitoring sample of 3-7% of links to estimate total vehicle travel within acceptable limits of precision.
3. Implementing a 2-year rotational sample of the top 20% of links by vehicle kilometers traveled to improve coverage of the network over time.
Using data from its RAMM GIS system, a local council was able to improve customer service resolution for road-related issues. The council presented examples where RAMM GIS allowed representatives to quickly check maintenance histories, planned work, asset locations and photos to resolve customer queries about issues like potholes, blocked culverts, flooding and missing signs. Having spatial road and asset data at hand enabled representatives to better understand problems, verify the accuracy of complaints and provide timely responses, demonstrating benefits like improved quality and efficiency in customer service.
1. The document discusses the concept of "FREE attacks" which refers to business models that provide services or content for free in order to disrupt existing paid models.
2. It provides a taxonomy of different types of "FREE" business models including ad-supported, cross-subsidies, gift economies, labor-exchange, and zero-marginal cost models.
3. Examples are given of companies like Gmail, Facebook, and Twitter that have used free services to compete against paid competitors and disrupt existing industries.
The document discusses the concept of "FREE attacks" on existing paid business models and services. It defines different types of "FREE" business models including ad-supported, cross-subsidies, gift economies, and labor-exchange models. It provides examples of services like Gmail, Facebook, and Twitter that have used free offerings to disrupt existing paid competitors. The document suggests that "FREE" does not necessarily mean there is no value, as digital services can capture non-monetary value through alternative currencies and means of getting paid.
The document discusses the rise of smart customers and how digital innovation is empowering customers and leaving many companies behind. Key points include:
- Customers now have access to vast amounts of information through their smartphones and digital devices, allowing them to research products, compare prices, read reviews and be more informed than ever before.
- This has led to radically higher expectations from customers around experience, personalization and convenience. Companies that do not adapt risk falling behind.
- Four major disruptive forces are driving these changes - social influence, pervasive memory, digital sensors and the physical web. Together they are providing customers with more choices and better information.
Paying for media content through a pay wall seems to be a daft idea. Why pay for stuff that is free elsewhere? That's not to say people won't pay for content, look at the success of iTunes and app stores. Their success is due at least in part to the ease of making payments. We see challenge. For consumers there’s just too much noise in the Digital Landscape. It’s random, raw, repetitive. And for content providers, in this Digital Land of the Free, where’s the revenue? So here's the idea. So here’s an idea. People won’t pay for most content (why should they? It’s free somewhere else isn’t it?) But they will pay for some content. Our hypothesis is that there is a market for content that is original, timely, novel, exclusive, unique or has quality and authority… that is relevant to me. With that in mind, we present a model underpinned by a media broker, where content is priced according to its relevance.
RIMS (Road Information Management Steering Group) provides leadership and strategic advice to the New Zealand road management industry on best practices. It is a committee made up of local government and NZTA representatives. In 2011/12, RIMS aims to identify and undertake projects that will benefit the industry through a national approach to asset management issues and information dissemination. Some current projects include traffic counting guidelines and a best practice guide for road asset management.
Standardising Business Practices and LookupsSimon Gough
The document discusses the standardization of business practices and lookups for the ROMAN II asset management system in Western Australia. It provides background on the previous Roman system and development of the new ROMAN II system. Key aspects summarized include developing standards while leveraging existing processes, implementing the new RAMM software with considerations for urban vs. rural users, documenting standards on a new website, and establishing a user group to guide future improvements and asset data standardization.
Innovations in Road Asset Management Processes and SystemsSimon Gough
This document contains graphs and charts analyzing road curves across different regions in New Zealand. It shows the number and percentage of curves by radius range for each region. The first graph shows the number of curves falling into 50 radius unit bins, with most curves having radii between 101-150 units. The second graph shows the percentage of vehicle kilometers traveled on curves in each radius range, with most curve VKT occurring on curves with radii between 101-150 units.
The Importance of Robust Data when Dealing with Natural EventsSimon Gough
The document discusses challenges faced when responding to natural disasters due to outdated or incomplete infrastructure data as well as benefits of having accurate and accessible data. It notes issues that arose in responding to flooding in Australia and New Zealand and an earthquake in New Zealand due to data gaps and inaccuracies. It also outlines how accurate data allows for better emergency planning, decision making, budgeting, and recovery efforts after natural disasters.
Extracting Wealth From Works Management DataSimon Gough
This document summarizes how an organization has gained wealth through improved works management processes and data. It discusses establishing common systems and feedback loops that have provided visibility and clarity into maintenance needs. Performance management based on works data has highlighted priorities and driven behavioral changes among contractors. Analyzing defects and response times has revealed surprises and allowed for robust discussions. Going forward, the organization aims to further leverage works management data to track changing defect patterns, develop network health metrics, set maintenance targets, and continually improve processes to increase wealth through knowledge.
PaveState - Understanding the Structural State of Pavements and their Future ...Simon Gough
PaveState is a GIS app that displays pavement structural data from tests like falling weight deflectometer tests on a user's smartphone or tablet. It shows the test locations and parameters like structural indices, predicted distress modes, and remaining pavement life. This helps optimize maintenance scheduling and refine rehabilitation plans. The app converts pavement data into an output file viewed on devices using Google Earth. It displays markers at test points color-coded by distress mode and sized by remaining life. Clicking a marker shows a detailed report. PaveState provides a summary of treatment options for a full road section.
Infrastructure Decision Support (IDS) UpdateSimon Gough
This document discusses future proofing New Zealand's infrastructure. It mentions providing tools to infrastructure owners through a national license to help ensure efficiency for ratepayers. The tools are aimed at infrastructure decision support and long term planning.
Reinventing the Works Department - PaperSimon Gough
This document discusses reinventing works departments through collaborative contracting for roading maintenance and operations. It outlines key benefits that were lost when works departments were abolished, including providing robust training and creating well-rounded engineers with diverse experience. Collaborative contracts could help restore some of these lost benefits if they provide opportunities for skills development, knowledge sharing, and movement between contracting and consulting roles. The document also lists objectives for roading operations and maintenance, including value for money, industry health, collaboration, performance focus, innovation, and training opportunities.
PSO, or Public Stream Optimization, is the new must have for individuals and companies in 2010. PSO means optimizing your communication and website for the streaming world of tweets, news feeds, and bulletin boards. By Leonard Speiser (@leonardspeiser)
The document discusses a review of an asset management plan to identify strengths and weaknesses, help with future transport planning, and share lessons learned. It outlines using a self-assessment questionnaire to review asset management processes, investment decisions, understanding expectations, and developing a joint understanding of common risks. The review aims to provide better value through improving asset management practices.
INGENIUM faces three issues regarding its future sustainability: financial sustainability, the future of associations, and possible council amalgamations. To address these issues, INGENIUM proposes a two-pronged approach of broadening its base by expanding its scope to include public infrastructure generally while maintaining a focus on local government infrastructure, and pursuing a shared services arrangement with IPWEA to gain access to its integrated business systems and services while retaining independence. This approach could help INGENIUM remain financially sustainable and adapt to changes in the industry and membership landscape.
RIMS Update - Bridge Data Guidelines for Asset Management of Road BridgesSimon Gough
This document provides guidelines for collecting and managing bridge data to support advanced asset management of road bridges in New Zealand. It notes that close to 18,000 bridges nationally are critical infrastructure, and an aging local bridge stock requires an improved approach. The guidelines recommend collecting core, intermediate, and advanced levels of data to support basic, core, and advanced asset management. Data collection tools and performance criteria are outlined for different bridge types. Strategic application examples illustrate how data can inform assessment and investment decisions to achieve long-term, economically sustainable bridge infrastructure.
RIMS Update - Best Practice: Traffic Count EstimationSimon Gough
The document proposes a traffic monitoring framework to improve the accuracy and efficiency of typical traffic data collection. The key aspects of the framework include:
1. Creating a traffic link model by spatializing road asset management data and aggregating sections with similar traffic.
2. Establishing a core annual monitoring sample of 3-7% of links to estimate total vehicle travel within acceptable limits of precision.
3. Implementing a 2-year rotational sample of the top 20% of links by vehicle kilometers traveled to improve coverage of the network over time.
Using data from its RAMM GIS system, a local council was able to improve customer service resolution for road-related issues. The council presented examples where RAMM GIS allowed representatives to quickly check maintenance histories, planned work, asset locations and photos to resolve customer queries about issues like potholes, blocked culverts, flooding and missing signs. Having spatial road and asset data at hand enabled representatives to better understand problems, verify the accuracy of complaints and provide timely responses, demonstrating benefits like improved quality and efficiency in customer service.
1. The document discusses the concept of "FREE attacks" which refers to business models that provide services or content for free in order to disrupt existing paid models.
2. It provides a taxonomy of different types of "FREE" business models including ad-supported, cross-subsidies, gift economies, labor-exchange, and zero-marginal cost models.
3. Examples are given of companies like Gmail, Facebook, and Twitter that have used free services to compete against paid competitors and disrupt existing industries.
The document discusses the concept of "FREE attacks" on existing paid business models and services. It defines different types of "FREE" business models including ad-supported, cross-subsidies, gift economies, and labor-exchange models. It provides examples of services like Gmail, Facebook, and Twitter that have used free offerings to disrupt existing paid competitors. The document suggests that "FREE" does not necessarily mean there is no value, as digital services can capture non-monetary value through alternative currencies and means of getting paid.
The document discusses the rise of smart customers and how digital innovation is empowering customers and leaving many companies behind. Key points include:
- Customers now have access to vast amounts of information through their smartphones and digital devices, allowing them to research products, compare prices, read reviews and be more informed than ever before.
- This has led to radically higher expectations from customers around experience, personalization and convenience. Companies that do not adapt risk falling behind.
- Four major disruptive forces are driving these changes - social influence, pervasive memory, digital sensors and the physical web. Together they are providing customers with more choices and better information.
Paying for media content through a pay wall seems to be a daft idea. Why pay for stuff that is free elsewhere? That's not to say people won't pay for content, look at the success of iTunes and app stores. Their success is due at least in part to the ease of making payments. We see challenge. For consumers there’s just too much noise in the Digital Landscape. It’s random, raw, repetitive. And for content providers, in this Digital Land of the Free, where’s the revenue? So here's the idea. So here’s an idea. People won’t pay for most content (why should they? It’s free somewhere else isn’t it?) But they will pay for some content. Our hypothesis is that there is a market for content that is original, timely, novel, exclusive, unique or has quality and authority… that is relevant to me. With that in mind, we present a model underpinned by a media broker, where content is priced according to its relevance.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
The document provides an introduction to digital marketing concepts for traditional marketers and agencies. It discusses how consumers have changed and now expect to engage with brands through two-way conversations rather than one-way advertising. It emphasizes that successful digital marketing involves creating conversations with consumers by appealing to them on an emotional level and giving them stories worth sharing with others through word-of-mouth. It also outlines key concepts like user-centered design, microsites, analytics and the importance of a balanced team with the right skills to implement these strategies effectively.
1. Monty Python launched their own YouTube channel and uploaded high quality versions of their most popular clips for free to counter digital piracy. This led to a 23,000% increase in DVD sales.
2. Ryanair offers very low ticket prices from London to Barcelona for $20 by cutting costs, charging high ancillary fees, and offsetting losses with higher prices on popular travel dates.
3. Comcast gives subscribers free set-top boxes and earns back the costs within 18 months by charging installation fees, monthly subscription fees, and upselling other services like internet and phone.
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...innity
This document discusses digital advertising strategies and techniques. It covers targeting audiences using standard and predictive methods, as well as retargeting strategies. Real-time bidding is explained as an auction process where advertisers bid on impressions. The importance of data aggregation, integration and management is discussed. Engagement metrics are presented on a continuum from passive to active interactions. The goal is to involve audiences at every stage of the marketing funnel.
An objective (and perhaps provocative!) review of the proliferation of digital media, media stacking, and the implications for people running and marketing businesses in 2010.
The document discusses social networks and how they have evolved over time. It defines social networking as websites that allow users to add user-generated content like comments, reviews, and pictures. It notes that social media has fundamentally changed how people, especially younger generations, use and interact with the web. Marketers are advised to adapt to this new environment where word-of-mouth and user opinions hold more influence over purchasing decisions.
2000 Word Essay Example. Essays On 2000 Word EssaDonna Butler
The document provides instructions for creating an account and submitting requests on the HelpWriting.net website in order to receive assistance with writing assignments. It outlines a 5-step process: 1) Create an account with a password and email; 2) Complete a form with assignment details and deadline; 3) Review bids from writers and select one; 4) Receive the paper and authorize payment if satisfied; 5) Request revisions until satisfied. It emphasizes that original, high-quality content is guaranteed or a full refund will be provided.
TouchPoints Media provides concise 3 sentence summaries:
TouchPoints Media has created a "Lifestyle Value Disk" (LVD) that bundles consumer offerings like entertainment, coupons and promotions. The LVD drives consumers to MyLVD.com, which aggregates these offerings in one place. TouchPoints places LVDs on various delivery vehicles like food products and events to reach consumers, while providing advertisers a way to directly target audiences.
1) The document discusses the history of digital media from 1969 to 2006, highlighting major events like the creation of ARPANET, the first email, the invention of MP3s, the creation of the World Wide Web, the founding of companies like Google and YouTube, and the rise of social networks like MySpace and Facebook.
2) It provides brief summaries of the impact of key innovations and technologies on industries like music, video, publishing, and more. Events that disrupted these industries are called out.
3) The timeline shows how digital media evolved from early networks to today's always-connected world, where people can share content globally through platforms online.
This document provides a summary of Phil Keevill's career experience working in advertising and marketing. It outlines some of the key clients and projects he has worked on, including Guinness, the RAF, Guardian, Remy Martin, Kellogg's, BT, Volvo, Friends Provident, Land Rover, Cable and Wireless, Orange, First Direct, Bells Whisky, Parcelforce, Nectar, Kew Gardens, Alpha Telecom, F&C, Waitrose, John Lewis, Lexus, Toyota, Age UK, and WWF. It also lists some of the awards he has won and organizations he has spoken at or been involved with. The document shares positive feedback and comments about Phil
The New Generatives: Selling Music in a Connected WorldGerd Leonhard
My presentation at MidemNet 2010, in Cannes France. How to monetize music when the copy is free: Defining Monetization: 1.A real-cash transaction of any
kind (often pre-consumption)
2.Revenue Sharing (usually
post-consumption)
3.Non-cash remunerations
4.Upstream payments
(Freemium)
1) The document discusses the history of digital media from 1969 to 2006, highlighting major events like the creation of ARPANET, the first email, the invention of MP3s, the creation of the World Wide Web, the founding of companies like Google and YouTube, and the rise of social networks like MySpace and Facebook.
2) It provides brief explanations of how each event contributed to changes in digital media and consumer behavior, such as the music industry being disrupted by file sharing technologies and the rise of streaming services.
3) The document focuses on how these technological advancements shaped the path to the present day "digital era" and consumer immersion in online activities and social media.
The document provides a summary of key events in the development of digital media from 1969 to 2006. Some highlights include the creation of ARPANET which laid the foundations for the internet in 1969, the invention of email in 1971, the first commercial cell phone released by Motorola in 1983, the creation of the World Wide Web in 1989, the founding of popular websites like Yahoo, Google and YouTube, the launch of the iPod and iTunes in 2001, the rise of social networks like MySpace and Facebook, and Google's acquisition of YouTube in 2006. The document traces the evolution of digital technologies and their growing impact on industries and society over this period.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdfflufftailshop
When it comes to unit testing in the .NET ecosystem, developers have a wide range of options available. Among the most popular choices are NUnit, XUnit, and MSTest. These unit testing frameworks provide essential tools and features to help ensure the quality and reliability of code. However, understanding the differences between these frameworks is crucial for selecting the most suitable one for your projects.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.