SlideShare a Scribd company logo
Selling Online in the Age of Free Geoff Ralston July 30, 2009 ? ? ? ?
Free? ,[object Object]
Free! ,[object Object],[object Object],[object Object],[object Object]
 
In the Beginning…
Then There was
Which led Redmond to respond
The true culprits?
How to get paid?
Make it up in volume?
Advertising
The All  Powerful Banner
The End of Free?
The return of Free
Stronger than ever
Free is Everywhere
…and Controversial
Napster Nightmares
Sand on the Beach Flickr.com / Rene Ehrhardt
[object Object],[object Object],[object Object]
Lala
Media in the Age of Free
What’s an Entrepreneur to Do?
Love Consumer Free Flickr.com / catlovers Flickr.com / catlovers
Will Free Happen? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Make ‘em Pay? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to survive if free ,[object Object],[object Object],[object Object],[object Object]
Examples: Free vs Paid vs vs vs vs
[object Object],[object Object],[object Object]

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Selling In The Age Of Free