The two-day Selling Excellence seminar focuses on marketing and selling skills through extensive research and the experience of ASHER facilitators. It is available to private corporations, groups from multiple companies, and individuals. The agenda each day includes skills like account management, strategic planning, prospecting, telephone and in-person selling. Participants can expect dramatic sales growth through skills practice and role playing exercises.

1. Call 202-742-6639
to enroll today!
Selling Excellence Seminar
The two-day Selling Excellence sales and marketing training seminar concentrates on marketing functions
(including how to pursue new targets) and selling functions (emphasizing skill practice as a training tool).
The seminar is based on extensive research of more than 150 sales and marketing references and the experience
and skills of the ASHER facilitators that have excelled in business development.
Who should attend Selling Excellence?
Selling Excellence is available to:
Private – private corporations on a flat-fee basis All customer-facing people including:
•
Semi-Private – groups from multiple companies
• Executives
•
with a per attendee fee Sales Managers
•
Public – Individuals through our one-day open
• Inside Sales People
•
enrollment format Outside Sales People
•
Customer Service People
•
Topics Covered in the Selling Excellence
Seminar
What is the agenda each day?
The Top-Ten Skills of the Super Sales people
•
The Top-15 Sales and Marketing Processes
•
8am to 10am Account Management Skills
used by the Top Sales People
10am to 12pm Strategic Account Planning
Keeping Current Clients Delighted
Day One
•
and Sales Force Management
Strategic Account Planning
•
12pm to 1pm Lunch
Researching Prospects Before the Initial Meeting
•
1pm to 5pm Tactical Marketing
Preparation for the Sales Call
•
and Prospecting Skills
Telephone Calling Principles
•
Importance of Listening to Prospects
•
8am to 9am Telephone Selling Skills
Three-Step Sales Interview Process
•
Day Two
9am to 12pm In-person Selling Skills
Relationship Building Strategies
•
12pm to 1pm Lunch
Recognizing Buyer’s Needs
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1pm to 4pm In-person Selling Skills
Buyer’s Shift
•
Closing Principles
•
*Role playing exercises are included
Top-Ten Closing Techniques
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throughout both days.
Handling Objections
•
Strategies for Capturing New Business
•
What can I expect from
Return-on-Investment Analysis
•
Selling Excellence?
Key and Ghosting Discriminators
•
A dramatic and explosive growth
Overcoming the Fear of Rejection
•
in sales!
Internet Marketing Strategies
•
1001 Pennsylvania Avenue NW Suite 600 South Washington DC 20004
Phone (202) 742-6639 Fax (202) 742-6643
www.asherstrategies.com