Selling As A Rock Song
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This document discusses using a sales process and measuring value when selling to customers. It lists classic rock songs as metaphors for different types of selling approaches, including value-add selling, features and benefits selling, and relationship selling. It warns that without using a defined sales process and documenting value, sellers may find themselves relying too much on rushed deals without establishing value, represented by the song "Dirty Deeds done Dirt Cheap."
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a
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The document summarizes the results of a questionnaire about music listening habits and expectations for music videos. It found that most respondents were female, between 12-21 years old, listened to R&B music, and watched music videos on MTV Base, MTV Hits and KISS. Respondents expected to see performances and different locations in R&B videos and wanted the artist/band name and image on CD covers. Most would prefer for music videos to adhere to rather than subvert genres.
Questionnaire results
The document summarizes the results of a questionnaire about music listening habits and expectations for music videos. It found that most respondents were female, between 12-21 years old, listened to R&B music, and watched music videos on MTV Base, MTV Hits and KISS. Respondents expected to see performances and different locations in R&B videos and wanted the artist/band name and image on CD covers. Most would prefer for music videos to adhere to rather than subvert genres.
Questionnaire results
The document summarizes the results of a questionnaire about music listening habits and expectations for music videos. It found that most respondents were female, between 12-21 years old, listened to R&B music, and watched music videos on MTV Base, MTV Hits and KISS. Respondents expected to see performances and different locations in R&B videos and wanted the artist/band name and image on CD covers. Most would prefer for music videos to adhere to rather than subvert genres.
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Selling As A Rock Song
- 1. Selling as a Rock SongWhat’s on your top 10? Vendor Selling The Song List Buffalo Springfield: “For What its Worth” Value-add The Beach Boys: “Good Vibrations & stuff” Features & Benefits Bo Diddley: “Who do you Love?” Relationship Selling AC/DC: “Dirty Deeds done Dirt Cheap” No process panic mode
- 2. What’s on your top 10? If you’re not using a process to measure and document your value, you may be playing these songs more often than you like… AC/DC: “Dirty Deeds done Dirt Cheap”