The document discusses selecting a real estate agent to sell a home. It emphasizes choosing an agent based on their commitment, effort and marketing plan rather than who bids the highest commission. The agent's role is to properly prepare the home, market it effectively, provide a price analysis to help determine the best asking price, and use strategies like feature cards to highlight the home's attributes to buyers. The goal is to help the seller obtain the highest sale price in the most efficient manner.

1. Copyright © 2007 Daniel Pendley & Associates, Inc.
Is 95% of the
Solution
Understanding
the Problem
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2. Copyright © 2007 Daniel Pendley & Associates, Inc.
Many Sellers
think they
should list
With the
agent that
bids the
highest

3. Copyright © 2007 Daniel Pendley & Associates, Inc.
You should list with the agent
That gives
you the Most
Effort
With the Best
Results

4. Copyright © 2007 Daniel Pendley & Associates, Inc.
Homes Do Not Sell Due To
Lack of
Preparation
Poor Marketing
Improper
Pricing

5. Copyright © 2007 Daniel Pendley & Associates, Inc.
Your Job is to select the
best price and prepare
your home for showing
Our Job is to market
your home and give
you enough
information to make
a good decision

6. Copyright © 2007 Daniel Pendley & Associates, Inc.
You have two important
decisions to make
Who will
market your
home…
…and decide
on the highest
price

7. Copyright © 2007 Daniel Pendley & Associates, Inc.
What you want is
the Highest Price
In the Quickest Most
Convenient
Time!
Do you see how you will benefit by
having me represent you?

8. Copyright © 2007 Daniel Pendley & Associates, Inc.
We believe the Best Way
to Sell Your Home

9. Copyright © 2007 Daniel Pendley & Associates, Inc.
In order to get you the
Highest Price…
Your home has to
show better than
other properties
I know how to help
you prepare your
home for showing

10. Copyright © 2007 Daniel Pendley & Associates, Inc.
We will use a
Curb-to-Curb
Checklist to
make sure your
home shows best
We will look at
your home
through the eyes
of potential
qualified Buyers

11. Copyright © 2007 Daniel Pendley & Associates, Inc.
We will use a Detailed…

12. Copyright © 2007 Daniel Pendley & Associates, Inc.
By using a
checklist we can
compete…
You will benefit
by having me
sell your home
Do you see how…
Do you see how…

13. Copyright © 2007 Daniel Pendley & Associates, Inc.
Let’s make a
list of all the
items you plan
to fix…or not
You can select a
price and I will get
started immediately

14. Copyright © 2007 Daniel Pendley & Associates, Inc.
SPECIAL FEATURES
There are 8 Special Feature Cards
hidden throughout this home
Try and Find ALL 8
Good Luck
SPECIAL FEATURES
There are 8 Special Feature Cards
hidden throughout this home
Try and Find ALL 8
Good Luck
SPECIAL FEATURES
There are 8 Special Feature Cards
hidden throughout this home
Try and Find ALL 8
Good Luck
SPECIAL FEATURES
There are 8 Special Feature Cards
hidden throughout this home
Try and Find ALL 8
Good Luck
SPECIAL FEATURES
There are 8 Special Feature Cards
hidden throughout this home
Try and Find ALL 8
Good Luck
SPECIAL FEATURES
There are 8 Special Feature Cards
hidden throughout this home
Try and Find ALL 8
Good Luck
SPECIAL FEATURES
There are 8 Special Feature Cards
hidden throughout this home
Try and Find ALL 8
Good Luck
SPECIAL FEATURES
There are 8 Special Feature Cards
hidden throughout this home
Try and Find ALL 8
Good Luck
Will Help Buyers and Agents Find All the
Special Features of Your Home
Place the cards around the home on stands
or make a game out of it!

15. Copyright © 2007 Daniel Pendley & Associates, Inc.
SPECIAL FEATURES
SPECIAL FEATURES
Open Here for Card #1
Large home built in 1989 by
Frank Lloyd Wrong, features
loads of cabinet space.
Now go directly to the kitchen
for Card #2 and find a lazy
Susan
Congratulations,
you found Card #2
This kitchen has a large bay
window and a new tile floor.
Now go directly to the living
room, sit down on the recliner &
look to the bottom for Card #3
Do you get the Idea?
On the first closet door
it will say…

16. Copyright © 2007 Daniel Pendley & Associates, Inc.
Do you see how you
will benefit by using
the Special Feature Cards?
Do you like the
Special Feature Cards
SPECIAL FEATURES
This Kitchen has a
large bay window
and a new tile floor
SPECIAL FEATURES
Open Here for Card #1
Now go directly to the
kitchen for Card #2
and find a lazy SusanSPECIAL FEATURES
Congratulations, you found
Card #2
Now go to the living room
sit in recliner for Card #3
SPECIAL FEATURES
Do you see how Special
Feature Cards will help
Buyers and Agents find all
the Features of your home?
On a Stand Or as a Game

17. Copyright © 2007 Daniel Pendley & Associates, Inc.
Make a list of Special Highlights
and Features of your Home

18. Copyright © 2007 Daniel Pendley & Associates, Inc.
Do you see how this will help
us compete successfully with
other homes?
Qualified Buyers receive and
remember all the features…

19. Copyright © 2007 Daniel Pendley & Associates, Inc.
A Specific “7” Phase
Plan of Action Marketing

20. Copyright © 2007 Daniel Pendley & Associates, Inc.
“7” Phase Plan of
Action Marketing
Phase One:
First 5 Days
Phase Two:
Next 10 Days

21. Copyright © 2007 Daniel Pendley & Associates, Inc.
“7” Phase Plan of
Action Marketing
Phase Five:
Next 30 Days
Phase Six and Seven
If needed
Phase Three:
Next 21 Days
Phase Four:
Next 30 Days

22. Copyright © 2007 Daniel Pendley & Associates, Inc.
I will prepare an Extensive
Current Market Analysis
I will flood
you with
enough
information to
make a decision
Where do you feel
comfortable on
price?

23. Copyright © 2007 Daniel Pendley & Associates, Inc.
If you find someone who is more
committed and will work harder…
If I don’t do
everything I promise… you may
have the listing back in 24 hours
Where do you feel
content on price?

24. Copyright © 2007 Daniel Pendley & Associates, Inc.
Five Steps to Get You the
Highest Price in the Quickest
Most Convenient Time
1. Select an agent based on effort
and marketing plan
2. Commit to the agent by
accepting their marketing plan
3. The agent will complete an
extensive current market
analysis
4. The agent uses the CMA to educate
you on the best price for your home
5. You get the most professional service
and the absolute highest price for
your home