A good book is more than a product, it’s more than marketing… it can define your brand and put your business above a crowded, noisy industry. Imagine what it would feel like to have your own book. There were 297 Million non-traditional books sold in 2016, most of them self-published. You don’t need a big publisher to be successful as an author. The truth is that you can be competitive in almost any genre… and there are huge opportunities for books that match under-served genres. In Self-Publish Your Big Idea Book, Dale Thomas Vaughn sorts out facts from fiction about self-publishing, while breaking down his systematic approach to structuring, writing and publishing books. As a result, attendees will understand how to harness the power of self-publishing to raise your profile in your industry. What You Will Learn • Ways to identify key characteristics of your target audience so as to create standout books • How to target your book to a hungry audience • Strategies for writing and formatting your book • Ways to leverage Amazon to be a Best-Seller and sell more books

1. with Dale Thomas Vaughn
SELF-PUBLISH

2. THE EXPERTS LAUNCHPAD

3. YOU’RE IN THE RIGHT PLACE IF…
‣ YOU’RE FRUSTRATED BY SEEING LESS QUALIFIED
PEOPLE GET MORE NAME/BRAND RECOGNITION
‣ YOU’RE A DOER WHO NEEDS PROCESSES AND
SYSTEMS THAT REALLY WORK - NOT HOCUS POCUS
‣ YOU DON’T WANT TO BE FAMOUS, PER SE, YOU
WANT TO BE TRUSTED IN YOUR INDUSTRY
‣ YOU ARE A LITTLE WEIRD

4. WHAT’S POSSIBLE?
THE POWER OF PUBLICITY

5. TEXT

6. TEXT

7. TEXT

8. TEXT

10. THE POWER OF PUBLISHING
WHAT’S POSSIBLE?

11. THE POWER OF PUBLISHING
WHAT’S POSSIBLE?
#2 in Business
Leadership on
Amazon

12. THE POWER OF PUBLISHING
WHAT’S POSSIBLE?
140,000 DOWNLOADS PER EPISODE

13. THE POWER OF PUBLISHING
WHAT’S POSSIBLE?
TEDX TALK

14. THE POWER OF PUBLISHING
WHAT’S POSSIBLE?
SPEAKING TO MEN’S RETREAT IN BERMUDA

15. GET TO KNOW DALE
MY ROAD TO THIS ROOM
2002-6
2007
2008
2010
2013
2015
2016
Degree in PR
Took student
organization “Men
With Integrity” to
national
prominence with
PR skills.
Comms Crash Course
Built $9Bn company’s
communications
department from
scratch. Internal, PR,
Investor, Executive,
CSR…
Reach Millions
Write and edit at
the Good Men
Project while
creating new
product model for
consulting/
speaking.
High Stakes
Multi-million
dollar multi-year
consulting project
with Southwest
Airlines.
Writing internship
for MP in UK
Parliament.
First SBA Foray
Started Next Gent
LLC. earned
500,000
impressions, but
investment talks
stalled and
cashflow never
came.
Step Into Spotlight
Publish books,
speak everywhere,
host events, seen
on relevant
media… promote
solid products.
i
i i
i
i
i
i i
i
i
Depth and Reach
1. Media,
speaker,
author, self-
empowerment
training.
2. Gender and
Masculinities

16. As Seen On:
Previous Speaking, Clients and Programming:

17. THE BIG IDEA BOOK SYSTEM
1.RESEARCH YOUR CATEGORY
2.NAME IT
3.PICK A REASONABLE (BUT STRETCH) DEADLINE
4.TELL EVERYONE YOU KNOW ABOUT IT
(SCHEDULE A CELEBRATION/ROAST)
5.PULL THE BOOK TOGETHER
6.PUBLISH IT THROUGH AMAZON KINDLE/CREATESPACE
7.LEVERAGE AMAZON TO BECOME A BEST-SELLER AND SELL
MORE BOOKS

18. 1. RESEARCH YOUR CATEGORY

19. You have an idea Write a Book Media BuyersInvestment

20. WHAT IS THE DIFFERENCE BETWEEN A WRITER AND AN AUTHOR?

21. Trusted SourcesAudience Trusted and Valuable Expert Trusted Business Trusted InvestmentCurators PR

22. RESEARCH YOUR CATEGORY
GO SEE YOURSELF ON BOOKSHELVES
1. Go to the bookstore near you and find the
shelves where you would like to appear.
Take a picture of some
books that jump out at
you. What is it about
their covers, spines, or
titles that made them
leap off the shelf?

23. RESEARCH YOUR CATEGORY
GO SEE YOURSELF ON AMAZON

24. 2. NAME IT (FOR NOW)

25. 3. PICK A REASONABLE (BUT STRETCH) DEADLINE

26. WRITER’S GROUP
JOIN A WRITER’S GROUP
▸ Support
▸ Accountability
▸ Systems and Exercises
▸ Hone Your Skills
▸ Read Other Writers
▸ Multiply Your Successes

27. 4. TELL EVERYONE YOU KNOW ABOUT IT
(SCHEDULE A CELEBRATION/ROAST)

28. 5. PULL THE BOOK TOGETHER
WINE SNOBS
ARE BORING:
7 EASY STEPS
TO DISCOVER YOUR UNIQUE PALATE,
CHOOSE THE BEST BOTTLE
AND FEEL SMART
WHILE ENJOYING WINE
LIKE A TRUE HEDONIST
BY DALE THOMAS VAUGHN
CERTIFIED SPECIALIST OF WINE
“In Europe then we thought of wine as something as
healthy and normal as food and also as a great giver of
happiness and well-being and delight.
Drinking wine was not a snobbism nor a sign of
sophistication nor a cult; it was as natural as eating and to
me as necessary.”
Ernest Hemingway
Contents
About Dale Thomas Vaughn ......................................5
Contents..................................................................15
Introduction ............................................................17
Chapter One - My Story ...........................................20
Chapter Two - A Backwards Way to Learn Wine.......25
Chapter Three - P is for Palate..................................31
Chapter Four - A is for Ask .......................................35
Chapter Five - L is for Love .......................................70
Chapter Six - A is for Adventure ...............................80
Chapter Seven - T is for Technical.............................91
Chapter Eight - E is for Education ...........................102
Summary ...............................................................123

29. THE BIG IDEA BOOK SYSTEM
• BOOK CONSULTATION WITH LORNA WALSH,
PROFESSIONAL WRITER, WRITING COACH AND WORDSMITH
• STRATEGY CONSULTATION WITH DALE THOMAS VAUGHN,
AUTHOR/EDITOR/COACH OF 15 BOOKS
• IF A FIT, COACHING/WRITING PROCESS WITH LORNA
• FORMATTING/PUBLISHING WITH BOTH LORNA AND DALE
• BEST-SELLER CAMPAIGN WITH DALE
(TIED INTO YOUR MEDIA/SPEAKING)
• 3-6 MONTHS DEPENDING ON THE BOOK

30. 6. PUBLISH IT THROUGH AMAZON KINDLE/CREATESPACE
“In Europe then we thought of wine as something as
healthy and normal as food and also as a great giver of
happiness and well-being and delight.
Drinking wine was not a snobbism nor a sign of
sophistication nor a cult; it was as natural as eating and to
me as necessary.”
Ernest Hemingway
Contents
About Dale Thomas Vaughn ......................................5
Contents..................................................................15
Introduction ............................................................17
Chapter One - My Story ...........................................20
Chapter Two - A Backwards Way to Learn Wine.......25
Chapter Three - P is for Palate..................................31
Chapter Four - A is for Ask .......................................35
Chapter Five - L is for Love .......................................70
Chapter Six - A is for Adventure ...............................80
Chapter Seven - T is for Technical.............................91
Chapter Eight - E is for Education ...........................102
Summary ...............................................................123
WINE SNOBS
ARE BORING:
7 EASY STEPS
TO DISCOVER YOUR UNIQUE PALATE,
CHOOSE THE BEST BOTTLE
AND FEEL SMART
WHILE ENJOYING WINE
LIKE A TRUE HEDONIST
BY DALE THOMAS VAUGHN
CERTIFIED SPECIALIST OF WINE

31. 7. BECOME A BEST-SELLER

33. This is Great!
How do I take it
home with me?

34. Yes! I’m ready to be SEEN AS AN EXPERT in my field
EXPERTS LAUNCHPADPUBLICITY. SPEAKING. PUBLISHING.
Today’s talk really spoke to me. I’m tired of being my cause/industry’s
best kept secret.
I am ready to have a candid conversation about growing my visibility
and determining the best next action that will yield the biggest results.
I’m frustrated by seeing less qualified people get more name/brand
recognition.
I don’t need to be famous, per se, I want to be trusted in my industry.
I’m a DOer who needs processes and systems that really work -
not hocus pocus.
My work is my mission and I don’t want to waste any more time on
efforts that don’t pay off!
I highly value this offer and I fully commit to showing up for my
session ready to take action.
Yes! I would like the materials you mentioned in your presentation.
Schedule me for a FREE 1:1 LAUNCH Strategy Session ($500 value)
READ CAREFULLY. You must check all the boxes in order to be considered:
Name
Primary E-mail
Daytime Phone
Note: Make sure your email address is VERY clear. You will get an email from Dale@DaleThomasVaughn.com
within 48 hours with all of the promised materials. If you don’t get it, feel free to contact me.
Please contact me regarding scheduling a possible keynote, workshop or training.
I have a referral and/or business opportunity for Dale and would like to be contacted.
WITH DALE THOMAS VAUGHN
Signature:

35. DECEMBER 9TH

36. DALE@DALETHOMASVAUGHN.COM

37. MY MAIN
OBJECTIVE

38. THE EXPERTS LAUNCHPAD